MODULE 20: GRAPHICS. 12 3 Graphics Used with a purpose, a graphic TECHNIQUE enhances readability. SPOT COLOR IS VERSATILE AND AFFORDABLE. PROCESS COLOR.

MODULE 20: GRAPHICS

1 2 3 Graphics

Used with

a purpose,

a graphic

TECHNIQUE enhances

readability.

SPOT COLOR IS VERSATILE AND AFFORDABLE.

PROCESS COLOR OFFERS REALISM.

TINTS ARE LIGHTER VERSIONS OF COLOR, INCLUDING BLACK.

LINES OFFER OPTIONS.

Thick, thin, vertical, horizontal, black or colored

WHITE SPACE FUNCTIONS AS AN EFFECTIVE GRAPHIC TECHNIQUE.

1 2 3 GraphicsSPOT COLOR, like the name implies, works best to highlight content in strategic spots.

1 2 3 GraphicsPROCESS COLOR adds realism to the photography and allows for dynamic graphics.

1 2 3 GraphicsTINTS: Shades of black create gray tones. Shades range from solid [100%] to light [10%].

1 2 3 GraphicsLINES: Contrast is created by using thin [1 pt.] and thick lines [12 pt]. Lines are measured in points.

1 2 3 Graphics

Graphic

STRATEGIES should always be

used for

content-driven

reasons.

1. GRAPHICS DIRECT READERS TO AND THROUGH CONTENT - Readers do not realize they are being guided when effective graphics are used

2. GRAPHIC TECHNIQUES UNIFY OR SEPARATE CONTENT ELEMENTS - Used to unify elements or separate unrelated elements

3. GRAPHICS EMPHASIZE OR DE-EMPHASIZE CONTENT - Call attention to important elements or differentiate primary and subordinate elements

Solid color = emphasis

Tints = de-emphasis

4. DESIGNERS USE GRAPHICS TO ADD PERSONALITY - More interesting to readers

- Consistent theme or graphic technique throughout effectively links content and design

1 2 3 GraphicsGRAPHIC REPEAT: Circular graphics, consistent fonts and the green color unify this spread.

1 2 3 GraphicsUNIFIED: Lines frame the spread creating unity. The use of blue is inspired by the colors in the photos.

1 2 3 GraphicsGRAPHIC REPEAT: Circular shapes and rounded corners unify the design.

1 32 Graphics

Tools and

sources impact

graphic

TRENDS in yearbooks.

YEARBOOKS FEATURE A SIGNIFICANT INCREASE IN THE USE OF PROCESS COLOR- Most popular

YEARBOOK DESIGN SHOWS THE IMPACT OF ELECTRONIC TOOLS- Needs to be planned and controlled

YEARBOOK DESIGNERS CAN LOOK TO MANY SOURCES FOR INSPIRATION- Magazines, web pages, catalogs, etc.

DESIGNERS SHOULD ADAPT IDEAS, NOT COPY THEM- Sources inspire creative thinking – do not copy

1 32 GraphicsSELECTIVE: Color is used to emphasize a single player in the photo and a single word in the headline.

1 32 GraphicsTRENDY: This spread is inspired by the popularity of scrapbooking.

1 32 GraphicsGRAPHIC REPEATS: Several graphic techniques are strategically repeated for continuity on this spread.