Modul 14:LK103 - utmlead.utm.myutmlead.utm.my/download/course_materials/bc4dcp_2019/modul_14_lk103... · KEUSAHAWANAN) – Credit Commercialisation Fund Program •Funding for Technopreneur

Modul 14:LK103

Dr Rohaya Abdul Jalil, C.A. (M)Deputy Director Innovation & Commercialization Centre, Universiti Teknologi Malaysia

Syllabus

1 Innovation & Commercialization Eco-System in UTM

2 Method of Commercialisation

3 Financial Plan for Business Startups

Innovation & Commercialization Eco-System in UTM

To provide excellence IP

management and exploitation

INTELLECTUAL PROPERTY To inspire and

produce new generation of

Technopreneur

INNOVATION

To generate wealth creation through

Technology Know How Licensing and Commercialization

COMMERCIALISATION

To accelerate the technology

development for a greater economic

growth

TECHNOVATION PARK To facilitate the

evolution of UTM spin-off companies into major global

players

INCUBATOR

INTELLECTUAL PROPERTY MANAGEMENT

• N e w I P a p p l i c a t i o n & acquisition

• M a n a g e m e n t o f J o i n t Ownership IP development

• IP Awareness Program • IP Protection Plan & Advisory• In-charge on INNOCOMMS

System Development• P a t e n t A p p l i c a t i o n a n d

Certification of Application Receival and Disbursement

• Patent cooperat ion t reaty ( P C T ) a p p l i c a t i o n (International)

• A n n u a l I P R e n e w a l & Maintenance

PatentGranted

302Copyright

4885

Utility Innovation

41IndustrialDesign

71

Trademark

71Layout-Design ofIntegrated Circuit

16

PatentPending

1220

UTMINTELLECTUALPROPERTYSTATISTIC

• Innovation Commercialisation System Version 1.0 is a web-based system developed byICC.

• It serves as an online UTM intellectual property repository and as platform for intellectualprotection application of intellectual property produced from research, by staff.

• The system facilitates application, endorsement, verification, approval and reportingprocess. It ensures information recorded is complete, consistent and seamless.

• INNOCOMMS link: www.icc.utm.my/to/innocomms/

INNOCOMMS

Start IP Protection Application Co-InventorContribution SecretariatTDPI Endorse

Applicationcomplete?

Verified

Correction

Yes

No

INNOCOMMS PROCESS

Intellectual Property:“Intellectual Property refer to creation of the minds: inventions, literary

and artistic works, and symbols, names and images used in commerce”.

Source: MyIPO

Intellectual Property Rights (IPR) covers:

• Patent – protection for technical inventions

• Utility Innovation -

• Trademarks – protection of logos and brand names

• Industrial Design – protection of aesthetic design

• Copyright – protection of artistic endeavors

• Integrated Circuit – protection of electronic circuitry design

• Geographical Indication – protection of geographical names

• Trade Secret/Undisclosed Information - confidential business information

INTELLECTUAL PROPERTY

Trademarkright

Broadband-antennatechnology

Industrial design ProgramCodes

Brandname

Sleek design

Patent rightProtect new invention(for 20 years from application)

CopyrightProtect creative expression(for 50 years following the author’s death)

rightProtect a design of goods(for 15 years after registration)

Protect marks used forgoods & services(renewal every 10 years after registration) IC Layout designs

Protect layout designs of integrated circuits(for 10 years from the date of its firstcommercially exploited)

COMMERCIALISATION• Technology

Licensing• University-Industry collaboration liason

& management • Commercialisation project proposal

and management • Technology/ service commercialisation

and licensing (monitoring & recoveries)

• Spin-Off Company (establishment & monitoring)

• Provide Support for Academic Entrepreneurship Prgram

– Entrepreneurial Leave (CUTI KEUSAHAWANAN)

– Credit Commercialisation Fund Program

• Funding for Technopreneur

• Business matching program• Pre-com/ commercialization funding

awareness & application• Technology transfer showcase (TTS)/

Technology Transfer Industry (TTI) Program management

• Development & maintenance of highly potential products and technology database for commercialization

• Prototype development project for income generation

UTM IP Policy (1999)

National IP Policy (2005)

MOSTI IP Commercialisation Policy (2009)

UTM IP Commercialisation Policy (2011)

3

24

1

In Progress – UTM IP & Exploitation

Policy (2018)

5

Policies Related UTM Commercialisation Initiatives

INNOVATION AND COMMERCIALISATION CENTRE (ICC) CENTER FOR INDUSTRIAL BUILDING

MAJLIS AMANAH RAKYAT (MARA) UTM-MTDC LIFE SCIENCES TECHNOLOGY CENTRE BUILDING

UTM-MTDC SYMBIOSIS BUILDING

UTM Sprinter Program

Emphasize on transparency, independent, creative & innovative in

starting a business

Method of Commercialisation

1 Technology Licensing Agreement to 3rd Party

2 Sales IP Outright to 3rd Party

3 Technology Licensing Agreement through Spin-Off Company

4Market Validation through UTM's

Subsidiary Company (UTIM Sdn Bhd) - TEMPORARY BASIS ONLY

Contribute towards economic development by producing innovative products.

