Mosman Council web metrics 2010/2011

Mosman Councilweb metrics

2010/2011

All Council websites

2010/2011 2009/2010

Visits 513,520 463,791 +11%

Visitors 241,669 216,043 +12%

Pageviews 1,463,199 1,270,506 +15%

PropertyVisits Visitors Pageviews

2010/2011 2009/2010 Change 2010/2011 2009/2010 Change 2010/2011 2009/2010 Change

Mosman Council website 423,069 408,148 4% 184,022 175,063 5% 1,190,582 1,107,315 8%

Mosman Art Gallery website 32,971 8,270 299% 20,171 5,666 256% 106,501 29,730 258%

Mosman Design Awards 8,105 2,205 268% 4,053 1,857 118% 45,626 9,733 369%

LEP consultation 2,761 2,978 -7% 1,292 1,223 6% 11,493 11,477 0%

Mosman Rider website 9,613 2,018 376% 3,727 1,514 146% 18,444 2,631 601%

Active Mosman 137 37 1,148

Big Ideas for Mosman 706 347 2,081

Mosman Council DATAstore 3,569 2,937 7,623

Consultations - special projects 114 649 -82% 86 363 -76% 225 1,532 -85%

Mosman Memories Of Your Street

6,995 7,314 -4% 5,384 5,642 -5% 22,939 23,425 -2%

Mosman Voices 856 1,293 -34% 719 1,148 -37% 3,566 5,043 -29%

Mosman Faces 612 332 3,152

Mosman WWII Honour Roll 569 118 382% 519 113 359% 714 150 376%

Mosman Library blog 6,018 4,325 39% 4,827 3,446 40% 9,765 7,172 36%

Mosman Library teens blog 4,277 5,271 -19% 3,610 4,147 -13% 6,932 9,809 -29%

Mosman Readers 9,104 12,230 -26% 6,912 9,016 -23% 24,972 38,611 -35%

Mosman Library of the Future 201 440 -54% 159 197 -19% 420 1,105 -62%

24/7 Youth Film Festival 2,059 37 5465% 1,072 21 5005% 3,841 110 3392%

Mosman Mosaic Project 292 489 -40% 197 323 -39% 880 1,403 -37%

Mosman Festival websites 1,388 8,006 -83% 1,229 6,304 -81% 1,592 21,260 -93%

Festival of Mosman 104 37 703

513,520 463,791 11% 241,669 216,043 12% 1,463,199 1,270,506 15%

Mosman Council websitemosman.nsw.gov.au

mosman.nsw.gov.au

2010/2011 2009/2010

Visits 423,069 408,148 +4%

Visitors 184,022 175,063 +5%

Pageviews 1,190,582 1,107,315 +8%

Top level sections – pageviews2010/2011 2009/2010 Change

Home page 172,390 191,037 -9.76%

DA Tracker 221,730 171,133 +29.57%

Council 89,060 90,918 -2.09%

Residents 53,280 46,784 +13.89%

Planning & Heritage 27,205 26,901 +1.13%

Building & Development 59,969 53,251 +12.62%

Environment 21,453 21,751 -1.37%

Library 111,720 108,495 +2.97%

Community 28,891 25,587 +12.91%

About Mosman 120,662 115,447 +4.48%

News 36,700 39,947 -8.13%

Events 64,993 69,964 -7.11%

Top

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sHome page 172,390 /library/children 5,037

