Monday WWETT Show Daily Program

8/9/2019 Monday WWETT Show Daily Program

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LIVE DEMOS: BOOTH 3223

PROVIDING CIPP REHABILITATION

PRODUCTS SINCE 1999

dailyprogramWater & Wastewater Equipment, Treatment & Transport Show • Indiana Convention Center

Monday – February 23, 2015

Climb Above the Competition!

SessionOverview:

Page. xx

Choose from 47 sessions today that will keep

you ahead of your competetion and abreast

of all the latest tips, technology and innovations!

Welcome!


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MONDAY FEBRUARY 23, 2015

2015 Water & Wastewater Equipment, Treatment & Transport ShowPg. 2

dailyprogram

TUESDAY, FEBRUARY 24th

10:00am Dancutter Robotics

10:30am Picote Solutions

11:00am Perma-Lateral™ Air Inversion Lining

11:30am Perma-Main™ Continuous Lining

1:00pm Sectional Point Repair

1:30pm Continuous Small Diameter Lining

2:00pm Perma-Lateral™ Air Inversion Lining

WEDNESDAY, FEBRUARY 25th

10:00am Dancutter Robotics10:30am Picote Solutions

11:00am Perma-Lateral™ Air Inversion Lining

1:00pm Sectional Point Repair

1:30pm Perma-Main™ Continuous Lining

2:00pm Perma-Patch Spot Repair

2:30pm Lateral Pull In Place

DON’T MISS OUR LIVE DEMONSTRATIONS AND AN OPPORTUNITY TO REGISTER FOR A

DAILY GIVEAWAY. WINNER WILL BE SELECTED AFTER THE COMPLETION OF OUR DEMOS.

MUST BE PRESENT TO WIN.

L I V E D E M

O S : B O

O T H

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PROVIDING CIPP REHABILITATION PRODUCTS SINCE 1999

1-727-507-9749 Int’l 1-866-336-2568 Toll Free

[email protected]

www.perma-liner.com


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MONDAY FEB. 23, 2015

TUESDAY FEB. 24, 2015

WEDNESDAY FEB. 25, 2015

THURSDAY FEB. 26, 2015

• Education Day - All Day

• 50+ Educational Sessions

• No Exhibits

• Exhibits Open: 9 a.m. - 5 p.m.

• Educational Sessions: 8 a.m. - Noon

• Exhibits Open: 9 a.m. - 5 p.m.

• Educational Sessions: 8 a.m. - Noon

• Industry Appreciation Party

5 p.m. - 25¢ Tap Beer - 6 p.m Music

• Exhibits Open: 9 a.m.• World Health Organization Talk: 1 p.m.

Rooms: 133-135

• Exhibits Close: 2 p.m.

5 p.m. - Wednesday, Feb. 25Sagamore Ballroom2nd Floor - Indiana Convention Center

Doors Open. . . . . . . . 5 p.m.

Blackjack Billy . . . . 6 p.m.

Truck Giveaway. . . 7 p.m.Cole Swindell. . . . . . 7:30 p.m.

IndustryAppreciation Party


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WWETT SHOW INFORMATION

Food ServiceFor your convenience we have made arrangements for

food courts located throughout the exhibit areas. In addition,

a restaurant has been added to allow for a more relaxed

sit-down lunch. Please see the floor plan in this program for

locations. There are hundreds of additional dining options

available just blocks away in downtown Indianapolis.

Complimentary CoffeeVisit Indy will be providing you with complimentary coffee

each morning. The coffee will be available near the main

registration area.

Parking Parking is available throughout the downtown area

of Indianapolis. $10 per day parking is available on

the south side of Lucas Oil Stadium.

Scooter Rental Scooters and wheelchairs are available for rent.

They can be picked up in room 144.

• 4 Day Rental ......................$300 (M-T)

• 3 Day Rental ......................$200 (T-T)

• 2 Day Rental ......................$100

• 1 Day Rental ......................$80

Indianapolis InformationThe Visit Indy staff will be in the City Concierge

booth located in the Crossroads Corridor and near

the main registration area. They can answer any and

all of your questions about the great city of Indianapolis.

Coat and Luggage CheckFor your convenience, a coat and luggage check

is located in room 143 across the hall from the

registration desk.

Expo BadgesBadges must be worn at all times, and are required for

admission to all Expo events including the Wednesday

Night Industry Appreciation Party. There is a $5

replacement charge for lost badges.

For information about Indianapolis

as well as coupons and maps visit:

www.visitindy.com/wwett15


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1980 was perhaps one of the most stellar years in

movie-making history — five modern-day clas-

sics: The Shining, Star Wars: Empire Strikes

Back, Airplane!, Caddyshack, and The Blues Brothers were all in theatres.All of these movies hold up remarkably well some 35 years later. Simply

exclaim, “It’s in the hole!” or confirm anything with a man named Roger

by replying “roger, Roger” and you won’t stare back at a tilted head with a

confused look, but most likely a nodding smirk. Like these classic flicks,

the WWETT Show has proved enduring as well.

In early 1981, likely inspired by Jake and Elwood Blues, Pumper maga-

zine and COLE Publishing founders Bob Kendall and Pete Lawonn drove

to Nashville in tan polyester suits and held the first Liquid Waste Hauler’s

Show. It was set up in a small, dimly lit exhibit hall at the Opryland Hotel

with a couple dozen vendors and a hundred or so attendees. Today, that

entire event would fit squarely into the exhibit space some companies hold

solely for themselves ... with room to spare. We’ve moved beyond vendors

peddling plywood restrooms and steel septic tanks to some of the world’s

most technically advanced equipment for collecting, treating and trans-

porting wastewater.

This is the only place in North America where it all comes together un-

der one roof. The people. The equipment. The networking. The education.

The atmosphere. It is all here and we are thrilled to have you as part of it.

Get out and meet colleagues, shake hands, kick tires, and most important ...

give yourself a pat on the back — the 35th annual WWETT Show is your

opportunity to interact with thousands of other proud, passionate water

and wastewater professionals.

“It’s a Cinderella story. Outta nowhere. A former greenskeeper, now,

about to become the Masters Champion.” Thank you for 35 outstanding

years — here’s to feeling like the Masters Champion.


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‘Drive Thy Business, or it Will Drive Thee’ If Benjamin Franklin were walking the aisles of the WWETT Show, he’d be looking for new

trends and equipment to improve efficiency

By Jim Kneiszel

Benjamin Franklin would make a great speaker on small

business marketing at the Water & Wastewater Equipment,

Treatment & Transport Show. A survey of this founding

father’s wise words reveals many nuggets of great advice for con-

tractors working in the world of wastewater.

Franklin’s wit and wisdom shows why he was considered the

cleverest of our Colonial statesman and a capitalist to his core.I’ve gleaned some of Franklin’s best business advice from hun-

dreds of his most famous quotes. Follow these mantras and, like

old Ben, you’ll harness electric energy for your company:

“Energy and persistence conquer all things.’’

One of Franklin’s major messages from his early days as an

entrepreneurial printer was that hard work is the dominant ingre-

dient for success. He couldn’t abide laziness or time wasting, and

implored business owners to watch out for both in themselves andtheir employees. Everyone knows his line, “Early to bed, early

to rise, makes a man healthy, wealthy and wise.” But how hard a

person works during their waking hours is even more important,

as Franklin said: “Fatigue is the best pillow.”

“An investment in knowledge

pays the best interest.”

Take this message to heart as you attend seminars the talk to

equipment suppliers this week at the WWETT Show. Franklin

clearly believed in lifelong learning and not getting stuck in a

rut in the way you approach new business challenges. Through

his editorials in Poor Richard’s Almanack, he frequently advised

readers to seek and heed good advice. “He that won’t be counseled

can’t be helped,” Franklin said. He could be speaking directly to

today’s wastewater businesses, which face ever-more-complex is-

sues like heightened government regulation, healthcare costs and

intense competition. “To succeed, jump as quickly at opportuni-ties as you do at conclusions,” he said.

“Beware of small expenses.

A small leak can sink a great ship.’’

For people who run small businesses, as he did for many years,

Franklin stressed paying attention to details. Are you charging

what you should to turn a profit on every job? Are you watching

costs as closely as revenues? Are you keeping up with routine

maintenance to preserve your expensive equipment? Is your ac-

counting system working well? Many small drains on resources

can imperil your company.

An investment in knowledge pays the best interest, as BenjaminFranklin said, and Education Day provides ample opportunity tobuild your knowledge base. – Photo by Luke Laggis


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“If you want something done, ask a busy person.”

How many times do you go back to your top-performing

employee when a job has to be done right and on time? Franklinreminds business owners that they need to both reward their best

employees and demand more of the rest. This means regularly

praising the efforts of great workers, offering them more money

and greater responsibilities in your organization. His advice also

calls on you to motivate the rest of your staff to raise their efforts

to match the standard-bearer.

