Monetizing in Google Enterprise Solutions Perttu Ojansuu Co-founder 5.5.2012
Monetizing in Google Enterprise Solutions by Gapps
May 13, 2015
Perttu Ojansuu presents what are the enterprise trends, how Google and Gapps help companies and startups and finally how to make money.
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Monetizing in Google Enterprise Solutions
Perttu OjansuuCo-founder
5.5.2012
Agenda
1. Enterprise Trends2. Google & Gapps3. Monetizing Strategy Q & A
1. Enterprise trends
Enterprise trends
NEW BUZZ WORD IN FINLAND: CLOUD COMPUTING
Gartner's Hype Cycle
Gartner's Hype Cycle in 2010
Enterprise trends
NEW BUZZ WORD IN FINLAND: BRING YOUR OWN DEVICES
Enterprise trends
NEW BUZZ WORD IN FINLAND: BRING YOUR OWN DEVICES = BRING YOUR GODDAMN ANDROID
Marketshare
2. Google & Gapps
Google Environment
Google Apps for Business
IMPLEMENTATION
TRAINING
CHANGE
SUPPORT
Our process
YOU
TOOLS INTEGRATION & SUPPORT
Why did we found Gapps?
Consumerization Strategy
ENTERPRISES
MIDSIZE COMPANIES
SMALL COMPANIES
CONSUMERS
Consumerization Strategy
ENTERPRISES
MIDSIZE COMPANIES
SMALL COMPANIES
CONSUMERS
Market at the moment
3. Monetizing strategy
Scaling
What does it take?
10 000 hours
What does it take?
"We greatly overestimate what we can accomplish in one year. But we greatly underestimate what we can accomplish in five years" - Peter Drucker
There is two ways to start
EXTERNAL FINANCING
- IDEA ABOUT THE MARKET NEED
INTERNAL FINANCING
- SEARCHING THE MARKET NEED
Searching the market need
Searching the market need
WE DECIDED TO FOCUS ON ENTERPRISES - BEING DIFFERENT
Understand the Sales Model
Price
Customizing
Transactional Sales-Oriented Self-Service Startup Graveyard
Understand the Sales Model
Price
Customizing
Transactional Sales-Oriented Self-Service Startup Graveyard
Understand the Sales Model
Price
Customizing
Transactional Sales-Oriented Self-Service Startup Graveyard
Understand the Sales Model
Price
Customizing
Enterprise Enterprise Enterprise Startup Graveyard
Understand the Sales Model
Price
Customizing
Enterprise Enterprise Enterprise Startup Graveyard
Understand the Sales Model
Price
Customizing
Enterprise Enterprise Enterprise Startup Graveyard
Conclusion
LOVE BEING DIFFERENT UNDERSTAND
Google Specialist Centre
INTEGRATION & DEVELOPING
Monetizing in Google Enterprise Solutions
Perttu OjansuuCo-founder
5.5.2012
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