INNOVATION TRIP IN ISRAEL November 8 th -11 th , 2015 CONNECTING ISRAELINNOVATION www.morethandigital.fr BY VALERIE ZARKA THE CLIENT : LE GESTE & 14 PUBLISHERS Le Geste, www.geste.fr , is a French organization gathering 150 professional members of on line publishing : media, press, music, gaming, mobile services… MORE THAN DIGITAL & Le Geste brought 14 very prestigious publishers in Israel to meet Israeli startups answering their pain points / issues The position of the participants is mainly Head of Digital, in charge of all the online business (content creation & monetization, adnetwork, traffic, partnerships, diversification …) SEARCHED TECHNO 1. Adtech: ad formats, innovative ad platforms, content creation, unique ID … 2. Anti adblockers, everything preventing ad blockers & malicious ads, security 3. Content monetization solutions 4. Engagement & gamification, acquisition & loyalty solutions 5. Data, tracking, analytics & profiling, DMP : data catching, data mining, dashboarding… 6. Predictive marketing, real time content monitoring & optimization 7. Content creation & Editorial innovation : web, mobile, social.. # Platforms # Devices 8. Video : creation, sourcing, socialization, monetization, streaming, servers, replay … 9. Mobile : responsive or app, content, ads, security, ergonomics, time of download…. 10.Connected TV, social TV, 2 nd screen
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Morethandigital Studycase Innovation Trip French Publishers in Israel
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INNOVATION TRIP IN ISRAEL
November 8th-11th, 2015
CONNECTING ISRAELINNOVATION
www.morethandigital.fr
BY VALERIE ZARKA
THE CLIENT : LE GESTE & 14 PUBLISHERSLe Geste, www.geste.fr, is a French organization gathering 150 professional members of on line publishing : media, press, music, gaming, mobile services…MORE THAN DIGITAL & Le Geste brought 14 very prestigious publishers in Israel to meet Israeli startups answering their pain points / issues The position of the participants is mainly Head of Digital, in charge of all the online business (content creation & monetization, adnetwork, traffic, partnerships, diversification …)
SEARCHED TECHNO1. Adtech: ad formats, innovative ad platforms, content creation, unique ID …2. Anti ad-‐blockers, everything preventing ad blockers & malicious ads, security 3. Content monetization solutions4. Engagement & gamification, acquisition & loyalty solutions 5. Data, tracking, analytics & profiling, DMP : data catching, data mining, dashboarding…6. Predictive marketing, real time content monitoring & optimization 7. Content creation & Editorial innovation : web, mobile, social.. # Platforms # Devices 8. Video : creation, sourcing, socialization, monetization, streaming, servers, replay …9. Mobile : responsive or app, content, ads, security, ergonomics, time of download….
10.Connected TV, social TV, 2nd screen
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INNOVATION TRIP IN ISRAEL : 8-11 NOVEMBER 2015
4 Days
40 Startups pitchs
Lunchs, Diners, Cocktail, with startups &
High Tech key players
Coca-Cola Accelerator
Microsoft Ventures
Mindspace
Walla !
Keshet
I24 News….
V5_LE&GESTE&AGENDA_8.11NOV2015.xlsx
MORE&THAN&DIGITAL& Page&1 05/11/2015
DEBUT& FIN& FIELD CONCEPT& STARTUP&NAME SPEAKERS MAIL& WHERE