Monash Arts and Culture Strategy - City of Monash · monash arts and culture strategy. 20152018. Monash Community. The City of Monash is a culturally diverse community in Melbourne’s

monash arts and culturestrategy

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monash arts and culture strategy 2015-2018

Contents

Overview 3

Introduction .................................................................................................................................. 4

What is Arts and Culture? ............................................................................................................... 5

Council Context ............................................................................................................................... 6

Monash Community ....................................................................................................................... 7

Arts and Culture in Monash ......................................................................................................... 10

What We Do ............................................................................................................................... 11

Section Two: Methodology 13

SummaryofConsultation ............................................................................................................. 13

Online Survey ............................................................................................................................... 14

Community Forum ........................................................................................................................ 15

StaffForum ................................................................................................................................ 16

ImplementationofthisPlan ......................................................................................................... 16

Section Three: Strategy 17

Theme1:CreativeExpressionandParticipation ........................................................................ 17

Theme2:PromotionandMarketing ........................................................................................... 18

Theme3:Partnerships,CollaborationandNetworking ............................................................. 19

Theme4:VenuesandFacilities ................................................................................................... 19

Section Four: Action Plan Year 1 (2015-2016) 20

Theme1:CreativeExpressionandParticipation ........................................................................ 20

Theme2:PromotionandMarketing ........................................................................................... 22

Theme3:Partnerships,CollaborationandNetworking ............................................................. 23

Theme4:VenuesandFacilities ................................................................................................... 24

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Section One: Overview

“ Everyone has the rightto freely participate in

the cultural life of the

community, to enjoy

the arts and its benefits.” -UniversalDeclarationofHumanRights,Article27

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Introduction

Monash City Council has developed a new Artsand Culture Strategy intended to set a visionandguideCouncil’s involvementand investmentin festivals, events, cultural activities and artspracticewithin the community over the comingthree years.

In developing this plan, the Arts and CulturalDevelopment Unit conducted backgroundresearchandconsultedwiththelocalcommunity,including community groups, event organisers,andartspractitioners.Thepurposeoftheresearchandconsultationwasto:

Assessthecommunityanditsneeds,inregardstotheirparticipationinandexpectationofartseventsandculturalactivities

Bringtogetheravailabledemographicresearchregarding the Monash community andconsider its relevance to events and cultural developmentinalocalgovernmentcontext

Seek community feedback that will assist inthefutureplanningofcommunityeventsandcultural development activities over the nextthree years

Identify key themes and directions in astrategic plan, to guide the Arts and CulturalDevelopment team in their work and to linkwithotherCouncilplansandpolicies

AssistwiththeArtsandCulturalUnit’sbusinessplanningprocess

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What is Arts and Culture?

The terms ‘arts’ and ‘culture’ mean somethingdifferent to everyone based on each person’sunique, historical, social, educational andeconomic experiences. Council takes a broadapproach in this plan, defining arts, culture andcommunityculturaldevelopmentasfollows.

Art is about imagination and the tangible andintangibleproductsofcreativity.The‘arts’includebutarenotlimitedto:painting;sculpture;crafts;photography; architecture; design; literature;performingarts;music;theatre;film;anddance.

Cultureisourwayoflifeandisevolvingandshapedbyglobalandlocalinfluences.Culturerepresentsthe shared values, beliefs and characteristicsthat definewhowe are as individuals and as asociety.Culturerecognisesourmulticulturalandcontemporary diversity in background, history,identity,language,cuisine,artandleisure.

Community cultural development involves usingarts and cultural activities (such as festivals andevents) to engage groups and individuals. Itdescribescollaborationsthatcantakeplaceinanyartformandcanresultinawiderangeofartisticand community development outcomes.

Artsandculture is importanttoboth individualsandcommunitiesanditissomethingthatpeoplegenerally consider to be part of a modern andthrivingsociety.

The arts:

Enhancesthequalityofpeople’slives

Bringsaboutpersonalenjoyment

Providesintellectualandemotionalstimulation

Providesopportunitiesforpublicinvolvement

Offersopportunitiesforculturalexpression

Providesemployment

Contributestocommunityhealthandwellbeing

Contributes to building vibrant, engaged andsociallyactivecommunities

Contributes to a strong sense of place andcommunity pride

Can fuel community and economic development

Providesopportunitiesforlifelonglearning

Monash City Council recognises that arts andculturehasansignificantroletoplayinsupportingthecommunityand inachievingCouncil’s visionandobjectives.

