MODified Inital Capitalism Presentation

MODified :. initial capitalism presentation

MODified


INITIAL CAPITALISM PRESENTATION

november 5, 2006 :. presented by amber smith


IN THE ENDi will bring us through this

★ Present high-level ideas, save brainstorming for later.

★ Give the partners enough information to figure out and define my role at MODified.


MY GRAND SCHEME

hopes & desires for MODified


INTERCHANGEABLE the modules of MODified

MODified


HAVE A PURPOSEknow why you do things

★ Sustainability is not just about trees.

★ multiuse/multipurpose :. money :. waste

★ SHOP LOCAL

★ You can’t have culture without cult.


MARKETING, MODified & YOU

take a stand against marketing & kiss your business good-bye


ALL THE WORLD IS A STAGEwho are your players?

★ Who are our customers?

★ What do we know about them?

★ What do we think about them?

★ Can we define their:

• income• job• car• hobbies

• favorite food• favorite restaurant• favorite tv show• relationship status

• pet’s name• favorite brands• education level• etc...



★ Who are our competitors?

★ Where are they located?

★ What are their advantages?

★ Why do people shop there?

★ How are we alike?

★ How are we different?



★ What is the feeling of the store?

★ What is the feeling of the website?

★ Is it an online community?

★ Is it a brochure site?

★ Is it a shopping site?



★ What is the overall tone we use?

★ Are we cool?

★ Are we real people?

★ Are we experts?

★ Are we friendly?

★ Are we exclusionary?


YOU ARE HEREknow where you are going

★ Year long marketing plan

★ Events

★ New owner kickoff

★ Local dunny show

★ Partner with AIGA/SL arts center, etc

★ Concerts★ Limited edition posters

★ Sales

★ Promotions

★ Mailings


YOU ARE HEREknow where you are going

Jan-07 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-07 Oct-07 Nov-07 Dec-07

Events NEW OWNERS/NEW YEAR HLWN

Concerts

Sales X-MAS CLEARANCE

Promotions SPRING CLEANING SUMMER DROLL X-MAS

Mailing (physical) SPRING SUMMER FALL X-MAS

Mailing (electronic) MONTHLY EMAILS WITH EVENTS, & OTHER PROMO

MODified 2007 Marketing Plan


THE PERIODIC TABLE of marketing elements

MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService



MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService

★ Mailing lists

★ online sign up

★ attached to other online forms

★ in store sign up

★ clean and up to date



MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService

★ Web Presence

★ our website

★ myspace site (active)



MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService

★ Collateral pieces

★ multipurpose card

★ business card★ gift card★ coupon

(Profit margin & discount)

★ Loyalty card

★ Envelope only



MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService

★ Guerilla marketing

★ tactical vests

★ leave out flyers



MlMailing

Lists

WbWeb

Presence

ClCollateral

Pieces

GmGuerilla

Marketing

CsCustomerService

★ Customer service

★ scope documentation

★ message center


SHOT GUN, PIN POINThis name isn’t spelled ‘ROY’

★ All marketing efforts should have direction. This includes:

★ Call to action

★ Campaign tracking

★ Return on investment (ROI)


WHY ME?who the hell does she think she is?


”“That Fatal Assumption is:

If you understand the technical work of a business, you understand a business that does that technical work.

—The E Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber


MARKETING SEEmarketing do

10%

46%

5%

12%

7%

20%

how much she loves stevelunch or dinnerhow much she loves her friendsher catsmarketingother, includes:

What does amber spend her time thinking about?

• more steve• her hair• glowsticks• her car• etc


I GOT MAD SKILLS

★ Love a good project.

★ AIGA secretary and sponsorship chair.

★ Worked with startups at my agency job.

★ Currently work in new product launch and implementation.

★ Business skills.

★ Marketing skills.

★ Happy Capitalist.

★ Layout and display in a retail space.

★ Interested in trends and forecasting.


COMPEN-SATION

i only do things for two reasons:money or love


WHAT’S IN IT FOR ME

★ I love a good project.

★ I love business.

★ I love you guys.

LOVE


WHAT’S IN IT FOR ME

★ First year of business:

★ Honorary title (VP of Capitalism)

★ Charge-back Invoicing

★ Second year of business:

★ First year perks + voting rights

★ Renegotiating


★ Ensure that it is fun for everyone.

★ The partners clearly define my role(s).

★ All of our emotional commitments are accounted for.

MONEY LOVE


THAT’S A WRAP.

...almost.


THE ENDand the beginning

Assignments for the partners:

✓ Define the role(s) you want me to take.

✓ Define the role(s) you want me to stay out of.

✓ Present a compensation package.

✓ Define our next steps and urgent needs.


THANK YOU.

cue exit music


MODified Inital Capitalism Presentation

Business

mas mailing

good project

periodic table

love

money

modified

marketing

business