“Anger is never without a reason

but seldom a good one.” Simply put, don’t blow your top when dealing with an em-

ployee, a difficult customer or anyone you encounter in business.

Let a cool head prevail in an argument. If you approach a conflict

with a positive attitude, you may turn around a customer service

disaster or a problem employee. Butting heads will usually get you

nowhere fast. “If passion drives you, let reason hold the reins,”

Franklin warned.

“By failing to prepare, you are preparing to fail.’’

The buzzword used today is “systemizing.” Break down every

task in your business so you know how much time it should taketo complete and so anyone can be trained to do a job to the same

level of quality and efficiency. Franklin was sending the same

message on getting organized in Colonial America. You don’t need

a fancy life coach or a business consultant to get things together.

Just listen to Ben when he says, “Drive thy business or it will

drive thee,” and “A place for everything, everything in its place!”

“The best investment is in the

tools of one’s own trade.’’ They didn’t have vacuum trucks or high-powered jetters

in Franklin’s day. But he knew that to print newspapers, build

furniture or farm the land, the best technology available made

the work easier and the results better. Franklin reminded us that

“time is money” and, “You may delay, but time will not, and lost

time is never found again.” If Franklin were walking the aisles

of the WWETT Show, he would be looking for new trends and

processes and updated equipment to make water and wastewater

work more efficient.

MONDAY FEBRUARY 23 2015


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Leave Your MarkThere’s no point in networking if people don’t remember your name,

so make sure you stand out with these strategies

By Patricia Fripp

Everyone knows how important networking is in building

your business and developing good contacts. But whether

it’s a local business meeting or a service industry event, if

no one remembers you afterward, what was the point in attend-

ing? Such contacts only work if you make yourself memorable.

And this doesn’t mean being loud and boisterous.

It never ceases to amaze me how many knowledgeable peopleattend networking events yet overlook their big chance to be

memorable by developing a mini-presentation for audiences of

one to five. All speaking is public speaking. Outside the privacy of

your own home, you are speaking in public no matter the size of

your audience.

Here are seven strategies that let you walk into a room,

confident that people will enjoy meeting you and will recall you

afterward:

1. Look your best. If you have a hectic day before going

to a business meeting, seminar or other work-related event,

keep a change of clothes in your office or car so you can arrive

unwrinkled.

2. Wear your name tag. We’re all more likely to retain

information that we see and hear at the same time; therefore,

wear your name tag near your shoulder so people can read it as

they hear you say your name.

3. Develop an unforgettable greeting. When you intro-

duce yourself, don’t just say your name and job title. Instead, start

by describing the benefits of what you do for clients. One of myresponses is “I make conventions and sales meetings more excit-

ing.” Almost invariably, the person I’m talking to asks me, “How

do you do that?” Immediately, I get to market myself: “You know

how companies have meetings that are supposed to be stimulat-

ing, but they’re often dull and boring? Well, I present practical

ideas in an entertaining way so people stay awake, have a good

time and get the company’s message. My name is Patricia Fripp,

and I’m a professional speaker.” People remember the pictures

you create in their minds more than the words you say.

4. Greet everyone. No name tags? That doesn’t mean you

ignore people you recognize if you’ve forgotten their names. Smile

and ask a provocative question like, “What is the most exciting

thing that has happened to you since we last met?” And never be

afraid to say, “The last time we met, we had a great conversation.

Will you remind me what your name is?” Best-selling author

Susan RoAne tells people, “Forgive me for forgetting your name.Since I passed 40, it’s hard to remember my own.”

5. Overcome shyness. Much of the value of networking

events can be lost if you let yourself focus on being unassuming or


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fundamentally shy. For many people, mingling with a room full

of strangers can be an unpleasant or even scary experience. Focus

on the benefits of meeting new contacts and learning new infor-mation instead of any butterflies in your stomach. Until you’ve

gained confidence, a good way to do this is to volunteer for a job

that requires interacting with other attendees, such as serving as

a greeter, who stands at the entrance and welcomes people to the

event: “How do you do? I’m Chris Carter. Welcome to the state

wastewater conference. Please find your name tag, and help your-

self to refreshments; our program will start in 30 minutes.” Soon

you will start feeling like the host of the party. You’ll meet new

people this way and get cheery nods of recognition throughoutthe event, making it easy to stop and talk later.

6. Travel with your own PR agent. This is a powerful

technique that maximizes your networking. Form a duo with

a business associate. When you arrive, alternately separate and

come together, talking up each other’s strengths and expertise. As

your friend walks up, you say to the person you’ve been talking to,

“Jack, I’d like you to meet Elaine, our customer service manager.

She has been with us only eight months, but her ability to listen

to clients’ needs has given us a competitive edge.” Then Elaine

can say, “Well, Greg is being generous. It’s his knowledge of the

septic service industry and his skill in running the company

that really helped me get up to speed on the job.”

When you do this, you’re saying about each other exactly what

you would love your prospects to know, but modesty prevents you

from telling them. By saying something interesting, memorable

or funny, you become an object of interest to your listeners. When

they go to work the next day and talk about the networking event

they attended, they’ll remember you and your company.

7. Always send a note or brochure the next day to thepeople you have met. Keep business cards you receive, and

make notes of what you said for the next time you meet them at

an event.

These are all easy and positive ways to be memorable. Get the

most out of your networking time and energy by making yourself

worth remembering!

Patricia Fripp is a speech coach and sales presentation skills

trainer. Contact her at www.Fripp.com or 415/ 753-6556.

MONDAY FEBRUARY 23 2015


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Doors Open. . . . . . . . . 5 p.m.

Blackjack Billy . . . . 6 p.m.

Truck Giveaway . . 7 p.m.

Cole Swindell . . . . . . 8 p.m.

TruckWinner Announced:

7 p.m.


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Wednesday, Feb. 25, 5 - 9 p.m.Sagamore Ballroom

2nd Floor - Indiana Convention Center

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Education Day Sessions


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dailyprogramEducation Day SessionsMonday, February 23, 2015 – Sessions Run All Day – Exhibit Hall Closed

NAWTNational Association of Wastewater TechniciansRoom 234-236

8 a.m. Pre-Trip Inspections9:30 a.m. Hours of Service (HOS) Overview11 a.m. Roadside Inspections1:30 p.m. Environmental Impact Study: Effects of

Water Softener on Septic Tank Performance3 p.m. A Study of Microbiological Induced Corrosion4:30 p.m. Ask the Experts Q & A

WJTA-IMCAWater Jet Technology AssociationIndustrial Municipal Cleaning AssociationRoom 140-142

8 a.m. Hydroexcavation – Tools to Stay Currentin a Changing Marketplace9:30 a.m. Maximizing Productivity on Vacuum/ Air Mover Projects11 a.m. Waterblast Safety Can Enhance Productivity,

Quality and Profits!

SSCSCSouthern Section Collection Systems Committee

Room 231-233

8 a.m. Combination Vacuum Unit Operation Overview9:30 a.m. Been There, Done That, Got The T-Shirt

(Small Business From a Hands-on Perspective)11 a.m. So You Think You Are the Best?

CCTV Inspection In Its Highest Form1:30 p.m. Avoid the Pitfalls – Trenchless Pipeline Repair

and Renewal3 p.m. NOZZLES, NOZZLES, NOZZLES!

4:30 p.m. Ask the Experts Q & A

SSPMASump and Sewage Pump Manufacturers AssociationRoom 243-245

1:30 p.m. Sizing Guidelines for New orReplacement Sewage Pumps

3 p.m. Backup Battery and Combination Pump Systems

Evaluation and Installation4:30 p.m. Specifying Pumps: Why Do Pumps Fail?