“Participationineventsandcommunityactivitiesbuildsocialcohesionandconnectedness,therebyreducing isolation. Through building a collectiveidentity, events and cultural facilities also buildcommunity strength. Community and culturaleventsprovidearangeofsociallyinclusiveactivitiesthatcontributetooverallcommunitywell-being.”(CommunityIndicatorsVictoriawebsite).

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Council Context

Council is an important stakeholder in the artsand cultural life of the community. The Arts and Culture Strategy is a key strategic plan of theCommunity Development and Services Division of Councilandiscloselyalignedtootherkeystrategicplans of Council.

LinkstoCouncilPlansandStrategies:

Monash 2021

Monash 2021 is a plan that outlines Council’svision and priorities intended to deliver longterm community strength and benefits. It wasdeveloped in 2010 through wide communityconsultation.

ThevisionestablishedforMonashis:“Athrivingcommunitynowandinthefuture”

Monash 2021 recognises the important role ofarts and culture in the community, setting thefollowingpriorities:

“Deliver an inclusive, diverse and effectivelymanaged festival and events program, andprovide local places to experience art and culturalexpression”and

“Support the diversity of the Monash community through cultural developmentprograms and events and by supportingcommunity groups to share their traditionswithothers”

Council Plan 2013 - 2017

TheCouncilPlan,whichsetsthedirectionforthefouryearsto2017,alsorecognisestheimportantrole of arts and culture in the life of the community. Itsetsoutthefollowingstrategies:

3.1.2: Encourage participation in arts andcultural activities, including support tocommunity organisations or individualsinvolvedinartsandculturalactivities

3.1.3: Promote the presentation of art andculturewithinMonash

3.1.4: Encouragecommunitygatherings,eventsandcommunitymeetingstobeheldatthelocal level (and providing opportunitiesforresidentstogettoknoweachother)bymaximising theuseof Council’s localfacilitiesandpublicopenspacesforthesecommunitygatherings.

Other Council Strategies

OtherCouncilplansandstrategiesalsorecogniseandsupportcommunityengagementwithculturalprogramsandthearts:

TheMulticulturalActionPlanwithintheAccessand Equity Framework celebrates culturaldiversity

The Indigenous Framework and Action PlanpromotesandcelebratesIndigenousculture

The Economic Development Strategy andActionPlanidentifiestheimportanceofActivityCentresremainingvibrantthrougheventsandactivitiesdesignedtoattractthecommunity

Monash Public Library Service Strategic Planarticulates the important role of libraries ascultural institutions, community hubs andlearninginstitution

Monash Gallery of Art Strategic Plan whichsupports the vision of engaging visitors in ameaningful experience with art, especiallyphotography,focussingontheimportantroleitplaysinhelpingusunderstandeachother,ourcommunity and ourselves.

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Monash Community

The City of Monash is a culturally diverse communityinMelbourne’ssouth-eastsuburbs.

Wearehometo182,485residents,makingusoneof themost populousmunicipalities in Victoria.Wearelocated20kmsoutheastoftheCBDinoneofMelbourne’sgrowthpopulationcorridors.

Our City is 81.5 square kilometres and includesthe following suburbs: Ashwood; Clayton; GlenWaverley; Hughesdale; Huntingdale; MountWaverley; Mulgrave; Notting Hill; Oakleigh;Oakleigh East; and Wheelers Hill. Parts ofChadstone,BurwoodandOakleighSoutharealsoincluded in Monash.

Key facts about Monash

45% of our residents were born overseas,having come from more than 45 differentcountries

Monash residents are generally highly skilledandwell-educated.ThirtypercentofMonashresidents aged over 15 have a bacheloruniversity degree or higher qualification(comparedwith23%oftheGreaterMelbournepopulation)

ThemedianageofMonashresidentsis38yearsold,alittleolderthanGreaterMelbourne(36years).Wehaveasignificantlyhigherproportionofresidentsagedolderthan64years(17.2%)comparedwithGreaterMelbourne(13.1%).