DA Tracker - search page 111,984 DAs Lodged This Month 5,000

/library 44,955 /mosman/venues/weddings 4,597

/development/applications/tracker 26,709 /community/children/0-5 4,535

/contact 22,212 /residents/parking 4,521

/library/about/catalogue 17,385 /mosman/recreation/walks 4,446

/council/employment 16,815 /library/information/databases 4,353

/mosman/recreation/parks 15,601 DAs Determined This Month 4,265

/mosman/culture/art-gallery 11,639 DAs Lodged This Week 4,221

/residents/waste/collection-days 11,216 /library/about/services 4,085

/mosman/culture/market 9,278 /mosman/recreation/sporting-fields 4,017

/development 8,929 /council/forms 4,015

/library/information 8,704 /planning/controls/DCP 3,909

/mosman/venues/outdoor 8,392 /planning/controls/LEP 3,882

/residents/waste 8,001 /development/forms 3,865

/residents/waste/clean-up 7,631 /development/applications 3,853

/council/employment/ 6,528 /council/meetings/2010 3,727

DAs Determined This Week 6,255 /council/about/councillors 3,708

/events 6,248 /environment/trees 3,681

/mosman/venues 6,146 /community/children/vacation-care 3,533

DAs Lodged Last Month 5,554 /events/2508/2011-balmoral-burn 3,394

DAs Determined Last Month 5,428 /mosman/venues/other 3,392

DAs - Recent Applications 5,182 /mosman/recreation/dogs 3,291

/council 5,147 /library/about 3,282

/planning/controls 5,129 /mosman 2,274

Top event items (2010/2011)1. Balmoral Burn (3,394)2. New Years Eve (1,723)3. Pet's Day Out (1,244)4. Rotunda Carols by Candlelight (1,053)5. Shorefest (944)6. Children's Fair (860)7. Living Mosman photography competition (672)8. ANZAC Dawn Service (530)9. Mosman Village Art & Craft Twilight Christmas Market (514)10. Bookends: another chapter (499)

(pageviews in brackets)

Note: does not include Gallery events on the Gallery website

Top news items (2010/2011)1. Craig Waddell wins 2010 Mosman Art Prize (573)2. Balmoral Rotunda gets a facelift (458)3. Balmoral Baths unwelcome visitor (411)4. Council taps into iPhone app (405)5. Cuts to Mosman ferry services: have your say (301)6. Reduce your waste, reduce your rates (283)7. How the Mosman Rider has grown (280)8. We'd like to hear from residents aged 55 years and over (279)9. From tip to tip top: Balmoral gets its gully back (273)10. Vale Duncan Matheson (270)

(pageviews in brackets)

Site Search

2010/2011 – 24,966 unique searches via 11,601 search terms

2009/2010 – 32,033 searches (-22.06%)

wharf 478 clifton gardens 61 bus 41 opening hours 31

rotunda 452 markets 61 graffiti 41 plunkett 31

playgroup 275 councillors 59 leash 41 raglan 31

chinamans 249 employment 59 bushwalks 40 tree 31

chinaman 220 boronia 57 georges 40 bbq 30

parking 179 cypress 57 tenders 40 bin 30

cremorne 173 dogs 55 renew 39 exempt 30

balmoral 149 sirius 55 bushwalk 38 junction 30

rosherville 144 noise 54 taylors 38 section 96 30

wet weather 100 dog 52 filming 37 zoning 30

oval 98 map 52 playground 37 Cache mosman library 29

awaba 92 cove 50 vacation care 37 drill hall 29

clifton 92 fees and charges 50 carpark 36 nsw 29

waste 89 forms 50 stormwater 36 tree removal 29

jobs 87 walks 49 art gallery 35 violin 29

crest 86 musgrave 48 chowder bay 34 air conditioning 28

mayor 83 trees 47 google 34 foreshore 27

rangers 79 whale 46 justice of the peace 34 general manager 27

mosman rider 72 spit 44 curraghbeena 33 mulch 27

mosman 71 wet weather line 44 events 33 parking permits 27

wards 70 149 43 ranger 33 schools 27

market 68 parking permit 43 shire 33 whaling 27

da tracker 67 parks 43 maps 32 149 certificate 26

immunisation 67 mosplan 42 balmoral beach 31 clean up 26

fees 65 wedding 42 connon 31 population 26

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Top

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Visits with Site Search

• 4.64% visits used Site Search (-20.52%)– 19,474 visits– Previous: 24,501 visits using Site Search

Where do visitors come from?

