MOOD: 800 345.5000 | moodmedia.com MOOD: 3 Tips for Measuring the Impact of Your Digital Menu Boards The use of digital menu boards and signage is one of the hottest trends in today’s restaurants. By creating an efficient, affordable, and eye-catching method of communication with customers, digital menu boards have quickly grown in popularity. Unfortunately, measuring the actual impact of using this new technology can get a little tricky. When used correctly, digital menu boards can boost sales, increase customer engagement, and improve overall customer satisfaction. But without accurate metrics and data, nailing down the details of this engagement can be difficult. To help, the digital signage experts at Mood Media have three quick tips for measuring the results of your digital menu board: 1. OFFER A LIMITED-TIME ITEM Want to know if your digital menu board is influencing your customers? Offer them a limited-time promotional item, such as a free coffee with the order of any breakfast sandwich, or an off-menu selection, such as a drink special or featured dessert. Use some juicy, full-color images to draw attention, and highlight your special selections. At the end of the day or shift, just review your sales – if you’ve received orders for this item, you’ll know your customers are paying attention to your digital signage. By creating an eye-catching method of communication with customers, digital menu boards have grown in popularity. 2. DISPLAY A SPECIAL DISCOUNT Every customer appreciates a discount – and you can leverage their desire to save a dollar to determine if your digital menu board promotions are working. For example, if you’re providing a coupon code for future purchases, simply include the details of the special discount on your digital signage display, and then tally up the number of applications later to see how closely your customers are paying attention. They’ll be happy to save a little cash, and you’ll be able to effectively measure your engagement – it’s a win-win situation! 3. ADVERTISE YOUR LOYALTY PROGRAM Use your digital menu board to push enrollment in your loyalty program. Offer a short description of the benefits, and display easy enrollment details for your customer. Then, simply track the impact by observing corresponding trends in enrollment. Offering a special perk for immediate enrollment (such as bonus points or a special discount for participating) will only sweeten the deal for your customers. CONTACT To find out more on how Mood Solutions can help design your customer experience, contact us at: 800 345.5000 moodmedia.com