NASSCONational Association of Sewer Service CompaniesRoom 130-132

8 a.m. Overview of Manhole Rehabilitation Technologies9:30 a.m. When, Why and How to Defeat

Infiltration Cost Effectively11 a.m. New Opportunities in Small-Pipe Relining

and Reinstatement 1:30 p.m. Pipeline Cleaning Best Practices3 p.m. Large-Diameter Pipe and Drain Rehabilitation

Technologies4:30 p.m. Ask the Experts Q & A

NEHANational Environmental Health Association

Room 237-239

8 a.m. New Technologies for Non-Potable Water Use9:30 a.m. Rules & Regulations with New Technologies

and Working with Regulators11 a.m. New Technologies for Non-Potable Water Use Part 21:30 p.m. OSHA Regulations and Smart Business3 p.m. Sales & Marketing with New Technologies4:30 p.m. Ask the Experts Q & A

NOWRANational Onsite Wastewater Recycling AssociationRoom 240-242

8 a.m. Lobbying9:30 a.m. Field Inspections Part One11 a.m. Field Inspections Part Two1:30 p.m. Septic Tank Safety – Lethal Lids

3 p.m. Time Dosing4:30 p.m. Ask the Experts Q & A

Portable Restroom Track Beverly LewisRoom 243-245

8 a.m. Mastering the Busy Season9:30 a.m. A Great Customer Experience11 a.m. Employee Retention and Recruitment

Business TrackKelly Newcomb, Ellen Rohr, Women’s RoundtableRoom 136-138

8 a.m. Grow or Go! Why Most Companies Fail to Grow Effectively and What You Can Do to Keep

Your Company From Failing9:30 a.m. Target Marketing: How to Effectively and

Efficiently Grow Your Sales

11 a.m. Effective Branding and How it Can Help Your Business1:30 p.m. Business Basics 1013 p.m. Build the Business You REALLY Want 4:30 p.m. Women in Wastewater Roundtable Discussion

Gil Longwell

Room 140-142

1:30 p.m. Protecting Private Enterprise

Marketing TrackSusan ChinRoom 133-135

8 a.m. Ladies and Gentlemen: Create Your Personal Brandand Strategic Network for Success in 5 Easy Steps

9:30 a.m. Effective Website Design and EngagingCustomers in the Digital Age

11 a.m. Tapping into the Power of Social Media andContent Marketing

Road Rules & Safety TrackJohn ConleyRoom 133-135

1:30 p.m. A Trucker’s Guide to Washington Speak3 p.m. Cargo Tank Safety and Regulatory Report 4:30 p.m. Compliance with Part 180 and Preparing for

a Tank Truck CT Shop Audit


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Session Details

NAWT Sessions

Room 234-236 Pre-Trip Inspections8 a.m. to 9 a.m.

Speaker: Joe Zito

Federal regulations require pre-trip and post-trip inspections of vehiclesby drivers or operators of commercial vehicles. This session willcoverwalk- around inspection and completing a driver vehicle inspection report.Vehicle inspections and truck maintenance can help you control costs andkeep drivers safe on the road, reducing crashes, costly breakdowns andexpensive fines, and keep from being placed out of service after roadside

DOT inspections. Training drivers to complete better pre-trip inspectionsand identifying defects prior to hitting the road will assist in keeping acompany’s CSA score lower.

Joe Zito has over 25 years of law enforcement experience. He is cur-rently Sergeant of a Commercial Vehicle Unit with a major metropolitanarea police department with jurisdiction in two states. Zito offers 15years of roadside experience inspecting commercial vehicles and special-izing in motor carrier safety and hazardous materials compliance. Hisbackground extends to private motor carrier compliance training, hazard-

ous materials training, hazardous materials response and mitigation,accident reconstruction and traffic incident management.

Hours of Service (HOS) Overview 9:30 a.m. to 10:30 a.m.

Speaker: Joe Zito

This session is a general knowledge overview of part 395 of the FederalMotor Carrier Safety Regulations and to whom the regulations applywhen operating a commercial motor vehicle. The HOS regulations areintended to ensure that drivers of CMVs take adequate periods of restor periods off duty in order to drive safely when on duty. Topics coveredwill include driver status changes, driving times and restart requirements;general form and manner; rest breaks requirements; electronic loggingdevices; log book examples; and future regulatory changes.

Roadside Inspections11 a.m. to 12 p.m.

Speaker: Joe Zito

Roadside inspections can occur practically anywhere. This session willcover how to be prepared and understand what will take place during aroadside inspection. Topics including brakes, lamps, securement and safe

loading will be discussed, as well as what you can do to better prepareyour driver to say and do during the inspection. The session will alsocover understanding the levels of inspections of the North American stan-dard; what information is on the report that you need to comply with;penalties for operating a vehicle that has been placed out of service;making a goal toward inspections with no violations; and obtaining aCVSA decal on the vehicle inspected for better safety rating.

Environmental Impact Study: Effects of Water Softener onSeptic Tank Performance1:30 p.m. to 2:30 p.m.

Speaker: Eric Yeggy

Information will be provided on the most recent research beingconducted through the Water Quality Association on the effect water soft-eners have on septic tank performance. There will be a brief introductionon how water softeners work including performance, the regenerationprocess and the amount of salt used. Previous research conducted onthese effects will be highlighted and discussed, along with the resultsof recent research studies. How data weaknesses were identified and

incorporated into studies will be detailed. The impact of monovalent/ divalent cation ratios on septic tank performance and the results of themost recent study with conclusions will be presented.

Eric Yeggy is the Director of Technical Affairs for the Water QualityAssociation in Lisle, Ill. He has a bachelor’s degree in chemistry from theUniversity of Northern Iowa. Yeggy began his career in the environmentaltesting industry where he managed quality systems for the testing ofdrinking water, wastewater, soil and various types of consumer andindustrial products. Yeggy joined WQA in 2009, and led the developmentof new industry standards for Sustainability of Water Treatment Products,and new industry performance standards for Electrochemical WaterTreatment Systems.

A Study of Microbiological Induced Corrosion3 p.m. to 4 p.m.

Speaker: Claude Goguen

Plenty has been written about MIC but much of that was based on

speculation and myth. In order to get the facts, NPCA engaged PurdueUniversity to conduct a two-year groundbreaking study of the processof microbiologically induced corrosion. We will examine the results ofthis study and discuss how the bacteria form and evolve in specificenvironmental conditions. We will look at the next steps of this initiativeand what NPCA members are currently doing to build durable tanks thatwill withstand MIC.

Claude Goguen is NPCA’s Director of Sustainability and Technical Educa-tion. He has over 20 years of experience in the precast concrete andconstruction industry. Goguen holds a degree in civil engineering and

is a licensed P.E. in Indiana and in Canada. Prior to his role in technicalservices with NPCA, Goguen was an operations manager at a precastconcrete manufacturing plant. He also worked as a field superintendent,project manager and project engineer on numerous large residential andcommercial projects. Goguen is a member of ASCE (American Society ofCivil Engineers) and CSCE (Canadian Society for Civil Engineering).



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Ask the Experts Q & A4:30 p.m. to 5:30 p.m.

Jim Anderson & Dave Gustafson

Jim Anderson, Ph.D., is a professor in the department of soil, water andclimate at the University of Minnesota. He has worked on the complexinteractions between soil and wastewater and how they affect the designand operation of onsite wastewater treatment systems since 1971.He worked with the industry’s educational pioneer Roger Machmeier indeveloping Minnesota’s renowned educational program.

Dave Gustafson, P.E., is a civil engineer who has been a trainer in thenationally recognized Minnesota licensing program for more than 10years. He has explained septic system operations and performance to

more than 10,000 people from more than 30 states. He is a registeredcivil engineer and regularly designs, troubleshoots and gets his hands dirtyin the onsite field. His approach to training is hands-on and practical witha spice of humor.

WJTA-IMCA SessionsRoom 140-142

Hydroexcavation – Tools to StayCurrent in a Changing Marketplace8 a.m. to 9 a.m.

Speaker: Neil McLean

As the hydroexcavation marketplace grows and changes, contractors haveto stay informed so they can prosper. As the industry and governmentadds more regulations, we have to be knowledgeable and flexible to stayprofitable. Water management, debris management, digging proceduresand increasing production will be covered.

Neil McLean, Hydro Excavation Consulting Unlimited, serves as ahydroexcavation consultant for companies throughout the United Statesand Canada. His expertise includes services ranging from project planningand management to operator and supervisor training. McLean waspreviously employed with Vactor Manufacturing for five years, and he waspart owner and in charge of operations and safety for Bigfoot Hydro-Vac,Brooks, AB, for five years. He was also the owner of a trenching andirrigation company, Underground Construction, for 15 years. McLean hasreceived awards for leadership in safety excellence, and holds certifica-tions in ground disturbance, safety auditing and principles of health andsafety management.

Maximizing Productivity onVacuum/Air Mover Projects9:30 a.m. – 10:30 a.m.

Speaker: Gary Toothe

Far too often employees think that running the truck wide open is thekey to success. Unfortunately, all this guarantees is the maximum use ofdiesel fuel and the slowest removal of the product. We will discuss howeverything from the man at the end of the hose through the operator ofthe unit can have a direct impact on your bottom line. Additionally, we

will cover: proper nozzle selection, friction and restriction in hose and piperuns and how to make sure your air mover is at its best before it everleaves the yard.