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Young people: 18-24

School age children

Children: 0-5

Adults: 60+

Adults: 25-5946%

22% 14%

5%

13%

Households with a mortgage

Full ownership

Households renting

46%29%

25%

The City of Monash and it’s People

A large population

A culturally diverse community

A comparatively advantaged community

OneofMelbourne’smost populousmunicipalities

182,485residents

Slowingpopulationgrowth

Increasingolderpopulation

Highlyculturallydiverse

39%comefromnon-English speakingcountries

LargenumbersfromAsiaincluding China,IndiaandSriLanka

SEIFAscore:1044.9

Overall,acomparativelywelltodocommunity

Therearepocketsofdisadvantage

Homeownershiplevelsarehigh

17% of people volunteer

88%ofhouseholdsownatleastonecar sopeoplearemobile

54%ofhouseholdsown2ormorevehicles

Non-English speaking backgrounds

Main English speaking countries

Not StatedAustralia

51%

6%4%

39%

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Monash population in the future

0

20,000

40,000

60,000

80,000

100,000

Young Adults18-24

Adults25-59

Older Adults60-69

Seniors70+

Babies & Children0-17

Num

ber o

f peo

ple

201120262036

The populationwill increase from178,000 in2011toabout207,000by2036

There will be growth in all age groups butparticularlyinthe85+agegroup

Forecasts predict that Monash will continueto be one of the most culturally diversemunicipalitiesinMelbourne.

Council should be mindful of the needs of anageingpopulationinthedevelopmentofartsandculturalprograms,butalsobeawareofthehigh

numbersofadultsaged25-59inourmunicipality.These groups may have quite differentexpectationsinregardtotheirparticipationinartsactivities.Wellbeingissuessuchasbeingactivelyinvolved in community life after retirement; theneed to remain connected to cultural traditionsthroughoutalifetime;makingsocialconnections;havingopportunitiesforcreativeexpression;andjustbeingabletoexperienceartsandcultureasanaudiencemember–areall important factorsforCounciltoconsiderinunderstandingtheartsand cultural needs of its community.

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Arts and Culture in Monash

Monash City Council supports arts and culture in thecommunityinmanyways–throughprovisionof buildings for cultural activities, by stagingmajor cultural events and through funding forcommunitygroups.

Monashhasawiderangeofcommunityfacilitiesthat support arts and cultural activities whichinclude:

Monash Gallery of Art

Twenty two community centres and halls forhire-18aremanageddirectlybyCouncilwiththe remaining four managed by individualCommitteesofManagement

Sixlibrarybranches–Clayton,GlenWaverley,Mount Waverley, Oakleigh, Mulgrave andWheelersHill

Monash Federation Centre (managed byOakleighandDistrictHistoricalSociety)

Waverley Historical Society (located at theMountWaverleyLibrary)

Artsfacilitiesmanagedunder licenceor leaseagreementssuchas:

– TheHighwayGallery – ClaytonClarindaArtsGroup – FleignerHall – WadhamHouse – TheWaverleyGemClub

MonashGalleryofArt(MGA)isoneofVictoria’sleadingpublicartgalleries.Sincethelate1970s,the gallery has established and maintains anationally significant collection of Australianphotography, the only specialist collectionof itskindinthecountry.AsAustralia’sonlypublicartgallerydedicatedtothecollectionandpromotion

of Australian photography, MGA holds a veryspecial place in the country’s network of artgalleries and museums. Monash Gallery of Artis owned by Monash Council and managed byCouncilwithadviceandsupportgivenbyaSection86CommitteeofCouncil.MGA’sStrategicPlanisdueforrenewalin2015/2016.

Community Indicators Victoria (CIV) provides acommunity wellbeing indicator framework withlocal level data. According to data collected in2011 (the most recent data available) for theCityofMonash,71.7%ofpersonsinMonashhadparticipated in at least one artistic and culturalactivityinthepreviousmonth,comparedto70.5%in the Eastern Metro Region and the VictorianStateaverageof63.6%.Participation inartsandculturalactivitiesisveryimportanttotheMonashcommunity and is a contributing factor in thewellbeingofindividualsandcommunities.

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What We Do

Council presents an annual calendar of festivalsand events, managed by the Arts and CulturalDevelopment Unit. These include:

CarolsByCandlelight

AustraliaDayCelebrations

Clayton Street Festival (incorporating theHawkersNightMarket)

OakleighMusicFestival

MulgraveNeighbourhoodEvent

NAIDOCWeek

WinterConcertSeries(4xconcertsperyear)

Sir John Monash Lecture

Ashwood/ChadstoneNeighbourhoodEvent

Aseriesofpop-upoutdoorconcerts(triallingin2015/16)

Councilfundstwomajorcommunity-runculturalfestivals:

ChineseNewYearandLanternFestival

OakleighGreekGlendi

In addition to the Oakleigh Greek Glendi andChineseNewYearandLanternFestival,MonashCouncil supports community organisations toproduce their own arts and cultural activities,eventsandfestivalsinvariouslocationsthroughoutMonash. Support is also provided to community groups through theMonash Community GrantsProgram. Cash and in-kind funding is availablethrough three funding categories: Arts andCulturalProjects;CommunityEvents; andMajorFestivals.

