More Engagement, Less Effort: The Lowdown on Marketing Automation

@HunterBoyle | @DJWaldow

More Engagement, Less Effort:

The Lowdown on Marketing Automation

@HunterBoyle | @DJWaldow

Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle

DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow

@HunterBoyle | @DJWaldow

Flickr: mutsmuts

@HunterBoyle | @DJWaldow

Marketing Automation

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

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And the cycle repeats…

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oops.

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@HunterBoyle | @DJWaldow

Text WALDOW to 67463

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks … increases efficiency and reduces human error …

… originally called email marketing automation …

… streamline sales and marketing organizations by replacing high-

touch, repetitive manual processes with automated solutions … Source: Wikipedia

What is Marketing Automation?

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Why is Marketing Automation so important?

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(Source: Gartner Research via Hubspot)

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(Source: Jupiter Research via Hubspot)

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(Source: Forrester Research via Hubspot)

hunterboyle

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(Source: Gartner Research via Hubspot)

hunterboyle

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Some examples

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@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

ü Drove nearly 50% of first-week sales of Premise 2.1

ü Drove nearly 80% of Teaching Sells memberships

ü List doubled in one year to 97,000 subscribers

Did it work?

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•  Most products are under $100 •  Launched program in 2009 with five

automated messages •  More than 170 automated emails

today

“a provider of music lesson products”

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@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

@HunterBoyle | @DJWaldow

• 416% increase in customer lifetime value • 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores)

• 18.4% improvement in lead-to-purchase time

www.holidayemailmarketing.com

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Auto-responder series

•  Fun, short, focused •  12 emails with daily “gift” -

checklist, infographic, webinar, ebook …

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Auto-responder series results*���

*After 2 weeks

Open Rate: 54%-83%

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Auto-responder series results*���

*After 2 weeks

Click Rate: 25%-69%

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Auto-responder series results*���

*After 2 weeks

Downloads: 7,500+

@HunterBoyle | @DJWaldow

Auto-responder series results*���

*After 2 weeks

New Subscribers: 3,500

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Automation takes time.

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Automation requires planning.

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Automation takes effort to set up.

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But once set up …

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Automation increases ROI and ALTV.

@HunterBoyle | @DJWaldow

Automation cultivates deeper relationships.

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Automation allows you to reinvest time and budget.

Source: Automation.com

@HunterBoyle | @DJWaldow

Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle

DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow