Moët & Chandon Louis Vuitton Holiday 2016 Jordan Baber, Mea Bullock, Tiffany Jones, Erica Knorr, Melissa Bourniquel, Marjorie Carpentier & Prune Thevenin
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Moët & ChandonLouis Vuitton
Holiday 2016
Jordan Baber, Mea Bullock, Tiffany Jones, Erica Knorr, Melissa Bourniquel, Marjorie Carpentier & Prune Thevenin
Why Moët & Louis? • Both brands owned by LVMH
• Both brands have a strong heritage and history • Moet & Chandon- one of the world’s largest
champagne producers and a prominent champagne house. Established in 1743
• Louis Vuitton- One of the world’s leading international fashion houses. Established 1854
The Budget $150,000
• $75,000 Celeb Endorsements • $75,000 Impressions, Content
Creation, Promotion Party
Current Social Media
Moët: 8ook LV: 18m
Moët: 110k LV: 7m
Moët: 47k LV: 4.7m
Moët: 2k LV: 100k
Moët: 1m hits LV: 52m hits
Moët: 74k LV: no account
• Current engagement for both companies is under 1.5 %
Plan to Increase Social Media 10,000,000 IMPRESSIONS
Facebook- 50% of impressions, 5,000,000 Twitter-15% of impressions, 1,500,000 Instagram- 35% of impressions, 3,500,000 • We want to increase both companies engagement to 3.5%
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Total Audience
• Total audience combined between both brands is 83.66 million
• With Moët bringing in 1.86 million and Louis Vuitton 81.8 million
• This audience size gives the Holiday Campaign opportunities to:
I. Engage broad diverse audience II. Share new experiences via media III. Create an annual event for years to come IV. Reach new consumers V. Broaden brand awareness
Original Content
Original Content
Holiday Around the World January 1st, Midnight (Paris, Vegas, Courchevel, NY, Sydney)
Find the best place to spend your holidays with Moët & Louis!
New year’s wishes from Sydney then Paris & Courchevel, then NYC then Vegas (with content
from these cities)
LV countdown to 2016 (Twitter) Christmas Island (Kiribati) first to enter
to Honolulu (Hawaii) last to enter!
The Timeline of Content Aggregation
• We have decided to launch our campaign on the 1st of December in order to be sure that our clients will remind to buy LV and Moët Products.
• We have decided to launch a content at the same time on every social media.
Midnight Campaign
#Itsmidnightsomewhere h"ps://www.youtube.com/watch?t=85&v=hpYfprXMnMY
• Introduction to the LV Midnight campaign
• Introduction to the hashtag #Itsmidnightsomewhere
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Happy Holidays from Moët
& Louis Vuitton!
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