LocationCountry/Territory Visits % of total visits

Australia 398,959 94.97

United States 5,890 1.40

United Kingdom 3,054 0.73

New Zealand 948 0.23

India 933 0.22

Canada 881 0.21

Japan 687 0.16

Germany 677 0.16

Singapore 663 0.16

Hong Kong 533 0.13

By CityCitiesCity Visits % of total visits

Sydney 356,266 84.81

Melbourne 18,036 4.29

Brisbane 9,121 2.17

Perth 4,577 1.09

Adelaide 2,399 0.57

Canberra 2,051 0.49

(not set) 1,830 0.44

London 1,206 0.29

New York 979 0.23

Singapore 657 0.16

Traffic sources

• Direct Traffic – 16.12% (-13.95%) Previous: 18.73%

• Referring Sites – 22.19% (+3.91%) Previous: 21.35%

• Search Engines – 60.27% (+2.01%) Previous: 59.08%

• Campaigns – 1.43% No data 2009/2010 Campaigns include email newsletter referrals & share buttons on Council’s website

Campaign Referrals

• Email newsletters & share buttons5,941 visits (1.41% of total visits)

• Share buttons2,028 visits (0.48% of total visits)

About our visitors

Visitors – New vs. Returning

• New – 39.95% of all visitsPrevious: 40.09%

• Returning – 60.05% of all visits Previous: 59.91%

Browsers – by visitsBrowser 2010/2011 2009/2010 Change

Internet Explorer 233,779 273,257 -14.45%

Safari 83,347 51,672 +61.30%

Firefox 64,996 63,869 +1.76%

Chrome 32,313 15,562 +107.64%

Mozilla Compatible Agent 3,550 588 +503.74%

Opera 771 913 -15.55%

Mozilla 252 1,645 -84.68%

BlackBerry9700 191 42 +354.76%

Android Browser 180 0 +100.00%

Camino 151 138 +9.42%

Mobile devices +379.10%

2010/201119,145 visits 4.56% of total visits

2009/20103,996 visits 0.98% of total visits

Mobile devices – operating systems

Operating System Visits Pages/Visit Avg. Time on Site

iPhone 11,576 1.87 0:01:13

iPad 5,443 3.45 0:02:40

Android 936 2.02 0:01:35

iPod 514 1.73 0:00:58

BlackBerry 324 1.56 0:00:59

SymbianOS 294 1.56 0:01:05

Nokia 26 1.58 0:01:50

Samsung 12 1.92 0:02:17

Sony 9 1.22 0:00:14

Windows 7 1.43 0:01:01

Comparing mobile visitsacross Council web properties

2010/2011 2009/2010

MobileVisits

% of total

iPhone & iPod iPad Android Mobile

Visits% of total

iPhone & iPod iPad Android

MosmanCouncilwebsite

19,145 4.56% 12,090 5,443 936 3,996 0.98% 3,759 104 32

Mosman ArtGallery

1,312 3.98% 863 367 46 141 1.70% 118 10 0

Mosman Riderwebsite

4,394 45.71% 3,826 138 285 110 5.45% 98 1 0

Mosman Design Awards

518 6.39% 325 165 17 33 1.50% 35 1 0

Mosman Art Gallerymosmanartgallery.org.au

Mosman Art Gallery website

• Visits – 32,971 – 20,171 Unique Visitors– 00:02:09 Avg. Time on Site

• Pageviews – 106,501 – 3.23 Pages/Visit

mosmanartgallery.org.au

Gallery website – traffic over timeGallery website launched January 2010

The following shows 6 month comparison (Jan 1 – Jun 30)

• Visits – 18,678 (+126%)– Previously: 8,270

• Unique Visitors – 11,939 (+111%)– Previously: 5,666

• Pageviews – 59,931 (+102%)– Previously: 29,730

Gallery website – referrers

• Search Traffic – 44.72%– 14,744 Visits

• Referral Traffic – 40.57%– 13,377 Visits

• Direct Traffic – 12.23%– 4,032 Visits

• Campaigns – 2.48%– 818 Visits

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/exhibitions/2010-mosman-art-prize 7,836