The Arts and Cultural Development Unit delivers a program of cultural development activities,mostofwhichconnecttotheannualfestivalsandevents,suchasthe‘FlavoursofMonash’programattheClaytonStreetFestivalandOakleighMusicFestival. Council also provides education andnetwork opportunities to new and emergingartists and community groups through the ‘ArtsNetworkSessions’.

The Arts and Cultural Development Unit is responsible for Council’s Public Art Policy andis regularly consulted on the development andimplementationofpublicartprojectsthroughoutthe municipality. Council has also coordinated mural art projects in Thomas Street laneway inClayton, at Huntingdale Railway Station, VillageWalkinGlenWaverley,ChesterStcarparklanewayinOakleigh,andonawallnearJordanvilleRailwayStation.Amainobjectiveoftheprojectshasbeentobeautifyareasthathavepreviouslybeengraffitihot spots.

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Council owns a number of significant pieces ofpublicart.Theseare:

The Stilt Walkers LocatedatMulgraveNeighbourhoodHouse

The Clayton Pinnacles LocatedonCookeSt,Clayton

Ripples and Journeys LocatedattheMonashCivicCentre

Spirit of the Land LocatedonthecornerofPrincesHighway andFerntreeGullyRd

The House of Hands LocatedatBatesfordHub,Ashwood

The Athletes LocatedatOakleighRecreationCentre

Chord (a) and Chord (b) LocatedintheparkatMonashGalleryofArt,WheelersHill

TherearemanycommunitygroupsinMonashthatbring people together to share their interest in,andpassionfor,artsandculture.Activitiesincludepainting, theatre, dance, film, music, weaving,woodwork, writing and many more. There arealso many culturally diverse community groupswhichmeettosharetraditionalculturalactivitiesandtocelebrateculturallysignificantevents.

Monash has a vibrant local arts and culturescene with many opportunities for communityparticipation.

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The methodology used in the development ofthisstrategyinvolvedthefollowingfiveelements:

A review of Council policies and plans

Benchmarking – comparative informationabout the Arts and Culture programs in sixother councils

Online survey–thesurveysoughttoidentifycommunityaspirationsforArtsandCultureinMonash

Community Forum – attended by 25representatives of arts/cultural groups aswellasartspractitioners,theforumprovidedan opportunity for community members tocontribute ideas to thestrategy inamore indepth manner

Staff workshop – attended by 24 staff fromacross Council, this workshop provided anopportunity for staff to contribute ideas tothe strategy and, in particular, to identifyopportunitiesforcollaboration

Summary of Consultation

PriortothedevelopmentofthecurrentCouncilPlan a community survey, Monash in Four,was undertaken with 660 responses received.MonashinFourrevealedstrongsupportforartsand cultural activities in Monash. Key findingsincluded:

Adesireformorecommunityevents/activities/opportunitiestogettogetherandcelebrate

Support for celebrating and respecting thestrong cultural diversity inMonash includingevents to showcase differing culturalbackgrounds

The community has an appetite for art inpublicspaces

Resultsalsoshowakeythemeof‘holdingmorelocalcommunityeventsandresidentsmeetings’as important in creatinga senseof community.Following onwith this theme, people surveyedstatedthattheywanted:opportunitiesforpeopleto get together, particularly at neighbourhoodlevel;andopportunitiesforeventsthatshowcasedifferingculturesandcelebratediversity.

Section Two: Methodology

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Online Survey

In March and April of 2015, the Monashcommunity was invited to share their ideas forthenewstrategybycompletinganonlinesurvey.ThesurveywasadvertisedonCouncil’swebsite,throughpromotioninlibrariesandthroughdirectemailtomorethan200organisations.Therewere111responsesfromadiverserangeresidentsandvisitors.Amongtherespondents:

58% of respondents were female and 42%weremale

Themajorityofrespondentswereaged25-65years (57%), followed by 13-25 years (26%)andover65years(17%).Norespondentswereyoungerthan13years.

Whileresponsescamefrompeoplelivingin28differentsuburbs,themajorityofrespondentslive in Mount Waverley (23%) and GlenWaverley(18%)

80% of respondents said that they are directly involvedwithgroupsthatorganiseartsevents,culturalactivities,orfestivalswithinMonash

40% of respondents have participated inarts,culturalactivities, festivalsandevents inMonash in the last 12 months

Theresultsofthesurveyshowed:

Activities respondents would like to attendincludedmusicevents(67%),culturalfestivalsorcelebrations(56%)andartexhibitions(41%).

