Monopoly Chapter 15 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed.

Monopoly

Chapter 15

Copyright © 2001 by Harcourt, Inc.

All rights reserved. Requests for permission to make copies of any part of the

work should be mailed to:

Permissions Department, Harcourt College Publishers,6277 Sea Harbor Drive, Orlando, Florida 32887-6777.

Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.

Monopoly

While a competitive firm is a price taker, a monopoly firm is a price maker.


Monopoly

A firm is considered a monopoly if . . .it is the sole seller of its product.its product does not have close

substitutes.


Why Monopolies Arise

The fundamental cause of monopoly is barriers to entry.


Why Monopolies Arise

Barriers to entry have three sources: Ownership of a key resource.

This tends to be rare. De Beers is an example

The government gives a single firm the exclusive right to produce some good. Patents, Copyrights and Government Licensing.

Costs of production make a single producer more efficient than a large number of producers. Natural Monopolies


Economies of Scale as a Cause of Monopoly...

Average total cost

Quantity of Output

Cost

0


Monopoly versus Competition

Monopoly Is the sole producer Has a downward-

sloping demand curve Is a price maker Reduces price to

increase sales

Competitive FirmIs one of many producersHas a horizontal demand curveIs a price takerSells as much or as little at same price


Quantity of Output

Demand

(a) A Competitive Firm’s Demand Curve

(b) A Monopolist’s Demand Curve

0

Price

0 Quantity of Output

Price

Demand

Demand Curves for Competitive and Monopoly Firms...


A Monopoly’s Revenue

Total Revenue

P x Q = TR Average Revenue

TR/Q = AR = P Marginal Revenue

TR/Q = MR


A Monopoly’s Marginal Revenue

A monopolist’s marginal revenue is always less than the price of its good.

The demand curve is downward sloping. When a monopoly drops the price to sell one

more unit, the revenue received from previously sold units also decreases.


A Monopoly’s Total, Average, and Marginal Revenue

Quantity(Q)

Price(P)

Total Revenue(TR=PxQ)

Average Revenue

(AR=TR/Q)Marginal Revenue(MR= )

0 $11.00 $0.001 $10.00 $10.00 $10.00 $10.002 $9.00 $18.00 $9.00 $8.003 $8.00 $24.00 $8.00 $6.004 $7.00 $28.00 $7.00 $4.005 $6.00 $30.00 $6.00 $2.006 $5.00 $30.00 $5.00 $0.007 $4.00 $28.00 $4.00 -$2.008 $3.00 $24.00 $3.00 -$4.00

QTR /


A Monopoly’s Marginal Revenue

When a monopoly increases the amount it sells, it has two effects on total revenue (P x Q).

The output effect—more output is sold, so Q is higher.

The price effect—price falls, so P is lower.

Demand and Marginal Revenue Curves for a Monopoly...

Quantity of Water

Price

$11109876543210

-1-2-3-4

1 2 3 4 5 6 7 8

Marginalrevenue

Demand(average revenue)


Profit-Maximization for a Monopoly...

Monopolyprice

QuantityQMAX0

Costs andRevenue

Demand

Average total cost

Marginal revenue

Marginalcost

A

1. The intersection of the marginal-revenue curve and the marginal-cost curve determines the profit-maximizing quantity...

B

2. ...and then the demand curve shows the price consistent with this quantity.



Comparing Monopoly and Competition

For a competitive firm, price equals marginal cost.

P = MR = MC For a monopoly firm, price exceeds

marginal cost.

P > MR = MC


A Monopoly’s Profit

Profit equals total revenue minus total costs.

Profit = TR - TCProfit = (TR/Q - TC/Q) x Q

Profit = (P - ATC) x Q

Monopol

yprofit

The Monopolist’s Profit...

Quantity0

Costs andRevenue

Demand

Marginal cost

Marginal revenue

QMAX

BMonopolyprice

E

Averagetotal cost D

Average total cost

C



The Monopolist’s Profit

The monopolist will receive economic profits as long as price is greater than average total cost.


Public Policy Toward Monopolies

Government responds to the problem of monopoly in one of four ways.

Making monopolized industries more competitive.

Regulating the behavior of monopolies. Turning some private monopolies into public

enterprises. Doing nothing at all.


Two Important Antitrust Laws

Sherman Antitrust Act (1890) Reduced the market power of the large and

powerful “trusts” of that time period. Clayton Act (1914)

Strengthened the government’s powers and authorized private lawsuits.


Marginal-Cost Pricing for a Natural Monopoly...

Regulatedprice

Quantity0

Loss

Price

Demand

Marginal cost

Average total costAverage

total cost


Price Discrimination

Price discrimination is the practice of selling the same good at different prices to different customers, even though the costs for producing for the two customers are the same. In order to do this, the firm must have market power.


Price Discrimination

Two important effects of price discrimination: It can increase the monopolist’s profits. It can reduce deadweight loss.

But in order to price discriminate, the firm must Be able to separate the customers on the basis of willingness to pay. Prevent the customers from reselling the product.

Monopoly Chapter 15 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed.

Documents

derived items copyright

price slide

price maker u

price taker u

competition monopoly

producers u

u ownership

example u