MONDAY 12TH OCTOBER 2009 TUESDAY 13TH OCTOBER 2009 9.30 - 10.30 10.40 - 11.40 B 12.10 - 13.10 Lunch 14.40 - 15.40 B 16.00 - 17.00 9.30 - 10.30 B 11.00 - 12.00 Lunch 14.00 - 15.00 B 15.30 - 16.30 The Raiser’s Edge Edward 1 Welcome and introduction: Martin Jervis, Vice President & Managing Director Blackbaud Europe and Charlie Cumbaa, Senior Vice President, Products & Services, Blackbaud Inc. Keynote: Paul Williamson – Head of Ticketing, London 2012 Olympic & Paralympic Games Segmentation In Seconds Using Blackbaud Direct Marketing – Alex Ross Break: 11.40 – 12.10 Tips for Maintaining A Healthy Database – Gordon Mitchell Lunch: 13.10 to 14.00 Plenary: Chuck Longfield, Chief Scientist, Blackbaud Inc, 14.00 – 14.30 The Bespoke Raiser’s Edge – Real World Customisations – David Zeidman, Zeidman Development Break: 15.40 - 16.00 From Cradle To Grave: The Lifecycle Of A Donor – Alex Ross Reporting For The Power User: Taking The Mystery Out Of Crystal Reports & Pivot Reports – Tim Bowden Break: 10.30 - 11.00 Building Relationships With Major Donors – Alex Ross Plenary: Shaun Sullivan – Vice President and Chief Technology Officer, Blackbaud Inc Followed by Lunch Top Five Most Frequently Asked Questions From The Raiser’s Edge Support Team – David Mitchell Break: 15.00 - 15.30 Taking Queries To The Next Level. The 10 Queries You Must Have! – Ciara Bosworth The Raiser’s Edge Edward 2 So Many Reports, So Little Time: An Overview Of What Reports To Use – Carolyn McLellan The Basics & Beyond: Importing Into The Raiser’s Edge – Ciara Bosworth The Raiser’s Edge: I Didn’t Know You Could Do That! – Carolyn McLellan Forget The Database – It’s People That Matter – Ivan Wainewright, IT for Charities Maximising The Power Of The Raiser’s Edge For Your Volunteer Programme – Oliver Davey The Raiser’s Edge; More Than Fundraising – Emily Cunningham Deep Dive Into Blackbaud NetCommunity™ – Robert McAllen Mail Merging For The Advanced Raiser’s Edge User – Gordon Mitchell Marketing Edward 3 Live & Interactive: Your Website In Focus – Does Your Website Meet Your Organisational Objectives? – Raheel Gauba Creating A Post Crisis Charity Mindset: Moving Beyond The Transaction – Steve Bridger, nfp 2.0 You’ve Got Mail! Now What? Improving Your Email Communication – Steve MacLaughlin Do You Have A Donor Journey? – Steve Thomas & Keith Collins, Purple Vision Email Marketing For Fun(draising) & (Non) Profit! – Margaret Farmakis, Return Path Cool Tools – How Technology Is Changing The Way We Communicate With Our Supporters – Robert McAllen Why Direct Mail’s Not Dead – Reuben Turner, The Good Agency Live & Interactive: Your Website In Focus – Does Your Website Meet Your Organisational Objectives? – Raheel Gauba Performance Management Edward 4 Online Metrics Demystified: Understanding How To Measure Your Success – Steve MacLaughlin Your Audience Judges Books By Their Covers: Make The Best First Impression & Keep Your Audience Engaged – Raheel Gauba & John Wells How Direct Marketers Can Benefit From Benchmarking – Stephen O’Neill Stewardship & Recognition At The University Of Glasgow – Nikki Cameron, University of Glasgow Making The Most Of Gift Aid & Vat On Fundraising Events – Helen Elliott, Sayer Vincent Launching the Space Shuttle – Practical Advice To Ensure A Smooth Public Launch Of Your Website – Raheel Gauba donorCentrics Helps Me Make Decisions! – Stephen O’Neill & Kevin Morton, MS Society Data Is Dull – Never! Proving That Data Is The Most Crucial And Exciting Part Of Any Campaign – Melanie Gray, CCR Fundraising Edward 5 The Leadership Triangle For Successful Fundraising – John Kelly, Brakeley Dorothy Donor Is Dying: Wake Up To The Baby Boomers, Fundraising From The Mass-Affluent – Kevin Kibble, Whitewater Effective Challenge Event Fundraising – Tailoring The Message To Help Them Help You – Robert McAllen Finding the Major Donor Within: Indentifying The High Net Worth Individuals Hiding In Your Database – Kerry Rock, Action Planning Data Hater Or Data Mater – Marco Zhang, Rux Burton Associates How To Talk Legacies – And Change The World. – Stephen George, NSPCC Anticipating The Upturn: The Significance Of Major Gifts For Your Cause – Chris East, Action Planning & Peter Doonican, University of the Arts The Changing Nature Of Online Fundraising – Steve MacLaughlin E&OE – Sessions and timing may be subject to change