Respondents would bemore likely to attendoutdoorevents(64%),eventsforfamilies(49%)andeventswithanopportunitytoparticipate(35%), followed by events for young people 16-21 (31%), events for children (29%) andeventsforseniors(27%)

98% of respondents think that council hasa role in supporting arts, cultural activities,festivalsandeventsinthecommunity

SurveyrespondentswereaskedwhatroleCouncilshould play in supporting arts and culture.The results of this question are shown in thegraphbelow.As canbe seen, respondentsweresupportiveofevents(bothcommunityandCouncilorganised), supportive of Council promotion ofcommunityactivitiesandlesssupportiveofpublicartorfundingforlocalartists.

ThesurveyprovedaveryusefultoolingaininganoverviewofcommunityinvolvementandinterestinartsandculturalactivitiesinMonash.

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

Providing funding for local artists

Commissioning public art (such as sculptures) for public

Organising events for the community

Promoting community events on Council’s website & other media

Funding community organisations to hold events

Helping community organisations to stage events

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Community Forum

ACommunityForumwasconductedaspartoftheconsultation to obtain further community inputtothedevelopmentofthenewArtsandCultureStrategy. The Community Forumwas advertisedonCouncil’swebsiteand invitationswere issuedto a wide range of community organisations.Twenty-five community members from manydifferent organisations attended the forum on11 April 2015. Key messages from the Forumincluded:

Venues

Artsdisplayfacilitiesandperformancefacilitiesarelimited.Thereisstrongcompetitionfortheuseofavailableartsspaces

Some existing facilities require improvementso that they can be used for workshop andpracticespace.

Participation and Networking

Opportunities for participation in arts andcultural activities, as distinct from merelyattending them, need to receive a strongerfocus in the future

Council should play a lead role in facilitatingnetworking between arts groups and otherorganisations

Artsandculturalactivitiesandeventsplayanimportantroleincounteractingsocialisolation,andarethereforedeservingofstrongerCouncilsupport in the future

Marketing and Promotion

Community arts and cultural groups needassistancewithmarketingandpromotion

Aregularartsbulletinandapubliclyaccessibleartsdatabaseareneeded

Council needs to do more to promote Monash asa city for thearts.Atpresentmanyyoungartists from Monash gravitate towards theinner city which has a stronger profile inrelationtothearts

Festivals and Events

FestivalsshouldshowcasetoagreaterextenttherangeofartsactivitiesinMonash

Eventsneedtobereviewedandre-evaluatedtoallowspaceforneweventstobeaddedtothe calendar

Council could conduct workshops on how torun events

Public Art

There is too little public art. There shouldbe little pieces of public art everywhere – inshoppingcentres,parksandsoon

Overall,therewasaviewthatMonashcouldbevibrant, lively, and colourful showcasing localtalent in art, sculpture, music, multi-culturalprograms,andphotography

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Staff Forum

Inaddition to community input, key staffacrossCouncil were invited to attend a workshop andcontribute to development of the Strategy.Twenty-fourstafffromadiverserangeofCouncildepartmentsattended.

Thekeyissuesandopportunitiesidentifiedwere:

Ongoing evaluation of arts and culturalprogramstoreflectcommunityneeds

Infrastructure–venuesneedtobeaccessibleandcaterforarangeofcommunityinterests

PublicArt

PartnershipsandCollaboration

Implementation of this Plan

TheArtsandCultureStrategywillbeimplementedoveraperiodofthreeyears,leadbytheArtsandCultural Development Unit. In June of each year a progressreportwillbesubmittedtoCouncilthatidentifies the statusof the identifiedactions forthe appropriate year, alongwith the actions forthecomingyear.

Four Key Themes have been developed thatencapsulate the priority issues identified in theconsultation sessions and support key Councilstrategicplans.

CreativeExpressionandParticipation

PromotionandMarketing

Partnerships,CollaborationandNetworking

VenuesandFacilities

Eachofthesethemeshasanumberofhighlevelgoals that describe and elaborate on the aimof the themes. Each goal contains measurableactionsthatdetailhowthegoalwillbeachieved.

It is intended that theArtsandCultureStrategy2015 – 2018 will inform the development ofthe annual Arts and Cultural Development Unit Business Plan and the individualwork plans ofall relevant staff. This strategy will also informthe Corporate Risk Management Plan, BusinessContinuityPlanandtheCorporateBudgetProcess.

