www.ColonoscopyJoke.com www.ColonoscopyJoke.com www.RxForSanity.com www.RxForSanity.com More Flies with Honey: More Flies with Honey: Using Humor to Highlight Using Humor to Highlight Health Health Patricia L. Raymond MD FACP FACG, Patricia L. Raymond MD FACP FACG, Rx For Sanity Rx For Sanity Associate Professor Clinical Internal Associate Professor Clinical Internal Medicine, Eastern Virginia Medical Medicine, Eastern Virginia Medical School, Norfolk VA School, Norfolk VA
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
More Flies with Honey: More Flies with Honey: Using Humor to Highlight Using Humor to Highlight HealthHealth
Patricia L. Raymond MD FACP FACG, Patricia L. Raymond MD FACP FACG, Rx For SanityRx For SanityAssociate Professor Clinical Internal Associate Professor Clinical Internal Medicine, Eastern Virginia Medical School, Medicine, Eastern Virginia Medical School, Norfolk VANorfolk VA
Trying to figure out why Trying to figure out why something is funny is something is funny is like dissecting a frog. like dissecting a frog. You'll come up with You'll come up with answers, but the frog answers, but the frog always dies.always dies.
Humor in Medical Humor in Medical Awareness: Awareness: Seriously Seriously EffectiveEffective Remarkable (Seth Godin)Remarkable (Seth Godin) Clean, not mean, humorClean, not mean, humor Actionable Actionable
The best clips on America’s The best clips on America’s Funniest Home Videos are the Funniest Home Videos are the ones where people slip and fall.ones where people slip and fall.
I like to tell jokes and act funny; I like to tell jokes and act funny; it helps people to blow off steam it helps people to blow off steam and relax.and relax.
Answer key for the Answer key for the anal retentiveanal retentive A answers= negative humorA answers= negative humor B answers= positive humor, high B answers= positive humor, high
Ten Dos and Don’ts Ten Dos and Don’ts for Humor in Healthfor Humor in Health1. Don't over-analyze a humorous idea. It's funny, 1. Don't over-analyze a humorous idea. It's funny,
or it's not. Remember Mark Twainor it's not. Remember Mark Twain2. Don't use humor for its own sake. Make it 2. Don't use humor for its own sake. Make it
relevant to your objective. relevant to your objective. 3. Don't use humor to deceive or tell a lie. It's a 3. Don't use humor to deceive or tell a lie. It's a
scientific fact that humor intensifies positive scientific fact that humor intensifies positive physical and psychological reactions; deceit will physical and psychological reactions; deceit will undermine these good feelings and supplant undermine these good feelings and supplant them with anger and resentment. them with anger and resentment.
4. Do use humor to entertain. People love to be 4. Do use humor to entertain. People love to be entertained. (What do you do in your free time?) entertained. (What do you do in your free time?)
5. Do use humor to be thought-provoking, but not 5. Do use humor to be thought-provoking, but not offensive. offensive.
Ten Dos and Don’ts Ten Dos and Don’ts for Humor in Healthfor Humor in Health6. Do test humorous concepts, not techniques. 6. Do test humorous concepts, not techniques.
Slapstick, irony and word play are techniques, Slapstick, irony and word play are techniques, but what is the idea you want to convey? but what is the idea you want to convey?
7. Do let your reader/listener/viewer experience 7. Do let your reader/listener/viewer experience the joy of "getting it." You'll make a friend. the joy of "getting it." You'll make a friend.
8. Do engage the imagination of your target. 8. Do engage the imagination of your target. Theirs may be even bigger than yours. Theirs may be even bigger than yours.
9. Do the homework on your target. Humor 9. Do the homework on your target. Humor comes from knowing your audience inside-out. comes from knowing your audience inside-out.
10. Don't forget that rules are meant to be 10. Don't forget that rules are meant to be broken. The best humor comes from the edge, broken. The best humor comes from the edge, where there are no rules.where there are no rules.
Adapted from Don Stroh’s The Serious Side of Humor in Direct Marketing
What are the obstructions to What are the obstructions to awareness, diagnosis, and awareness, diagnosis, and treatment of your issue?treatment of your issue?
Who should this campaign target?Who should this campaign target? What media outlets will be most What media outlets will be most
effective for your message?effective for your message?
The art of medicine The art of medicine consists of amusing the consists of amusing the patient until nature patient until nature cures the disease.cures the disease.
Passionate HealthCare…Passionate HealthCare…Love caregiving, just for the Love caregiving, just for the health of it!health of it!
Join 1900+ medical Join 1900+ medical colleagues for monthly humor colleagues for monthly humor and rejuvenating career tips!and rejuvenating career tips!
Sign up todaySign up today for a FREE for a FREE subscription to our e-mail subscription to our e-mail newsletter , and you’ll get…newsletter , and you’ll get…