• During the last few years we faced a radical change in B2B communications media. The traditional onpaper trade magazine has to be integrated with new electronic media opportunities in order to offer a better coverage of the requests for updated informations • MonitoR magazine ONPAPER (est. In 1976) : during 2011 the printed magazine will remain as usual with 6 issues in Italian mailed to 8,500 free subscribers and with extra distribution at the major Broadcast Shows and Events, both in Italy and abroad. • During the last year we added a further distribution of 4,000 copies per issues via PDF download. Beside the entire magazine can be leaf through the pages online: more then 100,000 readers used this opportunity in the past 6 months to have a look and eventually print single pages of mag issues. MonitoR System - QUICK FACTS 2011
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• During the last few years we faced a radicalchange in B2B communications media. Thetraditional onpaper trade magazine has to beintegrated with new electronic mediaopportunities in order to offer a better coverageof the requests for updated informations
• MonitoR magazine ONPAPER (est. In 1976) :during 2011 the printed magazine will remain asusual with 6 issues in Italian mailed to 8,500 freesubscribers and with extra distribution at themajor Broadcast Shows and Events, both in Italyand abroad.
• During the last year we added a furtherdistribution of 4,000 copies per issues via PDFdownload. Beside the entire magazine can beleaf through the pages online: more then100,000 readers used this opportunity in thepast 6 months to have a look and eventually printsingle pages of mag issues.
MonitoR System - QUICK FACTS 2011
• e-MonitoR offers a variety of media
• WEB PORTALS: in Italian (www.convergenza.tv) and inEnglish (english.convergenza.tv) with an average of3,900 daily unique visitors, more then 1,000,000 pagesin a month
• NEWSLETTERS: in Italian, weekly edition, about 9,000subscribers; in English, fortnightly, 14,000 subscribers
• e-MonitoR system promotions include: banners (rotatingor fixed positioning), banners in newsletters, DEM,Minisites in MonitoR portal for important announcements