Moolave Storage Scribd

8/9/2019 Moolave Storage Scribd

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Enterprise-grade, realtime, cluster-readyremote storage server infrastructure.

Presenters:

Fred & Demo, co-founders

24/7 uptime server storage - sustainability and flexibility. Cuts enterprise server storage costs by 50% or more


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Executive Summary

Moolave is a an enterprise-grade, realtime, cluster-ready remotestorage server infrastructure. Where other companies chargefrom $15,000 to $400,000* for each server plus services,Moolave server storage will only cost a fraction respectively.

To deliver simpler and more cost-effective storage solutions forenterprise servers. Remote realtime replication of data Cost-effective than current

servers in the market Easy server installation Dropbox feature without the software download

All-in-one server storage in one package Storage sustainability and flexibility Runs on virtual appliance (virtual compatibility)

*Source: HPs most expensive server


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Market

Need Expensive Server Storage Costs

Startups need better alternatives

In 2004, 24.7 businesses in US alone

Move to cloud storage

Market Size 24.7 businesses & potential sales

$12.6 B server storage market

Demand for cost-effective and flexible server storage


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Solution Virtual server storage running on desktops and laptops

Where it fits customer: Flexible, customized features required to make remote real-time data

replication for greater data security

Need for required to make all-in-one storage

Value-added component Complex storage setup required to make compatible features with

Windows, Linux, UNIX and most Operating systems.

Easy to integrate into existing ethernet network infrastructure

Benefits Delivered

Cost-effective consumer pricing; priced at half the enterprise server pricewith same capacity


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Competitive PositionBig Dogs

Outcome: price-adjustment or partnership

Inertia Customers prefer competitive pricing and flexibility

Innovators

Barrier solution: introduce consumer prices and flexible servers


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Marketing: web ads, news-gathering agencies, word of mouth, radio,magazines

Sales & Distribution model: web 2.0, radio, magazines, word ofmouth, reseller

Support: Customer Service calls, emails, installation teams, online and

field workshops

Indirect Channels: Team to meet with distributors and support

Special Sales Incentive Programs:

Revenue share with distributors and resellers

Affiliate programs

Marketing / Sales / Support


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Business Strategy 3-5 Year Goal: Positive earning; product widely used and competing

with big businesses

Important steps:

Aggressive marketing, Full team and experts working ondevelopment of product, Full launch of product

Positive Cashflow: constant marketing and selling

IPO/Acquisition readiness:

Full Core and DevelopmentTeam, Full Developed Product,Competitive market share /valuation

Production and Pac a in

A ressive mar etin

Full evelopment

Product Launch

Product Fully eveloped

Full Core ev Team

Competitive mar et share

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 120112010 2012 2013 2014


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Financial projections

Instant market penetration and dispersion through marketing

Expenses kept at a minimum through virtual appliance usage (low overheadcosts); Units are only priced at $5000/transactionLow-operating margin to drive large growthExpand internationally in 2011

Units Shipped

RevenuesGross ProfitGross MarginSG&A

Net Pre-taxCashflowCum Cashflow


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Funding Sought

Major use offunds Round 1: R&D, Team-building and Marketing

Round 2: R&D, Marketing Round 3: Scaling, Marketing

Current burn-rate: $5,000/month


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Management Demosthenes (co-founder) RedHat Linux Technologist, Physics

Major. Chief architect behind Moolave server technology infrastructure(CTO)

red (co-founder) Business Development Business and Managementfrom Johns Hopkins University (plans to enroll at Stanford for MBA andPhD in Computer Science), 4 startups since 2005 (CEO)

Board ofDirectors / Board ofAdvisors

Potential investors

Both co-founders are full-time


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Milestones

1.Compan formed

10. IPO/Acquisition

. $ 50M annualized revenue

. $ 0M VC round

. Positive cashflow

.1st Production ship

5. $ M angel round

. ield tests

3. Product Protot pe

. $500k seed round


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Exit strategy IPO: Rackspace IPO in April 008

Offering valuation $400M

Market cap $1.2 billion

Opportunit remains with Moolave

Move to the cloud / use of virtual appliance Flexible compatibility with different OS

Need for more cost-effective storage servers

Acquisitions Flexibility / Pricing

Potential acquirers

No investment bankers, VCs so far


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Business Model (Existing market)

Online DistributionOwn websiteAmazonEba

Offline DistributionBest Bu r s

Demand CreationSEO/SEMBlogs orumsStore PromotionSales forceViral marketingWebsiteNews

otal AvailableMarket:

$12.29 billion

Design

User InterfaceVirtual serverWebsite

Hardware (optional)Desktop aptop

SoftwareVirtual AppServer code

$3,000 revenue for ever $5,000 product sold

$500

$200k (enterprise)

$5,000

EnterpriseServed Available

Market

$11.02 billion

Startups( arget Market)

$1.27 billion

Baarea

( est)

Yr1 Projection (2010)

Units Sold: 100 x $5k

Price PerUnit: $5,000- $200,000Revenue from Ro alties (1%): $20k to $50k

Networks echnologCustomerPartner

Data

Emplo ees

Corporate Investors

DeviceSoftwareIPServices open forAPI development

Customer

Acquisition Cost:$200

Moolave ManufacturedProduct

$500

$500

Yr2 Projection (2011)

Units Sold: 20,000 x $5k

Average Selling Price/ Unit:

$95,000

Life time Value

$300

Customer Development

Moolave Storage Scribd

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