Modern Architectures: Keynote - Using Fabrics to Weave Success in the Cloud

rebooting enterprise architecture

modern architecture keynote using fabrics to weave success in the cloud

thomas j. cozzolino principal architect evangelist, salesforce

@tcozz in/tcozz

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 modern architectures

• why

• what

 how •  manifesto

•  fabrics

and then? •  conclusions •  this week

agenda

HIT THE GROUND RUNNING

9:00 AM KEYNOTE Modern Architectures: Using Fabrics to Weave Success in the Cloud

11:00 AM EXPO Visit the IT Ranger Station & Architect Bar – Moscone West

11:30 AM TOP PICK Build Apps Tightly Integrated with Salesforce Data with Heroku Connect

1:00 PM STRATEGIC BRIEFING

Modern Architectures: Above the Platform, Beyond the App (with Peter Coffee)

5:00 PM CUSTOMER PANEL

Modern Architectures: Governance that Works

LEARN FROM EXPERTS + SEE WHAT’S COMING

8:30 AM PANEL Modern Architectures: Platform Architect Insights and Secrets

9:30 AM PANEL CIO / CTO Panel: Key Trends for Innovation

12:00 PM PANEL Modern Architectures: Integration Stories from the Field

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests – Moscone South

4:30 PM TOP PICK The Salesforce Platform Roadmap

5:00 PM SNEAK PEEK

Modern Architectures: From Massive Data to Real-Time Business Actions

7:00 EVENT App Bash & Partner Parties

FORM YOUR STRATEGY

9:00 AM TOP PICK Forrester on the Evolution of App Dev & Architecture. Mobile. IoT. UX.

10:00 AM STRATEGIC BRIEFING

Modern Architectures: The Road to salesforce platform 2020 (with Adrian Kunzle)

11:30 AM TOP PICK Unlock the Power of Connected Devices and Products with Salesforce: For IT

2:00 PM KEYNOTE Salesforce1 Platform Keynote: Experience a New Way to Build Apps

3:00 PM PANEL Modern Architectures: How IoT will Transform and Disrupt Your Industry

5:00 PM PANEL Women’s Leadership Panel – Moscone South

7:00 PM EVENT Dreamfest & UCSD Benefit – Pier 70

PUT IT ALL TOGETHER

9:00 AM EXPO Visit the Platform Cloud Expo

9:30 AM TOP PICK Lightning Connect: Release the Business Value of Your SAP Back Office Data

10:30 AM PANEL Modern Architectures: Building a Sustainable Roadmap

2:00 PM Q & A Marc Benioff and Parker Harris – Moscone West

4 Perfect Days for Architects

DAY

09.15 1

DAY

09.16 2

DAY

09.17 3

DAY

09.18 4

Create your own agenda today. Start now

•  do more with less: refactor systems and skills

•  add value vs. contain costs

•  pivot into core competencies

•  gear up for transformation

•  get agile: release mvps early and often

speed and change

market forces

Copyright United Artists, 1962.

•  old methodologies, bespoke approaches are broken

•  vendor stacks don’t work

•  pace layering and “bimodal IT” don’t show me how

architectural realities

methodology

reboot it

Copyright: FX TV Network

•  hybrid

•  agility-focused

•  context-aware

•  metadata, model-driven, elastic

•  pull-focused à event-driven

modern architectures: characteristics

revolution through verbs, not nouns

Copyright RCA Victor, 1959 *Peter Diamandis huff.to/1bB1GcR

1,000,000,000,000 SENSORS CAN’T BE WRONG*

the modern architect’s manifesto* who remembers design?

