MORE Magazine

4 | More | October 2009

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October 2009 | More | 5

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Contentsoctober 2009 | volume 2 | issue 4

cover story

technology

Pta guarantees consumer ProtectionThe Operator can not withdraw any services to theconsumer, without the approval of the Authority...

14

leave booKs at home: digitalschool booK is here to helP youFrench junior high school students follow a class lesson taught with a digital touch blackboard and...

23

hP trying to save mother natureBeing technologists, we believe to move ahead withmuch more aggression but at the same time...

16

reviewsintel i7: the monster insideRecently, MORE Lab got a Monster looking PC fromIntel, Pakistan. The Asus Vento casing was really...

08

Kidding their way into technologyThey copy paste from the internet and finish theirwork. Bags have become heavy and the brains...

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36

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Zong inherited couple of hundred of thousands of customers from Paktel and an under used net-work. Later they added cell sites to make it 4500 in numbers but they have not added the cus-tomers in the same proportions. That means they have plenty of space available and still thereare signaling and quality issues

48

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tum hee tu ho!From this Ufone advertisement to Tarang advertise-ment to many first-class and bad shows like...

26lighting on your ownIn this world of extreme energy crisis facts and figures promise mankind will be back in dark ages...

30

latest in technologylg launches gm730 mobile handset in india39Pigeons become faster than internet40

month in focus

telenor makes people millionaire42nokia x3, music phone for masses43samsung team uPgrades sos village44descon engineering selects saP45

two networKs of illegal gatewayexchanges busted in lahore41

mobile Phones46-47gadgets 48-50

18 20Now that Samsung Electronics isNo. 1 in TV, Yoon truly feels “I cando it” in his heart. That spiritwould probably help him

The aviation industry in Pakistan isat a very interesting stage in its lifecycle, and where there are highsand lows in every sector,

Value Added Services are nowthe main focus of the market op-erators. Mobilink being the pio-neer telecom industry in Pakistanhas always tried to...

Winners of Sales Barhao Lakh PatiBan Jao announced by ZONGZONG recently announced the re-sult of their National Retail saleCompetition...

Samsung 3rd IT Concept Shop inaugurated at Hafeez Centre Lahore. Mr.Roy Chang, GM Samsung Electronics is pictured at the occasion. Mr. AbuNasar Alvi category Head-IT Division and Mr. Attique Khawaja...

MORE Magazine published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall, Lahore Tel: 042 7321920, 2106737 Email: [email protected]

Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi | Content Coordinator Zubair Rehman | Advertising Manager AbdulQayyum (Lahore) | Ahmed Malik (Lahore), Designer Assad Chughtai | Marketing Executive Syed Faisal Ahmed | Zain Zahid | International Correspondent Ireland: Alina Amir|US: Ovais Qureshi | Contributor Ambreen Salman, Halima Khan, Safia Aftab, Maryam Aftab, Asher Zaidi, Shahid Khan | Legal Advisor Abdul Fayaz

Registration No. PCPB 286 Price: Rs. 150

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44

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the resurgence of the desKtoPAs the quality of user generated content continues toimprove and the number of digital content creators...

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reviews MORE IN-HOUSE REVIEW

Recently, MORELab got a Monster looking PC from Intel,Pakistan. The AsusVento casing was reallyan impressive one andit looks like an artifactbrought from “Alien vs.Predator” movie. Wellthat was the Casing,What we found insidereally shook the groundunder our feet

“

”

n Computing requirements are increasing at such

a fast pace that computer manufacturers are intro-

ducing machines with powerful CPU’s three or four

times in a year. The practice of multiplying process-

ing power this frequently has negated Moore’s Law

which states that computing power will be dou-

bled every 18 month.

This change of trend from sleek and delicate

equipment has once again given birth to Desktop

tower PC’s. These giant machines generate more

heat and require more space for efficient heat dis-

sipation and if they are sandwiched in a small lap-

top like case, they will definitely burn someone’s lap

as the computer assemblers have no solution right

now to properly dissipate the heat in a small laptop

body, hopefully there will be a solution for this soon.

Recently, MORE Lab got a Monster looking PC

from Intel, Pakistan. The Asus Vento casing was re-

ally an impressive one and it looks like an artifact

brought from “Alien vs. Predator” movie. Well that

was the Casing, What we found inside really shook

the ground under our feet. We had World’s most

powerful Desktop CPU i.e. Nehalem Processor with

Intel Extreme Series 5 motherboard. So, the devil

in us arose from slumber and we decided to put this

powerful equipment to test without further ado.


reviews

We will highlight all the major parts

one by one starting with the mother

board, our lovely GPU, and then moving

towards RAM and in the end we will deal

with the Hard Disk Drive.

dx58so, intel extreme series 5 motherboard

Intel has not only released a powerful

Core i7 CPU but it has also introduced

DX58SO Board with X58 Chipset code-

name Tylerburg to support its processor.

This is the first one x58 chip based moth-

erboard in the market that is not only 3-

way Nvidia SLI Capable but it also supports

ATI Crossfire technology, so you are not

bound to buy only Nvidia cards but you

can try ATI as well.

first lookThe board comes with 4-DDRIII slots lo-

cated on the top side with LGA1366 socket

for Core i7 processor located at the center

of the board, having extra space for big

heat sinks. Moving on the right you will see

North Bridge chipset and at the bottom of

the board you will find 2xPCI Express 2.0

slots, 2x PCI Express 1.0 slots. On the lower

right corner of the board you will see South

Bridge (ICH10R) sandwiched in a tight spot

between 6x S-ATA ports. Rest of the board

is filled with extra slots for front panel audio,

USB’s and Firewire port etc.

The board has got all solid capacitor de-

sign with high quality ferrite core chokes.

Although, it’s Northbridge Chipset gets a

passive cooling like the rest of the equip-

ment but it sometimes gets hot.

But overall, designers have put

all the necessary parts on the

board that makes up today’s

hardware complete.

rear Panel PeripheralsMoving toward the rear

panel of the board all you will

find is 8x USB ports, 2x eSATA

ports, SPDIF ports, 7.1 surround

sound ports and LAN Card Port.

featuresIt is a feature packed board

built for the world’s most pow-

erful CPU. In this review we will

discuss its features while discussing the

good and ugly things integrated with it.

People were getting used to the LGA

775 processor socket and suddenly Intel

has introduced LGA 1366 socket and ru-

mors are that Intel will introduce LGA 1160

pin socket at the end of 2009 for server se-

ries configuration. We ask Intel to stick to

one standard for at least two or three years,

so that people could only upgrade proces-

sor not the whole system. We were happy

to see ICH10R Southbridge chipset which

supports 10GB/sec DMI Interface.

Intel Quick Path Interconnect (QPi) has

replaced FSB and Northbridge combo and

using QPi, now our processor communi-

cates directly to all the buses and con-

trollers such as PCI Express and system

memory. This QPI introduction has greatly

reduced the bottle neck that usually oc-

curred in John Von Newman Architecture.

Now all motherboard buses and compo-

nents are driven from a single 133.33 MHz

base clock.

It was thought earlier that NVIDIA’s

N200 chipset for three way SLI support will

come with every board but this board not

only support NVIDIA 3-way SLI but it also

has support for ATI Cross fire configura-

tions. We used ASUS EAH ATI Radeon 3650

VGA on this board and it worked well but

one thing that disturbed us was that for 3

our test rigProcessor: Intel Core i7 XE

975@ 3.33GHz

motherboard: Intel Series 5DX58SO Motherboard

ram: 3 x 2 GB Kingston DDRIII Value RAM

graphics card: Asus EAH3650 512MB ATI Chipset

hard disk drive: Intel 80GB SSD

specificationsn Supports Intel Core i7 Socket LGA

1366 Processors ONLYn 4x DIMM DDR3 Memory Slots n 8x USB2.0 Portsn 2x eSATA portsn 1x Firewire portn 7.1 Surround Sound with DTSn Optical & Digital S/PDIFn 6x SATA Portsn 1x LAN Port

We rigged this cardwith today’s fastest Ne-halem Processor Corei7for testing its full graphi-cal capabilities. For test-ing purpose, we usedThermal Right Ultra 120Extreme CPU cooler, butthe other hardware de-vices were left intact totest the system undernormal conditions

“

”

inside view of asus vento 7700 tower casing


reviews

Way SLI or 4-way Crossfire configuration you need extra PCI ex-

press 2.0 ports which are not built into it.

Triple channel memory support means that you can use 3/6

channel DDRIII memory modules to gain the peak performance

but again we were disappointed to see only 4 DDRIII DIMM slots

not 6 DDRIII DIMM slots built in the system.

Sometimes listening to music greatly reduces the stress of the

whole day, Intel has done a great deed by incorporating 7.1 Sur-

round HD Sound Card in this board. Listening to music on it was

an overall new experience for us especially when you have large

sound system installed around you.

Intel Virtualization support that is built within the board al-

lows you to run multiple operating systems and applications on

independent partitions, allowing your computer system to func-

tion as multiple virtual systems. Let’s have a look at the hardware

step by step.

asus eah 3650 EAH 3650 has been in the market and very popular for its per-

formance at an affordable price. It provides small to medium

boosts in graphical performance over integrated graphics and pro-

vides enough features to transform your PC into a fully up to date

multimedia machine.

Built on 55nm manufacturing process the power consumption

of this card is reduced along with heat output, which means your

card runs cooler and able to achieve more energy efficiency during

its operation. Other new features include ATI's video processor, the

Universal Video Decoder or UVD. This provides added support for

HD video playback.

The card supports both DX10.1 and PCI Express 2.0 but due

to its large sized fan-less heat sink it won’t fit in a slim tower or

desktop PC.

We rigged this card with today’s fastest Nehalem Processor

Corei7 for testing its full graphical capabilities. For testing purpose,

we used Thermal Right Ultra 120 Extreme CPU cooler, but the other

hardware devices were left intact to test the system under normal

conditions. Our test rig will remain the same as mentioned earlier.

For checking the graphics capabilities of this card, we selected:

1. need for speed undercover, 2. hitman4 blood money, 3. lara croft tomb raider: legendBefore, we start with the Game Testing, a few words about the

frame per second (fps). Frames per second test determine the qual-

ity of graphics card. The more the number of frames the higher the

gaming experience for the user.

need for speed undercoverIn this Need for Speed series from Electronic Arts Studio, you're

playing an undercover cop but you do all your police work behind

the wheel of a car. This is a racing game with an action game flavor.

Playing and winning gets you more points and you buy more ac-

cessories for your car, also, you can buy more cars and customize

them. For testing purpose we set the cards setting to max with 8x

AA (anti-aliasing) and 16x AF (anisotropic filtering). The results can

be seen in the chart:featuresmanufacturing Process: 55nmstream processors: 120core clock: 725MHzshader clock: 800MHzmemory clock: 1.6GHzmemory interface: 128 bitmemory bandwidth: 28.8GB/sframe buffer: 256MB/512MB

fPs chart for game Play<30 fPs very limited gameplay30-40 fPs average game play40-60 fPs good gameplay>60 fPs best possible gameplay

Asus EAH3650 512MB ATI Chipset


reviews

hitman 4 blood moneyIn this Series you are playing a Cool Assassin, Agent 47 whose

job is to kill and dispose bodies cleanly. We kept the settings un-

changed for this game as well.

lara croft tomb raider: legendLara Croft Tomb Raider: Legend is the seventh game in the

Tomb Raider series, published by Eidos Interactive. Deliberately we

did not change the card’s settings here as well.

core i7 ProcessorThe next in testing comes Intel’s Big Pawn known as Core i7

Xtreme Series Processor. Code name Nehalem and built on 45nm

manufacturing process, this processor consumes less energy while

utilizing very high clock speeds. The Architecture of this processor

is completely different from its predecessors, the old Front Side Bus

(FSB) has been removed in this processor and an on chip graphics

processor is incorporated to support GPU intensive applications.

Its integrated memory controller supports two or three channel

DDRIII RAMs. Simultaneous Multithreading (known as Hyper

Threading) by multiple cores which enables two threads per core

is again reintroduced in this version. Multi-level shared cache has

greatly improved its performance and efficiency by reducing la-

tency to frequently used data. We carried out some tests to check

the processing power of this monster.

burninv6.0 testBurnIn V6.0 Test software by PassMark greatly stresses your sys-

tem by carrying out different tests on your hardware individually.

Its CPU test exercises and verifies a wide range of instructions, at

user specified loads. The user selectable sub-categories of the CPU

test are:

n General purpose mathematical instructions (x86)

n Floating Point Unit (FPU) instructions (x87)

n CPU extension instructions (x86 extensions): The specific

extension instructions may be selected: MMX, 3DNow, SSE,

SSE2, SSE3, SSE4.1, SSE4.2 and SSE4a.

n Prime number test

By default, a CPU test is run on each CPU core.

Intel Corei7 processor showed its metal in our BurnIn Test and

scored a high total of 11,212.

Intel Core i7 XE 975@ 3.33GHz


reviews

3d mark vantageFor testing the Graphical capabilities of integrated GPU, we

used 3D Mark Vantage to carry out tests to check the multimedia

capabilities of our CPU.

The On-Chip GPU performance was outstanding and it scored

20215 on our charts which is by far the best score in computer in-

dustry of today.

sisandra soft cryPto testIn 2 minutes of Cryptography Test, SiSandra measures the cryp-

tography efficiency of the processor units: encryption, decryption

and hashing. For encryption/ decryption it uses MP AES128,

AES256 Encryption/Decryption Benchmark. And for hashing it usu-

ally use MP SHA1, SHA256 Hashing Benchmark.

