Case Study | July 2013 Goals • Optimize ad inventory to maximize fill rate and eCPM • Add automated yield management solutions • Add direct sales capabilities Solution • Added new demand from MoPub Marketplace • Used network mediation tools to develop a more sophisticated network waterfall • Partnered with Account Management team to launch additional demand sources Results • 15% boost in eCPM by partnering with MoPub Optime Software partnered with MoPub to boost their ad revenue, resulting in a 15% eCPM increase. Challenges Optime Software focused on advertising as a core revenue strategy from its inception. The company was founded in 2008 and launched some of the first ad-supported apps in the App Store. As the mobile industry evolved, their ad management needs became increasingly sophisticated. Optime diversified their platform coverage and added new ad formats, requiring more advanced yield management features and automated optimization. Optime canvassed the landscape of ad management solutions seeking a platform that delivered more advanced ad network mediation tools, new demand partners, and direct sales capabilities. Their success metric was maximizing fill rate, then optimizing for eCPM to generate the most possible revenue from their app portfolio. Solution The MoPub platform offered the best mix of ad management features, client services, and product roadmap for Optime Software’s business needs: • Implement MoPub Marketplace, MoPub’s real-time bidding exchange, to add new demand sources with automated yield management • Optimize the ad network waterfall with more advanced mediation tools • Ensure family-friendly advertisers by leveraging MoPub creative review and category blocking • Collaborate with dedicated Account Management and participating in on-site quarterly business review Great Falls, VA • #1 Tic Tac Toe App for iOS • Over 150 million downloads • Portfolio of 28 free applications Optime Software