Motivational communication

Motivationalcommunication

The power of the positive sentencePrimary and secondary thought

Th imporance of how we say what we sayThe communication method

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communicatehow to





communicationdeclarative imperative

requestsquestionsstatement

positive negativepositive negative

sharing imposing

?unexpected

results

rhetorical





communicationdeclarative imperative

requestsquestionsstatement

positive negativepositive negative

sharing imposing

rhetorical





primary though secondary thought

positive negative

thought that originates immediately as a result of sensory input (i.e. a communication act)

instinctivebefore reasoninguses our innate learning toolsnot yet mediated

thought that gets elaborated through our reasoning skills in order to respond to a primary thought input

after reasoningmediated by our culture/ past experienceuses our aquired learning toolssubjective way to experience life

positiveonly

thought





negativethe ability of comprehending the negation, the negative meaning, the negative sentence is an acquired ability and is not innate to human kind

it belongs to the realm of the secondary though

i.e. small children do respond to a negative command as if it was a positive demand:“do not touch the fire”, and the child goes and try to touch it

com

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ion

& th

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positivethe ability of comprehending a positive statement, the positive meaning, the positive sentence is an innate ability to human kind

it belongs to the realm of the primary though

most effective way to communicate in the era of “too much information” where we got so many inputs all the time that we do not process everything that we experience with our secondary thoughtco

mm

unic

atio

n&

thou

ght





statistics studies say that positive motivating techniques (encouraging) offers better results in training rather than pressure and severity (push)

statistics also reveal that positive performances are not expected to last forver, as well as the negative ones, for the so calles law of “regression to the average”

motivatingcommunication






we access to both the primary and secondary process of thinking of the targeted user






declarative/positivesimple/clearinvolvingencouraging





you can easily see there are five dots without actually count





you will have to count and eventually group the dots into groups of 5 or less















in advertising you want to focus the communication on a

unique selling propositionan innovative feature of the product that will tell the product from the competitors





our learning experience is more immediate and complete as simpler and clearer the input is

say less to let people understand more











our attention tends to focus on elements which are familiar to usin the murmuring of a crowd we can isolate and tell someone speaking i.e. our language or talking of something we are interesting in or generically pronouce your name

eye-tracking studies indicates that a human image on a layout catches our attention better than any other element and the representation of eyes and hands on a layout leads the movement of the eyes











statistics studies say that positive motivating techniques (encouraging) offers better results in training rather than pressure and severity (push)statistics also reveal that positive performances are not expected to last forver, as well as the negative ones, for the so calles law of “regression to the average”





Motivational communication

Education

positive meaning

positive sentence primary

life positive

positive performances

positive statement

positive demand

positive motivating

negative sentence