MONROE BLOCKS PROJECT UPDATE SEPTEMBER 11, 2017
MONROE BLOCKS
PROJECT UPDATE
SEPTEMBER 11, 2017
Agenda
5:30 - 5:40pm Sign-in
5:40 - 5:50pm Welcome & Introductions
5:50 - 6:00pm Council Member Remarks
6:00 - 6:30pm Monroe Blocks Developer Project Overview
6:30 - 7:00pm Neighborhood Advisory Council / Developer Q&A
7:00 - 7:15pm Community / Public Q&A
7:15 - 7:30pm Next Steps
INTRODUCTION
JEFFERSON AVE
WO
OD
WA
RD
AV
E
COBO
Development
Buildings
Green spaces
QLINE
People Mover
CAMPUS MARTIUS
HARMONIE PARK
GRAND CIRCUSPARK
CAPITOL PARK
MICHIGAN AVE
GRA
TIO
T A
VE
OVERVIEWPROJECT CONTEXT MAP
HART PLAZA
WA
SH
ING
TO
N B
LVD
BROADWAY ST
MO
NRO
E A
VE
RA
ND
OLPH
ST
FORT ST
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ONE CAMPUS MARTIUS GARAGE
MONROE BLOCKS
CADILLAC SQ. APTS
FIRSTNATIONALBUILDING
CADILLAC TOWER
ONE CAMPUS MARTIUS
HUDSON’SSITE
1001WOODWARD
OVERVIEWPROJECT CONTEXT MAP
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OVERVIEWAERIAL VIEW
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CONNECT the surrounding Downtown districts through intelligent
urban and landscape design strategies
CREATE new vibrant public spaces mixed with active retail, food and
entertainment experiences.
REVIVE density and a variety of uses to the heart of Downtown with
iconic office and residential design.
CELEBRATE the historic significance of the Monroe District.
01
02
03
04
PROJECT PRINCIPLESMONROE BLOCKS
6 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
CONNECT the surrounding Downtown districts through intelligent
urban and landscape design strategies
CREATE new vibrant public spaces mixed with active retail, food and
entertainment experiences.
REVIVE density and a variety of uses to the heart of Downtown with
iconic office and residential design.
CELEBRATE the historic significance of the Monroe District.
01
02
03
04
PROJECT PRINCIPLESMONROE BLOCKS
7 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
DISTRICT STRATEGYCONNECTING NEIGHBORHOODS
GREEKTOWN
Housing a dense area of retail and
restaurants, Greektown provides
an activated streetscape with a
prominent night life, creating a
connection of activity from Monroe
Blocks to Greektown casino.
FINANCIAL DISTRICT
Detroit’s Financial District is one of
the city’s highest concentrations
of quality commercial architecture.
Thousands of office workers pass through its streets every day.
LOWER WOODWARD
Detroit’s Main Street: an iconic
avenue of fashion and retail.
Campus Martius is the “Heart” of
Downtown Detroit, programmed
year round to attract a diverse
population from the area.
BRICKTOWN
Perhaps best known for the People
Mover stop that bears its name,
the Bricktown District includes the
Wayne County Building, Jacoby’s
Pub, St Andrews Hall, as well as
the headquarters for Blue Cross
Blue Shield.
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DISTRICT STRATEGYCONNECTING NEIGHBORHOODS
FINANCIAL DISTRICT
LOWER WOODWARD
GREEKTOWN
BRICKTOWN
DISTRICT STRATEGYCONNECTING NEIGHBORHOODS
A
B
C
D
D
C
B
A
MONROE BLOCKS
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URBAN DESIGNWOODWARD GRID
HISTORIC STREET FABRIC CURRENT SITE CONDITIONS
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ept/
DISTRICT STRATEGYREINTRODUCE HISTORIC ALLEYWAYS
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DISTRICT STRATEGYCONNECT TO SURROUNDING CONTEXT
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DISTRICT STRATEGYCREATE NEW PUBLIC COURTYARDS
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90F
60F
DISTRICT STRATEGYADJUST FLOOR PLATES BY USE
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DISTRICT STRATEGYADJUST HEIGHT TO CONTEXT
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SITE PLAN MONROE BLOCKS
FARMER STREET
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
ONE CAMPUS MARTIUS
ONE CAMPUS MARTIUS GARAGE
CADILLAC SQ. APTS
TO
GR
EEK
TO
WN
CAMPUS MARTIUSPARK
CADILLAC TOWER
A1
A2
B1
B2
B3
ONE CAMPUS MARTIUS
OFFICE TOWER [35 STORIES: 535’]
• 818,000 GSF Office• 64,000 GSF Retail
RESIDENTIAL MID-RISE [18 STORIES: 187’]
• 104,000 GSF Residential• 53,500 GSF Retail
RESIDENTIAL MID-RISE [12 STORIES: 122’]
• 122,000 GSF Residential• 38,000 GSF Retail
RESIDENTIAL MID-RISE [7 STORIES: 70’]
• 49,000 GSF Residential• 13,700 GSF Retail
RESIDENTIAL TOWER [26 STORIES: 341’]
• 158,000 GSF Residential
TOTAL DEVELOPMENT: 1.4M GSF*
a1
a2
b1
b2
b3
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CONNECT the surrounding Downtown districts through intelligent
urban and landscape design strategies
CREATE new vibrant public spaces mixed with active retail, food and
entertainment experiences.