Gary W. Toothe, CET, is a board certified environmental safety and healthtrainer through the Board of Certified Safety Professionals. He holds aBachelor of Science degree from the University of Georgia and a premiercertificate in occupational safety and health from the Georgia Institute ofTechnology. Toothe is a member of the WaterJet Technology Association-Industrial & Municipal Cleaning Association (WJTA-IMCA) and sits ontheir safety committees. He was the recipient of the WJTA’s 2009 SafetyAward. Toothe is also a member of the National Safety Council, theNational Center for Construction Education and Research and Project SafeGeorgia. He is an OSHA authorized outreach trainer in both constructionand general industry, an NCCER instructor, and he has developed numer-ous training programs.

Waterblast Safety Can

Enhance Productivity,Quality and Profits! 11 a.m. to 12 p.m.

Speaker: Gary Toothe

We will discuss the many different safety solutions that not only preventhandicapping your productivity, but they can actually increase it. Foggedup safety glasses, fish hooking lances in tube bundles and missed tubescan all be things of the past. Even selecting the right tip can have animpact. Additionally, we will cover staged cleaning, waterblast mythbusting and the critical importance of proper water filtration.

SSCSC SessionsRoom 231-233

Combination Vacuum UnitOperation Overview 8 a.m. to 9 a.m.

Speaker: Chris Lopez

Efficient and effective combination unit operation is an essential part ofsanitary sewer cleaning. Under the control of the experienced operator,these versatile machines are capable of performing many operations.Technology has taken the combination unit to areas never beforeimagined. Today’s operators must be dedicated to fully understanding thecapabilities of the unit they are operating. From the pre-trip inspectionto its complex operation, we will discuss ways in which to enhanceits overall efficiency and how to implement cost-effective operationaltechniques. If you are a contractor, municipal agency member or want toenhance your operational skills, this presentation is for you.

Chris Lopez’s collections career spans over 25 years. He has developedhis collection system operator career in municipal service as well asthe private industry sector. Lopez has obtained his Collections SystemMaintenance Technologist Grade Four Certification, Mechanical Technolo-gist Grade Two, as well as potable water distribution and treatmentcertifications. Most recently, Lopez earned a Water Technology Certificatefrom Mount San Jacinto College. He is the President/CEO of MunicipalCollection System Consulting.

Been There, Done That, GotThe T-Shirt (Small Business

From a Hands-on Perspective) 9:30 a.m. – 10:30 a.m.Speaker: Jim Aanderud

Success in the pipeline industry starts from the top down. In this classwe will take an in-depth look at leadership, from owners, managers andsupervisors, and discuss key components to an efficient and effectiveorganization. We will look at the financial challenges we face in businessand discuss ways in which t o increase volume, profit and cash flow. Wewill also discuss the challenges of family-owned businesses, but mostimportant, we will look at ways in which we can inspire and challengeour employees to be key players in our organization.

Jim Aanderud has many years of field experience as a CCTV pipelineinspection operator and is very familiar with today’s technology. Hejoined Innerline Engineering in 1999 as operations manager and isnow president and owner of the company. Aanderud has built InnerlineEngineering into a successful business with an excellent reputation inthe industry. He is regularly published in trade magazines relating to thepipeline inspection and cleaning industry. He has been associated withCWEA and SSCSC since 1999.

So You Think You’re the Best? CCTV

Inspection In Its Highest Form11 a.m. to 12 p.m.

Speaker: Duane Johnson

Developing a top-notch CCTV inspection program involves an unwaveringcommitment and, most important, a passion for the work. We willreview the difference between “Pipeline Inspections” and “PipelineAssessments.” We will identify the different types of inspections andthe technology available today, some of which you may already have,but may not be using to its full capability. We will examine inspectionsoftware and will discuss how it can add value to your services. This class

is designed to benefit everyone involved in a CCTV inspection programfrom operators to supervisors to owners.

Duane Johnson, vice president of Affordable Pipeline Services, has over20 years of experience in the construction and pipeline industries bothin the field and in office environments. Duane has trained numerousCCTV and cleaning crews and is an active member of the CaliforniaWater Environment Association (CWEA), Southern Sections CollectionsSystems Committee. Duane currently holds a Grade 3 Collection SystemMaintenance Certification from the CWEA. Duane is a regular speaker onCCTV inspection and pipeline cleaning topics.

Avoid the Pitfalls – Trenchless Pipeline Repair and Renewal1:30 p.m. – 2:30 p.m.

Speaker: Mark Hill, P.E.

How devastating is it when your finished product is rejected? How costlyis it if the work needs to be redone? How would you like to know thekeys to a successful rehabilitation project? This class is taught by a manwho has the final say on the acceptance or rejection of major rehabilita-tion projects in his area. In this class he will discuss the successes as wellas the failures and will analyze the reasons for each. Trenchless pipelinerepair and renewal is a growing industry with new innovative processesbeing offered. It is important to use the correct product for the site condi-tions. Learn the secrets to a successful rehabilitation project.

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Mark Hill is a registered civil engineer in the state of California. He holdsa Grade 4 Collection System Management Certification. He serves asa Senior Project Manager with Michael Baker Corp. where he has leadthe Pipeline Assessment Group, managing buried infrastructure, for thepast 16 years. This group has been responsible for the inspection and as-sessment of over 2,500 miles of pipeline utilizing civil engineering, GIS,databases, and a host of data and video management software.

NOZZLES, NOZZLES, NOZZLES! 3 p.m. to 4 p.m.

Speaker: Duane Johnson

What does all the talk about nozzles mean? Water entry, water exit,flow tubes, flow-through design, inlet ports, attack tip, ceramic insert,tungsten carbide inserts, stainless steel inserts, orifice diameter. And

the words just keep coming; innovation, hydromechanics, precision-engineered, optimized efficiency, creative technologies, superior thrust.All you really wanted to know was if the nozzle could meet the cleaningtask at hand. This class will help you select the nozzles that best fit yourcleaning needs.


Chris Lopez, Jim Aanderud,

Duane Johnson, Mark Hill, P.E., Rick Lewis

NASSCO SessionsRoom 130-132

Overview of Manhole Rehabilitation Technologies8 a.m. to 9 a.m.

Speaker: Tim Back, P.E.

There are hundreds of available manhole rehabilitation products on the

market today. This presentation provides an overview of the manholerehabilitation technologies available in the industry. The benefits and chal-lenges related to each type of technology are explained. Good installationpractices and techniques and quality control and testing methods for thevarious technologies are examined.

Tim Back is a professional engineer in the water and wastewater industrywith 23 years experience including eight years working for a municipality,10 years as a contractor and five years as a consultant. Back is a co-inventor of the CIPMH™ Chimney Liner and a contributor and trainer fo rNASSCO ITCP-Manhole Rehabilitation. When, Why and How to Defeat

Infiltration Cost Effectively 9:30 a.m. – 10:30 a.m.

Speaker: Donald Rigby

Chemical grouting is the original trenchless technology, but it’s not astructural rehabilitation. The optimum time to engage this technologyis before mainline, laterals and manholes degrade to the third stage ofsewer system failure requiring more expensive structural repair. CIPPlining, pipe bursting or dig and replace are important alternatives when a

structural repair is required, yet require four to 10 times more investment.Chemical grouting seals all four points of infiltration, sealing the entiresystem watertight. Chemical grout is a complement to all other trenchlesstechnologies. Three case histories with ROI facts and figures serve asproof statements for small communities, medium-sized sewer districts andlarge metropolitan areas.

Leveraging 35 years of marketing, business development and salesmanagement experience in high-tech and environmental engineering in-dustries, Donald Rigby is responsible for strategy and execution of Avanti’smarketing and education programs. Educated at Ohio State University andbased in Atlanta, Ga., Rigby recently accepted additional responsibilitiesas Southeast Regional Manager.

New Opportunities in Small-Pipe Relining and Reinstatement11: 00 a.m. – 12:00 p.m.

Speaker: Troy Miller, P.E.

Small pipes present their own unique challenges and opportunities inthe pipe relining and rehabilitation industry. With technological advancesin flexible, small reinstatement cutters, the market opportunities forsmall-pipe relining have significantly increased. Small liners can now beinverted over services and then reinstated from inside the liner, allowingfor continuous lining past the service connection. Liners can be invertedinto the pipe instead of being pulled into place, making only a single ac-cess necessary. We will discuss some of the opportunities and challengesthat are present in the small-pipe relining market, including interior andexterior laterals as well as vertical vent stacks. Several case studies willbe presented providing a solid field perspective of working with small-pipecutting systems.

Troy Miller, a professional engineer, received his bachelor’s and master’sdegrees from Ohio State Un iversity. He has a multidisciplinary back-ground, ranging from machine and product design to developing compo-nents for an ocean-based power plant. He gained international experienceby working for several years in Afghanistan, starting his own engineeringconsulting company to serve the fledgling manufacturing sector there. Forthe past five years Miller has been in product development at TRY TEK.He has been published several times in SAE’s technical journal, and holdseight US and three European patents, with one more of each pending.

