Moments platform

Moments platformMariel AcostaFebruary 2013

Mariel Acosta

Objective Moments Platform consists of six (6) different ideas that will create awareness and engagement for university students; in order to generate WOM of youzingit.com as well as increase webpage traffic and registration rate

Strategy

4 weeks

Engagement through social media

Timing

Create awareness in campus

Mariel Acosta

Moments Platform

Peek a Boo 1

Pop it 2

You got pinned 3

4All Around

You’ve been spotted

5

Climb6

Mariel Acosta

Moments PlatformPeek a Boo 1

AwarenessIdentify places in the university where students frequently use or see Idea: Place a message in an acquainted place, such as where you would turn the light on, throw trash, drink water, close doors. Each execution will be accompanied by the inviting message to participate in passing the word to their friends of registering to youzingit.com

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: When registering students receive automatically a point. When referred students enter webpage to register, there must be a field added that would say: Recommended by: XXXXXXXX. Every time someone places the name of the person who recommended them, that person receives a point. For every other recommendation the second person does, the original person receives a point as well. Whoever, receives more points wins a determined prize. In landing page of webpage there must be an icon that reflects how many points participants have. Overall mechanics explanation must appear in “Rules of Contest” in webpage and an illustrative video explaining the points mechanics.Example. Doris registered (wins 1 point). Alfred registered because Doris told him. Doris wins 1 point (for a total of 2) and Alfred wins 1. Alfred referred to Pete, who then registered, so then Doris gets 1 point more (for a total of 3) Alfred gets 1 point (for a total of 2) and Pete gets 1 point. When students post in their FB or click like to “youzingit.com” they receive 2 points automatically.

Mariel Acosta

Execution 1

Light me

Lighten us up with your great ideas and win!

Register and refer a friend at youzingit.com. Get paid to

share your ideas!

Place sticker messages on the sides and on top of arrow

Feed me

Place sticker messages on top of trash can

Feed us with your great ideas and win!

Register and refer a friend at youzingit.com. Get paid to

share your ideas!

Mariel Acosta

Execution 1

Enroll your ideas and win!Register and refer a friend at

youzingit.com. Get paid to share your ideas!

Place sticker messages in toilet paper

Tap me

Place sticker messages in mirror

Enroll now

Tap and register to win! Register and refer a friend at

youzingit.com. Get paid to share your ideas!

Mariel Acosta

Execution 1

Place sticker messages on doors

Get freshed now

Resfresh us with your ideas and win! Register and refer a friend at youzingit.com. Get

paid to share your ideas!

Open doors with us!

Be open to particiapte and win! Register and

refer a friend at youzingit.com. Get paid

to share your ideas!

Place sticker messages on wall

Mariel Acosta

Moments Platform2

AwarenessUse with hostesses or place balloons in university areas where there can be a lot of student traffic at a given moment

Idea: If you use hostess, make hostesses interact with students by asking them to pop a balloon with a pin. When students pop, he receives a card with a message in the front part, of a simple idea that has become famous and in the back part of the card he will have the instructions of how to participate to win. If no hostess, then place in the gym area, cafeteria, parking lot, benches, balloons attached to a chair, bench, etc with the message of “Come, pop me and win!” Inside the balloons will be the card with the message of a simple idea….just as mechanics before with hostess.

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: Same mechanics as first option

Pop it 2

Mariel Acosta

Moments Platform2Execution 2

With hostesses

Wanna buy a piece of this blog? It’s only a dollar? Sounds like a silly idea but the owner of the Million Dollar Home Page sold pixels on his website for $1 per pixel – and he sold over a

million of themSimple ideas can become BIG ONES!

Share your ideas and win!Register and refer a friend at youzingit.com. Get

paid to share your ideas!

Pop balloon

Front side of card inside balloon

Back side of card inside balloon

At gym, parking lot, cafeteria, etc

Come pop me and win

Place in different areas 12 balloons with a huge sign that says “COME, POP ME AND

WIN” and inside have the card shown above

Mariel Acosta

Moments Platform

AwarenessPlace posts it in places where students pass in order to generate the WOM effect

Idea: Place in bulletin boards, door mirrors, bathroom mirrors, parking lot (in front of windshield), at the photocopier, etc… a pack of posts it with a message that invites students to place posts its to their friends in order to generate WOM

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: Same mechanics as first option

You got pinned 3

Mariel Acosta

Moments Platform2Execution

Place a pack of posts it with the message shown in slide. Should be placed in areas where there is student traffic such as: cafeteria, bathrooms, waiting room, gym, etc

3

Make your ideas stick and

win! Register in

youzingit.com. Refer a

friend and win as well. Start

spreading the word and

share posts below!

Share and win!

Mariel Acosta

Moments Platform

AwarenessGenerate an emotional campaign where it is highlighted that ideas are everywhere and great ideas can start from a simple approach

Idea: Present situations where in one side you have the person with a problem and in the other side you have someone solving the situation in a very simple and innocent way

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: Same mechanics as first option

4All Around

Mariel Acosta

Moments Platform4Execution

Story Board

Lady finds that her dress broke minutes before going out to a party

Little girl places masking tape to fix the dress where it broke

Message appears: Share your ideas and win!

Register and refer a friend at youzingit.com. Get paid to share

your ideas!Lady high heel peels when entering elevator

Person in elevator with a marker fixes the high heel by coloring where it peeled

Message appears: Share your ideas and win!

Register and refer a friend at youzingit.com. Get paid to share

your ideas!

Man breaks one side of pant when sitting down

His son suggests to staple pant Message appears: Share your ideas and win!

Register and refer a friend at youzingit.com. Get paid to share

your ideas!

Teacher cant find tape to tape a drawing to the wall

Little boy offers his bubble gum (not chewed) just the bubble gum in the wrapping

Message appears: Share your ideas and win!

Register and refer a friend at youzingit.com. Get paid to share

your ideas!

Mariel Acosta

Moments Platform

AwarenessGenerate awareness by spotting places of high student traffic (online and in campus)

Idea: Place spots or splatters• In campus – mirrors, bulletin boards, doors, floor, parking lot floor, elevators, etc • Online – banners, pop upsNext to placement place message of how to participate

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: Same mechanics as first option

You’ve been spotted

5

Mariel Acosta

Moments PlatformExecution 5

Place spots or splatter stickers in mirrors, doors, parking lot, cafeteria, floor, etc… and next to it place sticker message

You’ve been spotted!We want your ideas. Register,

share and win at youzingit.com

Online

In campus

In some webpages of student traffic, place spots to appear when opening page or a banner that has spots continuously moving. The message to appear would be the same as the one in campus

Mariel Acosta

Moments Platform

AwarenessGenerate awareness by identifying key stairs that are visible to all students

Idea: Place messages on stairs

EngagementActivate a contest with students to register in youzingit.com and recommend to friendsIdea: Same mechanics as first option

Climb6

Mariel Acosta

Moments PlatformExecution 5Climb

6

In each stair place the following message:

The message illustrated would appear on the other side of the stair but in contrary direction

They

areEverywhere.Its betterWhen you

Get paid for it!

At youzingit.com

Register

Share your idea

Win!