MODULE 2 THE BRAND AND CULTURE. Your brand resides within the hearts and minds of customers, clients and prospects. It is the sum total of their experiences.

MODULE 2THE BRAND AND CULTURE

Your brand resides within the hearts and minds of customers, clients and prospects.

It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

LET’S START WITH THE BRAND

WHAT DEFINES A BRAND?

WHAT COMES TO MIND WHEN YOU SEE SOME OF THE BRANDS BELOW?

We want customers engaged in making a decision to choose - with the thought that the future will bring more complicated products and we want them to rely on us to help them. More of a consulting value that is relationship driven, thinking beyond just selling energy, feel secure trusting us and our expertise, doing the little things that make for an exceptional experience and creating value in that way.

We are a smart, cutting edge, comprehensive solution provider. We listen to our customers, they help create the solutions. We are changing the world, something you want to be a part of, we aren’t the same as everyone else, our customers can feel confident in knowing that we provide the best solutions because we are the thought leader.

IGS Energy is passionate. We strive to be a trusted partner, innovator and thought leader in everything we do.

BRAND POSITIONING STATEMENT A FEW KEY DESCRIPTORS OF A TRUSTED

PARTNER, INNOVATOR AND THOUGHT LEADER

WHAT MAKES UP OUR BRAND?

What does being a Trusted Advisor mean to you?

STOP AND THINK…

Why is it important?

HOW WE WANT OUR CUSTOMERS TO SEE US...

As a trusted advisor

An advocate who’s looking out for their

best interest

A navigator who helps to identify the

smartest solutions

Open, honest and down to earth

Innovative, forward thinking and

optimistic about the future

How else do we want our customers to see us?

YOU ARE THE BRAND VOICE

You are the Brand Voice!

STOP AND THINK…What does that mean to you?

Why is it so important?

How can you specifically influence Customer Experiences and perceptions

of IGS Energy?

VISIONSupport our Customers, current and future, as trusted advisors leading to strengthened relationships and sustained customer growth.

SOLUTIONS CENTER VISION, MISSION AND

IDENTITY

MISSIONThe IGS Energy Solutions Center strives to create Customer loyalty by delivering exceptional experiences through an entrepreneurial approach to Customer Care and Sales, resulting in Customers who feel like they are part of our IGS Energy Family

WHO WE AREEnergetic, Engaged, Empowered Energy Consultants who passionately represent the IGS Energy Brand with exceptional customer experiences.

The Circle of Care focuses first on exceptional employee experiences, thus creating exceptional customer experiences and resulting in exceptional business unit performance

Employees will act as Trusted Advisors, educating our customers in a consultative manner, always doing the right thing for each other and the customer and  helping to provide a World Class Experience that will lead to strengthened relationships, sustained customer growth and superior brand recognition

Our Passion is to have Energetic, Engaged and Empowered consultants who believe in what we are trying to do as a company; seeking a positive change in the way we manage and consume our energy resources. 

We hold ourselves and agents to high expectations by  viewing all actions through the scope of what is best for the employee and customer experience

IT’S A CULTURE THING…

CUSTOMER SERVICE, ACQUISITION AND RETENTION• Recognize that every conversation is an opportunity to earn (or

lose) the business of a prospective or current IGS customer• Service every call with the highest levels of integrity and

professionalism• Make choosing IGS Energy a positive, rewarding and simple

process• Value our current Customers and work diligently to keep earning

their business

ACQUISITION TACTICAL SUPPORTWork as a trusted partner with our various sales tactic groups to drive success for the company in all sales, service, verification and retention efforts

STRONG BRAND REPRESENTATIONRepresent the IGS Brand in every interaction realizing that our customer’s lasting view of IGS is heavily influenced by their experience in interacting with our Energy Consultants

THE CUSTOMER IS OUR BOSS

TRANSPARENT AND SIMPLE OFFERS AND SOLUTIONS

• Be open and transparent in all interaction• Make our service offerings easy to understand with clear benefits• Ensure smooth and positive enrollment

EXCEPTIONAL EXPERIENCES

• Our consultation center is here to serve our customers, current and future, with only the highest quality interactions

• In the vast majority of cases, an agent is the first and last impression a customer has of IGS Energy. Every caller should view their interactions with the contact center as a positive and top flight experience

CONSULTATIVE INTERACTIONS

• As a trusted partner, we strive to bring solutions to our customers versus “selling” them services they may not need

OUR CUSTOMER PROMISE