Pipeline Cleaning Best Practices1:30 p.m. – 2:30 p.m.Speaker: John Manijak

Cleaning methods have constantly been in development from the veryearly days of sewer maintenance. The tools used to clean sewers evolvedfrom flush tanks and balling to today’s highly technical sewer cleaningmachines and engineered specialty nozzles. This presentation will covera history of sewer cleaning tools and methods used. Attendees will takeaway an understanding of why it is important to choose the proper pumpsize and nozzle configuration when cleaning sewers as well as what situa-tions may arise that call for the use of old techniques.

John Manijak is business development/project manager for NationalPower Rodding Corp./Carylon Corporation, and has been with thecompany for 16 years. Manijak is responsible for the development andemployment of new technologies and special projects.

Large-Diameter Pipe and Drain Rehabilitation Technologies3 p.m. to 4 p.m.

Speaker: John MoodyThere are exciting and innovative methods for rehabilitation, all withpros and cons. This session will cover condition assessment and thedecision-making process and discuss the benefits and limitations of all thepopular solutions, including HDPE, PVC, CIPP and steel pipe. Other topicswill include dealing with voids and grouting; slip lining, centrifugally spuncement, and spiral wound applications will all be covered. There is nosilver bullet for rehabilitation, but this course will take you through thesteps to find the best solution for the specific problem.

With 25 years of construction experience spanning such disciplines asproject management, business development and sales management withSekisui America LLC, Moody has worked with Heitkamp Inc. since 2010and was involved in rehabilitating thousands of feet of sanitary and stormsewer. Currently he is responsible for educating the market on Australia’sRib Loc products in the US.

Ask the Experts Q & A4:30 p.m. – 5:30 p.m.

John Moody, Gerry Muenchmeyer,

Lynn Osborn, Tim Back, P.E., Donald Rigby,

Troy Miller, John Manijak

NEHA SessionsRoom 237-239

New Technologies for Non-Potable Water Use - Part 18 a.m. to 9 a.m.

Speaker: Dr. Albert Robert RubinNon-potable water use is emerging into water management programs.State health, environmental and planning agencies are examiningplanned water reuse as a powerful tool for water resource managementand the USEPA has established guidelines promoting reuse. This sessionwill explore standards and requirements for onsite residential andcommercial water reuse treatment systems; water-quality requirementsfor non-potable water use; competency of personnel managing reusesystems; and using evidence based information to communicate with thepublic. Come away with a no-nonsense, how-to approach to water reuse.

Dr. Albert Robert Rubin is an Emeritus Professor in the Biological andAgricultural Engineering Department at North Carolina State Universityand is currently a Senior Environmental Consultant and principal with hisfirm, A. R. Rubin and Associates. From 1999 through 2005 he was avisiting scientist with the USEPA in Washington, D.C., where he assistedwith development of the onsite and decentralized wastewater manage-ment program.


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Rules & Regulations with NewTechnologies and Working

with Regulators9:30 a.m. to 10:30 a.m.

Speaker: Anthony Smithson

Regulators are just regular folks trying to implement their specificrules. But what happens when rules don’t keep up with decentralizedtechnologies and decentralized strategies? This session will focus onworking with regulators and regulations that are outdated, inflexible andbuilt on unfounded assumptions. Short-term solutions for industry andpractitioners are offered, but the ultimate solution may be in the hands ofservice providers.

Anthony Smithson is the former Director of Environmental Health in LakeCounty, Illinois, and now consults on public health and regulatory issueswith private and public entities. He earned his B.S. degree in biology atthe University of Tennessee, M.S. degree in Public Health from WesternKentucky University and is a registered environmental health specialist.Tony served seven years as onsite wastewater section chair for NEHA,and as Chairman of the Model Performance Code Committee for theNational Onsite Wastewater Recycling Association.

New Technologies for Non-Potable

Water Use - Part 211 a.m. to 12 p.m.

Speaker: Dr. Albert Robert Rubin

This presentation will build off Part 1 and expand into advanced technolo-gies for non-potable water use. This session will explore the challenges ofwater reuse as well as the advanced technologies needed for dealing withdifficult situations and retro-fitting existing systems, including homes withonsite wastewater systems. The session will address primarily end-useapplications and requirements imposed by specific use. Come away betterprepared for the challenges that you may encounter.

OSHA Regulations andSmart Business1:30 p.m. – 2:30 p.m.

Speaker: Doug Lassiter

Do OSHA regulations make you want to hide your head in the sand?Come out and learn the basics on OSHA, what to keep in mind and whatto keep on hand in the field. This presentation will cover the need-to-know information regarding OSHA regulations and how it can affect yourbusiness.

Doug Lassiter is a graduate of the University of North Carolina at ChapelHill and is the Executive Director and lobbyist for the North CarolinaSeptic Tank Association. Lassiter also aids in the development andpresentation of education programs for installers, O&M providers, pump-ers, and partnered industries. He routinely works with the state and localenvironmental health officials and provides an industry link to legislatorson wastewater infrastructure issues.

Sales & Marketing with New Technologies

3 p.m. to 4 p.m.Speaker: Doug Lassiter

So you know your way around a septic tank? What about a marketingplan? If you are starting up or revving up your business, you are goingto want to put some time and effort into getting your name out there ina positive, cost-effective way. This session will cover the basics on whatyou should keep in mind for your sales and marketing plan. Specialconsideration will be given to integrating new technologies and servicesinto existing sales and marketing plans and strategies.

Ask the Experts Q & A4:30 p.m. to 5:30 p.m.Doug Lassiter, Dr. Albert Robert Rubin,

Anthony Smithson

NOWRA SessionsRoom 240-242

Lobbying 8 a.m. to 9 a.m.

Speaker: Eric Casey

If you don’t think what happens in your state capital or in WashingtonDC matters to you, it might be time to rethink that. New laws are beingwritten and new regulations are being issued all the time. Legislative andregulatory changes can affect your livelihood, and if you aren’t there todefend your interests, chances are they will be ignored. This session willhelp you better understand why it’s important for you to be politicallyactive and some of the ways you can become involved.

Eric Casey became the executive director of the National OnsiteWastewater Recycling Association in June 2010. He has responsibility forday-to-day management of NOWRA’s operations, including commun ica-tions, education and training, industry and government relations, andinteraction with affiliated state organizations. He has more than 30years of experience working in association management, and has heldsenior positions with organizations in a diverse range of industries.He has a BA from the University of Virginia and an MBA from GeorgeWashington University.

Field Inspections - Part One9:30 a.m. to 10:30 a.m.Speaker: James A. Bell

In the last 15-20 years, field testing for advanced wastewater treatmentunits has become more popular in a number of states. Field testinginvolves monitoring a specific number of systems in the state for effluentquality, usually between 10 to 20 installations. Field tests create anumber of challenges for manufacturers including the additional time ittakes before the systems are fully approved for use in the state. Thereis also the added cost of the test to consider as well. The accuracy ofsample collection and testing must also be ensured throughout the test.

This presentation will look at field testing from the manufacturer’s pointof view.

James A. Bell, Executive Vice President of Bio-Microbics, holds a B.S.in civil engineering from the University of Missouri in Rolla, Missouri,an M.S. in sanitary engineering from the University of Missouri and aMaster of Business Administration from the University of Kansas. Bell hasworked for 35 years as a process engineer for Smith & Loveless Inc., de-signing wastewater treatment systems. In 2008, he joined Bio-Microbicsas Executive Vice President to provide process engineering and regulatoryexpertise. Bell is currently Vice-Chairman of the Joint Committee onWastewater for the NSF, which develops the NSF standards for smallonsite wastewater treatment systems.

Field Inspections - Part Two11 a.m. to 12 p.m.

Speaker: Scott Hetrick

Continuing the discussion of field testing begun in Part One.

Scott Hetrick is the Vice President of Sales at Norweco Inc. Hetrick hasbeen employed by Norweco since 1984. Hetrick is a graduate of MiamiUniversity. His experience at Norweco includes the design, operation anddistribution of wastewater treatment products. His responsibilities includeconducting training seminars for regulators, engineers and installingcontractors in a number of states. Hetrick is a member of the NationalOnsite Wastewater Recycling Association (NOWRA), Texas Onsite

Wastewater Association (TOWA), Ohio Environmental Health Association(OEHA) and other state organizations across the country.

Septic Tank Safety – Lethal Lids1:30 p.m. to 2:30 p.m.

Speaker: Pat Mulhall

This session will focus on the often-overlooked safety component ofseptic tank installation and maintenance. Suburban sprawl has resultedin an abundance of septic tanks across America. Installers and pumpersare happy to oblige when it comes to installing and servicing tanks.

