Moéa Hair Care: Product Training
Dec 16, 2015
Moéa Hair Care: Product Training
The MarketThe ProductsTalking Points
Today’s Topics
THE MARKETProduct Training
The Industry
Hair care in the U.S. alone is a $5.55 billion dollar market!
Almost everyone uses some kind of hair care product—and usually more than one.
What are consumers looking for in their hair care products?
Eco-FriendlySafe Ingredients
Hypoallergenic
Effectiveness
Protection For color-treated hair
Natural
How does Moéa hair care meet the needs of consumers?• Ingredients that aren’t just safe, but also proven effective
• 100% vegan• Safe for chemically treated hair• Hypoallergenic• pH balanced formulations• Paraben and sulfate free
THE PRODUCTSProduct Training
What is Moéa?• Safe, eco-friendly hair and
body products free of sulfates and parabens
• Based around natural Tahitian ingredients that provide real benefits to the hair and skin
• Everyday care that’s anything but ordinary
Moéa Hair Care
3 Shampoo & Conditioner Systems
Strength and Rejuvenate
Fullness and Volume
Smooth and Hydrate
Strength and Rejuvenate
Key Features− Shampoo gently cleanses hair without
harsh, stripping chemicals− Conditioner contains ingredients that
increase the strength and manageability of hair while supporting healthy hydration and shine
− Combine to nourish weak, damaged hair with essential vitamins, minerals, and other healthy plant-based bioactive ingredients
for aging, weak, or damage-prone hair
Fullness and Volume
Key Features− Shampoo provides gentle daily cleansing,
removing dirt, pollutants, and oils that weigh hair down.
− Conditioner hydrates with natural botanicals to help hair look healthier and more abundant.
− Combine to add healthy volume without coating or damaging hair over time to create a false impression of plumpness like some other shampoos do.
for thin or limp hair
Smooth and Hydrate
Key Features− Shampoo gently cleanses hair of dirt and
oils without stripping it of much-needed moisture
− Conditioner penetrates the hair shaft to deeply moisturize and give hair a renewed shine
− Combine to provide healthier-looking and healthier-feeling hair while protecting it from future damage
for dry, coarse, or curly hair
Styling Products
Finishing Spray
Styling Gel Crème
Finishing Spray
Key Features− Natural hold− Hydrates and provides shine to
hair with noni seed oil and other conditioning ingredients
− Contains a UV absorber that helps protect hair and hair color from sun exposure
− Contains significantly less alcohol than other leading hairspray brands
Styling Gel Crème
Key Features− Natural hold− Nourishes hair with
botanicals that increase the strength and manageability of hair
− Contains a UV absorber that helps protect hair and hair color from sun exposure
− Provides hair with a light, natural shine
TALKING POINTSProduct Training
Full of beneficial bioactive ingredients
Noni Fruit Juice - Rich in antioxidants and helps neutralize free radicals to protect the hair and scalp
Noni Seed Oil - Provides essential fatty acids and healthy, lasting moisture to dry hair
Pro-vitamin B5 - Improves hair’s shininess while helping thicken and strengthen hair
High-quality Plant-based Proteins – Help restore even damaged and mistreated hair to a healthy appearance
High-activity UV Absorber – Helps protect hair and hair color from sun exposure
Safe for chemically treated hair• Helps protect hair color• Cleanses hair gently, which puts
less stress on damaged strands• UVA and UVB protection makes
color last longer• Free of sulfates, which may strip
hair color• Best quality products on the market
Moéa vs. Pureology
Key Benefits of Moéa Hair Care
1. Gentle enough for everyday use, even with damaged or color-treated hair
2. Contain plant proteins that penetrate the hair shaft for real, cumulative, and long-lasting benefits
3. Noni fruit juice and seed oil protect and nourish for hair that looks better than it ever has before!
Add Noni Seed Oil
• Treat your split ends by smoothing it into the ends of your hair.
• Mix a few drops with your conditioner in the shower to provide extra hydration for dry or damaged hair.
• Use alone or with other oils for a restorative oil treatment for your hair.
The End