/exhibitions/2011-mosman-youth-art-prize 4,369

/exhibitions/2011-mosman-art-prize 4,050

/exhibitions/australian-accent 1,116

/exhibitions/2011-artists-of-mosman-2088 984

/exhibitions/boxworld 972

/exhibitions/2010-mosman-youth-art-prize 902

/exhibitions/national-photographic-portrait-prize-2010 840

/exhibitions/adam-hill-not-a-proppa-aborigine 832

/exhibitions/australian-watercolour-institute-87th-anniversary-exhibition 790

/exhibitions/contemporary-aboriginal-art-from-the-ann-lewis-collection 473

/exhibitions/2010-redlands-westpac-art-prize 397

/exhibitions/talking-tapa-pacifika-barkcloth-in-queensland 381

/exhibitions/controversy-acclaim-60-years-of-the-mosman-art-prize 318

/exhibitions/nalda-searles-drifting-in-my-own-land 287

/exhibitions/gw-bot-the-long-paddock-a-30-year-survey 244

/exhibitions/artists-of-mosman-2088 158

/exhibitions/step-right-up-the-circus-in-australian-art 146

/exhibitions/elefantasy-miniatures-by-jill-swart 99

/exhibitions/a-generous-gift-the-gwen-frolich-bequest 47

/exhibitions/carolyn-mckay-reports-of-crime-etc-etc 34

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Events home page 4,541

/events/index.php?c=for-children 598

/events/mosman-art-prize-free-exhibition-tour 540

/events/meet-the-winning-artists-in-the-mosman-art-prize 370

/events/index.php?c=performances 360

/events/sydney-textile-design-symposium 357

/events/index.php?c=friends-events 342

/events/index.php?c=workshops 331

/events/index.php?t=archive 302

/events/index.php?c=talks 301

/events/-as-modern-as-tomorrow-the-designs-and-story-of-annan-fabrics 241

/events/index.php?c=guided-tours 202

/events/index.php?c=openings 198

/events/opening-of-the-AWI-87th-anniversary-exhibition 191

/events/close-up-the-celebrity-and-personal-portrait 185

/events/meet-the-artist-christine-porter 182

/events/art-attack-cloth-collage-fabric-wall-hanging 171

/events/something-for-mum-souvenir-pottery-of-the-1950s 169

/events/landscape-painting-workshop-with-josefia-lemon 159

/events/adam-hill-artist-talk 158

Gallery website – browsers

Top 5 browsers

1. Internet Explorer (42.16%)2. Safari (28.20%)3. Firefox (20.46%)4. Chrome (7.96%)5. Opera (0.64%)

Surveys, forms & bookingsall Council websites

Online surveys

• 27 online surveys– 968 responses

• 24 items for community consultation posted to Council’s website

‘Have your say’ subscribers

• Be notified of new consultations by email– 24 subscribers

– Previously: 17 subscribers

– 687 views of 33 items– 160 clicks back to the Council website

www.mosman.nsw.gov.au/council/consultation/

Online event registration/voting

1. Mosman Design Awards – 22 nominations2. Mosman Design Awards, People’s Choice – 535 votes3. Living Mosman photo comp – 34 entries4. Mosman Youth Art Prize – 337 registrations5. Mosman Art Prize – 919 registrations6. Second Hand Saturdays 2010 – 38 registrations7. Clothes Swap – 25 registrations

Design Awards & photo comp forms incorporated photo & file uploads

Online bookings

• Mosman Art Gallery– 536 bookings, 952 tickets

• Mosman Library– 601 bookings, 772 tickets

includes 65 bookings via Google forms

• Living Mosman environment events– 142 tickets

Council contact formwww.mosman.nsw.gov.au/contact

• 1,053 emails generated

Email newsletters

Email newsletters

• 1,961 subscribers (+30%) Previously: 1,508

• 59 campaigns sent (+23%)Previously: 48

1,961 subscribers

Mosman Art Gallery 1,256

Mosman Library 744

Mosman News 1,665

Sustainability and the environment 477

Urban Planning 421

59 campaignsCampaigns Total

Recipients Opens Clicks Bounces Un-subscribes Complaints

Mosman News 5 7982 2546 (32.1%)

568 (22.15%)

59 (0.75%) 46 (0.58%) 1 (0.01%)

Library 20 7025 2587 (44.74%)

463 (22.32%)

32 (0.79%) 13 (0.1%) 1 (0.01%)

