Mood Board And Analysis F I N A L O N E E E E

Pre-Production Work• Mood board and analysis of music magazine front

covers that influence me

• Pre-production sketches

• Early names

• Photo shoot

• Mast Head pre-production ideas

• USP Unique Selling Point

Mood Board

Mood Board

This magazine is obviously a French one, but even so, it is clear how they have tried to put across an ‘urban’ feel with the dirty, grimey feel to the main image because of the colours used.

Also, the magazine looks very bold largely because of the type face used in the mast head and also the lead article cover line.

Overall, what I really like about this particular cover is the boldness if it, the way the font is centred, how bold it is, the colour tones of the main image and also the font.

I love the use of the saturated colours in this cover. The graphic art means that it would stand out to people who may not even necessarily be interested in or looking for this magazine. I think this cover would have been of high production value because of how well it has been designed.

The mast head also greatly complements the contrasting colours in the rest of the cover. It is bright yellow and laid over a purple strip, yellow and purple are opposite sides of the saturation colour wheel which proves the amount of thought put into this design and it works brilliantly. I will incorporate these ideas into my magazine cover design also, in order to gain an effect that grabs the views attention fully.

This Hip Hop and Culture mag, ‘JUICE’ has a very rigid, continuous, and very bold house style, the type faces of the masthead, main cover line and pull quotes are all very similar. Especially in terms of colour. The main image is very chilled which may relate to the type of culture and music featured inside of the magazine.

The design of this cover is my favourite of all, I find the use of symmetry in an original way with the writing very stylish. The colours used, simply red and black make it feel full of action and excitement. I am seriously considering using a similar technique for my magazine cover as I love the way it stands out so much.

Immediately this cover gives the impression of underground, dub-step music, very bass-ey and urban. All of the type face is the same, the only difference is the mast head has a slash through it, stylizing it. I like the way the type face however changes colour on alternate lines, which seems like a consistent rule in many magazine covers I have analysed. Also, the way the text is slanted diagonally is very cool.

Pre –production design work and sketches

This early piece of design work shows the Idea I have of having a symmetrical image divided into two with a sharp bright line leading down to something which almost looks like an explosion of red colour.

I like the idea of this particular design element. Over the greyscale image in the background it seems aggressive and very in your face. When I do my final cover, I will make the main image completely black and white, with no greyscale.

Photoshop pre-production design…

This is the same idea essentially, apart from it is sketched by hand and including the idea of the figure playing guitar mirrored on either side and the mirrored text of the pull quotes.

I want my final design to look very bold, contrasty and ‘cool’ and ‘trendy’. I think a cover like this would help achieve it very well as the explosion of red design is really in your face and I think will make you become interested.

Original sketch…..

Colour fill version…

On this cover, what I really like is the typeface design for the lead article cover line and I will include this design on my final cover.

The colours I have used in this pre-production sketch have been deliberately contrasting and opposite sides of the saturation wheel.

Early names!

Rock on!!!

Flash Play

Let it rock

High Contrast

Strummer

Urban Rock

UnderocK

ElektRocK

Sound Beat

- Favourites

VoltageElekTrikVoltage

Photo shootPhotographs I have

taken of which any may be used for cover or double page spread.

Mast head ideas and inspiration!

USPUnique Selling point

This magazine presents a fusion of the best electronic rock from the underground scene there is today. Featuring bands of a similar nature to The Prodigy and Pendulum, this magazine is totally down the street of the avid underground listener. Another great attraction and unique selling point is that it features mainly independent, new, up and coming bands with no signed contracts etc, making it appeal to those rebellious - anti mainstream teens who support bands who love the music they make more than the money they could make.