Mongkols Port

MONGKOL PRANEENIT DESIGN

GRAPHIC DESIGNER

BY

COURSE

INSTRUCTOR

DATE

MONGKOL PRANEENIT

SENIOR PORTFOLIO

MARY SCOTT

FALL 2008

AAU 08

FINAL DESTINATION

COPYRIGHT © 2008 BY MONGKOL PRANEENIT

Institution: Academy of Art university

Course: Senior Portfolio

Instructor: Mary Scott

Photographer: Mongkol Pranenit

All rights reserved. No part of this book may be reproduced in any form or

by any electronic or mechanical means including information storage and

retrieval systems, without permission in writing from the publisher.

1st Printing: December 2008

Printer: Plotnet

98 Battery Street, Suite 402

San Francisco, CA 94111

415.762.0200

Plotnet.com

Bindery: The Key

5851 Ocean View Drive

Oakland, CA 94618

510.595.3311

Thekeyprintingandbinding.com

ISBN-13 978-0-9798377-0-8

Printed in United States

MPD Publishing

2511 47th Avenue


DEDICATION:

This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you.

CONCEPT BEHIND FLIGHT 008:

Departing all the way from BKK (Bangkok) I was inspired by all of the different cultures and traditions. Different places molded up their design uniquely. I started collecting ideas in my mind from places to places that I have visited (Japan, Australia, Hong Kong, England, and several states in USA), and use them at my best to expand my vision and ultimately evolve my design.

FLIGHT_008 is simply my first departure into real design world. This portfolio is simply my luggage and now, I am ready for boarding.

TOCPAC

PAC

PAC

PAC

IDS

TYP

TYP

PRN

PRN

MONGKOL PRANEENIT

GATE 1: P 01:02

GATE 5: P 53:54

GATE 2: P 17:18

GATE 6: P 63:64

GATE 3: P 27:28

GATE 7: P 73:74

GATE 4: P 41:42

GATE 8: P 83:84

GATE 9: P 93:94

LIGHT BULB PACKAGE REDESIGN

LAMP INVENTION

BOOK ON PAPER CONSUMPTION

BOOK ON INDOOR POLLUTION

SPIRITS REDESIGN

WINE REDESIGN

MAGAZINE REDESIGN

PRODUCT INVENTORY

IDENTITIES

AAU 08

FINAL DESTINATION

FLIGHT_008

This environmentally friendly package is redesigned for General Electric

high-end light bulbs. It is highly encouraged nowadays in the design world

to design with stainability in mind.

Therefore, this package is designed base of recycled material. The color

scheme is meant to promote environmental design. The material chosen

is much stronger than the original, which helps protect the fragile bulbs.

PHOTOGRAPHER

ADDITIONAL INFORMATION

MONGKOL PRANEENIT

Dimension_5" x 5" x 5"

Price_$15.99

Quantity_1 Bulb

PROJECT:


MONGKOL PRANEENIT

COURSE

GATE: 1

INSTRUCTOR

CLIENT

OBJECTIVE

PACKAGING 1

COCO QIU

GENERAL ELECTRIC

P 01:02

CURRENT LOCATION

All of the information is cleanly incorporated into a label system to reduce

printing over the whole package. In terms of structure, this is designed for

easy transport and stocking. This product can also be displayed in many

positions.

We as designers can make a difference everyday by what we do. The

power is in our hands, it is just a matter of us taking that action.

