Entertainment and Media sectorTelevision industry Music Industry Radio industry Film Industry Animation Industry 1. INTRODUCTION The Indian entertainment and media (E&M) industry, standing at more than USD 8 billion, is one of the fastest growing setors of the Indian eonomy . The Indian entertainment industry is di!ided into segments as shown abo!e" Indian film industry forms the most im#ortant segment of entertainment setor" Indian film industry hel#s a lot in growth of entertainment industry and the growth of ountry, at large" India has the world$s biggest mo!ie industry in terms of the number of mo!ies #rodued (around 8%% mo!ies annually)" It is a great setor for foreign in!estment by or#oratised entertainment om#anies" Though riss are high on a #er'mo!ie basis, the riss#reads out aross a number of films" The Indian fi lm industry has e#eriened ad!anements on all fronts inluding tehnology used, themes of the mo!ies, finane, ehibition and mareting" The mo!ie maing business has got strong im#etus from the growth of multi#leulture" The Indian film industry is getting or#oratied and has started looing o!erseas for 1
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Motion #itures ame to India in *8:4, when the ;umi<re =rothers$ >inematogra#h
un!eiled si soundless short films in =ombay (now Mumbai)" This was 2ust one year
after the ;umi<re brothers (in!entors of inematogra#hy) had set u# their om#any
in ?aris"
The first Indian on reord to mae a mo!ie was 7arishhandra Saharam
=hat!adear (niname@ Sa!e Dada)" 7e made one short film on a wrestling math
at the 7anging Aardens in =ombay, and another on the #layfulness of moneys"
=oth these shorts were made in *8: and were #ublily ehibited for the first time in
*8:: using Edison$s #ro2eting inetoso#e inside a tent whih the film maer had
himself ereted"
India$s first feature film B named Cing 7arishhandraC B was released in *:*-" It
was made by Dhundira2 Ao!ind ?hale (niname@ Dadasaheb ?hale, *8*'*:++)"
This was a silent mo!ie" =y *:.%, film maing had taen the sha#e of an industry"
The first talie made in India was Clam raC (#rodued by Im#erial ilm >om#any)
released in *:-*"
Until the *:4%s, film'maing om#anies, many of whom owned studios, dominated
the film industry" rtistes and tehniians were either their em#loyees or were
ontrated on long'term basis" Sine the *:4%s, howe!er, most #erformers went the
freelane way, resulting in the star system and huge esalations in film #rodutionosts" inaning deals in the industry also started beoming murier and murier
India has the world$s biggest mo!ie industry in terms of the number of mo!ies
#rodued (around 8%% mo!ies annually, mostly in the 7indi language" Tamil, Telegu,=engali and Malayalam are the languages in whih most of the non'7indi films are
made)"
Today, the tehnology of film'maing in India is #erha#s the best among all
de!elo#ing ountries though the films themsel!es remain mostly re#etiti!e in
storyline and ontent" Su#erior mo!ies, in themati and reati!e terms, are made in
many de!elo#ing ountries with less so#histiated tehnologies"
ording to unoffiial estimates a!ailable in Fanuary .%%*, the Indian film industry
has an annual turno!er of 0s" 4% billion (a##roimately USG*"-- billion)" It em#loys
more than 4 million #eo#le, most of whom are ontrat worers as o##osed to
regular em#loyees"
The abo!e statistis annot howe!er be used to alulate the mo!ie industry$s share
in the AD? or em#loyment generation" This is beause a !ast #ro#ortion of the
turno!er taes #lae outside the legal eonomy"
Though India5s o!erall entertainment industry is taing on #rofessional olours (with
the rise of T6 #rodution om#anies), India$s mo!ie industry #er se remains highly
informal, #ersonality'oriented and family'dominated"
Until the late *::%s, it was not e!en reognised as an industry" E!en though it hassine been reognised as an industry, bans and other finanial institutions ontinue
to a!oid the industry due to the enormous riss in!ol!ed in the business" Two bans,
>anara =an and Indian =an, ha!e re#ortedly lost hea!ily by finaning films"
7owe!er, the #ros#ets of ban finaning and ris insurane are beoming brighter,
themsel!es first as theatre trou#es, and later went on to dominate annada inema
into the *:4%s" annada films has beome !ery #o#ular after the reent hits lie Fogi
(.%%1) & Mungaru Male (.%%)"Mungaru Male has been the first Indian mo!ie to be
sreened in many Euro#ean ountries "
. T)e -as)miri $ilm industry
The ashmiri film industry, whih had been lying dormant sine the release of Habba
Khatoon in *:4, was re!i!ed after a -:'year hiatus with the release of Akh Daee