However, there is a missed opportunity! Sadly, every year we hear abouttragic stories from across the country where children or pets fall victim toa septic tank accident. These can be prevented. This session will includea discussion of available safety measures, as well as the benefits ofputting safety first.

Pat Mulhall graduated from Western Connecticut State University. Hehas been the Vice President of Sales at Polylok for 13 years. Mulhallserved three terms in the National Precast Concrete Association (NPCA)Onsite Wastewater Committee. He helped draft the “Best PracticesManual for Onsite Wastewater Systems” and has have worked closely

with many local and national regulatory agencies to adopt rules pertain-ing to Onsite Wastewater Systems.

Time Dosing3 p.m. to 4 p.m.

Speaker: Tom W. Ashton

Flow equalization and time dosing are important tools/methodologiesfrequently utilized to manage treatment processes and accommodatevariable daily, weekly and seasonal flows. With a concentration onsmaller flows, application of system tools to mitigate various facilities,

use and soil/site conditions will be reviewed including preliminary designcalculations and treatment/dispersal train configurations.

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Tom W. Ashton, R.E.H.S., is a registered environmental health specialist,a licensed professional soils scientist, a licensed alternative onsite evalu-ator and a licensed alternative onsite system operator in Virginia. Hepossesses a B.S. in environmental health. Tom was a field sanitarian inVirginia from 1978-1985, then a private sector consultant. Since 1993Tom has been with American Manufacturing dealing with drip dispersaltechnologies for land application working extensively with regulatory andacademic relations.


Eric Casey, Scott Hetrick, James A. Bell,

Pat Mulhall, Tom W. Ashton

SSPMA SessionsRoom 243-245

Sizing Guidelines for New or Replacement Sewage Pumps1:30 p.m. to 2:30 p.m.

Speaker: Deron Oberkorn

This session will discuss general and technical information on the selec-tion and sizing of effluent pumps in onsite waste treatment systems.Other topics include: pump capacity requirements; how flow is calculatedand how it helps keep the force main clean; total dynamic head of theinstallation; different components and why each element is importantin the functionality of the system design; solids-handling requirements;basin selection; and advantages and disadvantages of a simplex versusa duplex system. There will be a discussion of sizing pumps, includingexamples with appropriate charts and tables.

Deron Oberkorn is the Corporate Product Development Manager forthe Zoeller Company. He supports six divisions worldwide in this areaand oversees product line managers throughout. Zoeller Companyheadquarters are located in Louisville, Ky., and they design, machineand assemble potable and wastewater products that are sold in over50 countries. Oberkorn’s background is in mechanical engineering; healso has an MBA and over 21 years of experience in the professionalplumbing industry.

Backup Battery and Combination

Pump Systems Evaluation and Installation3 p.m. to 4 p.m.

Speaker: Alan Schulman

This presentation will focus on the principle and value of having a backupunit for the primary sump pump. It will answer the questions associatedwith the available options such as battery operated, inverter operatedor water-powered pumps. The presentation will also cover details onhow to select a backup system, how to install it and how to performmaintenance to keep it in operation. Installation issues will includesizing, switch positioning, placement of check valves and proper pipeventing. Consideration will be given to combination systems that includea primary and a backup.

Alan Schulman is the founder and CEO of Glentronics Inc., a leadingmanufacturer of battery backup, primary, sewage and combination sumppump systems and accessories. Over the past two decades Alan has de-signed and developed these pump systems under both a wholesale brandof PHCC Pro Series and a retail brand called The Basement Watchdog

Specifying Pumps:Why Do Pumps Fail? 4:30 p.m. to 5:30 p.m.

Speaker: Jeff Hawks

The presentation reviews the differences between sump, effluent andsewage pump applications including the differences between sump, efflu-ent, sewage and grinder pumps. The session will review the various typesof construction and design used by pump manufacturers such as motors,bearings, impellers, seals and cord entrances and touch on the differenttypes of switches used in pumping applications. The discussion will alsoinclude some of the basic items to check when diagnosing commonpumping issues and troubleshooting. Finally, the discussion will provide abrief overview of the Sump and Sewage Pump Manufacturers Association(SSPMA) certification criteria for pumps to become SSPMA certified andwhy it may be valuable when selecting or working with a pump.

Jeff Hawks started in the pump business in 1982 with Hydromatic Pump

Company. He is currently the president at Champion Pump Company. Jeffhas given pump presentations for continuing education classes in severalstates for various associations. Jeff currently serves on the Board ofDirectors for SSPMA (Sump & Sewage Pump Manufacturers Association)where he has held the offices of Secretary/Treasure and Vice President.

Portable Restroom TrackRoom 243-245

Mastering the Busy Season8 a.m. to 9 a.m.

Speaker: Beverly Lewis

Do you ever feel like your business is in complete chaos during the busi-est time of the year? Learn how to prepare your business for the specialevents and high-demand seasons to maximize productivity, boost moraleand increase profits. Participants will be challenged to become proactiveplanners and not reactive problem-solvers during high-demand fluctua-tions in their portable sanitation business. This presentation will outline

nine areas of planning to transform your operations and sales protocols.Because outstanding service requires a team effort, this presentation isrecommended for management, dispatchers, team leaders, supervisors,sales and customer service representatives.

Beverly Lewis is a 15-year veteran of marketing in the sanitationindustry and is able to offer a unique perspective to companies whowant to build their digital presence and improve their brand throughmore effective marketing and sales. She is a marketing consultant andproject marketing director with a mission to grow your business. Beverlyfrequently writes for PRO magazine and this is her third year speaking at

the WWETT show.

A Great Customer Experience9:30 a.m. to 10:30 a.m.

Speaker: Beverly LewisThis seminar will challenge attendees to think about companyorganizational issues in a new light and learn about some best practicesfor creating a better customer experience. When customers have a goodexperience doing business with your company, they remain loyal, areless likely to drop you for a lower price and will gladly refer your servicesto others. Learn how to identify specific strategies, concepts, logistics andplanning guidelines to enhance the customer’s experience doing businesswith you. Revolutionize business standards, improve customer and em-ployee loyalty, encourage repeat business, increase referrals and deliversuperior value. Management, customer services, sales representatives,

and operations or dispatch personnel are encouraged to attend.

Employee Retention and Recruitment11 a.m. to 12 p.m.

Speaker: Beverly Lewis

One of the most difficult challenges that small businesses face today isfinding, recruiting and retaining new talent, yet few have a formal planfor doing exactly that. As businesses consider how best to recruit anddevelop the best people for job openings, they need to know what draws

those people into an industry. In this session, we’ll discuss why theportable sanitation industry is a great place to work and how to createa strategy for both recruiting new workers and retaining existing staff.Anyone involved in the recruiting, hiring, and retention should attend.

Business TrackRoom 136-138

Grow or Go! Why Most Companies Fail to Grow Effectively and WhatYou Can Do to Keep Your Company

From Failing8 a.m. to 9 a.m.

Speaker: J. Kelly Newcomb

In this session, participants will clearly understand why 90 percent of or-ganizations fail to successfully realize their growth plans. By utilizing thepower of the 80/20 Principle and other effective organizational practices,

companies will not only learn how to identify obstacles to growth, theywill gain insight and direction on what to do about these obstacles. Thenet result for all attendees will be the ability to create a solid foundationalplan to over come obstacles to growth.

J. Kelly Newcomb has over 25 years of experience in marketing, brandingand business consulting. He is currently principle/owner of severalcompanies including i.e.Brand, an internal/external branding companyalong with Newcomb Consulting Group, an organizational developmentfirm specializing in helping family-owned and privately held businessesreach their growth goals.


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Target Marketing: How to Effectively and Efficiently

Grow Your Sales9:30 a.m. to 10:30 a.m.


This session will provide participants a proven process and set of tools toeffectively and efficiently grow sales. If you want to increase your salesconsistently over the next three years, you will not want to miss thiseducational opportunity. The key question answered in t his session will be“Where can I get a road map that will help me grow my sales over thenext three years?”

Effective Branding and How it Can Help Your Business11 a.m. to 12 p.m.


In this session, participants will understand the basics of branding andhow effective branding can help companies grow their sales and improvetheir bottom line. From building awareness to creating an emotionalconnection, effective branding establishes credibility, helps gain markettrust and conveys to customers why they should choose your companyover your competitors. Participants will leave this presentation with anevaluation of their current branding efforts along with recommendations

that will improve their brand in the marketplace as well as theirbottom line.

Business Basics 1011:30 p.m. to 2:30 p.m.

Speaker: Ellen Rohr

For the business owner who hates numbers, unlock the power of financialmanagement! It’s your money. Learn where it is, where it goes and howto make more of it! Learn how to lay claim to your financial power!More money buys more options. Learn how to read and use financial

reports to keep score in the game of business and play to win!

