“Walmart launches smartphone trade-in program ahead of new iPhone” http://money.cnn.com/2013/09/10/technology/mobil e/walmart-trade-in-smartphone/index.html?iid=HP_ River Jordan Heiden Professor Klinkowstein
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“Walmart launches smartphone trade-in program ahead of new iPhone”http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River
Jordan Heiden Professor Klinkowstein
September 21, 2013:• Trade-in
credit for new phone• Over 100
models • $50-$300
payments
Jordan Heiden Professor Klinkowstein
Jordan Heiden Professor Klinkowstein
Walmart makes transition with new trade-in program
•Walmart will have largest program of any brick and mortar store
Jordan Heiden Professor Klinkowstein
• College students want to save money but could be saving more than they realize.
Jordan Heiden Professor Klinkowstein
Ethnographic Research
Jordan Heiden Professor Klinkowstein
Book Bag- $60.00Student making purchase in bookstore
Starbucks at 10:00AM University Café at 2:00PM
Jordan Heiden Professor Klinkowstein
Jordan Heiden Professor Klinkowstein
Common bookstore purchasesRanging from $10.00-$65.00
Ethnographic Research Observations
• Ashamed by purchases• Questioned why product was
purchased• Looked uncomfortable when asking
questions• Played with hair• Looked around room while thinking• Made conversation into joking matter
Jordan Heiden Professor Klinkowstein
Ethnographic Research Findings
Student responses--Book bag ($60.00)“It wasn’t that necessary, I just thought it was cute.”-Bicycle ($65.00)“I don’t need it, but maybe sometimes it’ll help. Still, I wouldn’t die if I stopped shopping.”-Beanie ($35.00)“I’ll probably never wear it. I don’t know why I bought it.”
Jordan Heiden Professor Klinkowstein
Diagonals
Jordan Heiden Professor Klinkowstein
Arcs
Jordan Heiden Professor Klinkowstein
Irregulars
Jordan Heiden Professor Klinkowstein
Grids
Jordan Heiden Professor Klinkowstein
High Key
Jordan Heiden Professor Klinkowstein
Low Key
Jordan Heiden Professor Klinkowstein
Monochromes
Jordan Heiden Professor Klinkowstein
Neutrals
Jordan Heiden Professor Klinkowstein
Color
Jordan Heiden Professor Klinkowstein
Black and White
Jordan Heiden Professor Klinkowstein
Selected Article for Research
• http://www.stretcher.com/stories/01/010917c.cfm
(Top reasons for overspending)
• http://www.mdjunction.com/teen-shopping-overspending
(Overspending support group)
Jordan Heiden Professor Klinkowstein
Social Circumstance Observed
• Teens are overspending without realizing it.
Jordan Heiden Professor Klinkowstein
Observations
• Spends money on unnecessary things
• Have little understanding of what should be spent
• Makes regretful purchases
Jordan Heiden Professor Klinkowstein
Desire
• Wants a way to easily balance spending
Jordan Heiden Professor Klinkowstein
The Safe Spender• With a flexible
and unique spending card and online application, individual spending can be monitored by setting limits for specific types of purchases. Text message alerts can also be sent as reminders.
Jordan Heiden Professor Klinkowstein
Breakdown of Proposal
• Student spending card• Observable/changeable online
preferences• Sets limits/caps on spending of all
sorts• Sends text message warnings at
certain points in spending• Allows for increasing and decreasing
amounts• Flexible and unique for every
individual
Jordan Heiden Professor Klinkowstein
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