Modern Business By Ahmed Saif

Modern BusinessAhmed Saif

Sch

ool o

f e-

Mar

keti

ng

Poke The Box

When was the last time

you did something for the first time?

(Initiative)

How Do Computer Programmers Learn Their

Art

Life is like a puzzle !There is only one way to solve it

By poking

A Guide about Starting

Tow Main Reasons Not To Start

laziness

Curiosity

Risk

Fail

"The safest thing you can do feels Risky,

and the riskiest thing you can do is to play it

safe" 

The More you do, the more you fail,

the more you learn the more you succeed

Starting doesn't mean “I’m starting to think

about it or we're going to meet on this”

Starting Means

“Going beyond the point of no return”

“Committing Making something happen”

3 Rules of Doing Initiatives

#1Go to Work on a Regular

Basis

#2Make your Schedule Before You

Start

#3Don’t Allow Setbacks or Anxiety or

problems to Make you take aNap

Google Poke The Box

Define quality

Good Enough

Without Defects

Now We Have To Go Beyond Quality

Be Remarkable

Being Remarkable

Demand Initiative

Apple VS Dell

Mediocrity

Compliant Workers Initiator Workers

Use their Bodies Use their Brains

Doing exactly what they told

Focus on inventing something new

They trade their time with your money

They trade their time with our achievement

They make mediocre products

They made remarkable products

They obey the company They love the company

Kind Of Capital

Financial Capital

Money in the bank can be put to work on a project

Physical Capital

Plant, machines,tools and trucks

Prestige Capital

Your reputation and brand value

Intellectual Capital

Smart Employees, Software systems, access

to people with insight

Network Capital

People you know, connection you can make,

TRIBE you can Lead

Instigation Capital

The desire to move forward, the ability & the

guts to say yes

This Might Not Work!

Marketing is King

Part 2

The Science of Quitting

When to Quit &

When to Stick

I Feel Like Giving Up

But

Quitters never win, winners never quit

Bad Advice

Winner Quit the wrong stuff

&Stick with the right

stuff

Being the best in the world

Reword

#1 Get ten times the benefit of #10

2 Reasons why this matter

#1 People have no time and they don’t want to take risk

#2 There is a room in the top for only few (Scarcity)

If you are not sold on being the best in the world, you probably

don’t need this session

Quitting Curves

The Cliff Curves

The CUL-DE-SACdead end

Not that bad, not that good

The DIP

The Dip is the secret to your success

The brave Decision The mature Decision The stupid Decision

The Cliff & the CUL-DE-SAC will lead to the same

pointFailing

Not the good failing

Jack WelchCEO GE,

“If we cant be #1 or 2 in an industry we must Quit

The lie of Diversification

You fail to be the best in the world because of

two reasons

Wrong PlanGaving up

Seeing The Curves in Advance

The Big Opportunity

Average is for Losers

V.Good is bad

Get in your comfort zone

After reshaping it

Map is not the location

Pick Yourself &

Let The People Reject You