motives cosmetics application

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Remember: every woman is beautiful and perfect in

their own individual way; we are here to accentuate a woman’s beauty, not change it.

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The brushes used in cosmetics

application make all the difference. Invest in the 15-piece Professional Brush Set and a Foundation Brush and you will notice how

flawless your technique will become.

Too much foundation can give the face an artificial,

heavy look.

A little Eye Base blended well on

the eyelid creates a smooth surface for eye shadow to glide on, making the

application last longer and blend easier.

Liquid Powder Mineral Foundation

can create the look of having a dewy complexion.

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If and when you use

foundation all over the face, be sure to blend into your jawline and

slightly onto the neck. Otherwise, you’ll have a distinct line between the two,

and it will appear as if you are wearing a mask.

Oftentimes in photographs you’ll notice

that your face is white and your chest is tan. That’s because the flash reflects light off

the face (with foundation and powder) and the raw skin of your chest or neck absorbs the light. Next time you’re going to be photographed, be

sure to apply a bit of the powder to your neck and chest.

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It is recommended

to apply concealer after foundation to make sure you apply extra coverage where

you may need it and to avoid applying too

much.

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Adding some

additional loose powder just underneath

the eye, down the bridge of the nose, and right under the

bottom lip (at the beginning of your makeup application) can result in subtle highlighting of these areas

when you’re finished. Powder, placed underneath the eye, also helps catch falling shadow and mascara, which can easily be

brushed away when you’re done.

When using powder

products such as blush, bronzer or eye shadows,

apply a light application of loose or pressed powder first. This is the best way to ensure

smooth blending. Powder blushes applied directly to the skin will “grab” in oily areas,

creating a blotchy application.

To avoid uneven distribution, tap

off excess powder from the brush before applying to the face.

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Shimmer and pearlized powders make

great highlighters!

Use one to two shades lighter or

darker than the natural skin color to either highlight or contour.

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If possible, you should

remove contact lenses before working on the eye area and put

them back in when you’re done.

Light pink or gold creme shadows

make great highlighters.

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Make sure to

use translucent powder to make

blending easier.

When applying

eye shadow to the crease of the eye, keep the eye

open. Besides being able to see the shape

you are creating, the color will go into (and slightly

above) the crease.

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For easier application

with Khol Eyeliners, first try softening the tip of the pencil by drawing a few lines on the back

of your clean hand.

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Never pump air into your

mascara by moving the wand in and out of the tube

because this action will cause your product to dry out

too quickly.

Curling your lashes is an extremely

effective makeup technique. It doesn’t

involve any superfluous equipment or products. It

doesn’t hurt (unless you slip and pinch your eyelid) and the

change is instantaneous. Curled lashes can make you look awake

(and more vibrant) and for women with lashes that grow

straight forward or down, it’s an instant eye-opener.

Followed by mascara, the effect is even

greater.

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Match your lip crayon shade to your lipstick shade as close as possible

to ensure a more natural look.

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