SOCIALMEDIA.ORG/SUMMIT2014 ORLANDO OCTOBER 27–29, 2014 Moment to monument LULU GEPHART REI
Moment to monument, presented by Lulu Gephart
Aug 14, 2015
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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
Moment to monument
LULU GEPHARTREI
MOMENT TO MONUMENT SOCIALMEDIA.ORG SUMMIT 2014
LULU GEPHART
At 02:54 AM Neil P. was Exploring in Paint Mines Interpretive Park
AGENDA Nice to meet you
Where we’ve been
UGC: Reasons to believe
Going farther
Your Questions
2
ABOUT REI [WE’RE A CO-OP!]
REI Project Manager
THE REI SOCIAL/EARNED TEAM
@kelly_ann_walsh
@jruckle
@lux2
@paolojr
@courtneycoe
@schoenner
@lancetrueb
WHERE WE’VE BEEN
CONFIDENTIAL | FOR INTERNAL USE ONLY 5
#REI1440PROJECT
WWW.REI1440PROJECT.COM
UGC: REASONS TO BELIEVE
7
AUTHENTIC BRAND EXPRESSION
CREATING ADVOCATES
SCALING CONTENT
CONFIDENTIAL | FOR INTERNAL USE ONLY 10
CONFIDENTIAL | FOR INTERNAL USE ONLY 11
MOMENT TO MONUMENT
NEXT…
At 3:33 PM Sam M. was Paddling in Mustang Island State Park
CONSOLIDATE PROGRAM
EXTEND INTEGRATION
CONFIDENTIAL | FOR INTERNAL USE ONLY 14
THE END @lux2
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