REDESIGN THE PACKAGE

FLIGHT_008

VIEWING AT THE WHOLE SET

MONGKOL PRANEENIT

GATE: 1

P 03:04

CURRENT LOCATION

FLIGHT_008PAC

PROJECT


MONGKOL PRANEENIT

GATE: 1

P 05:06

CURRENT LOCATION

FLIGHT_008PAC

PROJECT


VIEWING AT THE TOP OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT

T R A N S I T _ 0 1 _ A

T R A N S I T _ 0 1 _ B

T R A N S I T _ 0 3 _ A

T R A N S I T _ 0 3 _ B

T R A N S I T _ 0 2 _ A

T R A N S I T _ 0 2 _ B

T R A N S I T _ 0 4 _ A

T R A N S I T _ 0 4 _ B

A R R I VA LO R I G I N

MONGKOL PRANEENIT

GATE: 1

P 07:08

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT SIDES OF THE PACKAGE VIEWING AT OPENED PACKAGE

VIEWING AT THE TOP OF THE PACKAGE

MONGKOL PRANEENIT

GATE: 1

P 09:10

CURRENT LOCATION

FLIGHT_008PAC

PROJECT


Do you know that the landfills all over the world might be full by 2010? If

that happens then where will all the billion tons of garbage each day go?

Also do you know that 50% of landfill is consist of paper?

People nowadays just consume and use whatever that make their life

more convenient regardless of acknowledging themselves about effects

they might have cause. Therefore this book is design to educate the public

about the cause and effect of paper consumption and also to encourage

them to think before throwing a piece of paper away next time.

Inside this book there are also solutions, which we can help making the

difference as an individual and many ways to recycle paper.

In terms of design, the book has more of a mass production finish with all

of the registration marks still left hanging due to the urge to just produce.

The color pallet started of with a muddy green and progress to a fresh

green toward the solution part at the end of the book.

Also to promote recycling this book is printed on a recycled paper stock.

PHOTOGRAPHER


MONGKOL PRANEENIT

Dimension_5.5" x 8.5"

Papper Stock_VIA Recycled Paper

Featured Typeface_Avenir

PROJECT:


MONGKOL PRANEENIT

COURSE

GATE: 2

INSTRUCTOR

CLIENT

OBJECTIVE

TYPOGRAPHY 3

ARIEL GREY

GENERAL BOOK READERS

P 11:12

CURRENT LOCATION

PROMOTING LESS

PAPER CONSUMPTION

FLIGHT_008

MONGKOL PRANEENIT

GATE: 2

P 13:14

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT BOOK SPREADS

MONGKOL PRANEENIT

GATE: 2

P 15:16

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT THE COVER OF THE BOOK

MONGKOL PRANEENIT

GATE: 2

P 17:18

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT OPENING SPREAD VIEWING AT ILLUSTRATIONS

VIEWING AT TYPEFACE PROMOTION SPREAD

MONGKOL PRANEENIT

GATE: 2

P 19:20

CURRENT LOCATION

FLIGHT_008

PROJECT


The key to redesign spirits involved many factors. Among those factors,

the most important one to be carried through is brand equity. In this

project, there are two divisions consisted of Evolutionary redesigned and

Revolutionary redesigned.

For Evolutionary redesigned, given scale one to ten, it should stand on

3. Customers should not be able to recognize the difference upon the

design at all. On the other hand, revolutionary redesigned should stand

PHOTOGRAPHER


MONGKOL PRANEENIT

Volume_1 Liter

Price_$15.99

Spirits Type_Vodka

PROJECT:

SPIRITS REDESIGN

MONGKOL PRANEENIT

COURSE

GATE: 3

INSTRUCTOR

CLIENT

OBJECTIVE

PACKAGING 4

MICHAEL OSBORN

GILBEY’S VODKA

P 21:22

CURRENT LOCATION

on a 10 where the whole design is changed, but yet still keeping entire

brand equity and some main characteristic. .

The brand equity of Gilbey’s is that it has been well established a long

time ago since 1857. Unlike many other brands nowadays in the market

that has been newly established, Gilbey’s uniquely stand out as a brand

with long successful history. Therefore, the design for Gilbey’s is leaning

towards historical look yet keeping the elegancy and classy character.

