IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Motivating Strategic Practice Development with a Capability Maturity Model Approach Leo de Sousa Abstract This paper describes the use of a motivational information model (Capability Maturity Model - CMM) as an innovative way to help plan, mature, assess and motivate the creation of a process. Topics covered are (a) Background (including Definitions), (b), Description of the Model, (c) Construction of the Model, (d) Applicability of the Model and (e) Discussion of Motivational Theories that support the model. The use of this model has proved to be effective in several disciplines and organizations. After reading this paper, the reader should be able to create and use a “Strategic Practice Capability Maturity Model” in their organizations to plan, assess and motivate practitioners to develop a strategic practice. Definitions Capability Maturity Model (CMM): CMM was developed by the SEI at Carnegie Mellon University in Pittsburgh http://www.sei.cmu.edu/cmm/. A Five Level Model to guide and assess the maturity of a process. Strategic Practice (SP): a best practice discipline that can be applied horizontally across an organization. Examples: Project Management, IT Security, Enterprise Architecture, Risk Management, Business Continuity, Performance Management, Facility and Space Planning, Strategic Planning, etc
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Motivating Strategic Practice Development Using CMM
This paper describes the use of a motivational information model (Capability Maturity Model - CMM) as an innovative way to help plan, mature, assess and motivate the creation of a process.
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IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation
Motivating Strategic Practice Development with a Capability Maturity Model Approach
Leo de Sousa
Abstract This paper describes the use of a motivational information model (Capability Maturity Model -
CMM) as an innovative way to help plan, mature, assess and motivate the creation of a process.
Topics covered are (a) Background (including Definitions), (b), Description of the Model, (c)
Construction of the Model, (d) Applicability of the Model and (e) Discussion of Motivational
Theories that support the model. The use of this model has proved to be effective in several
disciplines and organizations. After reading this paper, the reader should be able to create and
use a “Strategic Practice Capability Maturity Model” in their organizations to plan, assess and
motivate practitioners to develop a strategic practice.
Definitions Capability Maturity Model (CMM): CMM was developed by the SEI at Carnegie Mellon
University in Pittsburgh http://www.sei.cmu.edu/cmm/. A Five Level Model to guide and assess
the maturity of a process.
Strategic Practice (SP): a best practice discipline that can be applied horizontally across an
organization. Examples: Project Management, IT Security, Enterprise Architecture, Risk
Management, Business Continuity, Performance Management, Facility and Space Planning,
Strategic Practitioner can be measured on the achievements recorded in the CMM and depending on the organization receive rewards. In our organization, an intermediate systems analyst used the CMM as evidence of working at a senior level and had their job reclassified to a senior level with increased pay.
Job Tasks Assignment of new duties, vertical redesign of present job, opportunity for advanced training, etc
The Strategic Practice CMM is fundamentally a model to help build a new practice. It inherently captures the activities required to implement a new practice.
Job Responsibilities Opportunity for more self management, more power to decide/implement, more frequent participation in decision making, given the opportunity to select goals and targets, etc
This is almost a perfect fit for the Strategic Practice CMM approach. Please referring to the building the model section of this paper.
Status Indicators Invitation to “high level” meetings, a new title, placed in a special category, etc
Another good fit. I wrote another blog post on what a Strategic Practitioner is http://leodesousa.ca/2010/02/enterprise-architects-what-attributes-do-you-look-for/
Incentive Feedback Increased knowledge of quantitative outputs, graphs of progress, receiving knowledge of individual performance, etc
The Strategic Practice CMM directly provided this reinforcer by providing a method to measure and show value. Refer to the Measuring Value section of this paper.
IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation
Personal Activities Doing “screw off” behaviors at work, etc
Not applicable to the Strategic Practice CMM
Social Activities Talking with fellow employees, “Shooting the breeze” with the boss, etc
The Strategic Practitioner can use the CMM as a discussion tool to gather feedback and communicate direction to colleagues and management.