In Cryptographic benchmark our processor scored 419MB/sec,

which was much higher than the scores of core i7 920 and 940.

Kingston 6 gb ddr3 sdramAs mentioned earlier, we have used three DDR3 x 2GB

(KVR1333D3N9K2) modules to test the real capability of our system

that supports tri-channel memory configuration. The testing sys-

tem is again the same.

si sandra memory bandwidth testThis test is based on the Stream Memory Benchmark to meas-

ure “Computer memory bandwidth” (the rate at which data can be

read from or stored into the main memory by a processor) of the

system. In this test Si Sandra compares your system results with

other computers.

From the tests we can see that our memory has the highest

bandwidth of 17.139 GB/sec, when we compared it to other two

systems.

si sandra memory latency testMemory Latency means that how long the system has to wait

for the memory to be in a ready state before data is fetched or de-

livered. The lower the timing the faster the computer is. The latency

of memory is measured in nanoseconds as it is typically independ-

ent on processor clock speed.

Here again our system has left everyone behind in perform-

ance by scoring the lowest latency time of 76 nano-seconds.

Now it is time for our last contestant in the testing category.


reviews

intel ssd 80gb hard driveSay goodbye to the old mechanical Hard Drive and welcome

Intel’s new Solid State Hard Disk. Manufactured on 34 nanometer

manufacturing process, this drive employs 10 parallel NAND flash

channels equipped with multilevel cell NAND flash memory.

Intel claims that this drive delivers higher input/output per sec-

ond and throughput performance than any other SSD’s in the mar-

ket today. It uses Native Command Queuing which enables it to

perform 32 concurrent operations. This drive features low write am-

plification and a unique wear leveling design which guarantees

high reliability and enhances life of the drive.

specifications• Capacity: 80 GB

• Sustained Sequential Read: up to 250 MB/s

• Sustained Sequential Write: up to 70 MB/s

• Interface: SATA 3.0 GB/s

• Life Expectancy: 1.2 million hours Mean Time Before Failure (MTBF)

• Power Consumption:

o Active: 150 mW

o Idle: 75 mW

Well, that is all this drives offers, let’s carry out some tests to see

whether it lives up to the claims it made. Again we will be using Si Sandra

Soft Lite edition to carry out the read and write tests on the system.

disk read operation:

In Disk Read Operation, Intel has surpassed every other disk

by performing sequential reads of 234MB/sec; where as other

drives of same specifications were not even able to catch its wind

in this race.

disk write operation:In Disk Write Operation, Intel also performed well with 63.03

MB/sec sequential write speed and still other drives of same chan-

nel speed and much smaller disk capacities were left behind.

verdictAh, at last we have reached the end, but wait! This is the

part where we will tell you about our likes and dislikes in this

machine.

DX58SO Mainboard with ICH10R chipset based South-

bridge is definitely an attraction for you. During the testing

never this system crashed or caused any problems. Well that

was the performance part. Designers at Intel have said good-

bye to PS2 mouse and keyboard ports and also our old

friendly IDE port is removed. Intel Core i7 Extreme Series

Processor is definitely extreme when it comes to perform-

ance, whether it is mathematical calculation, encryption/de-

cryption process or calculating frames per second in gaming.

ASUS ATI Based EAH 3650 passively cooled graphics card

was very active in rendering close to real images when it

comes to testing games like NFS, Hitman and Lara Croft.

Watching HD movies was a real experience. Overall this entry

level VGA will really add more value to your PC with out-

standing performance in games and videos.

As far as Kingston RAM is concerned, in both Latency and

Memory bandwidth tests DDRIII memory performance was

mind blowing and it sure did the job well but still we missed

HyperX DDRIII.

Intel X25 SSD Drive is built on a very reliable technology

but it is still expensive enough for individuals to buy but for

companies who have to keep their data safe will prefer it on

mechanical drives. Mechanical drives will be seen on the

canvas for a long time, if the price of these SSD’s is not

brought down.

Overall, you will find it worth spending some money and

it will add more value to your business empire. n


telecom Syeda Rafia Mazhar

n The last few years have witnessed a

tremendous development in telecom sector

as the overall teledensity of the country has

reached 61.8%. With such a boom in the

growth of telecom subscribers, it becomes a

challenge for telecom operators as well as the

Regulator to assure the provision of quality

services to such a huge consumer base and

satisfy their needs.

Realizing consumers’ interests and their

rights, PTA had formed a Consumer Complaint

Cell to handle their complaints. Initially this Cell

was working in a limited capacity. The escalat-

ing consumer base had put the number of

complaints on rise and due to the introduction

of new services by operators the nature of con-

sumer complaints has also got diversified. The

Authority, after analyzing the situation, re-

vamped its Complaint Cell into a dedicated

Consumer Protection Directorate (CPD). CPD

comprises of a Complaint Cell which can easily

be accessed by consumers through a number

of channels including Toll Free Number, tele-

phone, fax, e-mail, PTA’s website, post mail and

through person visitation. Furthermore, con-

sumers can also access PTA’s Zonal offices at

provincial capitals for early redressal of their

complaints. Till now more than 80,000 individ-

ual consumer complaints have been received

and redressed by PTA.

PTA endeavor on consumer rights does

not end here. For this purpose it initiated

process for formulation of regulations to safe-

guard telecom consumers. After an extensive

consultation on different forums the final out-

come was presented in the form of “Con-

sumer Protection Regulations, 2009” in March

2009. Under these regulations, the telecom

operators are required to setup a comprehen-

sive mechanism for the rederessal of con-

sumers’ grievances.

what do these regulations say?

It does improve the confidence level of a

consumer on the services of its concerned

operator when the operator does inform

him/her about any sort of interruption in the

service, prior to its occurrence, caused due to

any reason like, service enhancement or

modification etc. Under the Consumer Pro-

tection Regulations 2009 the operators shall

keep the consumer informed on any kind of

interruption in their service. Where as in case

of unpredicted technical interruption/faults

the Regulations states that the operator shall

inform the consumer by any possible source

like the SMS and Calls etc. This point has been

included in the regulation in view of the con-

sumer’s right to know as to why the quality

of service has not been maintained.

The Operator can not withdraw any serv-

ices to the consumer, without the approval of

the Authority and it shall give thirty (30) days

prior notice to the consumer in this regard. In

such cases the operator will clearly communi-

cate the reasons for suspension or disconnec-

tion of services to the consumer. The point of

thirty (30) days prior notice provides an oppor-

tunity to the consumer to take necessary meas-

ures to avoid any sort of communication

the operator can notwithdraw any services to

the consumer, without theapproval of the authority

and it shall give thirty (30) daysprior notice to the consumer in

this regard


telecom

problem in form of service suspension or dis-

connection. Furthermore under the regulations

the operators have been barred from suspend-

ing or disconnecting a service to a consumer

for which the consumer has paid all the dues,

even if the consumer has not done the pay-

ment to the operator in relation to some other

services. But the operator can suspend or dis-

connect all connections for individual services

to a consumer, which are subscribed by that

consumer in his/her own name and the default

is not cleared for any one of such connections.

Another significant and highly apprecia-

ble clause in the regulations is about the ac-

cess to the emergency numbers. The

Consumer Protection Regulations requires

that the operator shall not deny access to

emergency numbers to a consumer, even if

the service is suspended for any valid reason.

With the application of this regulation by the

operators the consumer can easily contact

the cops or ambulance in case of emergency

situation; without any fear that the call will not

be connected due to non payment or any

other reason. The authority has further in-

structed the operators to restore the services

to the telecom consumers if they have paid

all the dues or have taken all the steps to sat-

isfy the operator on the reason for which the

service was suspended or disconnected. As

after the payment or fulfillment of the opera-

tor’s requirement the consumer has the right

to get the services back on priority basis.

regulations regardingcommercial Practices

In order to protect the consumer from

being deceived through the misleading and

false advertisements PTA has included few

points regarding Commercial Practices in the

Consumer Protection Regulations. Under the

regulations, PTA has directed all telecom op-

erators to ensure that consumers know the

exact costs for all services prior to purchase.

Operators are bound to mention clearly the

cost of service without any false or misleading

information, explicitly disclosing the tariff rates,

units of charging, and applicable taxes, etc in

their advertisements. Authority further desired

that it should be ensured that the effective tar-

iffs for all services are in accordance with the

tariffs as mentioned in advertisements. It also

directs telecom operators not to pre-activate

any tariff on consumer, optional in nature,

without the consent of consumers. On billing,

it desires all operators to provide detailed

billing information to their consumers in ac-

cordance with license terms and conditions,

regulations/directives issued by Authority,

Code of Commercial Practices and service

contract as approved by Authority.

regulations regarding theredressal of consumergrievances

Regarding the complaint handling

mechanism these regulations make it com-

pulsory for the operators to entertain com-

plaints of consumers such as misuse of

services, quality of service, illegal practices,

poor services, misleading statements, non-

provision of services, mobile portability re-

lated complaints etc by maintaining the

confidential information about the consumer.

The Authority further desires that all the com-

plaints at first stance shall be filed with the

operator against whom the complainant has

any grievances. And for this purpose the op-

erator shall establish a mechanism which

should be widely publicized. The operators

are bound to establish a round the clock con-

sumer care call centre having a dedicated

helpline for lodging of consumer complaints

and the charges of the call should not exceed

the one determined by the Authority. Upon

receiving the complaint, the Operator must

register the said complaint through the allo-

cation of a unique complaint number, to be

communicated to the complainant along

with the specific time frame within which the

Operator shall address Consumer grievance

as soon as possible but not later than three

working days. The procedure does not end

here incase the complainant is not satisfied

with the redressal or the Operator fails to re-

spond within three working days the com-

plaint can be registered with the Consumer

Protection Directorate, in the PTA Headquar-

ters, Islamabad or PTA Zonal offices.

campaign for the redressal of consumergrievances mechanism

For the awareness of telecom consumers

PTA has recently launched a campaign titled

“Redressal of Consumer Grievances Mecha-

nism”. In this campaign, telecom consumers

were informed about proper procedure of

lodging a complaint. Through this campaign

three easy steps for lodging a complaint were

explained to the consumer. If a consumer

wants to lodge a complaint, in the first step

he can contact the Service Provider through

Call Center\Help line, Fax, Post, Email or Web

Form Link. In the second step the subscriber

should ask few questions from the service

provider regarding the Complaint No or Ref-

erence No, Redressal time line of Complaints

and Escalation path in case the complaint is

not resolved within stated timeline. And if still

the complaint is not resolved, then in the

third step subscriber may contact PTA.

It is expected that “the Consumer Pro-

tection Regulations 2009” will provide

respite to the consumers from below stan-

dard telecom services. PTA efforts have re-

sulted in benefits to the consumers in

terms of network expansion, scope of serv-

ices, reduction in tariffs and availability of

an array of telecom operators with regard

to choice of their service provider. And its

recent achievements in the form of the

“Consumer Protection Regulation, 2009”

has marked another milestone for the ben-

efit of the consumer. The Authority is com-

mitted towards protecting the telecom

consumer rights and it plans to take further

such steps in future. n


technology Shahid Khan

n Being technologists, we believe to move ahead with much more ag-

gression but at the same time we have to plan and act comprehen-

sively to ensure that our successors could safely enjoy the benefits of

technology we are producing today

Hp’s new slogan, Power to Change, let the users to think to con-

sider how much energy can be saved by shutting down idle comput-

ers. This is not just a slogan but a campaign subject to change the

behavior of computer users around the world.

HP has long been involved in activities subject to highlight the

need of reduced energy consumption hence save the planet.

HP says, if 100,000 computer users shut their PCs at the end of

each day, they can save energy that amounts to some 2,680 kilowatt-

hours and at the same time, reducing the carbon emission more than

3,500 per day. In other words, it will reduce the impact on environment

as if 110 cars are eliminated from the roads.

At HP we are focusing and telling the technology users to opti-

mize their printing environment so they could reduce energy, carbon,

paper and costs. Being the largest technology company we want to

give back something to Mother Nature. There are number of processes

and techniques we are introducing that help users to decide how they

can manage their priorities. The HP Carbon Footprint Calculator for

printing is one such thing. We enable users to calculate their energy

consumption, paper use, carbon output and the associated monetary

costs of their printing environment. This clearly let them decide how

they can reduce their environmental impact through responsible

printing.

This calculator evaluates the impact based on the

geographical energy assessments. The recently updated tool has the

ability to perform in 146 countries. Customers can compare the con-

sumption parameters, whether it’s a home user or corporate using

inkjet or LaserJet, either it’s a new device or an old model printer.

We are not only perusing our customers but also we have applied

the same rules within our own environment. As a result of power pur-

chase agreement with SunPower, HP is buying some 1.7 million kWh

per year, meeting over 10 percent of the facility's energy needs and

reducing CO2e emissions by more than 550 tonnes.

Through this agreement HP is bound to purchase this energy from

SunPower for 15 years, saving over $750,000 beginning on day one of

the agreement. HP is the first IT Company which came forward vol-

untarily to report its greenhouse gas emissions. Not only this, HP is

also the leader in product recycling. We reclaimed1.7 billion pounds

of e-waste over the past decade. It removes and resells the gold and

copper, before disposing of the parts that are not reusable. HP’s new

eco-friendly materials are totally recyclable.