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Section Three: Strategy

Vision for Arts and Culture in Monash

To inspire strong, vibrant, creative and connected communities.

We seek to understand the current and future needs of the diverseMonash community andprovideservices,facilities,programsandeventsthatwillassistresidentstolivehealthyandmorefulfillinglivesaswellasfeelconnectedtotheirlocalcommunity.

THEME 1 : Creative Expression and Participation

Participation and interest in the arts is farmorewidespreadinMonashthanisgenerallyunderstood. Large numbers of residents aremembers of community arts and culturalorganisations, attend cultural events andseek opportunities for creative expression.Participation in the arts, whether at thegrassroots levelorattheprofessional level,is amajor contributor to community vitalityandto the identityofMonashasamodern,sophisticated city. Council has an importantrole to play in supporting the community,not just as audience, but in artistic andcultural endeavour. Celebration of culture iscelebrationoflife.

STRATEGIES:

Encourage and support participation in artsandculturalactivitiesatalocallevelandwithincommunitiesofinterest

Ensureopportunitiestoparticipate inculturalactivities, that are reflective of the culturaldiversity of the Monash community

EncouragetheshowcasingoflocaltalentinallCouncilsupportedculturalactivities

Encourageindependenceamonglong-standingcultural organisations so that the needs ofnewly arrived and emerging groups can beprioritised and their sustainability developedovertime

Review and evaluate all funded events toensure Council support is directed towardsopportunitiesthatencouragewidecommunityparticipationandcaterforallsegmentsofthecommunity

Conduct ongoing evaluation of the Arts andCulturalDevelopmentUnitprogram,includingthecalendarofannualfestivalsandevents

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THEME 2 : Promotion and Marketing

Sharingtheirpassionandreachingotherlike-minded community members is a commonaim among arts and cultural groups inMonash.Theyseektoattractnewmembers,contribute their time, showcase their talentand share their skills. However support isneeded in communication and marketing.Council can play amajor role in supportingarts and cultural groups through providinga community portal – online informationabout the broad range of arts and culturalopportunitiesinMonash.Councilcanfurtherassist through facilitating joint promotionalactivities. Better promotion and marketingwillmeantheartscanreachnewaudiencesandthesustainabilityofcreativeorganisationswillbeenhanced.

Council’sowneventsandfestivalscanalsobestrengthened - through the development ofanintegratedmarketingstrategythatreachesawideraudienceandpositionsMonashasacity that values culture.

STRATEGIES:

Workwithartsandculturalgroupstoestablishshared communication channels to promotetheiractivities,eventsandculturalcelebrations

Support arts and cultural groups in theirmarketingeffortsthroughprovisionoftraining,opportunities to showcase their work andthrough direct promotion in Council media,whereappropriate

Develop an integrated approach to brandingand marketing Council’s program of festivalsand events

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THEME 3 : Partnerships, Collaboration and Networking

Collaboration allows skills to be pooled,resources to be shared and success toblossom.ArtsandculturalgroupsinMonashwelcomenewmembers, valueworkingwithothers, and seek out opportunities tomeetlike-minded community members. Councilcanplayanimportantleadershiprolethroughproviding opportunities for arts and culturalgroupstocometogether,forpractisingartiststo meet and share ideas, and for creativebusinesses to seek new partnerships. ThewholecommunityofMonashbenefitswhenpeople collaborate to grow community lifeandbuildsocialcohesion.

STRATEGIES:

Facilitateopportunitiesfornetworkingamongpractising artists, creativebusinesses and thebroadrangeofartsandculturalgroups

Encourage collaborative approaches in grantsapplications to build partnerships and betterleveragethefundsavailable

Strengthen partnerships with externalorganisations to benefit arts and culturaldevelopment outcomes

THEME 4 : Venues and Facilities

Libraries,galleries, theatres,andcommunityfacilities are places where people meet,connect,learnandplay.Theyareplaceswherepeople experiment, express themselves,collaborate and create.Wherepeople cometogetherinsharedcommunityspaces,creativeexpressioncanthrive.Artsandculturalgroupsin Monash are seeking greater access tovenuesforartspractice,forshowcasingtalentand for cultural expression. If community facilitiesaretobewellutilisedandlivelyartsspaces, theymustbeflexible,multi-purposesharedspacesthatareaccessibletoall.