Gallery 15 13199 4815 (41.81%)

976 (24.29%)

71 (0.65%) 31 (0.22%) 1 (0.01%)

Environment 12 4304 1674 (39.08%)

476 (28.45%)

32 (0.83%) 15 (0.35%) 1 (0.02%)

Urban Planning 7 2144 927 (43.26%)

216 (22.27%)

3(0.13%) 10 (0.45%) 1 (0.04%)

59 34,654 12,549 2,699 197 115 5

Library services online

Community Directory

• 10,088 searches

Electronic resourcesDatabase Total

LoginsTotal

Searches

Academic Search Elite 115 427

Ancestry Library Not available 6675

Ancient & Medieval History Online 81 110

Austlit 0 0

Australia/NZ Points of View Reference Centre 40 89

Australia/NZ Reference Centre 146 474

Australian History, Ancient & Modern Stats not available

Australian Public Affairs Information Service 42 160

Bloom’s Literary Reference Online 9/10-7/11 108 1064

Books and Authors 13 65

Company 360 Stats not available

Consumer Health Complete 95 523

Electric Library Not available 544

Britannica Online Not available 1455

Good Reading Online 110 2079

Database Total Logins

Total Searches

GreenFILE 64 535

Health Reference Centre 9/10 – 7/11 84 127

Literary Reference Centre Plus 58 339

Masterfile Premier 61 193

Modern World History Online 9/10 – 7/11 168 337

Novelist Plus 428 2238

Oxford Reference Online 53 4016

Points of View Reference Centre 65 566

Science Online 9/10 – 7/11 67 142

Science Reference Centre 76 256

Standards Australia Online 7847 Not available

Today’s Science 9/10 – 7/11 26 217

Who Else Writes Like…? 94 Not available

World Geography and Culture Online 9/10-7/11 161 143

NextReads – email service• 214 subscribers

– 24 subscribers in past year• 186 newsletters sent

– 11,253 recipients– 5,680 views (50.5%)– 428 clicks

Most clicked book link – The Help by Kathryn Stockett

Social MediaSocial Media

Twitter real-time updates2010/2011

@mosmancouncil – 708 tweets– 1,368 followers (approx 1.25 retweets / day)– added to 74 lists

@mosmanlibrary– 585 tweets– 645 followers (approx 0.9 retweets / day)– added to 56 lists

@mosmancouncil

YouTube2010/2011

youtube.com/user/mosmancouncil

– 9,713 views (+223%)3,005 views in 2009/2011

– 33 videos uploaded20 videos produced by Council staff

YouTube Top 101. What Makes Us Tick? Hugh Mackay at Mosman Library (925)2. Justice Crew @ Beat the Blues (845)3. Mosman Library: how to renew your items online (641)4. The Making of Our Digital Nation: Rose Holley at Mosman Library (534)5. Errol, Fidel and the Cuban Rebel Girls: Boyd Anderson at Mosman Librar

y (525)

6. 2010 Mosman Art Prize winners talk about their work (476)7. The shark net comes down (466)8. Why Men Are Necessary: Richard Glover at Mosman Library (437)9. BOXWORLD (398)10. A Friend to Mosman (340)

(Views in 2010/2011 in brackets)

YouTube

YouTube

Flickr photos2010/2011

flickr.com/photos/mosmancouncil

– 450 photos uploaded– 65,000 views

flickr.com/photos/mosmanlibrary– 400 photos uploaded– 60,000 views

(approx. figures only)

digital editions

Issuu digital editionsas at 30 June 2011

http://issuu.com/mosmancouncil

– 24 publications– 26,000 unique pageviews– 5,700 readers

Issuu digital editionsas at 30 June 2011

Most viewed publications:

1. 24/7 Youth Film Festival - info for participants (1050)2. Mosman News - Military Road Facelift - May 2011 (989)3. Library News & Views - Summer 2010/2011 (631)4. Library News & Views - Autumn 2011 (517)5. Draft MOSPLAN 2011-2021 (253)6. Over 55s Newsletter - June/July 2011 (250)

(Number of readers in brackets)

Questions? Comments?email [email protected]

Image source: XKCD web comic