Being technologists, we believe to move ahead with much more

aggression but at the same time we have to plan and act compre-

hensively to ensure that our successors could safely enjoy the benefits

of technology we are producing today. n

The writer works for HP Pakistan as Director Marketing (IPG). He

has over 12 years of experience in IT and Telecom. Making use of his

vast exposure he is determined to reshape technology in Pakistan

representing World’ s largest IT Company.


telecom


interview

n One day early this year, the face of Co-

President of Samsung Electronics, Yoon Boo-

Keun began to glow with delight, as he

turned on the new LED TV in his office. His

sudden happiness was caused by the news

report covering yet another international ac-

colade for the most important product in his

life, the LED TV. He instantly called several of

his staff members and told them to watch

the program reviewing the best electronic

products across the globe. Still unsatisfied,

he called up his family and several friends at

their home to prompt them to immediately

switch over to the channel showing the

electronics review. This episode clearly illus-

trates the character of Yoon, who pushed

Samsung TV to the top of the world.

A similar case happened early last year.

Samsung TV ranked first in the US market in

units sold, but remained second in sales (dol-

lar value). Some in the company raised their

voice to go for aggressive marketing to be-

come No. 1 even if it meant price reduction.

Yet Yoon opposed, "our product is not some-

thing that deserves such a poor price. It

should become No. 1, while priced at what it

deserves." One year later, Samsung ranked No.

1 in all indicators, including sales in unit vol-

ume, sales in dollar value and price per unit.

boo-Keun leaves the island topursue his dream

In November 1968 when Yoon was in his

second year at Ulleung Fisheries High

School, he made up his mind. Until then, he

never went outside the island. At that time,

the best college for him to go to after grad-

uation was Yeosoo Fisheries College. But as

a boy who was dreaming about becoming

a doctor and watching his parents who were

pharmacists, he couldn’t stand the idea of

attending that college.

He finally left the island and went to

Daegu, the fourth largest city in Korea. But he

couldn’t find any place to stay. Finally, he set-

tled in “Daebong Reading Room” in Daebong-

dong, Joong-gu District. He did nothing but

study for months. His feet were in rubber

shoes all the time, because he couldn’t wear

sneakers with swollen feet caused by his pat-

tern of eating, sleeping and studying while

seated at the desk in the reading room. A few

months later, he succeeded in being admit-

ted to Daeryun High School in Daegu.

He desperately wanted to become a doc-

tor. Unfortunately, he couldn’t realize his

dream, as he could not fulfill the pre-requi-

sites to enter the Medical School of Korea Uni-

versity. Since he spent five years at high

school, he did not want to spend another

year to try the test again. The alternative was

Electronic Engineering at Hanyang University

in Seoul.

As such, life took an unexpected path.

Yoon started to dream about another life.

To make up for his lost time, he concen-

trated on nothing but studying. It was

around this time when he made up his

mind to bet his life on an engineering ca-

reer. He was on scholarship for all four years

at the university. Thanks to his hard work,

he was hired by Samsung Group on No-

vember 6th, 1978 in its public recruitment.

opportunity comes anywhereThe first assignment he received from

the company was developing 3-inch and 5-

inch TVs. Although it was called “develop-

yoon boo-Keun, President of samsung electronics tv segment


interview

ment,” what he actually did was to copy a

user manual in his handwriting. He wrote

out the manual that included items and

specifications. Calluses were gradually form-

ing on his hand. Sometimes the thought

came to his mind, "What am I doing here?

Did I make such an effort to get hired by

Samsung only to do this kind of trivial job?"

But he says, "Monotonously repeating a rou-

tine job is what brought me the perspective

and insight to understand the depth of the

engineering field."

His first hardship came when he was the

Development Team’s junior manager. At that

time, he was in charge of developing a TV

with the PAL system (the encoding system for

color TVs for Europe). Because the market for

the system was small, his team head and

coworkers treated him as an unimportant

person. Yoon was unhappy due to the medi-

ocrity of this project. His role was not motivat-

ing enough; he even considered resigning

from the project.

Then HR Director, Moon Byung-dae

called him and said, "Samsung is going to be-

come a giant company. Talents like you can-

not leave the company. It needs you. You

should settle in here.” He decided against a

resignation after Moon’s advice. Moon was

among the first and key person who made

Yoon what he is today.

The Development Team for an engineer

was the fast track to advancement. One day,

however, he received an order to join the

taskforce to establish an Indonesian local

plant. Being told to move to an overseas plant

as a Development Team engineer at that time

was not very exciting. Yet Yoon considered

working overseas as a good opportunity to

experience another world. After Indonesia, he

spent five years at Samsung’s R&D center in

Europe before coming back to Development

in 1996.

It was early 2000 when another HR

movement was made for him. After becom-

ing an officer in 1999, he seemed to be on the

career highway. But he was assigned to the

Management Innovation Team all of sudden.

The organization was smaller than Develop-

ment and didn’t get much attention. But he

didn’t care, and took the decision as another

opportunity to learn. In fact, Yoon appreciated

the company’s decision, "When I became the

head of a division in 2007, I realized how help-

ful it was to get experience at Management

Innovation and Development.”

never say impossible Another important person in his life was

Digital Media & Communication President of

Samsung Electronics, Choi Gee Sung. But

Choi was a master of marketing that Yoon

never experienced before. Yoon says, "Choi

used to sell toothpicks, watches and shoes

overseas. He is the person who taught me

about sales." He thought that he couldn’t tell

Choi, “It’s impossible.” Actually, he didn’t want

to be bashed any more. Such a challenging

and competitive relationship between him

and Choi served as the driving force that cat-

apulted Samsung Electronics TV to the

world’s top position.

Now that Samsung Electronics is No. 1 in

TV, Yoon truly feels “I can do it” in his heart.

That spirit would probably help him maintain

his current position. "When it comes to doing

business, any company would be given the

same environment. How I take it changes the

situation and the exit (solution) is right there."

the best virtue for salariedworkers is sense of owner-ship

He says he realized something a few

months after joining the company. It was that

the company doesn’t discriminate against

employees based on where they came from

and which school they graduated from. The

dream of a rare rookie from Ulleungdo began

at that time. "I thought that I could eventually

advance to the Vice President position with

my capability and hard work, but getting to

the President position was God’s decision,"

says Yoon. After racing toward his goal for the

last three decades with that thought in mind,

he finally joined the ranks of presidents of

Samsung Electronics.

The most important virtue that Yoon

picks for employees is a sense of ownership

and trust. He laments, "From the beginning, I

started working with the thought that it is

“my” company and “my” business. But some

younger workers do not show a consistent at-

titude whether the company is in boom or

crisis." He also takes trust seriously. He says,

"My heart doesn’t care for people who don’t

look trustworthy. Whether I like them or not,

I clearly express how I feel."

This character also shows up in the busi-

ness. If a competitor does not compete fairly,

he directly criticizes it. "If they are not compe-

tent enough, they should admit it and try to

get better. I cannot put up with a competitor

that doesn’t do so and slanders others." The

right attitude would be to value No. 1 and try

to learn from the best competitor."

His belief is that you should earn just

enough money for your needs. Yoon says,

"I saw many cases where while pursuing

money, people failed to enjoy the fruit of

hard work even if they succeeded. Money

comes naturally. You should earn just

enough. If you try to get more, your life falls

apart." In this respect, Samsung gives just

the right amount to employees, according

to him. Yoon says, "I want Samsung em-

ployees to see me as someone who they

want to learn something from and some-

one who contributed to making Samsung

TV the world’s best." n

Now that SamsungElectronics is No. 1 in TV,Yoon truly feels “I can doit” in his heart. That spiritwould probably helphim maintain his currentposition

“

”


interview

first of all tell us about yourself. your experience and quali-fication.

I started off my career in the UK working

with big names such as Elizabeth Arden and

Mercedes Benz. Working with a legendary au-

tomotive company such as Mer-cedes Benz

would be any boy’s dream come true and

that is exactly what it was for me. From there

I went on to join the aviation sector and

started off my career with American Airlines

and have been in this industry ever since.

this first question that comesto ones mind is about etihad’srelations with its biggest com-petitor emirates and are the ru-mours of etihad buying sharesof emirates, true?

Emirates and Etihad are both UAE based

airlines with a healthy competition and a

great relationship as well. Where Etihad is a

new airline, Emirates has been around for a

long time, and both have been operating ex-

tremely successfully, however there is no

truth to Etihad buying shares of Emirates. In

terms of our working relation, we strongly feel

that with the growing number of passengers

to the UAE, and its strate-gic location on the

global map, both these airlines have enough

room to facilitate the demand and grow in

our own respects

last couple of years were verytough for airline industry allover the world, in terms of fuelprices and economic recession. how well do youthink your airline is copingwith this tough phase?

The global recession has affected every

industry. Airlines have seen a significant re-

duction in travel by all global organizations

affecting sales from corporate customers. De-

spite this, Etihad had a great year in 2008 and

performance in the first quarter in 2009 was

strong. We launched new destinations includ-

ing Istanbul, Athens, Larnaca, Melbourne and

Astana in Kazakhstan with Chicago, our sec-

ond US destina-tion launched on 2 Septem-

ber 2009 .

Pakistan is traditionally consid-ered as a low yield market.what is your average rPK inPakistan in particular andworldwide in general?

Since Etihad started operations in Pak-

istan it has been one of Etihad’s fastest grow-

ing markets and considered to be a key

market with strong traffic to Abu Dhabi and

beyond. In terms of yield management, our

focus is primarily on the ensuring that we

carry the maximum number of guests to our

long haul destinations in the Europe and

North America. Additionally, since we have an

award winning First and Business Class prod-

uct, the sales focus is ensuring that cabin is al-

ways full – be it from Karachi, Lahore,

Islamabad or Peshawar to anywhere on the

Etihad network.

the aviation industry inPakistan is at a very interesting stage in itslife cycle, and wherethere are highs and lowsin every sector, thePakistani aviation industry seems to bestrong enough to take on newer and more exciting projects. Mr. Amer Khan

Country Manager Etihad Airways

Since Etihad startedoperations in Pakistan ithas been one of Etihad’sfastest grow-ing marketsand considered to be akey market with strongtraffic to Abu Dhabi andbeyond

“

”


interview

what are your views about thecurrent situation of aviation industry in Pakistan? what areyour future plans for Pakistan?

The aviation industry in Pakistan is at a

very interesting stage in its life cycle, and

where there are highs and lows in every sec-

tor, the Pakistani aviation industry seems to

be strong enough to take on newer and

more exciting projects. Pakistan is one of Eti-

had Airways’ key destinations.

We have a healthy loyal customer base

here and as time goes by, the numbers keep

growing. Currently we have daily flights from

Karachi, Islamabad and Lahore and twice

daily from Peshawar, that’s 23 weekly flights

with excellent onward connections to the

rest of the Etihad network, especially North

America and Europe.

Exciting news for Pakistan is the launch

of our direct service to Chicago on 2 Sep-

tember via Abu Dhabi. The code share

agreement with American Airlines, which

came into effect on 20 August, will provide

many new travel choices for passengers out

of Pakistan.

you have worked with differentairlines all over the world. areyou satisfied with the level ofprofessionalism in Pakistan?

I have recently come to Pakistan and am

living here for the first time. Up till now all my

associates and the people I have come in

contact with during my early stages here

have been very good and thoroughly profes-

sional. There is a real sense of co-operation

among people here and I feel we can count

on each other.

eithad airways is also involvedin many social activities. tell ussomething about that.

Etihad takes its social responsibilities seri-

ously and seeks opportunities to work with

local groups to ensure the economic and so-

cial wellbeing of communities in which it op-

erates. Etihad Airways has actively con-

tributed towards the social sector in Pakistan

since first entering the market, by extending

its support to the Zubeida Khalid Memorial

Trust (ZKMT), a local NGO, and a cause to

which Etihad Guest Members have con-

tributed immensely by donating their fre-

quent flyer miles. Eti-had’s Guest loyalty

programme makes donations to various

global charities and projects. Recently mem-

bers of the loyalty programme donated more

than half a mil-lion miles to humanitarian and

environmental charities etc. through their in-

novative rewards shop.

Etihad also regularly sponsors charity

fundraisers to help raise funds to support re-

habilitation of the 2005 Earthquake victims in

Northern Pakistan, education and welfare of

abused women in Pakistan as well as dona-

tion of equipment to local children’s hospital.

Most recently Etihad in collaboration with the

Rotary Club held a fundraiser to raise money

for the Pannah, battered women’s shelter and

the Brenton Canary hostel for girls.

what role etihad is playing inthe development of abu dhabias the regional hub for passengers travelling beyondabu dhabi.

Abu Dhabi is the capital of the UAE. It is

diversifying its economy from oil and is

gaining prominence as a commercial and

tourism hub for travelers from every-where

in the world. New developments include

Saadiyat Island; it will become Abu Dhabi's

cultural district with the world renowned

landmarks to be built on this island. This

Cultural District will be home to the world’s

largest concentration of premier cultural in-

stitutions, including the Guggenheim Abu

Dhabi Museum, the Louvre Abu Dhabi and

the Sheikh Zayed National Museum.

The Yas Marina Island is the venue for

the Ferrari Formula One race scheduled to

be held later this year in Abu Dhabi,- Etihad

Airways Abu Dhabi Grand Prix 2009. Apart

from that the island currently under devel-

opment will be hosting signature hotels,

the Ferrari theme park, water park, and the

Abu Dhabi destination retail develop-ment

of 300,000 sq m retail area, links and park-

land golf courses, lagoon hotels, ma-rinas,

polo clubs, apartments, villas and numer-

ous food & beverage outlets that will create

a unique international tourist destination.