EVOLUTIONARY AND

RVOLUTIONARY REDESIGN

FLIGHT_008

MONGKOL PRANEENIT

GATE: 3

P 23:24

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

SPIRITS REDESIGN

VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT

MONGKOL PRANEENIT

GATE: 3

P 25:26

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

SPIRITS REDESIGN


MONGKOL PRANEENIT

GATE: 3

P 27:28

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

SPIRITS REDESIGN


MONGKOL PRANEENIT

GATE: 3

P 29:30

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

SPIRITS REDESIGN


It is very important for every designers to always update themselves with

the latest information and design trend. We have to always be current and

know what is in and what has been out dated.

This project is a magazine redesign, and the magazine chosen was “PRINT”.

It has been redesign with more edges and the whole look is freshen up.

The color is much more lively and typography is much more sleek and

brave to attract all types of designer who are looking for something new

and different.

The color pallet is pretty much kept in a fresh range yet keeping the so-

phisticated design in a contemporary look. Some types are in vertical to

create the contrast and edginess. So freshen up and get inspired!

PHOTOGRAPHER


MONGKOL PRANEENIT

Dimension_8.5" x 11"

Price_$12.95

Original Magazine_Print

PROJECT:

MAGAZINE REDESIGN

MONGKOL PRANEENIT

COURSE

GATE: 4

INSTRUCTOR

CLIENT

OBJECTIVE

PRINT 2

THOMAS MCNULTY

DE+MAG

P 31:32

CURRENT LOCATION

UPGRADE THE MAGAZINE

FLIGHT_008

MONGKOL PRANEENIT

GATE: 4

P 33:34

CURRENT LOCATION

FLIGHT_008

PROJECT

MAGAZINE REDESIGN

VIEWING AT MAGAZINE SPREADS

MONGKOL PRANEENIT

GATE: 4

P 35:36

CURRENT LOCATION

FLIGHT_008

PROJECT

MAGAZINE REDESIGN

VIEWING AT DE+MAG COVER VIEWING AT DE+MAG IDENTITY DEVELOPMENT

T R A N S I T _ 0 1

T R A N S I T _ 0 5

T R A N S I T _ 0 3

T R A N S I T _ 0 7

T R A N S I T _ 0 2

T R A N S I T _ 0 6

T R A N S I T _ 0 4

T R A N S I T _ 0 8

A R R I VA L

VIEWING AT OPENING SPREAD VIEWING AT INSIDE SPREAD

MONGKOL PRANEENIT

GATE: 4

P 37:38

CURRENT LOCATION

FLIGHT_008

PROJECT

MAGAZINE REDESIGN

VIEWING AT THE TOP OF THE MAGAZINE

MONGKOL PRANEENIT

GATE: 4

P 39:40

CURRENT LOCATION

FLIGHT_008

PROJECT

MAGAZINE REDESIGN

One of my teacher said, “a good design product came from combining

two things that has never been combine before.”

That is what inspired this lamp invention. The goal of this project is to

invent a lamp for an electrical company called LUMI. In terms of the re-

quirement, the sky is the limits. Whatever inspires you is what you will be

creating. As for packaging, it needs to speak of what the lamp concept is

and also design wise. The personality has to be carried out to the package

and most importantly protects and sells the product.

PHOTOGRAPHER


MONGKOL PRANEENIT

Material_Music CDs

Price_$225.95

Dimension_4.75”x10"

PROJECT:

LAMP INVENTION

MONGKOL PRANEENIT

COURSE

GATE: 5

INSTRUCTOR

CLIENT

OBJECTIVE

PACKAGING 4

MICHAEL OSBORN

LUMI

P 41:42

CURRENT LOCATION

The lamp you see here is called Re3. It stands for reduce, reuse, redesign.

It is made out of CDs, which is one of the biggest waste in the landfills.

People nowadays purchase their music and movie straight from internet

into their MP3 player. A mass amount of CDs is dismissed and so, this

lamp would help reducing the CDs waste all over the world.

Despite the lamp’s environmental aspect, it is designed with class and

very modern. The light came out of it has a rainbow like effect and 20% of

the purchase will be donated to Green House Association.

