IN MINUTES News and events — visually INCREASING COMPETITION TABLETS MOBILE APPLICATIONS Motionless at RIM 2011 Shares are down 50%. The BlackBerry PlayBook is raising little enthusiasm. Sales forecasts for the tablet have been halved for the second quarter of 2011. RIM will not have new models of BlackBerry on the market before the end of the summer, unlike Apple, which will launch a new iPhone. And 200 employees at RIM’s headquarters in Waterloo, Ont., are being laid o. • The power of BlackBerry is in the corporate market. For 10 years, the BlackBerry was synony- mous with “business” through its unique security system which is almost impossible to hack. • Now the BlackBerry has competition. As the iPhone and Android phones are becoming more sophisticated, and compa- nies allow employees to use the phone of their choice. 2003 & 2005 Oprah Winfrey introduces the BlackBerry 7105t during a “Favourite Things” segment on her talk show. 2006 RIM and NTP sign an agreement for $612 million to resolve patent dispute. 2007 The Apple iPhone and the Android operating system by Google is announced. GLOBAL MARKET SHARE: Smartphones Consumers are less likely to switch to another platform if they have to buy all their applications again. RIM has underesti - mated the iPhone and iPad. The PlayBook has earned a fair share of negative reviews based on some of its current shortcomings. With smartphone sales down, this has caused RIM to cut its sales target for PlayBook tablets in the second quarter to one-third of its original estimate. Computer sales (U.S.), % 2010 18% 44% 32% 17% 44% 27% 17% 43% 23% 17% 42% 20% 17% 42% 19% 17% 42% 18% 2011 2012 2013 2014 2015 6% 13 % 18 % 21% 23% 23% Oce Portable Netbook Tablet 370,000 150,000 25,000 Smartphone Apps 2008 OTHERS 8.2% 16.6% 11.8% 11% 52.4% 2010 15.7% 16% 4.2% 22.7% 37.6% 3.8% OTHERS 1984 Research In Motion was founded by Mike Lazaridis and Douglas Fregin. 1985 RIM produces wireless screens for GM. 1988 RIM develops wireless technology for Mobitex network. 1992 Jim Balsillie invests $250,000 in RIM and becomes co-CEO. 1995 The interactive pager to send and receive messages via the Internet. 1997 RIM hits $115 million on the TSX. 1999 RIM introduces the BlackBerry. RIM now worth $250 million on Nasdaq. 2001 RIM is sued for infringement of eight NTP patents in the United States. 2002 The BlackBerry is upgraded to include voice and data transmissions. E-mail capabilities are improved. 2003 BlackBerry 7200 colour is released. RIM FALLS Sources:Generation-NT. com,Loopinsight.com, Wikipedia,Finance.yahoo .com — INFOGRAPHIC BY JUSTIN STAHLMAN/QMI AGENCY