Modern Media Strategies Presentation Socnets

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The Long Tail of Politics

Connect with Us Us - - on our terms

Socnets aren’taren’t just for kids anymore

• 68% of 55M Myspace users 25+– 35-54 are 40% of all users– 90% of users of voting age

[SOURCE: ComScore, October 2005]

• Over 50% of 24M facebook users 25+– “The fastest growing demographic is those 25

years old and older” [SOURCE: facebook]

The ModernModern Campaign Trail.

• 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.

• Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate.

More likely to vote for a candidate after looking at his or her MySpace page?

18-24 25-34 35-44 45-54 55+Yes 53% 71% 51% 33% 36%No 47% 29% 49% 67% 64%

[SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]

21st Century Campaign Trail

Meet & ConnectWith voters on the

Socnet Strategy 101Spreading the message

&

Converting friends → supporters → volunteers → donors

•Fill Out Your Profile Appropriate To The Audience (and medium)

• Increase Your Friend Count

•Engage Your Community To Do Something

•Grow The Group By Recruiting Volunteers

•Have An Effective And Sincere Digital Interaction

– Comment on people’s wall – Birthday’s are great opportunities along with new friend requests.

– Respond promptly to messages you receive.– Comment and interact on your groups’ message

boards and walls. (Don’t ring-and-run.)

– VIDEO

Privacy is NOT an option.

davidallgroup.com

TechRepublican.com

[email protected]

(202) 352-5644