Module 1

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Ideation Bootcamp

Start and Grow a Successful Company

INTRODUCTION TO THE PROGRAM

© Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited. © Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited.

PRSESENTATION

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AND YOU?

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• When did you arrive in this (city/country) ?

• Education & experiences ?

• Business idea you want to work on?

• What do you expect from this program?

• Something you really like?


2. PROGRAM STRUCTURE

STARTING A BUSINESS

Module 1 The Business Proposal 1

Module 2 Computer Tools / Business Law 2

Module 3 The Business Plan Outline 3

Module 4 Marketing and Sales 4

Module 5 Planning Resources 5

Module 6 The Financial Plan 6


WHAT YOU WILL LEARN

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• How to evaluate a business idea

• Skills to develop to become a great business person

• Structure and purpose of a business plan

• Cultural aspects in business

• The different business structures in Canada

• Market study

• Marketing tools and strategies

• Operations strategies

• Financial forecast

• Financing tools and strategies

• Presenting a business project successfully


EXERCISE

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1. What are the qualities of a good business person?

2. What is the business project you are thinking about?

3. How do you feel about starting a business?

4. What informations should be present in a business plan?

5. What do you want to get from this program?


BUSINESS OPPORTUNITY


CONTENTS

1. Objectives for this class

2. Business Idea vs. Business Opportunity

3. Practical Opportunity Analysis

4. Sources of Business Ideas

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1. OBJECTIVES

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Understand the difference between a business idea and a business opportunity

Be able to evaluate the potential of a business idea

Start developing a business thinking


2. BUSINESS IDEA VS. BUSINESS OPPORTUNITY

Business Idea Business Opportunity

Any idea about a product or

service that you could sell to

someone or to a corporation…

A business idea that has a

potential of success (generating

a significant profit)

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2. BUSINESS IDEA VS. BUSINESS OPPORTUNITY

A BUSINESS OPPORTUNITY SHOULD:

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Be new and different

Fill an unsatisfied need Be attractive to consumers

Have a long term perspective Be introduced in the market at a good timing

Bring value to the consumer


3. PRACTICAL OPPORTUNITY ANALYSIS

Why do we need to use an analysis model?

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Save time

Save money

Save energy

Save face


3. PRACTICAL OPPORTUNITY ANALYSIS

① Personal Profile

② The Product (or Service)

③ The Market

④ Profit Margin

⑤ Selling & Distribution

⑥ Competition

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① PERSONAL PROFILE

a) What are you interested in?

b) What are you good at (experience/education/skills)?

c) Do you have contacts in a specific field?

d) How much time are you available?

e) How much money can you raise right now?

f) What are your main reasons for starting a business?

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② THE PRODUCT (OR SERVICE)

a) What is to be sold, exactly? Describe the product in terms of

what it does for the customer.

b) If it is a new product, is it ready to sell?

c) Is the product legal in Canada?

d) Would you buy it and use it yourself?

e) How is the product to be manufactured or produced?

f) How is the product going to be delivered to the customer?

g) How is it going to be repaired, guaranteed or replaced?

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③ THE MARKET

a) Who needs your product?

b) How does the product improve your customer's life or work?

c) Do you personally like the customers who'll be buying this

product or service?

d) How much people could buy your product?

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④ PROFIT MARGIN

a) How much will the product cost you?

b) How much could you sell it?

c) Is there a real demand for the product at the price you'll have

to charge?

d) Is the demand large enough for you to make a significant

profit?

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⑤ SELLING & DISTRIBUTION

a) Is the demand concentrated enough so you can advertise,

sell and deliver the product at a reasonable expense?

b) Who's going to sell the product?

c) How will potential customers hear about your product?

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⑥ COMPETITION

a) Who else sell the same product?

b) Are there any replacement products?

c) Who is your competition?

d) Is the competition making money?

e) What are the three ways that your product is superior to your

competition?

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For a product or service to succeed, it must..

Be the right product, being sold at the right time,

To the right customer, in the right market,

Sold by the right company, and the right people

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REVIEW

① Personal Profile

② The Product (or Service)

③ The Market

④ Profit Margin

⑤ Selling & Distribution

⑥ Competition

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NEXT STEP…

If you have satisfying answers to these

questions

business plan

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4. SOURCES OF BUSINESS IDEAS

• Your knowledge in a particular field

• Your friends

• Magazines

• Internet:

• www.entrepreneur.com

• www.springwise.com

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NEED A BUSINESS MODEL?

“A business model describes how your company creates, delivers

and captures value”

Or in English:

“A business model describes how your company will make money”


TRADITIONAL START-UP MODEL

Have an Idea

Idea Validation

Business plan

Funding Launch

Business

Valley of Death- See if anyone will

buy my product.

Pre-Start

© Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited. © Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited. See Steve Blank, Four Steps to the Epiphany

Attempts to Premature Scale is

the No 1 reason that ambitious

business start-ups fail.- Source Start-up

Genome.

New Start-up Model


Business Canvas Model

PART 2

HTTP://YOUTU.BE/QOAOZMTLP5S?HD=1

WWW.BE.FOUNDERCENTRIC.COM


WHOSE THE CUSTOMER?

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Cost structure Revenue streams

Key resources

Key

activities

Key

partners

Value

proposition

Costumer

relationships

Costumer

segments

Channels

© Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited. © Business Ideation Group, 2014 Unauthorized use and/or duplication of this material is strictly prohibited. PROFIT MODEL

INFRASTRUCTURE CUSTOMERS OFFER


What is a target

market?

What are different strategies

around customer

acquisition and customer

retention?

What are pricing strategies? How do I maximize my revnues?

What channel do you use to sell my

products?

What ressources I have?

What partnership I can make?

What activities should I focus on?

How do I create value?


CUSTOMER SEGMENTS

• Who are all the people and organizations for which you are

creating value?

• These can be both paying and non-paying customers.


VALUE PROPOSITION

• Which customer needs are we satisfying?

• What value do we deliver to the customer?


REVENUE STREAMS

• To be in business, sooner or later someone has to pay you.

Who is that?

• Probably the person who actually benefits most from the

product and it may not be the person using it!


KEY PARTNERSHIPS

• Who can help you leverage your business model?

• Who would be interested in your users?


ASSIGNMENT

• Choose a company and describe their value proposition is ?

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“IN LIFE A HYPOTHESIS THAT SOMETHING IS

SUPERIOR TO SOMETHING ELSE CANNOT

BE SCIENTIFICALLY PROVEN BUT IT CAN BE

DEMONSTRATED”

Robert Hughes.

Module 1

Business

business ideation group

business module

business project

business proposal

business idea skills

good business person

different business structures

sources of business