!ooe"h in .%%4" >inema halls had been shut down for a long time in ashmir, by
militants #rotesting against the /ew Delhi based Ao!ernment" There are few inema
halls and a handful of diretors ha!e been returning to shoot in the region" Thoughthe region was fa!oured by many #roduers as a seni loale in #re'militany era
=ollywood mo!ies as a romanti badro#, the regional industry was not !ery strong,
due to la of finanes and infrastruture"
/. T)e Malayalam $ilm industry
The Malayalam film industry, based in erala" Malayalam mo!ies are nown for their
artisti nature and they freuently figure in the national film awards" It is also
urrently nown for being the most onser!ati!e out of the different film industries in
India, des#ite the fat that it went through a liberal #hase in the 8%$s"
The first -D film whih #rodued in India was in Malayalam" Its name was My Dear
uttihatthan #rodued by /a!odaya ?rodutions" ?adayottam, the first fully
indigenous %MM film with all its wor done in India was in Malayalam whih was
also #rodued by /a!odaya" The first >inemaso#e film in the world was #rodued
in Malayalam" >hemmeen was the first film whih earned a gold medal from the
?resident from South India"CAuruC, direted by 0a2i! nhal, is the only Malayalam
J!er the last few years there has been a rise in the o!erall onsuming le!els ofIndian onsumers attributed to the strong eonomi growth and lower interest rates
in the ountry that has led to higher dis#osable inome" Ao!ernment announement
of the ey #oliy initiati!es suh as migration to re!enue share regime, o#ening of
lienses to #ri!ate #layers and allowing foreign in!estments into the segment will
hel# dri!e growth in this setor"
+I, FDI IN FI!M ECTOR&
ording to the .%%4'% =udget, the go!ernment of India has #ut in #lae a liberal
and trans#arent in!estment #oliy" DI u# to *%% #er ent is allowed under the
automati route in most setors3ati!ities" DI #oliy in India is reoned to be
among the most liberal in emerging eonomies"
*%% #er ent DI is #ermitted in film industry (i"e" film finaning, #rodution,
distribution, ehibition, mareting and assoiated ati!ities relating to film industry)
sub2et to the following@
>om#anies with an established tra reord in films, T6, musi, finane, and
insurane would be #ermitted
The om#any should ha!e a minimum #aid u# a#ital of USG *% million if it is the
single largest euity shareholder and at least USG 1 million in other ases
Minimum le!el of foreign euity in!estment would be USG ."1 million for the
single largest euity shareholder and USG * million in other ases
Debt euity ratio of not more than *@*, i"e", domesti borrowings shall not eeed
0am Ao#al 6arma was born to rishnam 0a2u and Suryamma" 7e dro##ed out ofthe 6"0"Siddhartha Engineering >ollege in 6i2ayawada from the i!il engineeringbranh, before taing u# a areer initially as the owner of a !ideo sho# and thenbeame one of India$s leading film diretors" 7e was not a regular at lasses, butwas nown more as a big mo!ie buff during his ollege days and used to analytially
wath both merian and Indian films through re#eat !iewings"
7e and his unle were ray about mo!ies and would often si# lasses to waththem in s#ite of beatings from his mother" 7e used to get !ery eited eah time hesaw the QDireted by5 and Q ilm by5 title ard and had the same #assion when hesaw his own name on the title ard of his debut Shi!a" There was no su##ort fromhis family and e!en his unle thought he was ray"
n engineer by #rofession is said to ha!e wored as an engineer in one of the star
hotels in 7yderabad for 2ust 0s 8%% #er month long time ba when it was beingonstruted" nd today he is now one of the most sought after diretors of India whohas made 7yderabad as one of the base for his film #rodutions
>areer
0am Ao#al 6arma started his film areer in the 7yderabad film industry as#rodution assistant for the films 0aogarillu and >olletorgari bbai #rodued byS"S">reations" 0am Ao#al 6arma made a huge mar in the telugu industry with his
debut film Shi!a , a !iolent stylied rime drama with a ollege badro#" t the ageof .8, with no film baground and training, he was able to on!ine /agar2una, thena young telugu star to do his debut mo!ie" /agar2una lied the narration of the sri#tand energy dis#layed by 6arma, and #rodued the mo!ie himself" Shi!a beame alandmar film for the Telugu industry and was later remade by 6arma in 7indi, but
was not able to re#eat the same ommerial suess as that of the original" It has,howe!er, beome a ult lassi