DESIGN A LAMP AND ITS PACKAGE

FLIGHT_008

MONGKOL PRANEENIT

GATE: 5

P 43:44

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

LAMP INVENTION

VIEWING AT THE TOP OF THE PACKAGEVIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY

MONGKOL PRANEENIT

GATE: 5

P 45:46

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

LAMP INVENTION

VIEWING AT THE TOP OF THE PACKAGEVIEWING AT DE+MAG IDENTITY

MONGKOL PRANEENIT

GATE: 5

P 49:50

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

LAMP INVENTION


Indoor pollution is one of the most dangerous problem we are facing in

the world today. Since it can not be seen with bare eyes, majority of

people remains unacknowledged about this on going problem, therefore

no action is taken to prevent it. The pollution is very close to an individual

, because it exist inside different parts of your home. So this book is de-

signed to educate the public of how they can prevent themselves and

even eliminate this problem.

In terms of design, the concept of this book is based on the fact that you

can not see this problem, but it is right in front of you. The typeface used

is Avenir to send out a waning and alerting message.

Throughout the whole book, the type and graphic will take up more and

more space to simulate the pollution that is building up quietly inside your

home. So be alert or your love ones might be next!

PHOTOGRAPHER


MONGKOL PRANEENIT

Dimension_5" x 7"

Paper Stock_Epson Heavy weight

Featured Typeface_Avenir

PROJECT:


MONGKOL PRANEENIT

COURSE

GATE: 6

INSTRUCTOR

CLIENT

OBJECTIVE

TYPOGRAPHY 3

ARIEL GREY

GENERAL BOOK READERS

P 51:52

CURRENT LOCATION

ALERTING THE PUBLIC OF

THE CAUSE AND EFFECT

OF INDOOR POLLUTION

FLIGHT_008

MONGKOL PRANEENIT

GATE: 6

P 53:54

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT DE+MAG IDENTITY

MONGKOL PRANEENIT

GATE: 6

P 55:56

CURRENT LOCATION

FLIGHT_008

PROJECT


VIEWING AT BOOK SPREADS

VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY

MONGKOL PRANEENIT

GATE: 6

P 57:58

CURRENT LOCATION

FLIGHT_008

PROJECT



MONGKOL PRANEENIT

GATE: 6

P 59:60

CURRENT LOCATION

FLIGHT_008

PROJECT


Nowadays, it is very important to bring out the characteristic of a wine

brand in order to differentiate a brand from the other hundreds on the

shelf. Wine market today is very competitive. Therefore a lot of wineries

had been redesigning their label. However they would not want to loose

their customer, so this is the part where evolutionary redesign comes in.

PHOTOGRAPHER


MONGKOL PRANEENIT

Volume_750ml

Price_$7.99

Wine State_California

PROJECT:

WINE REDESIGN

MONGKOL PRANEENIT

COURSE

GATE: 7

INSTRUCTOR

CLIENT

OBJECTIVE

PACKAGING 3

MICHAEL OSBORN

BARE FOOT

P 61:62

CURRENT LOCATION

The chosen winery client here is BARE FOOT. Their characteristic is to

live a carefree Californian life style and not taking things too serious. They

have a pretty casual style and wanted to bring more of these characteris-

tic out. Yet they still want their consumers to be able to recognize BARE

FOOT next time it was pick from the shelf.

EVOLUTIONARY REDESIGN

FLIGHT_008

MONGKOL PRANEENIT

GATE: 7

P 63:64

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

WINE REDESIGN

VIEWING AT THE LABEL OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT

T R A N S I T _ 0 1 _ A

T R A N S I T _ 0 1 _ B

T R A N S I T _ 0 3 _ A

T R A N S I T _ 0 3 _ B

T R A N S I T _ 0 2 _ A

T R A N S I T _ 0 2 _ B

T R A N S I T _ 0 4 _ A

T R A N S I T _ 0 4 _ B

A R R I VA LO R I G I N

VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY

MONGKOL PRANEENIT

GATE: 7

P 67:68

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

WINE REDESIGN


MONGKOL PRANEENIT

GATE: 7

P 69:70

CURRENT LOCATION

FLIGHT_008PAC

PROJECT

WINE REDESIGN

For project, we have to invent a product and pick one giant company as

a sponsor to produce it.

