Morro Bay Marketing Presentation August 9, 2012. Sunset Magazine Coastal Issue September 2012.

Morro Bay Marketing Presentation

August 9, 2012

Sunset Magazine Coastal Issue September 2012

Sunset Magazine Weekend Escapes September 2012

TripAdvisor.com Sponsorship Page — July

Runs through October 2012

•4642 page views

•342 clicks

•7.37 CTRLast month: 7.38% CTR

Canadian Traveler 2012–2013

Bay Area News Banner Ad Campaign

iPhone App: 7/1–7/31•35,567 impressions•210 clicks 0.54% CTR

MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com

Travel Coupon Guide — OnlineMay–August 2012

•103,211 impressions

•109 clicks .11% CTR

Travel Coupon GuideMay/June 2012

SLO VCB AdContracted thru 6/2013

August E-Blast—Constant Contact

Morro Bay Savor Ultimate Getaway Package

Morro Bay Savor Ultimate Getaway Package

Morro Bay Bus WrapsBus Rolls July – 2012

Morro Bay Bus WrapsBus Rolls July – 2012

Examiner.com: Oyster Festival

YouTube: Morro Bay Bike Parade

Tribune: Skate Magazine and Museum

Tribune: Shades of Gray in Morro Bay

Tribune: Morro Bay to Hit the (Air)waves

Tribune: Savor Article

News Releases in the Works

•Avocado and Margarita Festival — July 31, 2012

•Morro Bay Triathlon — September 1, 2012

•Morro Bay’s Participation in Savor 2012 — August 15, 2012

•TOT Success

•Battle of the Bay

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smart Phone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2010/11 and 2011/12

Google Analytics: Added Email Addresses

Added 33new email addresses to database.

9,447 Total Addresses

New Facebook “Likes”

Facebook Recent Guest Posts

Facebook Posts

Facebook Posts

Facebook Posts: Visit California

Twitter Posts

•Sunset Magazine – September 2012 Coastal Issue

•Weekend Escapes Magazine (Sunset Special Issue)

•Savor Social Media Opportunities

•TripAdvisor.com:Sponsorship Page & Banner Ad Campaign

•Virtual Tourist.com

•Desert Sun – Online Banner Campaign

•Bay Area News Group – Mobile & Banner Ads

•Sunset.com – Mobile and Banner Ads

•Visitca.com – Mobile and Banner Ads

•SLO VCB Banner Ads

•Canadian Travel Magazine

Fall 2012 Marketing Recommendations