Generates significant economic value

Creates jobs (through the formation of spin-off companies)

Induces investment into university

Transformation towards the new academia

Nurture entrepreneurship in academia to bring research product closer to industry and more marketable.

SMSParkir - end to end solution for open parking management, payment through SMS and mobile apps supported with integrated enforcement system

VITAL Hybrid Cloud Solution

Our Success Story

Smart Auditor or QuikhalalTM

is a mobile and cloud based halal auditing application which allows access to Jabatan Kemajuan Islam Malaysia (JAKIM) halal certification status. Licensed to H o l l i s t i c s L a b S d n . B h d , g e n e r a t e d i n c o m e o f R M 5 3 , 0 0 0 . 0 0 ( 2 0 1 6 ) . Highl ight ing Malaysia in the global arena as the main halal hub system which offers halal reference and complies to all Muslim countries and standards.

Electronic Braille Al-Quran Teaching A i d ( e B r a i l l e ) generated income of R M 3 9 , 9 9 8 . 0 0 t h r o u g h t h e U T M T e c h n o l o g y & I n n o v a t i o n Management Sdn. Bhd. (UTIM) and the J o h o r W e l f a r e Bodies.

Our Success StoryM i c r o c l e a r L u b r i c a n t Degreaser - RM 8 0 1 k ( 2 0 1 6 ) . U T M T r a d e Secret product f r o m o r g a n i c e l e m e n t s b o a s t i n g RM800k sale in the first year.

Dermags – RM274,286.00 (2016) DerMAGs skin care products such as Cleanser, Skin Softener, Serum and BB Cushion are extracts from the m a n g o s t e e n n a n o technologies from Mangosteen s k i n s ( A l p h a - M A G s ™ ) deemed pure and safe for skins.

Living Active Products – generating RM1.45 million (2016) every year. Living Ac t i ve he rba l p roduc ts range from UTM Institute of Biodevelopment Products (IBD), marketed by Phyto B i z n e t . K a c i p f a t i m a h , Tongkat Ali, Virgin Coconut Oil, Mangosteen and Bird nest creams are amongst most demanded products.

N a t u r e l K i s s – RM5,300 (2016) Natural Cosmeceutical P r o d u c t s w i t h o u t h a z a r d o u s t o x i c elements has attracted the majority of natural cosmetic lovers.

Our Success Story

R&D AND COMMERCIALISATION FUNDINGS AVAILABLE

Funding Structure

Convertible Promissory Note (CPN)

8 years (3 years grace period) Convertible to RCCPS

RM5.0 million or 90%

3.5% based on reducing balance method

BUSINESS START-UP FUND(BSF) ~ Funding Structure

CRDF 1 CRDF 2 CRDF 3

Company CategorySpin-off from

IHL/GRI/Start-up SME Non-SME

Source of Technology

Public & Private University (IHL) /

Government Research Institute (GRI)

IHL / GRI / In-House IHL / GRI / In-House

Quantum of Funding

70% of eligible expenses, capped at RM500k

70% of eligible expenses, capped at

RM4.0 mil.

50% of eligible expenses, capped at

RM4.0 mil.

Commercialization of R&DFund (CRDF) ~ Funding Structure

R&D AND COMMERCIALISATION FUNDINGS AVAILABLE

HIGH IMPACT PROGRAM

FUND (HIP2) BY PLATCOM

VENTURES SDN. BHD.

Idea/research

Research prototype

IP protection

Licensing and/or start up

Integration and

collaboration

Industry prototype

Productisation/refin

ement

Testing and

validation

Regulatory

certification

Manufacturing and scale up

Product deployme

nt

Innovation commercialisation process

The good innovations within our SMEs get bogged down in one of these stages

HIP2 offers solutions for the gaps…• Lack of funding to address finance gaps• Not having access to appropriate facilities and incubators• Not understanding the testing and validation process• Difficulties encountered in obtaining regulatory certification• Not having access to technical expertise• Lack of awareness on IP protection, licensing, branding and

marketing• Lack of prototyping, productisation and market access support

Preparation of Project Costing

Proposed Financial Structure

Cash Flow Projection

Pro-Forma Income

Statement

Pro-Forma Balance Sheet

Group Assignment Hands-On in the Class

Financial Plan - 60%Integration of Financial Plan & Business Canvas - 20%Presentation - 20%

Thanks!