REVIVE density and a variety of uses to the heart of Downtown with
iconic office and residential design.
CELEBRATE the historic significance of the Monroe District.
01
02
03
04
PROJECT PRINCIPLESMONROE BLOCKS
17 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
CAMPUS MARTIUS
Detroit’s Main Street: an iconic avenue of
fashion and retail. Campus Martius is the
“Heart” of Downtown Detroit, programmed
year round to attract a diverse population from
the area.
CADILLAC SQUARE
Adjacent to the “Heart” of Downtown
Detroit, Cadillac Square houses the largest
area for public activation and private events.
Surrounded by high foot traffic for both retail and office buildings, Cadillac Square acts as the hub of activity for both day and night time
events.
ESPLANADE
Located along the center of Woodward, the
Esplanade provides a connection point between
Campus Martius and the Q Line, a new light
rail transit system. The Esplanade provides
pedestrian connectivity to public events and
high end retail.
PUBLIC SPACESBUILDING ON SUCCESS
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FARMER STREET
MONROE AVENUE
CA
DIL
LAC
SQ
UA
RE
BATES STREET
RANDOLPH STREET
PUBLIC SPACEMONROE BLOCKS
CADILLAC TOWER
WATER BOARD
CA
DIL
LAC
SQ
UA
RE
MONROE PLAZA
FARMER STREET
BATES SQUARE
RANDOLPH SQUARE
1
2
3
4
1
2
3
CAMPUS MARTIUS
4
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FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
CADILLAC SQUARE A1 LOBBY AND WALKWAY
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MONROE PLAZA BLOCK A COURTYARD
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
a1
a2
b1
b2
b3
RA
ND
OLP
H S
TREET
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FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
a1
a2
b1
b2
b3
FARMER STREET PEDESTRIAN STREET
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BATES YARD BLOCK B COURTYARD
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
a1
a2
b1
b2
b3
RA
ND
OLP
H S
TREET
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CONNECT the surrounding Downtown districts through intelligent
urban and landscape design strategies
CREATE new vibrant public spaces mixed with active retail, food and
entertainment experiences.
REVIVE density and a variety of uses to the heart of Downtown with
iconic office and residential design.
CELEBRATE the historic significance of the Monroe District.
01
02
03
04
PROJECT PRINCIPLESMONROE BLOCKS
24 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
PROGRAM LAYOUTMONROE BLOCKS
OFFICE
Building A1: 818,000 SF
Total Office: 818,000 GSF
RESIDENTIAL
Building A2: 136 UNITS
Building B1: 153 UNITS
Building B2: 61 UNITS
Building B3: 130 UNITS
Total Residential: 482 UNITS
RETAIL
Building A1: 63,700 SF
Building A2: 53,500 SF
Building B1: 38,000 SF
Building B2: 13,800 SF
Total Retail: 169,000 GSF
PARKING
Underground Spaces: 900 SPACES
Total Parking Spaces: 900 SPACES
a1
a2
b1
b2
b3
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OFFICEA1 OFFICE TOWER
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
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RETAILA1 SIGNATURE RETAIL CORNER
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
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RESIDENTIAL BUILDING A2
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
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RESIDENTIAL BUILDINGS B1 & B2
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
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RESIDENTIAL BUILDING B3
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
RA
ND
OLP
H S
TREET
a1
a2
b1
b2
b3
30 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
CONNECT the surrounding Downtown districts through intelligent
urban and landscape design strategies
CREATE new vibrant public spaces mixed with active retail, food and
entertainment experiences.
REVIVE density and a variety of uses to the heart of Downtown with
iconic office and residential design.
CELEBRATE the historic significance of the Monroe District.
01
02
03
04
PROJECT PRINCIPLESMONROE BLOCKS
31 of 36MONROE BLOCKSIssued by Bedrock // September 11, 2017
MONROE BLOCKS VIBRANT URBAN DENSITY
The Monroe Blocks Historical District was
composed of three blocks comprised of a
series of unique buildings. These buildings
were part of a vibrant district containing
theaters, saloons, restaurants, hotels and
office spaces.
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As designed by Albert Kahn, the National Theatre opened in September 1911 as a vaudeville house. As vaudeville slowly died out and newer motion picture theaters opened in the new Detroit theater district, the National Theatre switched to burlesque entertainment.
In the 1970’s it became an X-rated movie venue. In 1975, the National Theatre was abandoned and has sat vacant for over 40 years.
The National Theater has been structurally compromised and the interior is badly deteriorated and has been stripped of its historic material.The facade remains marginally intact, and will be restored as part of the Monroe Blocks development.
1911 1970s TODAY
NATIONAL THEATERFACADE
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GATEWAYADAPTIVE REUSE
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2017 2018 2019 2020 2021 2022
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Q1 Q2 Q3 Q4
BUILD A1+ A2
DESIGN BI + B2 + B3
BUILD B1 + B2 + B3
DESIGN A1 + A2
SCHEDULEPROJECT MILESTONES
FARMER STREET
BATE
S ST
REET
MO
NRO
E A
VEN
UE
CADILLAC SQUARE
a1
a2
b1
b2
b3
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MONROE BLOCKS
PROJECT UPDATE
SEPTEMBER 11, 2017
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