Ellen Rohr got involved in her husband’s company after his partner diedunexpectedly. She learned the business with the help of mentors andcontractors who taught her how to keep score in business, put a simplebusiness plan together and make money. Rohr in turn helps businessowners turn their ideas into successful businesses. She is a columnist andcontributor to many publications and she has written four business-basicsbooks.

Build the Business You REALLY Want3 p.m. to 4 p.m.

Speaker: Ellen Rohr

Learn how to develop a simple strategy for a powerful business plan thatwill drive you in the direction of your goals. Year after year, most businessowners just muddle through. Somewhere along the line, they give up onthe dream that got them started in the first place … freedom, financialindependence and an opportunity to contribute in a meaningful way.This session will teach you how to make business fun and to reclaim theenergy you had when you first started.

Women in Wastewater Roundtable Discussion

4:30 p.m. to 5:30Moderator - Lara Mottolo,

Joyce Gresh, Shanna Sands,

Therese E. Wheaton

Women in Wastewater will feature a panel o f professionals from differentfacets of our industry sharing their extensive knowledge of our business.This panel will address specific product and service questions, the futureof our industry, as well as general managerial and career building advicefor those starting out in the environmental services. Please join us for agroundbreaking discussion featuring some of the best in the business!

Lara Mottolo is the General Manager of Service Pumping & Drain Co. inNorth Reading, Mass. SP&D is one of the largest nonhazardous liquidwastewater hauling companies in Massachusetts and currently employs astaff of 21. Lara graduated with a BA in Theatre from Fordham University.

Joyce Gresh, Director of Operations for Cape Cod Biochemical Companyof Pocasset, Mass., has been involved in the wastewater industry since1981. She has attended every Pumper Expo beginning in 1982, whenshe was the first woman to exhibit at the show. Gresh co-presentedseveral seminars on customer service at the expo as well. She has

also participated in several regional and state association shows. Greshattended Fort Hays State University in her hometown of Hays, Kansas.She currently runs the day-to-day operations of the company and is animportant member of the Expo team.

Therese Wheaton is owner of Crystal Environmental in Springboro, Penn.Crystal Environmental began optimizing dewatering systems in 1992with POLYGONE, a leading polymer dispersant. They became successfulin Vivianite & Struvite removal systems for the wastewater industry.Since 1992, they have assisted and trained clients on how to maintainand optimize their dewatering facilities. They work in both industrial and

municipal areas of dewatering. In the last several years, they have had aspecial focus on handling septic, g rease trap and industrial concentratedwaste streams.

Shanna Sands is Vice President of Sales and Operations of John’s Sewer& Pipe Cleaning in Woburn, Mass. Sands graduated with an Associate’sDegree in business management from Northern Essex Community Collegein Haverhill, Massachusetts. Shortly before graduation in April of 2002,she began her career at John’s Sewer & Pipe Cleaning, Inc. as thedispatcher. The company was sold to the current owner Gillis Associates in

2003. She was promoted to her current position in 2007.

Gil Longwell - Room 140-142

Protecting Private Enterprise1:30 p.m. – 2:30 p.m.Speaker: Gil Longwell

Onsite system installers, maintenance providers, portable restroom provid-ers, septic tank pumpers and biosolids managers deliver publicly essentialservices that are the subject of ever increasing government oversightand regulation. This session helps participants understand the need toget involved. We will discuss the public policy issues associated with thewastewater management industry. You will learn why public participation isneither optional nor transferrable. Recognizing the players, becoming yourlegislator’s behind-the-scenes expert and making your voice heard will round

out the discussion. Highlights of a successful PI case study will be shared.

Marketing TrackRoom 133-135

Ladies and Gentlemen: CreateYour Personal Brand and Strategic

Network for Success in 5 Easy Steps8 a.m. to 9 a.m.Speaker: Suzan Chin

This session is designed for seasoned business pros and startups alike. Itwill cover five key elements for personal branding and creating a circleof influence to build business and develop useful and mutually beneficialrelationships. Elements include company branding and networking.Participants will walk away with concepts and strategies that they canbegin implementing immediately that involve little to no expense otherthan some time and a willingness to extend a hand in business relation-ship building.

Suzan Chin is the founder and chief marketing officer of Creative Raven,a marketing communications, design and production firm in Palm Springs,Calif. She has over 25 years’ experience in creating cost-effective, innova-tive marketing communications solutions to help clients better understandtheir market, strategically position their organizations, build brand aware-ness, generate opportunities and develop business alliances.

Effective Website Design and Engaging Customers in the

Digital Age9:30 a.m. to 10:30 a.m.Speaker: Suzan Chin

This session will review elements to consider and implement whendesigning and building an effective website to meet the needs of today’sdemanding online audience, such as developing a budget, a plan of ac-tion, strategy, timelines and content development. We will review contentand visual element creation, site functionality, responsive design and de-termining what elements will work best for engaging the target audience.Also included will be an overview of responsive design and mobile-device-friendly site design and search engine optimization tactics. Attendees willleave with a plan of action for auditing their own sites, ideas for new sitedevelopment or redesign along with information to create an effectiveonline marketing plan of action and how to take advantage of all thenew technology tools available for business communication and customerengagement in the digital age.

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Tapping into the Power of Social Media and Content Marketing

11 a.m. to 12 p.m.Speaker: Suzan Chin

During this session we will review the pros and cons of the various facetsof social media to help business owners perform due diligence and makegood decisions for online marketing initiatives. We will cover contentmarketing, how it works, when it should and can be used and how to uti-lize it to maximize marketing advantage. Facebook, Facebook BusinessPages, LinkedIn, a strong professional bio and participation in relevantgroups and discussions will be reviewed in depth so participants can makethe most of these social media platforms. Etiquette and protocols forsocial media activity will be outlined along with the differences between

offline networking/relationship marketing and online networking/ marketing. The use of e-newsletters and white papers is a powerful onlinemarketing tool, which is often overlooked yet provides excellent ROI.Methods for incorporating these into the overall online marketing mix willround out this session.

Road Rules &

Safety TrackRoom 133-135

A Trucker’s Guide toWashington Speak1:30 p.m. – 2:30 p.m.

Speaker: John Conley

This session will help translate the acronyms and mysterious language ofthe Washington bureaucracy that truck operators are likely to encounterin regulatory compliance, enforcement actions, searches for informationor at conference presentations. Like in any industry, bureaucrats havetheir own jargon that they expect the rest of the country to understand.Acronyms like PHMSA, FMVSS, ELD, CSA, HME, NPRM, and terms like“CT number” and “minimum levels of financial responsibility” will bedeciphered. Details will be provided about which government agencies areresponsible for specific regulatory requirements and what they mean intheir special language.

John Conley spent 40 years in the tank truck industry as a trade associa-tion executive and journalist. He retired at the end of 2013 as presidentof National Tank Truck Carriers and remains active in tank truck industry

issues through his communications company ConleyComm LLC.

Cargo Tank Safety and Regulatory Report

3 p.m. to 4 p.m.Speaker: John Conley

The cargo tank truck industry faces safety and regulatory challenges inaddition to those confronting general trucking operators. This session willfocus on tank truck specific safety issues such as preventing rolloversand deaths/injuries involving workers who enter or repair cargo tanks.Regulatory developments involving the CSA Hazardous Materials BASICand Hours of Service provisions for tank truck drivers involved in oilfieldand local delivery operations.

Compliance with Part 180 and Preparing for a Tank Truck CTShop Audit4:30 p.m. – 5:30 p.m.

Speaker: John Conley

Department of Transportation regulation 49CFR180 details test and in-spection requirements for specification cargo tanks. This session will coverthe various tests and inspections, requirements for testers and inspectors,and recordkeeping. What do FMCSA personnel look for during an audit?What resources are available to assist carrier and commercial Cargo Tank(CT) inspection facilities?

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dailyprogram

NAWT TrackRoom 234-236

8 a.m. Septage Processing Introduction:Working with an Engineer

9:30 a.m. Analyzing Your Resources:

What Goes on Around You is Important!11 a.m. Introduction to Odor Control

Onsite Installer TrackRoom 231-233

8 a.m. Soils, Design, O&M: What Every InstallerShould Know

9:30 a.m. Best Installation Practices forTrouble-Free Pump Controls

11 a.m. Introduction to Effluent Filters

Municipal Sewer &Water TrackRoom 237-239

8 a.m. Mapping Solutions for Repair andMaintenance of Water Distribution Systems

9:30 a.m. The Shift from Reactive to ProactiveWastewater Management Best Practices11 a.m. Why Hasn’t Your Sewer System Evaluation

Survey Testing Worked?