STRATEGIES:

Undertake an analysis of the space needs ofartsandculturalgroupsandworkwiththemtoidentifyopportunitiestoaddresstheirneeds

Ensure there is easy access to informationabout Council owned and other publiclyavailablevenuesandestablishprocesses thatsupportequitableaccess

Promotetheroleofpublicartinplacemakingby encouraging quality art to be included inpublicandprivatedevelopments

Seek opportunities for funding of public artprojects to enhance Monash’s public artcollection

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Strategy Action Timeframe Responsible

1.1 Encourageandsupportparticipationinartsandculturalactivitiesatalocallevelandwithincommunitiesofinterest

1.1.1 SeekCouncilendorsementofFestivalReviewrecommendations

1.1.2 Implement the Council endorsed recommendationsregardingtheFestivalReview

1.1.3 Identifyemergingcommunities,identifykeycommunityleadersandinitiatecontact

1.1.4 InvestigateimprovedmarketingstrategiesforthepromotionofartsandculturalactivitiesandeventstoCALDcommunitymembers(suchastranslatedprograms,advertisinginculturallyspecificmedia,etc)

1.1.5 ActivelypromotefundingopportunitiesforartiststhroughtheEmergingArtistcategoryoftheMonashCommunityGrantsProgram

September2015

June 2016

Ongoing

June 2016

Ongoing

ACDU team

CDOfficer

ACDU Coord EventsOfficer Comms team

CDOfficer MCGPteam

1.2 Ensureopportunities toparticipateincultural activitiesreflectiveofthe cultural diversity of the Monash community

1.2.1 Promotecommunitystallholderopportunitiestolocalcommunitygroupsandorganisationstoensure maximum presence at events

September2015

EventsOfficer ArtsAdminOfficer

THEME 1 : Creative Expression and Participation

Section Four: Action Plan Year 1 (2015-2016)

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1.3 Encouragetheshowcasingof local talent in all Council supported culturalactivities

1.3.1 ProvideopportunitiesforlocalartiststoperformatCouncil events

1.3.2 FinalisealeasefortheoperationofTheHighwayGallery and support the successful operator to engagewithlocalartists

1.3.3 CollaboratewithMGAtodevelopacommunityexhibitionapplicationprocess

Ongoing

August2015

June 2016

EventsOfficer

CDOfficer

ACDU team

1.4 Encourageindependenceamonglong-standingculturalorganisationssothatthe needsofnewlyarrivedandemerginggroups canbeprioritisedandtodeveloptheirsustainabilityovertime

1.4.1 Reviewtheobjectivesandassessmentcriteria oftheartscategoriesoftheMonashCommunityGrantsProgramtoensurethatopportunities existfornewapplicants,includingthosefromemergingcommunities

Ongoing

MCGPteam

1.5 Reviewandevaluateallfundedevents to ensure Council support is directed towardsopportunitiesthatencourage widecommunityparticipationandcater forallsegmentsofthecommunityand todeveloptheirsustainabilityovertime

1.5.1 EnsurethatallFundingandLicenceAgreementswithCouncilsupportedeventsincludeconditionsthatsupporttheinclusionandparticipationofthebroadcommunity,inlinewithCouncil’skeypolicies

1.5.2 Includeconditionsforevaluationofeventoutcomesandfinancialacquittal

Ongoing

MCGPteam

1.6 ConductongoingevaluationoftheArtsandCulturalDevelopmentUnitprogram,includingthecalendarofannualfestivalsand events and to develop their sustainabilityovertime

1.6.1 ConductinterceptsurveysatallfestivalsandeventspresentedbyCouncil

1.6.2 Seekfeedbackfromparticipantsandpartnersofallarts andculturalprojectstoevaluatesuccessandlearnings

June 2016

ACDU team

THEME 1 : Creative Expression and Participation – continued

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2.1 Workwithartsandculturalgroupstoestablishsharedcommunicationchannelstopromotetheiractivities,eventsandculturalcelebrations

2.1.1 Establisharegularpublication(thebest format/mediumtobeinvestigated)forthepromotionofArtsandCulturalactivityinMonash

June 2016

ACDU Coord Comms team ArtsAdminOfficer

2.2 Supportartsandculturalgroupsintheirmarketingeffortsthroughprovisionoftraining,opportunitiestoshowcasetheirworkandthroughdirectpromotioninCouncilmedia,whereappropriate

