Monthly Donor Presentation

The SWell

SpringHill’s Well or WellSpring: Monthly Donor Program Template

$45/month provide a

scholarship for a camper who

would otherwise be unable to attend camp

$75/month can provide 1% of New

Frontier cabin renovations

$200/month can fund over 5% of

a newly launched Day

Camp’s equipment

$100/month can provide x,y, or z

building materials for one shower in copper country

Very rough idea of monthly donor webpage

DefinitionsSwell: 1. To grow in bulk.2. To rise in waves, as the sea. 3. To well up, as a spring or as tears. Wellspring:4. The head or source of a spring, stream, river, etc.; fountainhead. 5. A source or supply of anything, especially when considered

inexhaustible: a wellspring of affection.

Dictionary.com

Current Monthly Donation Option and Next Step

SpringHill Camps’ current monthly donor program consists of:• 42 donors that provide $75,000 annually which is

$1800/person. • Each donor provides, on average, $150/month.• These donors currently receive:

– “Thank You” phone call– A monthly letter from Andy– A Christmas gift– An invitation to the Founders’Next Step:

SpringHill Camps is looking to create a substantial monthly donor program that will increase its current monthly donor gifts from $75,000 to $100,000.

PhotoPeople Directly Connecting

Women and Children

• Working, feeding, helping, holding hands

• Photos of connection and DIRECT contact

• The helper and the helped

Recommended for SpringHillA Photo of Exchange and Direct Contact Between a Child and a Woman

Some sort of exchange happening; FACES (not the case in all of these); exchange gets into people’s minds and shows the connection made through lending a hand… a connection they made by giving funds. Briefly satisfies desire and instinct to connect and provide.

Common Giving CategoriesChoose, Flat, or Set• Choose your

amount• Flat $20• Flat $50• $20, 40, 50, 100• $12-15, 30, 50, 75,

100, 250, 250+ Habitat for Humanity

Example of Where $ Could

Go

Recommended for SpringHill

• $20 a month can build a project and help a camper!• $45/month provide a scholarship for a camper who would otherwise be

unable to attend camp• $75/month can provide 1% of New Frontier cabin renovations (rephrase…

but it is 1%)• $100/month can provide x,y, or z building materials for one shower in

copper country• $200/month can fund over 5% of a newly launched Day Camp’s equipment• $200+ will be given to a project or camper most in needSelect our flat rate of $20, one of the above amounts, or choose your own

amount! Presentation Note: Increments designed to find a happy medium based on camps’ needs and the outline of

common giving categories.

Choose, Flat, and SetAs little as $20 a month can add to a project or supply half of a camper scholarship! Below are some ways your money will serve a camper:

Ultimately, People Want to Know They Have Control Over Their Donation!!!!

AccomplishingGeneral statement: Monthly giving saves_____ lives/campers/meals/staff members a day.

THEN, provide a specific statement based on each amount.

For example: $10 will buy a rock for the party barge climbing wall

Recommended for SpringHill

After age 15, nearly three out of five young Christians will disconnect from church life. What would this number be if they had experienced a connection with Christ at camp? People like you can transform a life and rebuild hope. Being a part of SpringHill’s Well (Swell) can quench a camper’s thirst for life forever and make an eternal difference; every drop counts. 13 Jesus answered, “Everyone who drinks this water will be thirsty again, 14 but whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life.”

• Barna Group. “Six Reasons Young Christians Leave Church.” 2011. Barna Group. 28 September 2011. Web. 23 July 2014. <https://www.barna.org/teens-next-gen-articles/528-six-reasons-young-christians-leave-church>.

General Accomplishing Statement Example

Grab with the general statistical statement, but hold on with specifics.

After age 15, nearly three out of five young Christians will disconnect from church life. What would this number

be if they had experienced a connection with Christ at camp? People like you can transform this statistic and rebuild hope. Being a part of SpringHill’s Well (Swell) can quench a camper’s thirst for life forever and make

an eternal difference; every drop counts.

13 Jesus answered, “Everyone who drinks this water will be thirsty again, 14 but whoever drinks the water I give them will never thirst. Indeed, the water I give them will become

in them a spring of water welling up to eternal life.”

Recommended for SpringHill• $10 will buy a rock for the party barge climbing

wall or a bunny for the petting farm• $25 will help a kid come to camp on scholarship• $50 will provide a window/boards/building

materials for _______ cabin renovation

Specific Examples

Grab with the general statistical statement, but hold on with specifics.

Why Donate Monthly?

