MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman

MOOCS

To  A*ract  Global  Learners,  Be  Prepared    to  Learn  from  Experimenta@on

Key  Takeaway:  

You  Cannot  Innovate  without  the  Risks  of  Experimenta@on

Source: Chronicle of Higher Education http://chronicle.com/article/Major-Players-in-the-MOOC/138817/?cid=wb&utm_source=wb&utm_medium=en

MOOC  Matrix  –  Crowd  Sourced  Learning  

Ins7tu7onal  Goals  

Build  Brand

Research  the  Science  of  Learning

Revenue

Build  Brand

Research  the  Science  of  Learning

Generate  Revenue

Find  Your  Model  

Business  Models

Business  Models  –  Revenue  Op@ons • Selling  Directly  to  Students  

• Credit  Hours  Charged  as  Tui7on  • Other  University’s  Courses    • Tes7ng  Services  

• Selling  to  Other  Universi7es  • Licensing  Your  Courses    • Tes7ng  Services  

• Selling  to  Corpora7ons  • Corporate  Recrui7ng  Services  • Selling  Sponsorships  

Opera@onal  Models  –  Skills  You  Need • Course  Development  

• The  Academic  Team  

• Recruitment  Marke7ng  • Interac7ve  Content  Development  

• Admissions  Marke7ng  •  IT  Services  

• Analy7cs  •  IT  Services  

Holis7c  Strategy  for  Student  Recrui7ng  

Develop  Your  Business  Plan  

• Define  University  Goals  

• Analyze  Marketplace  

• Iden7fy  Opera7onal  Capacity