ATHENS 2015 Marketing for the Finance sector
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ATHENS 2015
Marketing for the Finance sector
QUALCO is a Debt Collection & Recovery So"ware company that combines advanced technology solutions and human expertise to improve credit management, end-to-end.
Between April 2014 and August 2015 I was Executive Creative Director, reporting directly to the CEO.
I was responsible for:Repositioning and rebranding. Producing marketing content for Europe, Latin America, and the Middle East.Applying creative methods to solve strategic and operational issues, Online B2B marketing initiatives that produced new leads, more than doubled the number of followers, and enhanced site traffic by over 400%.
Below are a few examples of content created in that time...
ATHENS 2015
Before anything, SHOW THE NUMBERS!
Conference Banners, Qualco 2014
ATHENS 2015
Case Studies, Qualco 2014
ATHENS 2015
Case Studies, Qualco 2014
ATHENS 2015
Case Studies, Qualco 2014
ATHENS 2015
Case Studies, Qualco 2014
ATHENS 2015
Case Studies, Qualco 2014
ATHENS 2015
Infographics, Qualco 2014
The European Central Bank’s Stress Test
illustrated
ATHENS 2015
page 1
ATHENS 2015
page 2
ATHENS 2015
page 3
ATHENS 2015
page 4
ATHENS 2015
If you’re selling technology, SHOW HOW IT WORKS
ATHENS 2015
Visual representation ofQualco’s main tech product, page 1
ATHENS 2015
page 2
ATHENS 2015
TVC’s
ATHENS 2015
Gamification
In the spring of 2011 I had worked with Upstream Senior VP of Innovation Guy Krief, to creatively solve the problem of sorting through 10,000 job applications for the position of Campaign Manager.
We devised an online test that would screen applicants and rank them according to a set of gamified challenges that would reveal a contestant’s relevant skills.
We called it the Upstream Challenge.
This was the opening online page.
Upstream Challenge 2011
Screens 1- 4
Closing page, Upstream Challenge 2011
Fortune.com article, April 10, 2012
The response was big. It attracted attention from major publications like Fortune magazine.
ATHENS 2015
Gamification
When the opportunity presented itself, I did the same thing for Qualco.
ATHENS 2015
Gamification
ATHENS 2015
Finally, oddly enough, BROCHURES STILL MATTER
Corporate Brochure Layout, Qualco 2014
Corporate Brochure Layout, Qualco 2014
Related Documents