Slowly and gradually Abu Dhabi is inch-

ing its way towards becoming the corporate

hot spot and the cultural capital of the world.

tourism to abu dhabi is picking up in competitionwith its neighbours. is etihadis the integral part of this?

The development of Etihad goes hand

in hand with Abu Dhabi. As the capital

grows; so does Etihad. Yes, Etihad Airways

is an integral part of Abu Dhabi’s overall

growth and development - as we serve the

purpose of bringing the (labour, leisure,

business, and local) traffic both in and out

of the country as well as supporting the

rapid infrastructural growth Abu Dhabi is

seeing.

Of course then there are the secondary

elements such as the expansion in the Abu

Dhabi airport and the multi-cultural em-

ployment opportunities which has resulted

from Etihad Airways’ birth that play a signifi-

cant role

Emirates and Etihadare both UAE based air-lines with a healthy com-petition and a greatrelationship as well. WhereEtihad is a new airline,Emirates has been aroundfor a long time, and bothhave been operating ex-tremely successfully

“

”


technology Ambreen Salman

n “Shimile” my 22 month old daughter said

to me pointing the mobile towards me.

“What is she doing” asked her grandma

while I laughed my heart out telling her

that she is taking my photograph. My

mother nearly fainted. She doesn’t even

know how to handle a mobile, operating it

seems a far fetched idea to her. For her

technology just complicates life not makes

it easier as is the popular belief.

This is the 21st century. Science and

technology has reached its zenith making

discoveries which people a few years back

couldn’t even dream about. Everyone

seems to be caught in this fire of knowl-

edge, science and discoveries, even the

kids think they are modern day Einstein.

I am reminded of an advertise-

ment that was aired a long time back in

which a new born baby winked at the

nurse holding the coke bottle. At that time

it seemed so remote and hilarious but now

at the pace the things are going this

doesn’t seem to be impossible at all.

Not only the mobile, but my baby

girl can also operate the iPod, although no

one has taught her—I wonder how?

Besides all this technology-the mobile,

iPod, lap top, computers, play stations, DVDs,

CDs, these kids seem to still lack something.

That something is that shine and glitter in

their eyes that their age requires. Bertrand

Russell enlightened on this aspect of chil-

dren’s psychology preaching not to give the

kids a golden spoon in their mouths don’t

take the joy of achievement from them. We

have done what we probably shouldn’t

have; providing them with what ever they

could not yet even dream off without asking

and even without taking in mind their age.

They seem withered and depressed facing

problems which were once considered to

be for much older people.

Even the health problems have been

seeped into the children. Dangerous and

life taking illnesses like arthritis, sugar, and

migraine have found its way in this young

generation. At very early age they have

white hair which was once considered the

sign of wisdom. Glasses and eye problems

are faced by nearly every child due to ex-

cessive watching of TV and computers.

They just sit for hours and hours playing

games on TV or watching useless cartoons.

The energy and zest for life which I saw

in my grandma at her old age has become

extinct even the young blood whose age it

is to be bouncy. My grandma died at the

age of 90 although she never had a mobile

or a laptop or an iPod but she had that

shine in her eyes. Who ever met her was

amazed by her intellect having an amazing

memory and writing skill. The speed with

which she calculated without any calcula-

tor was astonishing, but alas if you ask any

young kid to do so the first reaction would

be to reach out for a calculator.

Where I stand from the generation

point of view is a generation I might even

call the golden years for it never tilted too

much on either sides. We had the technol-

ogy but not too much of it we had the free-

They copy paste fromthe internet and finish theirwork. Bags have becomeheavy and the brains havebecome empty what anironic situation. We haveloaded the kids with somuch knowledge at suchan early age that theyseem to have lost it.

“

”


technology

dom but not over rated. Hence my

generation can very well analyze

what and where the things are

going. Is this technology and ad-

vancement taking us some where

better or helping us in becoming

better human beings?

At the rate with which schools

are promoting printed assignments

for home work and class work will

soon make writing skill obsolete.

They are demanded to do research

work which is a good idea but what’s

the check on them. They copy paste

from the internet and finish their

work. Bags have become heavy and

the brains have become empty what

an ironic situation. We have loaded

the kids with so much knowledge at

such an early age that they seem to

have lost it.

According to Kaiser Family

Foundation survey, 31% of children

age 3 and under are already using

computers. 16% use them several

times a week, 21% can point and

click with a mouse by themselves,

and 11% can turn on the computer

without assistance. These statics

not only agree with my concern

but also are more alarming then I

initially thought the situation is.

For our generation technology

at large was a separate entity which

was there to help us with our day

lives but when I look at my baby girl

pretend to be making a business call

to someone on my communicator I

realize how the mere definition of

technology in our lives has changed

and how, from a separate entity it

has become an organic part of their

lives. Technology is creeping deeper

and deeper into our lives and the

risk of being overexposed to it is

mega but somehow we all live

wearing a blindfold to it. n

n French junior high school students

follow a class lesson taught with a digital

touch blackboard and a class manual as

part of the experimental 'Digital School

Book' program at the Rene Cassin

School in Tourrettes Levens, near Nice.

The school participates in the experi-

mental operation which uses digital

technology which permits students to

leave their books at home where they

can connect online to revise their stud-

ies without carrying them to and from

the school. n

Leave books at Home:Digital School Book ishere to help you


technology Ashar H. Zaidi

n Although notebooks have made tremen-

dous headway in the market over the past

few years, the trusty old desktop PC may very

well be making a solid comeback. The emer-

gence of highly intuitive visual computing

usage for example photo and video editing

and retouching, interactive simulated envi-

ronments, online multiplayer games and

CPU-intensive applications are renewing in-

terest in the desktop PC. Additionally, the

popularity of digital devices, like cameras,

audio players, particularly consumer-gener-

ated content and faster broadband speeds

are contributing to a resurgence of the desk-

top space as an increasing number of enthu-

siasts require the best performance, speed

and efficiency only offered by a desktop PC.

The days where a single core chip was

just used to juggle basic computing tasks

such as word processing are over. Today, in-

telligent multi-core technologies are required

to handle more sophisticated tasks including

video processing, rich application multi-task-

ing and digital content creation.

consumer generated contentThis desire to create content is strong in The

Association of Southeast Asian Nation (ASEAN).

Internet users in this region are now increas-

ingly becoming active producers of digital con-

tent as well as passive consumers of it.

In the Philippines for instance, 65 per cent

of Internet users contribute to blogs, 85 per

cent upload photos and 60 per cent of users

upload and share videos online.

Pakistan has 17.5 M internet users rep-

resenting 10.4% of the population; and

55.6% own a mobile phone. Pakistanis are

active consumers of online videos, blogs

and social networks.

n More than 85% of internet users watch

online videos

n More than 75% read blogs

n More than 70% are on social networks

(Facebook / Orkut)

n More than 60% share photos

n Less than 50% download podcasts and

write blogs

It’s this creation of content that drives the

demand for more powerful systems. Video

aggregator sites such as YouTube now accept

feature length high definition movies with an


technology

extended file size limit of a massive 1GB.

YouTube is one of many websites.

Facebook, with 200 million worldwide

users, receives 850 million photo uploads and

10 million video uploads per month. Also take

into consideration the growth in the ‘pro-

sumer’ (producer-consumer) segment. Pro-

sumers edit their own images using software

such as Photoshop and Picasa and produce

their own videos with Apple’s iMovie or Win-

dows Movie Maker. This is a staggering vol-

ume of content being created and shared.

As the quality of user generated content

continues to improve and the number of dig-

ital content creators increase, so does the

need for faster and more powerful desktop

processors. Umair Mohsin from Pakistan is

one of these new content creators. He is a

blogger and his blog continues to grow at a

rapid pace since its inception six months ago.

“I blog to express myself and reach out to

others. I blog because out of the threads of

shared thoughts, hopes and feedback, we are

developing a sense of understanding of how

things work or should work. Each individual

piece stands on its own, but collectively we

create a better picture and it’s bigger than any

tapestry that one of us might weave alone. It’s

about connections, digital ones!” says Mohsin

Mohsin is not atypical, and there are con-

tent creators like this all over the world.

technology improvementsIn addition to the many avenues available

for content producers to create, upload and

share their work, the digital devices that en-

able them to capture their personal content

has also dramatically improved over the past

few years. Consumers now have access to 10

megapixel cameras and High Definition (HD)

camcorders, all capable of capturing very

high resolution images and video.

The files that consumers have become

accustomed to working with are now giga-

bytes in size. Work such as this was squarely

in the domain of the professional user not so

long ago.

The processing power required to ren-

der this kind of work once existed only in

high end professional equipment. The dif-

ference between a Pentium® 4 chip intro-

duced in 2005 and a Core™ i5 for example

is a 6x or more improvement when encod-

ing video clips for web upload1.

bigger screensOver the last five years, widescreens

have increased in size. Large 20-inch screen

sizes and above has now become the rule

rather than the exception. These larger

screens again have fed the HD and 3D

graphics frenzy that continues to feed the

data explosion today.

It’s this constant drive for richer, more

immersive environments that continue to

drive desktop adoption. Although

widescreen laptops have been produced,

they reach their limitations because the

screen is attached to the unit. Some laptop

units have pushed the boundaries with re-

gards to screen size, but the laptops really

become desktop replacements and the

mobility and space savings are mooted.

rich application multi-taskingWhile multi-tasking is not a new con-

cept, the demands placed on PCs previ-

ously were to multi-task simple documents

and spreadsheets – content that was essen-

tially two-dimensional pages of text.

Today the multi-tasking effort involves

juggling multiple CPU-intensive applica-

tions. It’s now possible to edit your latest

home movie in Final Cut Pro while creating

the DVD cover in Photoshop whilst simul-

taneously laying down a sound track with

Logic Express.

Whilst the applications are significantly

more complicated and resource intensive,

consumer expectations have remained the

same. Users expect to interact with appli-

cations and have them respond instanta-

neously whether they are moving between

the pages of a document or the frames of

a movie.

Perhaps this is the fundamental point.

Usage models have moved away from

being more passive and static text driven

content that we create in order to print up,

to rich digital content such as images and

video which we create, upload and share.

Our expectations of how these applications

respond to our input, however, remain the

same. We expect the experience to be

seamless, instantaneous and smooth. To

meet these expectations, chip vendors

have significantly improved the technology

and increased the capacity within their of-

ferings.

There are no signs pointing to a slow-

down of these trends. It is inevitable that

the Internet and power-hungry applica-

tions will continue to grow unabated as

more people move online. Advancements

will also be made to consumer electronic

devices that make them capable of pro-

ducing even higher quality digital content.

With each successive improvement,

more will be demanded from the humble

PC that is the foundry for this content and

inevitably the desktop PC will rise to meet

these challenges. n

Ashar H. Zaidi is the Country Man-ager for Intel Pakistan. In this role heoversees the overall business forIntel Pakistan, including functionssuch as sales, channel marketing,business development, public andgovernment relations

As the quality of usergenerated content con-tinues to improve and thenumber of digital contentcreators increase, so doesthe need for faster andmore powerful desktopprocessors

“

”


technology Safia Aftab

n “Give me the remote” I grumbled to

my brother as he had snatched it from me and

was surfing the news for something spicy. Re-

mote war is one war which probably occurs

in every house and mostly the powerful a.k.a

the brother wins. While I was whining and my

brother was smirking, the television screen

caught our attention and no it was not be-

cause there was latest news on Meera about

her “scandal” with Ateeq ur Rehman but to my

shock it was a telecom advertisement. As I am

a sucker for comedy I gave up the fight for the

remote and indulged myself in the humor of

the advertisement.

Time and time again Ufone has come up

with pretty witty and a humoristic advertise-

ment which has not only acquired a fan fol-

lowing but also has helped in the increase in

sales. This time around Ufone has captured a

scene from our movies and before you start

to think it is something to do with Shan star-

ring as Gujjur, and then let me correct you. It

is a scene from the golden period of lolly-

wood when our industry was actually com-

peting neck to neck with bollywood.

From the comic point of view it was a

good job but there was something off about

the advertisement which got me thinking

and one thing is for sure that my thoughts

weren’t happy. It is sometimes so frustrating

and saddening that we are so stuck in our

past that at times we even forget what our

present is and how we are to live in the future.

As individuals, as nation and even as the rulers

we share one common trait which Arthur

Miller puts it this way; “We're like a railroad sta-

tion waiting for a train that never comes in.”

From this Ufone advertisement to Tarang

advertisement to many first-class and bad

shows like Lux Style awards we obsess so much

about the glory that came and went 3 decades

ago that we forget to wake up and make a little

of today. Why do we not copy Shan as Gujjur

or Saima as Dako Rani? Instead why do we re-

peatedly bring Waheed Murad back to life?

Our film industry and probably Pakistan

as whole had a good glorious past some 30

or more years back this is a fact and I am proud

of it but for God sake people grow out of it

and try to make something of today.

The “train” we are waiting for is not a pos-

sibility as no one from the unseen will come

and sway his magic wand and viola! Life isn’t

a fairytale story. I don’t think that is a possibility

and if being 23 years old I have enough com-

mon sense to figure that out then I am sure

you all can figure it out too.

We are a Muslim country and our sole be-

lief is that God shall be with us in all ups and

downs but we forget a tiny detail that “God

only helps those who help themselves.” We

need to wake up! The clock is ticking and the

world is evolving at an alarming speed so a

suggestion for the Ufone telecom company

and all the event management companies

that let the “golden era” of lollywood go and

embrace the future. Create something new,

spread the sensation about tomorrow and

stop keeping our nation in the past.

