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Optimizing Your Locations for Search, Engagement, and Discovery
12

MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

Jul 13, 2015

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Digiday
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Page 1: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

Optimizing Your Locations for Search, Engagement, and Discovery

Page 2: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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Optimizing Your Local Assets for...

Page 3: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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Source:

“78% of consumers doing mobile, local business searches will make a purchase”

Local Business Search: Mobile Apps

Page 4: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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Popular Local Search Categories

Source:

Page 5: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

38.898748, -77.0376841600 Pennsylvania Ave.,

Washington, DC

Page 6: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

PinSync: Local Page Optimization

Actual Walmart Location

Walmart Facebook Page

Accurate Listing DataAccurate Listing Data

Page 7: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

PinSync: Local Page Optimization

Actual Walmart Location

Walmart Google+ Local Page

Accurate Listing DataAccurate Listing Data

Page 8: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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PinSync: Local Page Optimization

Actual Walmart LocationActual Walmart Location

Inaccurate Walmart Lat/Long

Inaccurate Walmart Lat/Long

Page 9: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

PinSync: Local Page Optimization

Actual Walmart Location

Walmart Foursquare VenueInaccurate Listing DataInaccurate Listing Data

Page 10: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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PinSync: Lat/Long Optimization

20,285 LOCATIONS

4,448 MILES

OFF IN THE AGGREGATE BY...

Page 11: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

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Optimizing Your Local Assets for...

Page 12: MomentFeed at DRS: Optimizing Your Locations for Search, Engagement, and Discovery

Rob ReedFounder and Chief Innovation [email protected]

Meet your customers in the moment