More than just a mug

What are Promotional Products?

• Product or apparel

• Imprinted with a logo or brand message

• To promote business, organization or cause

• Includes, premiums, awards, business gifts & more

Types of Promotional Products

General Apparel Custom/Unique

Writing Instruments Sporting Goods/Leisure

Products/Travel

Accessories

T-shirts Calendars with awareness

dates, activity stickers,

coupons, etc.

Drinkware/glassware Computer Products and

Accessories

Polos and Misc.

Corporate Wear

Board and Card Games

Calendars Housewares/Tools Caps/Headwear Ornamental

Desk/Office/Business

Accessories

Personal/Pocket

Purses/Wallets

Uniforms and Scrubs Kitting and Packaging

Recognition

Awards/Jewelry/Clocks

and Watches

Novelty Items Sportswear and Misc.

Athletic

Direct Mail (Bulky and flat)

Buttons/Badges/Ribbons/

Stickers/Magnets

Games/Toys/Playing

Cards/Inflatables

Scarves and Neckware Large Print , Signs,

Banners and Tradeshow

Automotive Accessories Food Gifts Blazers and Jackets Much, much more!!!

Supply Chain

Manufacturer Supplier Distributor End User

How are Promotional Products Used?

• Build Brand Recognition

– Owners of ad specialties recall the advertiser 87% of

the time*

– People who receive a promotional product are 14%

more likely to recommend a business to others than

those that receive nothing#

– 76.2% can recall product, advertiser & message of

item received in past 2 years


• Motivate

– Customers

• Continuity programs

• Contests

– Employees

• Incentivize goals

• Reinforce mission

– Donors

• Tiered giving incentives


• Educate

– Cause Marketing

– Awareness

– Training

– Safety

– Health & Wellness


• Recognize & Reward

– Years of Service

– Merit

– Incentive-based

– Compliance (safety)

– Community Service


• Integrate into Multiple Marketing Channels

– Direct Mail

– Traditional media

– Social Media

– Face-to-face

– Events

Why Promotional Products Work

• Useful

– 69% generally keep the

promotional product if they

have a use for it**

– Usefulness more important

than attractiveness or

quality of the item


• Move people to action

– Reciprocity – after receiving an item, people feel the

need to return the favor

– 31% of recipients are more likely to do business with

advertisers after receiving a promotional item*

– 62% of end-buyers say promotional products are

effective in achieving advertising, promotional, and

motivational objectives***


• Sticking Power/long-lasting

– Tangible

– Average promotional item is kept

for 5.8 months*

– Of the ones that aren’t kept, 66%

are given to someone else*

– Mobility of products help increase

frequency of touches


• Flexibility

– Reach any target audience or niche effectively

– Fit budgets of any size

– Relevance with any brand/campaign


• Impressions

– Number of times seen

– Passed on

(Intentional/unintentional)

– Lower cost per impression

($0.006) than TV($0.018),

Magazines ($0.018), and

Newspaper($0.007)*

– 38% feel promotional products

serve as a constant reminder of

the advertiser**


• Non-interruptive

– 83% of American consumers surveyed like receiving a

promotional product with an advertising message**

– People choose to keep most promotional products

• 91% had at least one promotional product in their kitchen**

• 74% had at least one promotional product in their work area**

Make Promotional Product Work for You

1. Identify specific, measurable objectives

2. Develop a central theme and messaging

3. Select a promotional product that’s relevant to nature of

business, theme and audience

4. Determine a workable distribution plan (Mail, leave

behind, trade show giveaway, etc.)

5. Craft and execute the theme and distribution plan

Case Study

Objective: A hearing aid center wanted to reach a senior audience to further

promote their revolutionary Concept Hearing Aid.

Strategy: Several hundred coffee mugs imprinted with the organization’s logo,

locations and phone numbers were donated to local coffee houses where many

seniors visited particularly those in close proximity to the testing offices.

Results: There was significant ROI measured when many seniors mentioned

how they heard about the hearing center; they were reading the mugs while having

coffee and the information imprinted on the mug reminded them to get their hearing

checked.

For More than Just a Mug

* - Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved.

** - Effectiveness of Promotional Products as an Advertising Medium © 2009 Promotional Products Association International. All rights reserved.

*** - Why End Buyers Choose Promotional Products And Other Media © 2009 Promotional Products Association International. All rights reserved.

# - 2005 Georgia Southern University