APPLE was chosen as a sponsor, and the design of the whole campaign

evolves around APPLE’s character. The product is named iCan just to fit

with all APPLE’s product lines. iCan is product to help breaking the bar-

rier between designer and technology. Often time designers find them-

PHOTOGRAPHER


MONGKOL PRANEENIT

Design in_California

Price_$10.99/7days can

Volume_355 ml

PROJECT:

PRODUCT INVENTORY

MONGKOL PRANEENIT

COURSE

GATE: 8

INSTRUCTOR

CLIENT

OBJECTIVE

GRAPHIC DESIGN 2

THOMAS MCNULTY

APPLE

P 71:72

CURRENT LOCATION

selves not being able to communicate or create exactly what they have in

mind due lack of program proficiency. iCan is the key to help a person to

be professionalize at a certain program. As a consumer drink iCan , they

would immediately become an expert at the program they drink for the

designated amount of time.

So grab an iCan now at any APPLE retail store and just design away!

INVENT A PRODUCT FOR

A BIG COMPANY

FLIGHT_008


MONGKOL PRANEENIT

GATE: 8

P 73:74

CURRENT LOCATION

FLIGHT_008

PROJECT

PRODUCT INVENTORY

MONGKOL PRANEENIT

GATE: 8

P 75:76

CURRENT LOCATION

FLIGHT_008

PROJECT

PRODUCT INVENTORY

VIEWING AT DE+MAG IDENTITY

VIEWING AT THE FRONT PANEL

MONGKOL PRANEENIT

GATE: 7

P 77:78

CURRENT LOCATION

FLIGHT_008

PROJECT

WINE REDESIGN

Throughout four years in academy, all projects created would require an

identity. Sometime it would be an invention and sometime it would be a

redesign. Identity is one of the most important element in design. It is like

a face of a company. Without identity, it would be as if a person without

a name. In order to design an identity, a unique selling proposition is the

PHOTOGRAPHER


MONGKOL PRANEENIT

Volume_750ml

Price_$7.99

Wine State_California

PROJECT:

IDENTITY DESIGN

MONGKOL PRANEENIT

COURSE

GATE: 9

INSTRUCTOR

IDENTITY 1, 2

THOMAS MCNULTY, BILL REUTER

P 79:80

CURRENT LOCATION

key.

FLIGHT_008

CLIENT

OBJECTIVE

BARE FOOT

EVOLUTIONARY REDESIGN

MONGKOL PRANEENIT

GATE: 9

P 79:80

CURRENT LOCATION

FLIGHT_008

PROJECT

IDENTITY DESIGN

COPYRIGHT © 2008 BY MONGKOL PRANEENIT

Institution: Academy of Art university

Course: Senior Portfolio

Instructor: Mary Scott

Photographer: Mongkol Pranenit

All rights reserved. No part of this book may be reproduced in any form or

by any electronic or mechanical means including information storage and

retrieval systems, without permission in writing from the publisher.

1st Printing: December 2008

Printer: Plotnet

98 Battery Street, Suite 402


415.762.0200

Plotnet.com

Bindery: The Key

5851 Ocean View Drive

Oakland, CA 94618

510.595.3311

Thekeyprintingandbinding.com

ISBN-13 978-0-9798377-0-8

Printed in United States

MPD Publishing

2511 47th Avenue


DEDICATION:

This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you.

Mongkols Port

Documents

mongkol praneenit p

package viewing

mongkol praneenit design

package project

paper consumption gate

spirits redesign gate

magazine redesign gate

wine redesign gate