MORINGA SEED PROTEINS from Moringa oleifera two protein active ingredients FOR COLOUR-TREATED HAIR CARE L value (L=1/colour intensity) Kelimor • Can reduce dyed hair colour fading • Improves colour deposition and retention during dye treatments on damaged hair • Repairs damaged hair • Imparts body and volume to hair strand • Reduces surfactant irritancy of detergent formulations • Has conditioning properties in combination with anionic surfactants • Improves skin tolerability against surfactants • Can reduce dyed hair colour fading • Has conditioning and protective properties on hair in combination with anionic surfactants • Has good foaming properties • Compatibility with a wide range of surfactants mg protein / g hair virgin hair damaged hair Kelimor - HAIR SUBSTANTIVITY Treatment: aqueous solutions with 1% of protein COLOUR LOSS PATTERN 30 35 40 45 1 2 3 4 5 6 7 8 washing cycles after hair colouring after 8 washing cycles CONTROL CONTROL KELIMOR KELIMOR control Kelimor Hair type: Russian bleached hair, damaged Hair treatment: application of aqueous solution containing KELIMOR (1% of protein substance) on hair before dye Hair dye type: commercial two- component permanent (level 3) oxidative intense red copper hair colour n° 6,64 Moringa Pro Complex 8 washing cycles 16 washing cycles HAIR COMBABILITY EVALUATION Force required to comb hair 33% 24% 27% 32% 36% COLOUR CHANGE After 16 washing cycled Control shampoo Shampoo with Moringa Pro Complex (0,46% of protein substance) Shampoo with Kelimor (0,6% of protein substance) Commercial leader shampoos with hair colour protection claim Hair type: Russian bleached hair, damaged Hair dye type: commercial two-component permanent (level 3) oxidative intense red copper hair colour n° 5,64 Hair treatment: washing cycles using shampoos containing KELIMOR and MORINGA PRO COMPLEX control Moringa Pro Complex Kelimor Commercial shampoo for coloured hair INGREDIENT SHAMPOO WITH MPC SHAMPOO WITH KELIMOR CONTROL SHAMPOO Aqua adjust adjust adjust Sodium laureth sulfate 8 8 8 Cocamidopropyl betaine 4,5 4,5 4,5 Moringa Pro Complex 10 / / Kelimor / 5 / pH 5,0-5,5 5,0-5,5 5,0-5,5 % protein substance 0,46 0,6 / HYDROLYZED MORINGA OLEIFERA SEED EXTRACT MORINGA SEED EXTRACT & COCAMIDOPROPYL BETAINE Hair type: bleached and dyed Russian hair Hair dye type: commercial two-component permanent (level 3) oxidative intense red hair colour n° 5,64 Test shampoos: 1 shampoo containing MORINGA PRO COMPLEX (MPC); 1 shampoo containing KELIMOR; 1 control shampoo without protein; 1 commercial shampoo for coloured hair purchased on the market Tensile instrument: Shimadzu AUTOGRAPH AGS 500ND; data were obtained measuring the force required to comb hair before and after washing cycles and expressed as % change respect after hair dye values. Hair tresses were washed following a standardized procedure. After hair colouring After 8 washing cycles CONTROL KELIMOR MORINGA PRO COMPLEX % L (L=1/colour intensity) COLOUR INTENSITY vs CONTROL (100%) (Lab) (CIELAB System) % 1 / Combability