Ufone advertisements are funny, witty and

captivating but even they need to stop obsess-

ing over the past and build the future on cre-

ativity and originality! Originality shall take us

places and put the glorious past in place. n


saddads technology


cover story Mudassar J Mufti

n China Mobile needs to buy something

out of their homeland; this was the state-

ment from their chairman Mr. Wang

Jianzhou.

When two people get married, either of

them or sometimes both of them adopt

each other’s qualities and habits. If Telenor

and Zong go for such a relation, and that is

inevitable according to a school of thought,

then which brand is going to dominate is

a question.

Telenor enjoys a better reputation than

Zong since its birth in Pakistan. From the

start they have been focusing on quality, tar-

geting the youth and for sure their prime tar-

gets were the remote areas where it started

to penetrate in the first phase contrary to

Warid or rest of the companies. This is why

we soon started to get calls from the Telenor

numbers that shows their acceptability.

On the other hand, apart from very few

people, I hardly get calls from Zong num-

bers. It’s been quite a time since China Mo-

bile (CM) acquired Paktel in Pakistan and

named it Zong and according to Chairman

CM, Mr. Wang Jianzhou, “the Pakistani op-

eration, Zong, is performing well”.

Well before CM had purchased Paktel offi-

cially, there were views from certain people

that the new born child will have typical

Chinese attitude and now SIMs and Chi-

nese phones would be available on foot-

paths, roadside shops or the Sunday bazaar

just like other Chinese products are avail-

able.

Yes, Zong did manipulate with price and

just recently it was held responsible by

Competition Commission of Pakistan (CCP).

But mind it, Ufone was also involved and

CCP also warned them on the same

grounds. Again, it was Ufone to introduce

the cheap handset for the first time along

with the SIM and later Zong followed it. So

in this case, that Chinese attitude was

shown by Ufone.

But it doesn’t means Zong is in some better

condition; the quality of network is really

questionable. Even if you have the tower

nearby, it is not guaranteed that you will

get the signals. Most of the people you

would find complaining the same thing.

Zong inherited couple of hundred of thou-

sands of customers from Paktel and an

under used network. Later they added cell

sites and as per their stats cell sites are 4500

in numbers but they have not added the

customers in the same proportions. That

means they have plenty of space available

and still there are signaling and quality is-

sues. People at Zong term it as network ex-

pansion phase but this excuse cannot be

justified after this long time.

I would rather say to them, this was a no-

tion of past when it was believed that net-

works remain effected when ever

expansion is going on. If we go by this be-

lief then Zong should keep giving unac-

ceptable quality of services until the

network is completed. And if that remains

the case how many customers they will

capture? Propaganda from rival companies

and customer’s personal experience will

keep making hard for them to claim a good

if telenor-china mobile scenariois taken into account then bothmust realize how the associated reputation will be taken care of

Indians will never likeTelenor to continue its op-erations in Pakistan. Al-ready they have imposedseveral conditions, whichTelenor has acknowledgedas there is no other option.In the past, Orascom hadto change their course inIndian market becausethey never wanted to dis-turb their earning child inPakistan. Same way Telenorwould never like to disturbits Indian market where it isrelying too much

“

”


cover story

customer base. And like I have said earlier,

it would be rare to receive a call from Zong

number.

Zong needs to look into these things, a

seamless technology does not let these

small issues arise, and they should choose

that option which is feasible in all the way.

Cheap network solution from ZTE is not the

ultimate answer.

CM has a reputation of being a wealthy

company, within China they are putting

lots of money on their own home built 3G

standard. They are the people who have

erected the towers on Mount Everest. Why

it is happening here in Pakistan?

They must repaint themselves; if that requires

lots of time then Telenor is the quick remedy.

After their long awaited marriage, Zong

could possibly hide under the blanket of

Telenor which so far has a reasonable and

sophisticated image. Or it could go other

way around. But that has to be seen if there

is a deal.

If CM is in hurry to buy anything good, whytelenor Pakistan wants to sell? I believe,

Jon Fredrik Baksaas, CEO Telenor, needs

ready cash and peace of mind to fight his

next big battle in India. Just like Naguib

Sawiris, Chairman Orascom did at the end

of 2008 when he announced to cut the ex-

penses aggressively because he wanted to

spend money in Korea and Canada. As a re-

sult, besides other operations all over the

world, offices in Pakistan have reduced

their operational expenses to 20-40% in

most of the cases.

In India Telenor (UniNor) has already an-

nounced that it will make losses during the

first 5 years amounting to 15,500 corore

(IND Ruppee) and the loss in first fiscal year

will be 1,400 corore (IND Ruppee).

Despite of losses Telenor has assured its

share holder to remain calm as the com-

pany will make profits after 5 years based

on its 2G operations. According to the

group, they are happy with the 7.25% of

bonus share which they are getting by just

buying 60% shares for 6,120 corore (IND

Ruppee). Apart from this they are foresee-

ing a low operational cost by implement-

ing a first of its kind operational procedures.

Telenor will not erect towers; rather, they

will rely on leased towers which it plans to

rent them as well. Contrary to a centralized

policy, they plan to create 11 decentralized

decision making hubs. In just 5 years the

group eyes some 9 percent market share

out 750 million projected customer base by

focusing on the churned customer.

But the situation does not look that calm.

Company needs more strength and more

money because its entire focus is on Asia

and particularly India where it will not enjoy

a strong position right from the start due

to an already tough competition from ex-

isting operators as well as new entrants.

According to CEO Telenor Global, Jon

Fredrik Baksaas, “The Indian business model

is different. This is the cheapest network

that we will deploy”.

No matter how cheapest the roll out is, it

has a cost. Telenor strongly needs the

money to materialize its Indian dream. It has

already reduced its capital expenditure by

30%. It is securing enough finances to sup-

port the individual operations in different

countries. In Bangladesh, a market where

stock exchange market is viewed with sus-

picion since a brutal 1996 crash, it recently

raised $71Mn from the local investors.

In Russia, it has safeguarded itself by mak-

ing a strange deal of its kind. Its fight with

Alfa Group (Moscow based shareholder) is

over and both have agreed to shift the

head office of Vimpelcom to Netherland.

It leaves only Pakistan to take care of. Indians

will never like Telenor to continue its opera-

tions in Pakistan. Already they have imposed

several conditions, which Telenor has ac-

knowledged as there is no other option.

In the past, Orascom had to change their

course in Indian market because they never

wanted to disturb their earning son in Pak-

istan. Same way Telenor would never like to

disturb its Indian market where it is relying

too much, they will definitely get rid of risky

situation.

Despite of media reports about the expected

merger of Telenor and China Mobile (CM),

the Group has been denying its intentions to

sell the company partially. Though it has not

denied its talks with China Mobile nor has it

confirmed but recent statements from the

Chairman of CM again starts the show.

As the statistics show, China Mobile is already

desperate to increase its global presence.

Back home it control some 3 quarters of

the cellular market but at the same time it

is facing tough competition from the local

rivals. New customers are being added

from the rural areas which are causing a re-

duced ARPU. In the 3G domain it has a tar-

get to spend some $8.6 Billion on its

TD-SCDMA network which is a new and

untested standard. New customers are re-

luctant to adopt the 3G services due to the

very same fear. It has gained just over 1.2

million 3G users so far and it is far short of

targeted consumers of 10 million by the

end of this year.

Their appetite for more dominance around

the world in order to maintain the status of

largest company of the world is taking high-

est priority. Telenor is the ideal deal for them;

both the companies need to join hands.

If Telenor-China Mobile scenario is taken into

account then both must realize how the as-

sociated reputation will be taken care of. n

CM has a reputationof being a wealthy com-pany, within China theyare putting lots of moneyon their own home built3G standard. They are thepeople who have erectedthe towers on Mount Ever-est. Why it is happeninghere in Pakistan

“

”


technology Halima Khan

n In this world of extreme energy crisis

facts and figures promise mankind will be

back in dark ages very soon if not careful.

Undisputedly energy is the lifeblood

of civilizations. What is disputed is how to

keep this lifeline continuous and uninter-

rupted. There is hardly a natural resource

that has not been explored as an energy

source.

Statistics collected in 2008 show 80%

of the worlds energy supply comes from

coal, oil and natural gas collectively. The

bad news is studies show that if produc-

tion stays at the current rate constantly

and so does the usage then there is oil for

another 42 years of misuse, natural gas

for another 61 and coal for another 133.

They might still be available in our

lifetimes but this yay factor stands invalid

in the face of the rising prices. The infla-

tion of energy is the only constant at the

moment and this consistent constant has

already made it a luxury. Soon, however,

it will be a rare commodity talked about

in books and TV shows only. They say the

oil age mankind exploited to such maxi-

mum is coming down to a close just as

speedily that soon it will be ‘once upon a

time there was oil…’

It has started to happen but it’s at a very

small scale yet. One does desperately hope

that this attempt will be upped to a larger

level before even this doesn’t stay an option.

Pakistan is a prime example of energy

crisis and its consequent circumstances. We

don’t have damns, we don’t have water, we

don’t have windmills, we don’t have power

plants, we don’t have money, we don’t have

electricity; we have an energy crisis. All of

us have lived without light at stretch of days

more often than not with our UPS and

emergency lights dying on us. There is not

enough power to light our way where do

we get the power to actually recharge.

It is at times like these that technol-

ogy can rescue us if not completely then

at least technology can play the Thomas

Edison for us.

Look around you and see all those

gadgets with torch advertised as an addi-

tional feature. It is for times like these that

we were being prepared. There are cheap

cell phones available with a complete en-

tertainment package nowadays, with torch

feature increasing their sales by folds in this

ever constant season of load shedding.

While our head of states are busy in

international markets begging, pleading,

begging yet again for more funds; while

our government is busy renting out

power plants to the highest bidders;

while our politicians are busy mudsling-

ing each other over this energy crisis, it is

a good idea to be shopping at one dollar

shops. Surely you have seen those stalls

with everything selling for ten to twenty

bucks each, this is where you are more

likely to find solution to your energy crisis

than in the parliamentary sessions.


technology

What is best about these disposable

products is no recharging required and

some don’t even need their batteries

changed. Use and abuse!

Simple ten rupee lighter flames many

needs of the very unholy smoking, but the

torch that it comes with is of greater help

than your hydrothermal power plants.

it helps light our way

Key chains come in all sizes and shapes;

they come with torches too. There are

those which have wind up torch attached

to them. No need to underestimate the

power of their torch it works better than

those transformers that keep blowing off

at the slightest hint of a wind.


We have all played with Lego as children

and as adults too. Lego is now available with

a torch too, the Lego Dynamo Torch It does-

n’t require disposable batteries, instead you

just give the hand crank a whirl and it’ll

charge it up. It needs to crank and it doesn’t

keep your pc running but something is bet-

ter than nothing when nothing is the only

choice Pepco is giving us.


Energy crisis is a bottomless pit; it

seems to be getting worse with no inkling

towards improvement. Anything that

needs to be recharged is almost as useless

as anything that runs on electricity. There

is a smart flash light available that can be

easily charged while shaking. It might be

tiresome but it is in our hands to control.


An ingenious device called Locklite mini

key torch will amaze you the most. The Lock-

lite is capable to transform your key into a

torch with no need to fumble about with

your keys and lock at night. It is not a pow-

erful torch but it is immensely convenient.


The Multi-Screwdriver is a necessary

tool in every household, when bundled

with a torch it becomes a miracle. Not only

will you be able to find your way through

a blanket of darkness, it features a whole

host of interchangeable screwdriver heads

that will be able to cater for most DIY proj-

ects without the need for a whole bunch

of different screwdrivers. In addition it

helps in spots where working becomes dif-

ficult because there is not enough space to

get in a torch too.


My ultimate favorite in torch gadgets is

the pen I bought for twenty bucks off a

vendor in Sunday bazaar. It has proven of

more asset than any Monc Blanc, trust me!

It comes packed with a torch. While writing

to the tunes of my head I am no slave to

Wapda’s excessive mood swings.


Energy crisis has led to some innova-

tive technology inventions. Sadly most of

them are rather under-rated yet. With time

as we become more desperate to look for

solutions on our own there is not much

choice but to resort to this under-rated cre-

ativity of technology. There are a series of

under-rated technology products that if

taken seriously can help resolve problems

stemming out of energy crisis. The top slot

goes to multifunctional everyday products

especially those with torch or any other

light options added on.

It might be surprising or it might be in

this Ripley’s believe it or not world hardly

anything is surprising. There is a Mini Dy-

namo Massager Torch avilable; things are

different with this gadget from the ones

mentioned above since it is slightly expen-

sive and not so easily available. It includes

a massage head embedded into the torch

itself - perfect to massage those aching

muscles after spending the better part of

your time cranking the energy crisis.

it helps light our way, all the same!

Rant and rave everyone does over the

energy breakdown in Pakistan; maybe in

the next bout of electricity shortage it

would be a good idea to take a trip down

to some local stalls. These useful lighting

options are most definitely not available in

your big super doper malls being run on

generators for sure.

Oh by the way if you are wondering

what is this nightmare that I am rambling

about then energy crisis is best described

as a situation in which the nation suffers

from a disruption of energy supplies (in

our case, electricity) accompanied by rap-

idly increasing energy prices (in our case,

electricity prices) that threaten economic

and national security (in our case, public

reaction).

Easier to understand now eh!



n It is too early to predict the fate of Nokia

in the domain of touch screen but its re-

cent attempts in shape N97 and Xpress

5530 are good additions in the product

lineup. Unlike N97, N86 is bound to let the

world know how strong N-Series is. 8MP

camera is one of its key – and strongest –

features. Apart from just camera, this ma-

chine offers much more and we are pretty

sure that N86 will shake N-series out of their

slumber.

