MODULE 5: CONTENT. 12 3 Content A variety of VERBAL formats contribute to storytelling content. THERE ARE DEFINITELY TIMES WHEN WORDS TELL A STORY BEST.

MODULE 5: CONTENT

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A variety of VERBAL

formats

contribute to

storytelling

content.

THERE ARE DEFINITELY TIMES WHEN WORDS TELL A STORY BEST.

VERBAL ELEMENTS ALL HAVE IMPORTANT FUNCTIONS.

VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE.

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VERBAL

ELEMENTS

all have

important

functions

Headlines: Attract readers and contribute to the story

Feature Stories: Define 5 W’s and the H

Quick Reads/Infographs: Figures, facts, or opinions in a non-story style. Used with graphics.

Captions: Add information to the photos. Identifying to mini-story telling

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A TRADITIONAL FEATURE serves as the primary story supported by detailed story captions.

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Popular teen magazines provide inspiration for INTERACTIVE story presentations.

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A CALENDAR presentation reports on the major events of the month.

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VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE

VISUAL IMAGES COMMAND READER ATTENTION.

• Visuals provide information, words cannot• Images show emotion, action, and reaction• Easier for reader to understand/relate to info

PHOTOGRAPHS HAVE STRONG STORYTELLING POTENTIAL.

•Photojournalistic – photos that tell stories, show action and reaction with strong content •Reference – group shots and portraits arranged in panels •Scrapbook – posed photos or candids; more casual layout

CONTEMPORARY YEARBOOKS FEATURE MANY PHOTOS PER SPREAD.

•Single shot – one photo •Series – three or more photos•Montage – collection of related photos•COB – cut out background

ILLUSTRATIONS WORK FOR MORE ABSTRACT SUBJECTS.

VISUAL elements

deliver much

of a

yearbook’s

content.

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PHOTO VARIETY: A dynamic spread features a variety of different photo types and presentations.

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A PHOTOJOURNALISTIC image commands center stage and serves as a reader entry point.

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MONTAGE: A package of six action photographs serves as the dominant element.

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The strongest

content is the

result of

TEAMWORK.

IT’S IMPORTANT TO MAKE THOUGHTFUL DECISIONS ABOUT VERBAL AND VISUAL FORMATS.• Brainstorming• Get info from source (reliable)• Before, During, After• Action and reaction of those directly involved/affected

VERBAL AND VISUAL JOURNALISTS MUST WORK TOGETHER.• Enhance - Not duplicate• “Visual Thinking” and “Verbal Thinking”

PLANNING AND COMMUNICATING PREVENT REDUNDANCY.