• One annual tax receipt provided at the end of the year

• When YOU provide reliable funds, YOU enable camp to plan long-term

• Processing costs decrease so more can go to the campers rather than the administration

These Should Be Some or All of Your “Whys”

How is it easier for the donor? Why does camp need a monthly donor, specifically YOU? Finally, now that they care more about camp… How do they help camp by being a monthly donor?

Recommended for SpringHill“Why Donate Monthly?” Example

Answer the “Whys?” but also include mission statement and focus on LANGUAGE (VERBS GALORE)

Why should I donate monthly to the SWell? One drop of water may not seem like much, but by partnering together we can fill a bucket from the wellspring of Christ and watch Him abundantly provide for the needs of His children (campers?). As little as $20 a month can maintain, redesign, and pioneer facilities and projects that campers walk, sleep, or play on, ensuring recurring life-impacting experiences! Your practical monthly gift decreases processing costs and increases the reliability and efficiency of SpringHill’s long-term innovations, so your money immediately goes directly to the camper.

• Satisfaction of knowing you are helping AND STATISTICS on results if you don’t help and if you do help.

• Donor’s ease of use and level of control; is donating financially convenient? – Are they in charge of changing the amount or cancelling at

any time? – Is payment easy (bank/EFT/cc deductions)? – Is there an annual tax receipt provided?

• Quarterly newsletter – Email and mail– New info, updates on projects, and organization’s personal

updates on org and area of work… camping ministry

Incentives

Incentives• Photos and stories of transformation in newsletter or monthly

updates• Club status/special group• Other:

– Pin– Book of devotionals specific to the org– 8-week study on Global Poverty Perspectives– Invitations to join quarterly conferences on updates,

successes, and challenges, and to ask questions

Recommended for SpringHillExample of Incentives• How can I dip into the SWell? Because every drop counts, every

donor counts, and we want that to be evident to you when you join the SWell. Below are benefits you will receive:

• Deep satisfaction in knowing you are progressively decreasing the likelihood of a child or teen leaving the faith as a young adult, all because of your faithful monthly giving.

• Donating is easy! It just takes minutes to set up an automatic deduction with your credit/debit card or bank account through EFT (electronic funds transfer). Additionally, you will receive an annual tax receipt.

• You are in control of your monthly gift; you can change the amount or cancel your pledge at any time.

Recommended for SpringHillExample of Incentives

• You are a key partner in the SpringHill community, especially united in SWell’s monthly gifts that further SpringHill’s mission to create life-impacting experiences that enable young people to know and to grow in their relationship with Christ. As such you will receive a free T-shirt with your initial pledge as well as the following: – Monthly emails on project updates, camp happenings, retreat

discounts, and seasonal specialties (recipes, craft ideas, etc.)– Quarterly SWell newsletters highlighting a donor and a project – An invitation to join us for a camp conference (?)– Two/three gifts throughout the year (book of devos, a study, a

cookbook, etc.)

Language• It’s EASY: Ease of use, in your area, just takes minutes, small gift,

affordable, one step, practical monthly gift, hassle-free, automatic, credit card/EFT/bank deduction, as little as, one by one

• It’s LESS to donate monthly: reduce and minimize costs; spend more on saving lives and less on administrative costs, put to work immediately

• It’s RELIABLE: dedication, sustain, ongoing, recurring, ensure, steady, reliable, loyal, key partner, faithful support, put to work immediately, consistent (this is consistent, while whatever is urgent needs consistency; a donor can provide that consistency), one by one

• It’s IMPACTFUL to others: raise awareness (keeps them, lack of, need, vulnerable, urgent) THEN suggest donor intervention (ensure, max impact, depend), provide, help, support, understand, begin and finish, fight, transform forever, prevent, vital, build, rebuild, hope, leading, brighter, put to work immediately, allows, reach out, eradicate, give, progress, change, feel, prayer, becoming, impact, beautiful, explore, catalyst, propel, dignity, Bible verses, lift, access, equip, train, supply, create, deliver

• It’s IMPACTFUL to you: deep satisfaction, benefits, appreciate and respect, gratitude

• YOU have CONTROL: control over finances, level of commitment, and desire of involvement; control

• It’s SPECIAL: community, united in cause, cause OVER institution, save donor money not the organization, together, people like you, special group, invitation, loyal, key partners, friends, family, leading, join

Language

• Recommendation for SH: At the bottom of the site, include something similar to World Vision…– “At World Vision, stewardship is an integral part of everything we do. In

rare cases where donations exceed what is needed, or where local conditions prevent program implementation, World Vision will redirect funds to similar activities to help children and families in need.

The multiplying effect from grants and donated goods may change throughout the year on identical or similar offers due to variations in the start and end dates of donor grants and our programs.”

Disclaimer