Apart from high end wide angle cam-

era, the power and maturity of Symbian OS

makes this set a wanted gadget, particu-

larly, if you are not obsessed with the touch

screens. Let’s see how this phone works.

PackageThe box we got had a regular charger,

a USB data cable. But Nokia also provides

two-piece headset and the software CD

having Nokia OVI suite as well as a hard

copy of a user guide. The phone has 6GB of

memory, perhaps this may have been the

reason that Nokia didn’t supply extra mem-

ory card with it.

outer look AMOLED is the technology which is

being used by almost everyone, N86 is no

different and the front is dominated by the

2.6 inces AMOLED screen. Though the

technology is finest so far but under the

Key specificationsn 103.4 x 51.4 x 16.5 mm, 69 cc by dimension and 149 g in weightn 2.6" 16M-color OLED display of QVGA resolution (scratch-resistant surface) n 8 megapixel autofocus camera with dual-LED flash and AF assist light n 28mm wide camera lens, variable aperture, mechanical shutter, geotagging,

time-lapse, camera lens cover, VGA video recording at 30fps n Symbian OS 9.3 with S60 3.2 UI n ARM 11 434 MHz CPU, 128MB RAM n Wi-Fi with UPnP technology n Built-in GPS with A-GPS functionalityn microSD card slot with microSDHC support n 8GB internal storage n Built-in accelerometer for UI auto-rotation n Stereo FM Radio with RDS, FM transmitter n Standard microUSB port and stereo Bluetooth v2.0


reviews

bright sun light you will find it difficult to

see the content on the screen.

Just below the screen are the 6 keys,

two soft keys, call and end button and the

menu key. All these buttons are placed el-

egantly and you won’t find any problem

pushing them as they are prominent and

well spaced.

The top is filled with ambient light sen-

sor, ear piece, and the video call camera

which is not useful in Pakistan so far.

Slide the phone up and alphanumeric

key pad is visible. Small but well spaced

buttons are easy to play with. By sliding

down, you get the dedicated music keys

that give you direct access to the music

player making life easy. These buttons can

also be used for certain games.

On the left side of the phone there is an

extra button for locking the phone. Though

this can also be done by sliding the phone

but it is still there. The button confused us

in the start as the norm for locking and un-

locking is through sliding activity. The but-

ton could have been avoided.

A prominent volume rocker and the

shutter key for camera are located on the

right side of the phone. Unlike few other

smart phones, pressing shutter key will not

activate the camera. You will have to do

through menu or by sliding the lens cover.

Sliding the lens cover also lock and unlock

the phone and the camera which is housed

on the back and is the key aspect of this

phone. Another feature is the kickstand

that is placed around the camera deck,

image gallery is opened when you unfold

this stand.

Despite of heavy camera and other bat-

tery consuming feature, its 1200 mAH lion

battery last quite long. We charged the

phone thrice a week thus getting over 250

hours of standby time and over 5.5 hours

of talk time.

interfaceNokia N86 has a typical Symbian inter-

face with a few upgraded features. The

phone has Symbian 9.3 OS with series 60

3rd edition user interface. You can bring as

many frequently used programs on the dis-

play screen as you want and they appear as

shortcut.

You can keep changing the shortcuts

as per your requirement. Rotate the phone

and so does the display. The built-in ac-

celerometer is very responsive, it takes a lit-

tle time but it is far better than N97.

Menu is simply extensive as it is the

hallmark of Symbian OS. You can view in 4

different ways. Default is the 4x3 grid and

the rest are list, 3D V-shaped and Horse

Shoe but the latter ones will take time to

get used to. So we stuck to the first two op-

tions in most of the cases.

Phone bookPhonebook has all the desired fields

which you can think of. You can store as

many numbers as you want unless the

memory is filled. Searching any contact is

easy by typing first or last name as it nar-

rows down the available list of names grad-

ually as you type the letter in search box to

the desired contact.

The call log does not run out of space

and keep track of the communication you

have done in the past 30 days. Invoke the

call log from the Call Key, it shows only 20

call records whereas a detail of past one

month can be seen including SMS, Email,

Data Transfer and Calls by opening this ap-

plication from the Menu.

basic communicationCalling is really good using this phone.

Built-in voice recognition system is quite

handy and does most of the tasks other

than few exceptional cases. It has only one

defined direction for any contact with mul-

tiple numbers, only the default number will

be dialed.

N86 8MP supports all common mes-

sage types - SMS, MMS and email. Charac-

If you have experi-enced a large screen likeSamsung Omnia HD, youwill not like watching amovie on a smaller NokiaN86 screen but neverthe-less, you can watch yourmovie in ways, landscapeand portrait and no softcontrol appears on thescreen

“

”


reviews

ter counter keep telling you about the

number of letters left out of 160 standard

SMS size. As the message exceeds 160 char-

acters, a bracket shows the successive part

of the message. You can easily insert a mul-

timedia file into your text message and this

feature easily convert and SMS into MMS.

Large images are automatically shortened

to match the sending requirements.

If your operator allows the delivery re-

port, it pop up on the standby screen and

then saved in the separate folder.

The third option, email is really easy to

configure. No matter which email service

you are using, N86 will configure itself once

you put very basic information into the

fields. There are over 1000 supported

providers. Similar to configuration, the

sending and receiving email is also very

simple. You can have multiple email ac-

counts. You can add signature, insert at-

tachments to any email.

multimediaThe music player can run a large num-

ber of file formats. If you slide down the

handset there are dedicated keys for music

player which are very handy and the short-

est way to start the application. For music

lovers, there are five equalizers preset and

it can be customized as well if you don’t like

the default. When you start the player from

the dedicated hardware keys, it runs in the

background and a tab appears on the

home screen.

If you have experienced a large screen

like Samsung Omnia HD, you will not like

watching a movie on a smaller Nokia N86

screen but nevertheless, you can watch

your movie in ways, landscape and portrait

and no soft control appears on the screen

unless you push any button. Unfortunately

there is no DivX/XviD support.

FM radio is really an application to

enjoy. A very cool interface can scan almost

all the available channels and store them.

There is also an option for internet radio

which you will enjoy on a WLAN.

cameraThe 8MP camera uses 28 mm wide-

angle lens, autofocus and dual-led flash. 28

mm lens give a wider view thus letting you

cover a wider area from a shorter distance.

Variable aperture and mechanical shutter

really help enhance your photographic ex-

perience.

Camera offers lots of settings to beau-

tify your scene. You can customize the tool-

bar by deciding which options to appear

and in what order. You can play with white

balance, ISO sensitivity, sharpness and con-

trast settings. Another interesting feature

available is geotagging.

Panoramic view was much easier to ex-

ecute, even easier than our Nikon coolpix

S50C. N86 adjusts the frames automatically

by reading your movement and takes the

shot and required interval.

There is no face recognition, blink or

smile detection that we normally see even

in regular camera phones.

Overall the 8MP camera is the key sell-

ing point for Nokia N86 and it has taken

care of almost everything for photography

lovers.

As compared to Omnia HD which we

reviewed last month, the N86 8MP camera

shoots VGA resolution at 30fps. Nokia will

have to take care as VGA is no longer a big

thing; there are high definition camera

phones available in the market. But never-

theless, the quality of the video we took

was good. Videos are captured in MP4 for-

mat and can have automatic or manual

white balance. Other settings that you can

play with are night mode, exposure and

color effects. You can also choose whether

the dual-LED flash should be turned on to

act as a video light.

ovi maniaNokia is really focusing on applications,

in response to Apple, Nokia’s Ovi has every-

thing what it claims. You can download

stuff, share files with your friends. Chat on-

line like you do on GTalk, other party may

chat with you even if they do not have an

OVI phone.

Sharing GPS location is fun as it keeps

telling your friends, which area you are lo-

cated right now. There are no issues with

the Ovi application as it integrates well with

Nokia N86.

verdictIf you are a big fan to remain online

while on the move and at the same time

keeping in pocket an awesome camera to

record your moments while doing your

normal business activities besides, then

Nokia N86 is the phone for you. Mind it; you

must not be a touch screen lover. n


reviews



n Microsoft is in Operating System business since 1980’s and from

that time till today it has always amazed computer users by intro-

ducing new user friendly features in its Windows Operating Systems

that are not available in other OS’s in the market. The company has

made personal computing more personal..

After facing tons of issues with Vista, Microsoft was desperate to

bring something intelligent that could restore its impression and re-

spond to ever increasing competition. Window 7 is the answer this

year when Microsoft launches this OS on October 22 worldwide.

Ease of use, wider software and hardware platform support and

secure environment are the main keys of this OS.

We had heard about its power from the Microsoft people and

the last edition of MORE had an article on it but still we had not

used it practically but our curiosity ended when we received Win-

dows 7 Release Candidate for the review at our lab. Let us tell you

what we found prior its global launch.

Platform:Although we had many other fast PCs in our lab, but we se-

lected World’s Powerful Desktop Processor, Intel Core i7 as Windows

7 is built ground up from other OS and it deserves best of the best

systems. The System we used had the following configuration:

installation:Other than the pleasant blue background of the Graphical User

Interface (GUI), the installation is no different from the Windows

Vista’s Installation. But the major thing is done on the backend dur-

ing the Installation Setup; Windows 7 only took 10.38 minutes to

complete its setup which was much faster while on the same sys-

tem we installed Windows Vista and it took some 17 minutes to

complete its setup, so you can see the difference.

In disk space saving there are no major things done by Mi-

crosoft, like Vista its recommended drive size is also 16GB. These

days systems are getting faster and huge capacity hard drives of

1Terabyte to 10Terabyte are easily available, so 16GB is not a big

issue any more.

first time useMicrosoft knows how to cast its spell when it comes to making

Windows more elegant and majestic. Windows 7 themes are just

like the Vista but now your desktop background changes automat-

ically so you don’t get bored. Old Vista gadgets are back in Windows

7 and no major changes are done to them. Windows 7 Clear Type

Technology makes words clearer that you can easily read anything

on a poor performing monitor.

Processor:

Motherboard:

RAM:

Graphics Card:

Hard Disk Drive:

Intel Core i7 XE @ 3.33GHz

Intel Series 5 DX58SO Motherboard

4 GB Kingston DDRIII HyperX

Asus EAH3650 512MB ATI Chipset

Intel 80GB SD Drive

Its stability and control will definitelyopen new horizons for Microsoft to capturemore users and to compete with its rivalOS. All in all, Microsoft has tweaked Win-dows to a point that it can easily competewith Macintosh OS

“

”


reviews

hardware support Windows is known for its huge hardware support all over the

world. It had almost lost this fame and reputation when it launched

Vista. Windows 7 has tried to reclaim that position. We were very happy

to see this new OS identified all the hardware and installed all system

drivers from its database and didn’t show a single sign or error. Win-

dows 7 is really kind as far as ATI graphical cards are concerned, it has

all the support for them as it picked well our graphical adapter ASUS

EAH3650 Silent, perhaps a friendship with Nvidia is on its way but

there is no default support so far.

better search with search snippetsWindows has improved its search tool in this version and anything

you put on the hard drive is indexed quickly, so the next time when

you search, it is easily available. Search Results Snippets is a very useful

feature in Windows7 and makes tasks easy for those who have to

search large number of files by highlighting your search keywords pre-

cisely in every search result.

windows media center Windows Media Center is one place for you to listen to the songs

of your choice from local media, shared PC or radio, watch movies and

programs on free streaming Internet TV by connecting to MSN Live and

play games. When we searched media from our local drives, we thought

that it will take forever for Windows Media Center to search all our songs

and movies but to our surprise it took only two minutes to search and

categorize all our songs by downloading information from the Internet.

We recommend Windows Media Center to those

who want all kinds of entertainment under one roof.

taskbar with aero Peak The first thing anyone will notice in the Windows 7 is its taskbar,

its taskbar looks like an ordinary piece of work but the features it con-

tains makes it one of the best in business.

Now you can easily navigate through all open programs using

Aero Peak feature of the Taskbar, just slide you mouse on the open

windows and all programs will be displayed in small iconic preview

panes, slide your mouse on any preview pane to see its original sized

window or click on this preview pane to bring it to front.

Using Jump lists you can easily visit recently opened document.

Just click on any program pinned on taskbar to see a list of recently

visited files of that program. For example Internet Explorer will show

you the recently visited Web pages.

Show desktop button is integrated on the right most corner of the

taskbar and when you will move the mouse on it the desktop preview

will be shown, move the mouse away and everything will hide again.

support for blind and handicapped individuals

Microsoft has always tried to address all types of audiences in its

OS’s, whether he is a programmer, novice or kid but when it comes to

blind or handicapped people, Microsoft leaves everyone behind in

helping them and making Windows Universal among them. With Win-

dows 7, Microsoft has gone beyond its usual traits and now any person

can use it. Using, windows 7 you can use a computer without a mon-

itor, mouse or keyboard, this feature will make Windows 7 a popular

OS among handicapped community.

