Monica Klepp Bjerrum, MOOW

CSR AS ABUSINESS DEVELOPMENT COMPONENT

WHAT WE DO

Forretnings-udviklende

CSR

CSR Corporate communication

Go to market Branding

• 8 billion people in 2030, 9 billion in 2050.

• 60% in the middle class.

• 1/3 of the food production ends as waste.

• Climate changes challenging agriculture.

• Global food production must increase by 60% to feed

the people.

Today:CSR on demand

Making great results Entry barrier to main

customers Pushed by customers Compliance and conventions Reactive approach

Today:We do CSRby optimising ourown value chain

Meanwhile…

no onereally tries

to solveour bigglobal

problems

THE WORLDIS FULL OF PROBLEMS

OPPORTUNITIES

LET’S HELP THE CONSUMERS

LOOKING FOR A BETTER LIFE

WANT TO GIVE A HELPING HAND

BUT THEY DON’T GET CLEAR INFORMATION

From CSR control

To CSR Leadership

WE NEED AN EXTRA DIMENSION IN CSR

TOTAL CSR LEADERSHIP

Solve real problemswith your core competences

A BETTER STARTING POINT

We have a product.And we want to

produce itas sustainable as

possible

Mankind needs new

intelligent food solutions.

Our contribution is…

CSR TODAYCSR TOMORROW

New platform for growth

and long-term survival

ROADMAP TO POWERFUL BRANDS

• Strong brand story. True, real and powerful. Hard to copy.

• What retailers are looking for.

• Solving real problems.

• Including your customers.

• Clear vision and roadmap to share with stakeholders.

• Open about dilemmas and challenges.

• Taking a responsible position.

LET’S TOGETHER MAKE ”MADE IN DENMARK”

THE STRONGEST BRAND

DANISHFOOD STORIE

S

Food safety

Food efficiency

MeatSweet taste of Denmark

Premium skills& quality

Organic (Øko)

Intelligent Ingredients

WHICH FOOD CHALLENGESDO YOUR CUSTOMERS WAIT FOR YOU TO SOLVE?

MOOWMonica Klepp Bjerrum & Dan Prangsgaard

+45 2137 9010

www.MOOW.dk