Relief from Adversive Policies or Procedures
Exempt from time clocks, company policies, etc
Not applicable to the Strategic Practice CMM
Relief from Adversive Work Environment
Better lighting, office, location etc
Not applicable to the Strategic Practice CMM
Mumford’s Needs for Job Satisfaction
Mumford (1991) wrote about five employee needs (Chen 2010):
• Knowledge - need to fully use skills and learn new things;
• Psychological - need for recognition, status, responsibility, and advancement;
• Support/control/efficiency - need for support staff, a fair pay structure, and
encouragement from supervisors;
• Task - need to use a variety of skills, have autonomy, and get feedback;
• Ethical/moral, need for fair treatment and communication about important decisions
The Strategic Practice Capability Maturity Model addresses 4 of Mumford’s Needs. The model
does not address ethical and moral needs although it does contribute to communication about
important decisions. The task need is addressed by allowing the Strategic Practitioner to build
their model and articulate the attributes of each level of maturity. This implies the Strategic
Practitioner has the autonomy to use a variety of skills and techniques. The support need is
satisfied by using the Strategic Practice CMM to communicate the direction (e.g. roadmap) for
the maturation of a practice with colleagues and management. The psychological need can be
fulfilled by using the model to show progress towards a goal by measuring progress. Positive
progress provides a manager the option to reward and acknowledge the Strategic Practitioner.
IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation
Addressing the knowledge need is why we created the model. When a person is faced with
doing something new, particularly when the task is large and requires a long time to implement,
the Strategic Practice Capability Maturity Model provides a roadmap with incremental steps to
ensure success.
Conclusions We decided to adapt the Carnegie Mellon Software Engineering Institute Capability Maturity
Model Integration methodology and used it to develop a plan and roadmap to mature the
creation of an Enterprise Architecture Strategic Practice at the British Columbia Institute of
Technology. In the years since we created this approach, it has been applied to other
Strategic Practices like Project Management, Business Architecture and IT Security. Based
on the comments and requests for more detailed information about our approach, we believe
this technique has broad applicability in many disciplines and organizations. A primary
contributor to the success of this approach is the motivational aspects of allowing a Strategic
practitioner to:
• Describe the maturity of their Strategic Practice using levels and attributes
• Plan and creates a roadmap for incrementally maturing a process
• Communicate a plan to management, colleagues and clients of the Strategic
Practice
• Motivates the Strategic Practitioner to develop and mature their Strategic Practice
by providing a vehicle for personal autonomy, sense of competence, on-the-job
reinforcers and a focus for job needs of knowledge, psychological, support and
tasks
IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation
References Carnegie Mellon University, Software Engineering Institute (2010). Capability Maturity Model Integration. http://www.sei.cmu.edu/cmmi/ Chen, Gina Marie (2010). Mumford’s Needs. Motivation at a Glance. IST 617 Course Assignment, iSchool, Syracuse University de Sousa, Leo (2007). Enterprise Architecture in Higher Education. http://leodesousa.ca/?s=cmm Deci, Edward L. (1995). Why We Do What We Do: Understanding Self Motivation. Penguin Books Hodges, Charles B. (2004). Designing to Motivate: Motivational Techniques to Incorporate into E-Learning Experiences. The Journal of Interactive Online Learning. Volume 2, Number 3. http://www.ncolr.org/jiol/issues/showissue.cfm?volID=2&IssueID=8 Leganza, Gene (2009). Babies, Bath Water, And Enterprise Architecture Maturity Models. Forrester.com. http://blogs.forrester.com/gene_leganza/09-09-10-babies_bath_water_and_enterprise_architecture_maturity_models Struebel, Ute. (2008). CMMi meets ITIL. Presented at the 2008 European SEPG https://bscw.sei.cmu.edu/pub/bscw.cgi/d689601/Streubel%20three%20cases%20ITIL%20and%20CMMI-SVC%20B.pdf
Sun, Rui and Shi, Jintao (2010). Research on Capability Maturity Model for Organizational Innovation Management: Focus on Intellectual Capital. http://www.seiofbluemountain.com/upload/product/200911/2007qyczhy3z3a3.pdf Tosti, Donald T. and O’Brien, Anne T. (1978). Ten Types of On-the-Job Reinforcers: A Taxonomy. National Society for Performance and Instruction Journal.