When we searched media from our localdrives, we thought that it will take forever forWindows Media Center to search all oursongs and movies but to our surprise it tookonly two minutes

“

”


reviews

connectivityUsing Windows 7 we got connected to our office

network and unlike Vista it was much easier to detect local

users around you. When it comes to sharing files on the LAN, it

was an easy task but when it comes to wireless network, we found

some glitches due to the added security and encryptions intro-

duced for Wi-Fi networks.

windows xP modeWindows 7 offers Windows XP mode for users who want to use

programs that are not upgraded for Windows 7. You can download

Windows XP mode plug-in from Microsoft’s website for free. Con-

verting to XP mode is not an easy task; your hardware must be able

to support virtualization for creating XP mode in Windows 7.

improvements in task managerIn Windows 7, you are given more control on programs in the

Task Manager. Going to the Performance tab, you can click on the

Resource Monitor to see how much each process is utilizing the

CPU, Memory, Disk and Network. If you find any suspicious Program

fiddling with your system, you can terminate it from there.

securityMicrosoft has definitely done a great deal of work in improving

your system security through controlling user. User Account Control

is now known as User Accounts and Family Safety in Windows 7.

Using this you can keep every user in control. Not only you can

set notifications for yourself but also you will be notified if any user

tried to make any changes to your system.

Using ‘Parental Control’ feature, you can restrict your kid’s activ-

ities on the PC. For example you can allow him to play game of cer-

tain Genre, restrict time for playing and internet access e.t.c.

AutoRun feature is disabled in Windows 7 to kill the risk of Malware

infection in case USB and other Drives run automatically. Windows fire-

wall is there to prevent unauthorized access to your system but still

you have to rely on third parties software and antivirus programs.

system PerformanceThe System Performance was quite significant during our contin-

uous usage. All the operations we saw shown an improved working

especially system boot up and System shut down duration. Programs

are loaded much faster. We observed no Fatal System Crashes and Blue

Death Screen. We played certain heavy games that usually invoked

Advanced Execution Prevention notification on the screen in previous

versions but it executed those games in a real smooth way and we are

pretty sure it will definitely give your tired machines a boost up.

supportIf you are stuck in solving some problems, then press the famous

F1 key and Windows Help and support center comes to your rescue.

If still your problem is not solved, you can go online to Microsoft

website to get an answer to your problems

verdictMicrosoft definitely rose from ashes like a Phoenix by introduc-

ing Windows 7. This operating system answers to all the questions

in a user’s mind. Its stability and control will definitely open new

horizons for Microsoft to capture more users and to compete with

its rival OS. All in all, Microsoft has tweaked Windows to a point that

it can easily compete with Macintosh OS. n


latest in technology

n Business Group Marketing Head of Mobile Communications LG India, Anil

Arora (C) and Vice President of Product Planning, H B Park (R) pose with an In-

dian model during the launch of the LG mobile handset GM730 in New Delhi,

recently. The LG mobile handset GM730 will be priced at approximately 500

dollars. But LG is not launching any models in Pakistan.

LG launches GM730 Mobile Handset in India

n A performer dances next to an

OPhone model during the releasing

ceremony of China Mobile's

OPhone handset and applied oper-

ation platform in Beijing, China.

China Mobile services, including

search services both inside the

phone and over the Internet, will be

preinstalled in OPhone. The OPhone

also supports cell phone television,

so users can watch TV programs

wherever they are at any time

n Fashion fans, rejoice. Your two favorite labels have finally come together: Giorgio Ar-

mani and Windows Mobile. The Black Bronze Smartphone built by Samsung and running

Microsoft's latest 6.5 OS features a full touchscreen and slide-out, landscape QWERTY

keyboard -- touts a 3.5-inch AMOLED display, a 5 megapixel camera, 8GB of internal stor-

age, GPS chip, and microSD slot.

n Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mo-

bile Devices, holds up a new Android-based Motorola Cliq

during a mobile Internet conference in San Francisco, Thurs-

day, Sept. 10, 2009. The Cliq and other Android-based hand-

sets Motorola Inc. plans to release could be the key to

reviving its handset division, which hasn't produced a hit

since the wildly popular Razr phone in 2005.

n Nokia's new netbook computer, the Booklet 3G, is seen

at the Nokia corporate headquarters in Helsinki. As com-

puter makers roll out their new notebooks and netbooks

ahead of the end-year holiday shopping season, razor-thin,

sleek and colorful are most definitely in, as are arresting de-

signs in an ever-expanding array of choices.

Internet search madeeasy with OPhone

Giorgio Armani and Samsungunveils Windows MobileSmartphone

Nokia launches ItsBooklet 3G


latest in technology

n LaCie isn't exactly the first name that comes to mind when you think "sound," but

it's definitely near the top in the design department. Neil Poulton, the same fellow

responsible for designing the out-

fit's line of sleek, sexy hard drives,

has placed his touch on the speak-

ers you see in picture. The simplistic

Sound2 setup boasts 30 total watts

of peak power, and all it requires to

function is a free USB port, an open

AC outlet and an Earthling kind

enough to connect it all.

LaCie's Sound2 PC speakerslook good... real good

n Winston, an 11-month-old carrier pigeon, is seen with a memory card attached to its leg in

Durban. A South African information technology company proved it was faster for them to trans-

mit data with Winston the pigeon than to send it using Telkom, the country's leading internet

service provider. Internet speed and connectivity in Africa's largest economy are poor because

of a bandwidth shortage. It is also expensive.

Pigeons become faster thanInternet

n A Safaricom sales representative displays solar-charged mobile

phone handsets at a retail centre in Kenya's capital Nairobi. Solar-

charged mobile phones lack the sophisticated features found in

most handsets sold in cities but continue to find a market in de-

veloping countries, consequently helping improve the lives of

people who purchase them. The recently launched solar-charged

mobile phone by Safaricom, Kenya's leading mobile operator,

costs $39.

n In this photo, a guide stands near a model of a future city,using digital technology to save energy and reduce cost, atthe Experience Green Growth Center in downtown Seoul,South Korea. Now, President Lee Myung-bak sees a crisiscoming for Asia's fourth-largest economy, one of the world'sbiggest greenhouse gas polluters, amid growing calls tocurb global warming. But Lee, a prominent player in SouthKorea's industrialization as the former CEO of a constructiongiant, also sees business opportunities lurking in the crisis

n A demonstration version of the

SwissCube satellite is pictured during

the live projection of the launch of the

satellite from the Sriharikota space

base in India, at the Federal Institute

of Technology (EPFL) in Lausanne

September 23, 2009. The SwissCube

satellite project, the first 100% Swiss

satellite, was designed and built by

more than 180 students from 6 differ-

ent schools and universities.

n A staff member demonstrates insect-shaped remote

control robots at the booth of Neotics, South Korea-based

company that makes electric circuits as well as various

goods for civilian, industrial and military use, during Tech-

mart Vietnam ASEAN +3 exhibit in Hanoi, Vietnam. The

event introduce technology and equipment from ASEAN

countries, China , Japan and South Korea in food processing

renewable energy, information and communication.

SafariCom launches Solar MobilePhones in Nairobi


month in focus

two networks of illegal gateway exchanges busted in lahorePakistan Telecommunication Authority (PTA) has seized two networks of illegal gateway exchanges in Lahore, which were caus-ing huge loss to the national exchequer. PTA and Federal Investigation Agency (FIA) launched crackdown against illegal gateway operators in Eden Towers Gulberg andNew Garder Town. Two persons were arrested and illegal systems were confiscated from both the places. These raids were con-ducted based on the information obtained through PTA facility which detects illegal telecom traffic. Chairman PTA, Dr. Mo-hammed Yaseen appreciated the efforts of PTA and FIA teams.

telenor, the first to completeusf projectTelenor Pakistan has become the country's firsttelco to have completed a Universal Service Fundproject -- and that too before time. To celebratethe achievement, Chief Technical Officer TelenorPakistan Khalid Shehzad and CEO Universal Serv-ice Fund Company Parvez Iftikhar jointly inaugu-rated a BTS (Base Transceiver Station) cell site indistrict Bahawalpur's Cholistan desert, recently.This cell site is one of the total 39 sites of USF Ba-hawalpur project that have been set up for thiscommunication deprived area. The Bahawalpur Cholistan District BTS cell sites setup by Telenor Pakistan will bring coverage to theremotest areas of Cholistan desert and a previ-ously un-served population of 242,000, over anarea of 20,000 sq kms. The Bahawalpur Lot covers22% of the area and 11% of the total estimatedpopulation of Punjab Province and includes Ba-hawalnagar, Bahawalpur and Rahim Yar Khan Dis-tricts.Commenting on the timely completion of the USFproject, Chief Technical Officer Khalid Shehzadsaid, “It is our pleasure to provide deep and widereach to un-served and under-served areas suchas the Cholistan desert. We are pleased with ourprogress and are hoping to complete all our fu-ture projects with the same levels of effectiveness.We believe that such projects are significant interms of increasing service penetration in the ruralareas.”Universal Services Fund’s CEO, Parvez Iftikhar,while congratulating Telenor Pakistan on the suc-cessful completion of the project, said, “USF isgoing to continue bringing significant advancestowards enhancement of telecom services, bothin rural as well as urban areas of the country. The completion of the Bahawalpur project is animportant step towards the fair and effective uti-lization of the fund. We are also encouraging ourcontractors to go for Alternative Energy Solutionsand are pleased to know that Telenor Pakistan istaking the initiative in this regard.”Telenor further plans to energize 19 sites in thisProject with solar energy hence pioneering GreenEnergies in telecommunication sector on massscale.

Zong’s 20-second call shakes cellularindustryZONG revolutionized the cellular industry in a move that is unprecedentedin Pakistan. ZONG has now introduced Z20 by subscribing to which one cancall to any network, any time at only 45-paisa per 20 seconds. For example,for a 35 second call, the user will be charged for 40 seconds instead of 1minute. The call charge in this case will be 90 paisas.This is another first by ZONG which has truly taken the lead in raising the barseveral notches higher to provide benefits to its subscribers.Awais Malik, Director Products, Segment & International Business, ZONG,while expressing his views said that the new pricing initiative is designed tointroduce the most economical usage of mobile phone in the history of Pak-istan. “The concept behind this new package is to promote the value of timeand the importance of ‘choti but zaroori baat’. ZONG has always been a front-runner in providing innovative products and services and addressing theneeds of all subscriber segments.”“There is a large segment which has been untapped till now that actuallydoesn’t require long calls or doesn’t have the time to make long calls and hasalways been ignored in all the new products and services. This step of intro-ducing 20-second charging has been taken in line with our philosophy ofbringing more and more people closer every second, every day”, Awais fur-ther added. 45-paisa will be the lowest ever call rate witnessed in the Pakistani telecomindustry. This new package is expected to attract a significant consumer base,especially those callers that usually make shorter calls and are relatively price-sensitive. The package is absolutely free of all hidden charges. Customers maysubscribe to this package by sending ‘sub’ to or dialing 931 IVR.

ZONG recently announced the result of their National Retail sale Competition SaleBarhao Lakh Patti Ban jao The winning retailers were awarded cash prize. GroupPicture Shows Mr.Qian Li (Standing 4th from Left),ZONG along with winners


month in focus

mobitrack: a unique service of its kindValue Added Services are now the mainfocus of the market operators. Mobilinkbeing the pioneer telecom industry in Pak-istan has always tried to bring in revolu-tionary new products and services. TheMobitrack is the latest among them. In abrief but comprehensive orientation Mo-bilink officials demonstrated the electronicmedia of the wonderful features and abil-ities of their product.Mr Faizan Mazhar, the Mobilink team coor-dinator for Mobitrack and Mr. Ahsen Sar-war, Head of Operations at TPL Trakker were

there for the presentation which was hosted at the Mobilink Office. Trakker and Appello both have ajoint working collaboration for GPS navigation services and Mobitrack is the localized version of theJava based unique and award-winning navigation platform for mobile devices: WISEPILOTÂ®. Basedon self-confirmed maps all around Pakistan by the Trakker, Mobitrack currently covers Lahore, Islam-abad, Karachi and 60% of all major highways. More cities are currently being added to the system in-cluding Faisalabad, Gujranwala, Multan, Sialkot, Peshawar and Hyderabad.In answer to a question Mr. Ahsen told that they had taken simply no help from the well known"Google Maps" or any other third party. All the loca-tions were thoroughly examined and confirmed bytheir on-ground survey teams and then added tothe system. This rule out the possibilities of frequenterrors such as wrong or miss-pelt places, marking ofnon-existent roads/places etc. Mobitrack gives youover 40,000 POIs.Places Of Interest including banks, ATMs, Clinics,Shopping Centers, Hotels along with their ratings(four star/five star) and most interestingly the phonenumbers of all such places so that you can call in forreservation etc. Mobitrack is also comprehensivetour planning guide whereby you can weather fore-cast within an accuracy of 25 km. Powered byFORECA, this gives you forecast of coming five daysand 24 hours. Moreover each user is provided witha separate web portal which allows you to save theresults of your pre-planned journey as well as youralready-taken route. In case of an already-takenroute, the travelogue gives you the informationabout distance covered; time taken, average speedand maximum speed. The most useful and handy functionality of the Mobitrack is the turn-by-turn guidance for your routethat it gives, describing you the exact locality, road turns and the whereabouts. As you increase thespeed of your car, the maps automatically zooms out, showing a larger area and zooms in as you slowdown. Moreover if you need to guide a friend of yours to a place or someone to attend a meeting, justsend him the location data through Mobitrack, if he has a Mobitrack enabled handset, he will be guidedautomatically to the place or otherwise just an SMS guiding him. You can also have a PDF output ofthe turn-by-turn guidance for your friends exactly from their places and email them the detailed route.As far as privacy of your whereabouts and you web portal is concerned, Mobilink and Trakker arevery much considerate about that. Mobilink, as Mr. Faizan told, does not have the information thatyou out into your portal. That is visible to you only and of course to the one you have shared thepassword with.The service is available very easily for over 120 handsets which are updated every now and then. Youcan see the handsets at https://www.trakkernav.com/site/portal.jsp?section=compatible. To use the5-day free trial SMS 'TEST' to 1000 from your Mobilink number and download the file from the linkprovided. Further charges are Rs. 295 + tax per month.

