MoMo #10 - Dirk Groten

THE MOBILE LOYALTY PLATFORM

What can a company do to retain me as a

loyal customer?

LOVE = LOYALTY

ATTENTIONBY SHOUTING!

PAY AS YOU GO

mobile

PREPAID =

PLASTIC LOYALTY

PREMIUM

PRIORITY

4PPREFERENCES

PRIVILEGES 1

2

3

4

FEEL SPECIAL

≥2 P's FOR ATTRACTION

LOYALTYBUSINESS PERSPECTIVE

FEEDBACK =

REVENUE

I LOVE LITTLE KITTENS

energycompany

productsand services

ENERGY COMPANY

...

KEEP IN TOUCH

BRAND 5BRAND 2BRAND 1

LOYALTYCUSTOMER PERSPECTIVE

RETAIL SHOPPING

Meer

Kiezen

1

4

7

2

sony ericsson

53

6

Dear Roger,

IMBLUV, WILL YOUTAKE ME OUT?

;-X Yasmin

Dear Roger,

IMBLUV, WILL YOU TAKE ME OUT?

;-X Yasmin

SHORT MESSAGESHIRT

YOU’RE NOT ALONE

NEW MOVIE MINUTES

RECEIPT

CODE:9386HHR

RENEWALINSURANCE

DAMAGED

BRAND

NEW

REGISTERED

TMMovieMinutes

MovieMinutes

CONTENT INSURANCE

DO IT TOGETHER

HERE-movers

DIRK [email protected]

WHO AM I LOYAL TO?