0angeela mared the entry of 6arma to =ollywood and was a bo offie suess"Then followed a not so suessful Daud" >ome Satya and 6arma mo!ed into the bigleague of diretors" Satya has turned out to be the ritis$ delight, besides doing wellat the bo offie and brought the best from a un#o#ular ator lie Mano2 =a2#ai"
hie!ement
Lhile #o#ular Indian >inema was either o!er the to# ation films or glamorous lo!estories, his mo!ies were more dee# and realisti" Though Indian >inema has always#rodued ae mo!ie'maers who re!eled in the #ortrayal of realism, he is reditedfor bringing realisti films into the mainstream and reating his own nihe as a maerof stylish yet realisti ommerial inema"
0angeela ( awards),"In *::1 he won the ilmfare ward for best Story for his film0angeela" In *::8 he Lon the ilm are ward (ritis) for his film Satya" lso wonthe =imal 0oy award for best Diretor for the same film" 7e also has won =estDiretor (in =ollywood) four times for Satya, Fungle, >om#any and =hoot
KS7 0F >7J?0
7istory
Kash 0a2 >ho#ra born . Se#tember *:-.) is a writer,diretor and #roduer of =ollywood mo!ies" 7e hasdireted hit mo!ies suh as Lat, Deewar, ;amhe,Darr and 6eer'Raara
Kash >ho#ra aa Kash 0a2 >ho#ra was born in ;ahore,=ritish'India, now ?aistan, on .th Se#tember, *:-.,during =ritish 0a2" 7e was the youngest of the eighthildren fathered by Shri 6ilayati 0a2 >ho#ra" 7is brother =alde! 0a2 >ho#ra was afilm 2ournalist, who later began direting mo!ies" Initially Kash wored as an assistant
to I" S" Fohar then he wored for his brother" ;ater he setu# his film #rodutionom#any Kash 0a2 ilms" =alde! ga!e him his first diretorial o##ortunity in Dhoola ?hool"
Daag in *:- was >ho#ra$s first film under the Kash 0a2 banner" Kash >ho#ra$s son
ditya >ho#ra is also a film diretor who manages the most of Kash 0a2 ?rodution7ouse" seond son, Uday >ho#ra, is an ator who was gi!en the first brea in hisbrother$s film, Mohabbatein" 7is wife is ?amela >ho#ra"
>areer
s a diretor his s#eiality has been romane ' he #ossesses a rare aestheti naof maing his films loo larger than life" 7is hallmar has always been the#resentation of his sreen#lay embellished with gorgeous loations, snow'a##edmountains, laes and ri!ers, beautiful women dra#ed in the most gorgeous
ostumes amidst fields of flowers ' sights that he #aints with his !isual imagery" ;o!eand romane ine!itably ha##en to his haraters who ha!e beome ions for filmbuffs"
Kash >ho#ra is re#uted to mae his haraters loo the most gorgeous in his films 'whether he wors with a well'nown star or a newomer, they ha!e ne!er looed so!isually a##ealing as in his films" 7is sense of musi, an integral #art of Indianinema, is renowned ' musial sores from his films ha!e beome the largest sellingalbums in Indian film history"
7e is urrently on the d!isory =oard of the Information & =roadasting Ministry ofthe Ao!ernment of India" 7e is the 6ie ?resident of the ilm ?roduers5 Auild ofIndia sine the last *% years"
hi!ement
• 7e has been honoured by the Swiss Ao!ernment for rediso!eringSwiterland and reently, he was #resented a S#eial ward by Ms" Ursula
ndress on behalf of the Swiss Ao!ernment"
• 7e is the ounder Trustee of ilm Industry Lelfare Trust established in theyear *::4"
released in .%%*" It was also highly suessful" -A, as the film is ommonlyabbre!iated, went on to win fi!e ilmfare wards"
In .%%-, he #rodued and wrote the sri#t for al 7o /aa 7o, whih was direted by/ihil d!ani, his ssistant Diretor from uh uh 7ota 7ai" al 7o /aa 7o, whihroughly translates to Tomorrow May /e!er >ome, starred Shahruh han, ?reityRinta, Faya =ahhan, and Saif li han" It too was a hit"
In early .%%1, he #rodued another mo!ie, aal, direted by Soham Shah, Fohar$s
ssistant Diretor from abhi hushi abhie Aham" Fohar did not write the sri#t toaal"
hi!ement
Fohar has hosted numerous film award eremonies in India, the most reent beingthe Ree >ine wards in .%%" Jn Se#tember -%, .%%4 Fohar beame the first Indianfilmmaer to be a 2ury member in the Miss Lorld om#etition, in Larsaw, ?oland"
aran Fohar was hosen as one of .1% Alobal Koung ;eaders by the Aene!a'basedLorld Eonomi orum .%%4" long with !arious other Indian luminaries, Fohar alsos#oe at the Lharton India Eonomi orum .%%4 held at the #restigious LhartonShool of the Uni!ersity of ?ennsyl!ania in ?hiladel#hia as well as the 7industanTimes ;eadershi# Summit in /ew Delhi in /o!ember .%%4"
ll mo!ies written by aran Fohar (uh uh 7ota 7ai, abhi hushi abhie Aham,al 7o /aa 7o, abhi l!ida /aa ehna), start with $$ and onsist of four wordswhih are shortened to four letters" It is said that this is done for lu and suessmany =ollywood elebrities #ut some redene in numerology"
Sine .%%+ he #resents his own show on Star Jne alled offee with aran"