Treatment PlantOperator TrackRoom 240-242

8 a.m. An Emerging Technology for Lagoon-BasedNutrient Removal

9:30 a.m. The New Wastewater: Collection SystemChallenges Caused by Today’s Modern Trash

11 a.m. Wastewater Microbiology

Industry Safety TrackRoom 243-245

8 a.m. New Trends and Technology in Equipmentfor Excavation Safety

9:30 a.m. Best Practices: Use, Care and Repair ofHigh-Pressure Sewer Cleaning Hose

11 a.m. Development and Execution of a Cross-BorePrevention Program

Business TrackRoom 130-132

8 a.m. How to Position Your Company in the Market Today

9:30 a.m. Six Proven Tactics to Generate Leads andTurn Them Into Revenue11 a.m. Growth by Acquisition or Exiting Gracefully:

Buying or Selling a Septic or Sewer Business

Cleaner TrackRoom 133-135

8 a.m. Drain Cleaning Methods - Then and Now9:30 a.m. The Physics of Pipe Cleaning Tools and

How I Make it Work for Me

11 a.m. Lateral Lining – Are You Using the Right Tool?

Industry TechnologyTrackRoom 136-138

8 a.m. How to Manage Septic Systemsusing Remote Monitoring

9:30 a.m. GPS Tracking: Hype Vs. Reality

11 a.m. Wireless Controls in the Waterjet Industry:Sacrificing Safety for Convenience

Septic TrackRoom 140-142

8 a.m. True Crime Scene Stories: How to Inspectand Troubleshoot Suspect Onsite Systems

9:30 a.m. One Man’s Waste is Another Man’s Treasure

11 a.m. Dewatering Options for Roll-Off Containers

Tuesday SessionsFebruary 24, 2015

NAWT TrackRoom 234-236

Septage Processing Introduction:Working with an Engineer 8 a.m. to 9 a.m.

Speaker: Dave Gustafson P.E.

This session provides a brief overview of septage management andtreatment options, and a way of thinking about what type of facility or

set of options best fit your vision for your business. A step-by-step processis provided to explain how to work with an engineer to get the plans youwant. An example of the process will be provided during the session.

Dave Gustafson, P.E., is a civil engineer who has been a trainer in thenationally recognized Minnesota licensing program for more than 10years. He has explained septic system operations and performance tomore than 10,000 people from more than 30 states. He is a registeredcivil engineer and regularly designs, troubleshoots and gets his handsdirty in the onsite field. His approach to training is hands-on and practicalwith a spice of humor.

Analyzing Your Resources: WhatGoes on Around You is Important! 9:30 a.m. to 10:30 a.m.

Speaker: Tom Frank

This presentation describes how to approach analyzing your individualsituation to see if a septage treatment facility is for you and yourbusiness. It covers working with your neighbors, approaching your localregulators and how to look at your current operation. Examples offacilities that have been visited and evaluated through six years of wastetreatment symposiums will be discussed and highlighted.

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Tom Frank is President of Tim Frank Septic Tank Cleaning Company, afull-service onsite business acquired by his parents in 1966. He has hadan active role in building and operating the treatment facility owned andoperated by Septage Residual Recycling, a sister company to Tim FrankSeptic. Frank is the current past president of the National Association ofWastewater Technicians and a past president of the Ohio Waste HaulersAssociation.

Introduction to Odor Control11 a.m. to 12 p.m.

Speaker: Tom Ferrero

The basics of controlling odors at your facility will be discussed, includingcommon methods of odor control for specific situations, describing thepositives and negatives of the methods. Current technologies are dis-cussed with description of their parts and functions. It provides a doorway

to begin an analysis of what technologies may fit your situation.

Beginning as a septic tank pumper in a family-owned business, Tom Fer-rero now has over 40 years experience in the septage industry and hasheld positions in septage industry associations on a national, state andlocal level. Ferrero has owned and operated several septage treatmentfacilities since 1984, at times treating as much as 200,000 gallons perday at his facilities.

Onsite Installer TrackRoom 231-233

Soils, Design, O&M: What Every Installer Should Know 8 a.m. to 9 a.m.

Speaker: Brendan Cory

In this session we will discuss soil evaluation and water tables and howthose evaluations play a role in the sizing and siting of onsite wastewatertreatment systems. There will be brief coverage of conventional systems,

as well as discussion of the proper installation of ATUs and how theyfunction to meet regulatory standards. O&M will be discussed, includingdosing, volt readings and measuring drainback. The course will alsoinvolve a sample Q&A session, which will cover how to truthfully answerquestions typically asked by homeowners.

Brendan Cory is the owner of BSC Environmental. He has certificationtraining in trenching and excavation, laser safety, construction safety,underground safety, hand and power tool safety, surveying, confined-space entry, OSHA 10 and MSHA. He also has a variety of certifications

though manufacturer courses. Cory started working in the constructionfield after graduating from Tiverton High School in 1973. He formed BSCEnvironmental with the goal of being specialists in OWTS from designto O&M. BSC does design, repair, inspection, installation, remediation,consulting and O&M.

Best Installation Practices forTrouble-Free Pump Controls9:30 a.m. to 10:30 a.m.

Speaker: Brett Wilfong

This presentation will discuss the best methods for installing wastewaterpump control panels and float switches, things that can lead to prematurepump system failures and troubleshooting pump systems when problemsdo occur. We will also cover some basic electrical theory, control panelcomponents and how to read an electrical schematic. This should serveas good introduction to anyone wanting to learn more about installingand troubleshooting wastewater pump systems. It can also be used as arefresher for industry veterans.

Brett Wilfong is Distributor Sales Manager for SJE-Rhombus, a leadingmanufacturer of water and wastewater controls located in Detroit Lakes,Minn. His responsibilities include working with manufacturers’ representa-tives, wholesale distributors and contractors throughout the United Statesand Canada. Brett has over 20 years of sales experience in the water andwastewater industries and regularly participates in state onsite associationevents around the country.

Introduction to Effluent Filters11 a.m. to 12 p.m.

Speaker: Bob Smith

This presentation begins by comparing and contrasting the four method-ologies for providing sewer service: conventional gravity sewer, grindersewer, vacuum sewer and effluent-only sewer. Advantages and disad-vantages, capabilities and limitations will be discussed for all methods,as well as the implications for selection of appropriate treatment technolo-gies following these methods. One of the critical components that seteffluent sewers apart from any of the other systems is the interceptoror septic tank. Time will be spent on design and function of the primarytankage, flow modulation, storage, long-term solids digestion, the impor-tance of watertightness and the appropriate methods of construction andspecification. Additional on-lot components that are also characteristic ofeffluent sewers will be defined and discussed as well.

Finally, a few slides will be presented showing one of the oldest STEPsystems in the country, which is operating very well after 30-plus yearsand is a model for sustainable wastewater infrastructure.

Bob Smith has worked as a systems engineer for Orenco Systems Inc.since 2002. He earned his degree in mechanical engineering from theUniversity of Washington in 1996, then began his career as a designengineer for several private companies. At Orenco, Bob works withdistributors, designers, engineers and regulators on commercial onsitewastewater treatment systems in the southwest region of the UnitedStates. In addition to providing engineering and tech support services,Bob offers training on commercial systems and makes presentations atregional conferences.

Municipal Sewer

& Water TrackRoom 237-239

Mapping Solutions for Repair and Maintenance of Water DistributionSystems8 a.m. to 9 a.m.

Speaker: Lynn Hurley

This presentation will demonstrate the power of integrating GIS mapswith the equipment to do testing, maintenance programs and datacollection for water distribution systems. Traditionally maps are usedonly to plan testing and maintenance activities. Those activities must be

performed independently using outdated and antiquated methods andequipment before maps can be updated. New technology integratestesting and maintenance equipment with the GIS mapping system.This means less work, greater accuracy, time saved and maps t hat areupdated immediately which equate to thousand of dollars in savings.This presentation will show examples of this integration and how thesesystems can be utilized by any size utility.

Lynn Hurley, CEO of Hurco Technologies Inc., has been involved with thewater and wastewater industry for almost half a decade. Shortly afterstarting a service company specializing in pipeline installation, his first in-

vention was created out of necessity: a re-rounder for repairing deflectedPVC sewer pipe. Lynn continued to develop innovative solutions to fill thevoids he encountered working in various areas of the industry, which leadto the creation of Hurco Technologies. To date, Lynn has been awarded19 United States patents, with several patents pending. Throughout hiscareer, Lynn has set a high bar in development and manufacturing prod-ucts to test, maintain and repair sewer and water systems with innovativedesigns and an absolute concern for safety.

The Shift from Reactive to

Proactive Wastewater Management Best Practices9:30 a.m. to 10:30 a.m.

Speaker: Ed Richards

The wastewater industry is facing increased challenges. There are over1 million miles of antiquated w

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