telenor makespeople millionaire

Telenor Pakistan under its “Easy loadMillionaire Prize Scheme 2” gaveaway a bumper prize of Rs.2500,000 to a franchise retailer at itsregional office in Karachi. Raza Naqvi Retailer of Clifton Fran-chise became a millionaire as he re-ceived a cheque of Rs.2,500,000/-from Chief Marketing Officer, Te-lenor Pakistan Lars Christian at theceremony. Lars Christian said on theoccasion, “We at Telenor Pakistanappreciate and support the contin-uing commitment of our retail part-ners. It is commendable to see theirdedication to delivering value andsustaining those efforts. It is a pleas-ure to be part of this opportunityand my heartiest congratulationsgo out to the winner retailer.”Easy Load Millionaire Prize Scheme2 was launched two months backin continuation of the EasyloadMillionaire Prize Scheme 1 fromearlier this year. In the Easy LoadMillionaire Prize Scheme 1, TelenorPakistan awarded PKR 1 millioneach to 6 retailers in different re-gions of the country. This time theprize money has been increasedto PKR 14.5 million. Retail Partnerswho exceeded their sales for themonth of March 09 by 10 percentin May 09 were eligible to enterthe lucky draw. Telenor Pakistan was the firsttelecommunications operator tolaunch the ‘Easy Load’ for creditrecharge which brought a revolu-tion in the market. Telenor Pakistanis currently engaged with 200 plusfranchisees and more than150,000 retail partners across thecountry which remains the largestsource of sales and distribution forTelenor Pakistan.

mobilink official briefing the media people


month in focus

Kingston increases speed on datatraveler 410 usb to20mb/sec

Kingston Tech-nology an-nounced that itis increasingread and writespeeds on itsDataTraveler

410 USB Flash drive to 20MB/sec. Shipping in capaci-ties up to 32GB, the speedy DataTraveler 410 allowsfor faster file transfers and is password protected tohelp keep data secure.“Power users, enterprise customers and everyday con-sumers have wanted the ability to store and movelarge files around faster as USB Flash drives have be-come more prevalent in everyday use,” said NathanSu, Flash Memory Sales Director, APAC Region,Kingston. “Based on customer feedback, we devel-oped the DataTraveler 410 with higher data transferrates and security in mind as well as a terrific pricepoint.” The faster read and write speeds make the DataTrav-eler 410 the ideal drive for high-definition photos, largedocuments, presentations, music, videos and otherdata. It includes SecureTraveler software which allowsusers to create and access a password-protected areaof the drive called the “Privacy Zone.”The increased data transfer rates of the DataTraveler410 follows a recent speed bump of the higher ca-pacities (16- and 32GB) of Kingston’s consumer-levelDataTraveler G2, DataTraveler 101 and DataTraveler112 drives to read and write speeds of 10MB/sec.These drives offer consumers choices in color, capac-ity, and whether the USB comes with a retractablebody or swivel design. Kingston DataTraveler USB drives are backed by a five-year warranty and free tech support.

datatraveler 410 Product features and specifications:n Capacities1: 4GB, 8GB, 16GB, 32GBn Dimensions: 2.58" x 0.71" x 0.41" (65.76mm x

17.98mm x 10.7mm)n Fast2: data transfer rates of up to 20MB/sec. read

and 20MB/sec. writen Operating Temperature: 32º F to 140º F (0º C to 60º C)n Storage Temperature: -4º F to 185º F (-20º C to 85º C)n Simple: just plug into a USB portn Practical: capless swivel design protects USB

connector; no cap to lose n Guaranteed: five-year warrantyn Safeguarded3: includes SecureTraveler security

software for Windowsn Enhanced4: for Windows ReadyBoost on

Vista-based systems

Motorola, Inc. haslaunched its MOTOTRBOprofessional digital two-way radio system in Pak-istan. The digital systemoffers improved range,voice quality, security andbattery life for use in a va-riety of RF environments.

nokia x3, music phonefor massesThe latest addition to Nokia´s music deviceportfolio is ideal for people who like to ex-press themselves through their music andtheir communities. The Nokia X3 is a sleek andstylish slide phone with dedicated music andvolume keys to control your sounds. It alsohas a combined send/end key and camera-shutter key for quick and easy operation. Thedesign also features lighting effects aroundthe dedicated ‘Navi’ key.

Priced for mass-market appeal, it is the first S40 device - the classic Nokia interfaceoffer direct access to Ovi Store. Using the store’s catalogue of applications no twoX3’s need ever be the same.On top of a great music experience, the Nokia X3 offers a full set of features in-cluding a 3.2 megapixel camera, video recording and editing, email and instantmessaging, web-browsing, and navigation with Nokia Maps. It even comes pre-loaded with the Guitar Rock Tour mobile game from Gameloft.

Key featuresn Excellent music experience - high quality music player, FM radio with RDS anstereo speakers. Control and listen to music over Bluetooth or use the standard3.5mm headphone jack. Switch to Flight-mode to listen without interruption.Customize the media player and radio skin with a theme to suit your style. n Massive memory for music - supports up to 16GB of memory with a remov-able MicroSD card (not supplied). n 3.2 megapixel camera takes good quality photos and video clips. Shoot, editand share video clips with the on-board software, geo-tag and upload to sharingsites like Ovi Share and Flickr. n Active home screen - lets you see your contacts, friends or the track you areplaying. There are also animated wallpapers to show signal and battery strength. n Great for social messaging - supports Nokia Chat, Windows Live! Messenger,Yahoo Go! and other popular instant messaging clients. n Mobile email made easy - it is easy to set-up your email and, with Nokia Mes-saging, users can combine all their inboxes into one, including support for Yahoo!Mail, Gmail, Windows Live Hotmail, AOL Mail and most other POP3/IMAP emailclients. n Brilliant web browsing - built-in Flash player and auto-landscape orientationmeans you really get the best out of online video and movies. n Great games on-board - comes preloaded with Guitar Rock Tour by Gameloft,plus a range of Java games including City Bloxx and Snake III. n Nokia Maps - integrated A-GPS navigation and Nokia Maps provides turn-by-turn, voice-guided navigation driving or walking. n Ovi Store makes it easy to download games, videos, podcasts, applicationsand much more for your mobile. It has never been so easy to find something tosuit whatever you want to do on the go


month in focus

samsung team uPgrades sos village Samsung Electronics is set to share its technological expertise with the underprivileged children of SOS Children’s Village and nearbydwellings at Dodhial, Hazara Division. Bringing the world of information to these village kids needed a complete transformation of the obsolete facility into a pair of modernand fully furnished computer labs, each carrying 15 latest computers. Samsung follows an elaborate CSR philosophy, which entailsconsistent contributions in uplifting the society, wherever Samsung operates. The Country Manager of Samsung Electronics Pakistan, Mr. Steve Han said, “This commitment is a part of Samsung’s traditional so-cial-development program. It aims to foster modern education in underdeveloped regions, by providing impetus to the endeavoursof sincere organizations like SOS Villages”. Through this effort Samsung seeks to provide latest computers, modern facilities and a pleasant ambience, where children can getmodern education. Samsung continues to make extensive deliberations for enhancing the level of education in the remote areas.For this purpose, Samsung chose the SOS Village, which extends family-based, long-term care and education to children who aredetached from their biological families. Speaking at the occasion Samsung’s Manager PR, Ms. Rabiya Siddiqui said, “Samsung feels proud and motivated to be a vital con-tributor to this social effort, because, we are aware that, in addition to the children of Dodhial village, a large number of students re-siding in the nearby areas also benefit from quality education at this institution, at very nominal fee. Samsung can thus escalate thesocial, educational and financial progress the whole region”.

Samsung Electronics recently organized a tour of its facilities in the South Korea for local dealers. Pakistani contingent is pictured outsidethe Samsung facility in Seoul.

Samsung 3rd IT Concept Shop inaugurated at Hafeez Centre Lahore.Mr. Roy Chang, GM Samsung Electronics is pictured at the occasion.Mr. Abu Nasar Alvi category Head-IT Division and Mr. AttiqueKhawaja, Director Computer marketing company are also seen.

Picture shows (left to right) Mr. Naveed Khalid Butt, Chief OfficerCustomer Operations Ufone, Mr. Moqeem Ul Haq, GM StrategicPlanning & Project Management Office Ufone, Mr. Abdul Aziz ,President & CEO Ufone, Dr. Shaukat Brah, Dean Suleman Da-wood School of Business, Ms. Aisha Azhar, Marketing ManagerRausing Executive Development Centre and Dr. Faheem UlIslam, Assistant Professor Suleman Dawood School of Businessat the occasion

ufone & lums sign an accord forexecutive development program


month in focus

descon engineering selects saPDescon Engineering Limited and SAP announced that they have en-tered into an agreement through SAP’s reseller Sidat Hyder Morshed As-sociates, to deploy SAP Enterprise Resource Planning (ERP) and SAPIndustry Specific Solution for Engineering, Construction and Operations(EC&O). SAP EC&O is a comprehensive software solution that providesan integrated Enterprise Business Application platform and powerfulfunctionality to manage all aspects of engineering, construction andoperations business. SAP Consulting will directly carry out the imple-mentationDescon Engineering Limited plans to improve its Financial, Supply Chain,Asset Management, Human Capital Management, Project Managementand Manufacturing processes through the implementation of SAP ERPand EC&O. This new management system support provided by SAP willhelp Descon Engineering Limited become a more cost effective andagile organization to effectively manage the increased business growthand respond to changing needs of its customers and the market.

dawlance launches Pizza expertwith 3 times faster baking!No. 1 home appliance brand of Pakistan, Dawlance nowadds yet another innovation to its famous Cook King se-ries. DW130C is a convection microwave oven that canmake anyone an expert in baking a wide variety of Pizzaswith its 3-Way Convection, Double Grill, Express PizzaFunction and high-end outlook. With the capacity of 34 liters, pizza recipes book, highclass finishing, modern design, mirror door, digital jog-wheel control panel and Pakistani Auto Menus for ahealthy diet, DW-130C is a tasteful addition to any home.This model has been especially designed to meet theneed for “Quick Pizza Baking at Home”, complete with itsown selection of balanced diet menu to complement anymeal. Following the launch of DW-130C Pizza Expert, Ms.Sameera Hashim, Product Manager for Dawlance Mi-crowave Ovens said: “Dawlance is proud to be known forproviding its customers innovative quality products. Theappliance market has changed in recent times and con-sumers are looking for more variety in design and featuresbefore purchasing an appliance.”

netsol turns around in 4th Qtrof 2009NetSol Technologies Ltd has posted a positive quarterafter a very difficult third quarter, as the closing of fiscalyear 2008-09 is a profitable year with Rs4.03 Earning PerShare (EPS).Closing of 4th quarter shows that the NetSol TechnologiesLtd is back on track after passing through very difficult pe-riod due to global economic slowdown. Especially, major breakthroughs in Chinese market havegiven required boost to the NetSol Technologies. NetSolTechnologies Ltd has been investing very wisely in Chi-nese market

Mr. Sallahuddin (Sallu) Ex-Chairman National Cricket Team Selection Com-mittee is hitting the ball to inaugurate the final of All Karachi Late UmerShaikh Interclub Cricket Tournament. Seen also in the picture are Mr. IrfanShaikh, Mr., Siraj Islam Bukhari, Secretary KCCA, Mr. Zafar Iqbal, CouncilChairman Lions Clubs, Mr. Sarfaraz, Wicket Keeper and Batsmen, PakistanCricket Team and other KCCA official

Contrary to the slogan, "Na Qataar Na Intezaar", people are standing andwaiting outside Nadra registration center on the Mall Road, Rawalpindi


mobile Phone

Dimensions: Memory: Camera: Talk time:

111 x 51.7 x 15.5 mmmicroSD,up to 16GB3.15 MpUp to 8 h 45 min


108 x 46 x 15 mmmicroSD,up to 8 GB2 MPUp to 3 h 30 min


104 x 49 x 13 mm, microSD,up to 16GB3.15 MPUp to 4 h 54 min


104.8 x 49.4 x 13.9 mm microSD,up to up to 8GB3.15 MPUp to 7 h


114.9 x 47.4 x 12 mm microSD,up to 16GB 3.15 MPUp to 4 h 20 min


115 x 49.6 x 15.7 mm microSD,up to 2 GB 2 MP Up to 3 h


mobile Phone

n The fastest start-up time in its classn High ISO 6400 capability at any image size up to its maximum of 4000 x 3000 pixelsn 12.2 effective megapixels for high-resolution imagesn 4x Zoom-NIKKOR lensn 2.7-in. high-resolution LCD monitor

The Canon Digital IXUS 100IS is the slimmest ever Canon Compactcamera. This 12 megapixel model has a stylish ultra-slim metal body,3x zoom lens with Optical Image Stabilizer , 2.5 inch LCD screen withoptical viewfinder, and new Smart AUTO mode.

This affordable digital camera is sure to be a hit with users who wanthigh image quality regardless of their budget. The 12 Megapixel FE-4000 digital camera boasts up to 5x super wide optical zoom for greatpanorama shots or close-ups of distant subjects.

n 12.1 megapixeln Carl Zeiss 5x optical zoom wide (28mm) lensn 3.0" LCDn 720p HD video


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