2.2.1 Includeinformationaboutmarketingopportunitiesinnotificationletterstograntrecipients

2.2.2 Presentaworkshopforartsandculturalgroups onthetopicofmarketingandcommunications

Annually

June 2016

MCGPteam

ACDU team

2.3 Developanintegratedapproachto brandingandmarketingCouncil’s programoffestivalsandevents

2.3.1 Developabrandidentityforthenewpopup concert series

2.3.2 Developanannualeventmarketingcampaign, inconsultationwiththeCommunicationsteam

2.3.3 Exploreopportunitiesforimprovedsocialmedia presenceforCouncilproducedfestivals,inconsultationwiththeCommunicationsteam

November2015

November2015

November2015




THEME 2 : Promotion and Marketing

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3.1 Facilitateopportunitiesfornetworkingamongpractisingartists,creativebusinessesandthebroadrangeof artsandculturalgroups

3.1.1 Deliveranannualseriesofskilldevelopmentworkshopstargetedatlocalcommunitygroupsandpractisingartists

3.1.2 Hostaseriesofcommunitygroup‘speeddating’eventswhichintroducelocalgroupstoeachother,raisingtheirprofileswitheachother

Annually

June 2016

CDOfficer

CDOfficer

3.2 Encouragecollaborativeapproaches ingrantsapplicationstobuildpartnershipsandbetterleverage thefundsavailable

3.2.1 ReviewtheapplicationformandassessmentcriteriaoftheartscategoriesoftheMonashCommunityGrantsProgramtoencouragecollaborativeprojects

Ongoing

MCGPteam

3.3 Strengthenpartnershipswith externalorganisationstobenefitartsand cultural development outcomes

3.3.1 Workwithnewandexistingpartnersincludinglocalbusinesses,corporateorganisations,educationalinstitutionsandgovernmentdepartmentstosupportthedeliveryoffestivals,eventsandartsandculturalprojects

Ongoing

ACDU team

THEME 3 : Partnerships, Collaboration and Networking

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4.1 Undertakeananalysisofthespaceneedsofartsandculturalgroupsandworkwiththemtoidentifyopportunitiesto address their needs

4.1.1 UtilisethefindingsoftheCommunityInfrastructureStudywhenworkingwithartsandculturalgroupstoaddresstheirneeds

4.1.2 UsethefindingsoftheCommunityInfrastructureStudy toassessleaseandlicenceagreementsforartsfacilities

June 2016

June 2016

ACDU team

ACDU Coord CDOfficer

4.2 EnsurethereiseasyaccesstoinformationaboutCouncilownedandotherpubliclyavailablevenuesandestablishprocessesthatsupportequitableaccess

4.2.1 IncludeinformationaboutCouncilandnon-Councilvenuesforhireincorrespondenceregardingthe MonashCommunityGrantsProgram

4.2.2 IncludeinformationaboutCouncilandnon-Council venuesforhireinthenewArtsandCulturepublication

October2015

June 2016

MCGPteam

ArtsAdminOfficer

4.3 Promotetheroleofpublicartinplacemakingbyencouragingqualityarttobeincludedinpublicandprivatedevelopments

4.3.1 InviteCouncil’sPlacemakingOfficerstojointhe PublicArtAdvisoryCommittee(PAAG)

4.3.2 WorkwithUrbanDesignandInfrastructureServicesdepartmentstoidentifypublicartopportunitieswithinexistingcapitalworksprojects

4.3.3 MeetwithStrategicPlanningdepartmenttoexplore theinclusionofaPublicArtLevyinthenewMunicipal StrategicStatement(MSS)andtheinclusionofPublicArtwithintheStructurePlanningprocess

August2015

June 2016

June 2016

ACDU Coord Community Dev team

ACDU Coord UrbanDesign

ACDU Coord StrategicPlanning team

THEME 4 : Venues and Facilities

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4.4 Seekopportunitiesforfundingof publicartprojectstoenhance Monash’spublicartcollection

4.4.1 ReviewthePublicArtPolicy

4.4.2 ReviewmembershipofthePublicArtAdvisoryGroup(PAAG)

4.4.3 ConvenequarterlyPublicArtAdvisoryGroupmeetings andasagroup,identifypossibleopportunitiesfortheinitiationofpublicartprojects

December2015

June 2016

Ongoing

ACDU Coord

ACDU Coord

ACDU Coord PAAG

THEME 4 : Venues and Facilities – continued

ABBREVIATIONS KEY

ACDU Arts & Cultural Development Unit

CD Cultural Development

Comms Communications

MCGP Monash Community Grants Program

PAAG Public Art Advisory Group

Monash Arts and Culture Strategy - City of Monash · monash arts and culture strategy. 20152018. Monash Community. The City of Monash is a culturally diverse community in Melbourne’s

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