Module 3 Agricultural Communications Christopher Dzimadzi (Team Leader) Blessings Chinsinga Regson Chaweza Patrick Kambewa
Mar 28, 2015
Module 3 Agricultural Communications
Christopher Dzimadzi (Team Leader)
Blessings Chinsinga
Regson Chaweza
Patrick Kambewa
Objectives
Did the messages reach the recipients?
Did the messages have any impact?
Were there other channels of information?
Were there any problems with the leaflets?
Was the inclusion of HIV/AIDS leaflets acceptable and effective?
Did packs contain leaflets?
Pack with leaflets
(%)
Pack without leaflets
(%)
Don’t know
(%)
Men 76 20 4
Women 79 11 11
Condition of leaflet
Leaflet
received in good condition
(%)
Leaflet damaged
(%)
Men 70 30
Women 71 29
The message
SP Fertilizer: full bottle top Ridge spacing: 90cm Intercropping with
legume recommended Recommendation for
planting maize and beans on same day
Use of hybrid maize seed
No maize recycling recommended
TIP Fertilizer: half bottle
top Ridge spacing: 75cm Monocropping
recommended
No recommendation for simultaneous planting
Use of OPV Recycling of maize
seed recommended
Section 1: Agricultural leaflet
Section 2: Agricultural leaflet
Section 3: Agricultural leaflet
Section 4: Agricultural leaflet
Problems with the leaflet
LiteracyNumeracy
– Shapes and sizes
– Units of measurement
Conflict with traditional practices– 90cm vs 75 cm between ridges
Recommendations1. Deliver packs on time
2. Alert farmers on contents of packs:
Recommendations (Cont’d)
3. Describe fertilizer in terms of function or texture:
Basal = wokulitsa (for growth)
Urea = wobereketsa (for yield)
Basal = wachitowe (coarse texture)
Urea = washuga (fine like sugar)
4. Use of anthropometric illustrations:
Use of feet as units of measurement
Use of arm to represent yard
Use of knee to represent time for fertiliser application
Other sources of information
Field Assistants
Radio
Top radio programmes
Men and Women Zaulimi•Chitukuko m’Malawi•Zokomera alimi•Ulimi wa phindu
Boys Tinkanena (No. 2 for girls)
Girls Zimachitika
HIV/AIDS
Suggestions for leaflets• Pictures of people suffering from HIV/AIDS
• How to properly use a condom
• The advantages of abstinence
• Symptoms of HIV/AIDS sufferers
• How to take care of sufferers in a family
• Encourage testing for HIV/AIDS
• Encourage openness on HIV/AIDS discussions
• Condemnation of practice of chokolo
Module 3 team members!