1. collaborate or perish

*apologies to robert geddes

2. run with scissors

4. lose the hammer

3. use it or lose it

5. no meme for you 6. play it where it lies 7. no more heroes 8. think big 9. be “not wrong” and thrive

how: architectures that work – “fabrics”

definition: a grouping construct for components that directly enable modern architectures

are: •  intuitive •  intelligent •  flexible •  loosely-coupled

are not: •  products •  rigid •  static

Jaymar-Ruby Inc., 1975.

model: fabrics

governance

devops

portfolio

SYSTEMS OF RECORD (SLOW) SYSTEMS OF AGGREGATION (FAST)

Legal /

Compliance

Unstructured: Email / ECM

WCM

ERP / Core

Transactions

data fabric

Identity

Social

HCM

Logistics

Sales and

Service Mgmt.

ODS Data

Warehouse

Marketing

Device Data /

IoT

Ingestion / Enrichment

De-Duplication

Cross-correlation

Event Handling

“Captive” App Access

MDM à Data Hub

ETL

EDM

what’s in a data fabric?

what’s in an integration fabric? systems of integration, api management

SYSTEMS OF RECORD

integration fabric

data fabric

SYSTEMS OF AGGREGATION

SYSTEMS OF INTEGRATION (SLOW) API MANAGEMENT (FAST)

SERVICE ORCHESTRATION

API MANAGEMENT

Service Routing

Transaction Management

Marshalling

Queuing

Protocols

Libraries

Versioning

Repository

integration fabric

SYSTEMS OF INTEGRATION

SERVICE ORCHESTRATION API MANAGEMENT

SYSTEMS OF EVENTS (FAST)

PROCESS CHOREOGRAPHY

EVENT PROCESSING

Process Composition

Workflow & Escalation

Process Routing

Workqueue Management

Event Detection

Event Filtering

Relationship Detection

Event Aggregation / Transformation

what’s in an integration fabric? systems of events

SYSTEMS OF RECORD data fabric


what’s in an intelligence fabric? social feed

SYSTEMS OF RECORD

SYSTEMS OF ENGAGEMENT (FAST)

SOCIAL FEED

intelligence fabric

integration fabric

data fabric


Event-Awareness

Recommendations

Embed-ability



SYSTEMS OF EVENTS

PROCESS CHOREOGRAPHY EVENT PROCESSING

SYSTEMS OF INTELLIGENCE (FAST)

WEB APPS MOBILE WEARABLES intelligence

fabric

SYSTEMS OF ENGAGEMENT (FAST) COMMUNITIES OF INTEREST DATA DISCOVERY

Community Workspace

Application Integration (UI)

Application Composition

Self-Service Ad Hoc Grouping

Data Blending

Storytelling via Data Presentation

SOCIAL FEED

what’s in an intelligence fabric? systems of engagement

SYSTEMS OF RECORD

integration fabric

data fabric




SYSTEMS OF EVENTS

PROCESS CHOREOGRAPHY COMPLEX EVENT PROCESSING

SYSTEMS OF RECORD



R&D

Legal / Compliance

SYSTEMS OF EVENTS

PROCESS CHOREOGRAPHY EVENT PROCESSING / IOT

SYSTEMS OF ENGAGEMENT COMMUNITIES OF INTEREST

DATA DISCOVERY

SOCIAL FEED

SYSTEMS OF INTELLIGENCE

WEB APPS MOBILE WEARABLES


WCM

ERP / Core Transactions

intelligence fabric

integration fabric

data fabric

Identity

Social

HCM

Logistics

Sales and Service Mgmt.

ODS Data Warehouse

Marketing


MDM Virtual Desktop

Network Infrastructure

Data Exploration / Analytics

IoT

Compute Infrastructure Network Infrastructure

fabrics and strategic providers: chemical industry

fabrics and industry: wealth management

SYSTEMS OF RECORD SYSTEMS OF AGGREGATION



Legal /

Compliance

SYSTEMS OF EVENTS: PROCESS ORCHESTRATION BUSINESS SERVICES

SYSTEMS OF ENGAGEMENT SYSTEMS OF INTELLIGENCE

SOCIAL FEED


Market Data

ERP / Core

Transactions

intelligence fabric

integration fabric

data fabric

Identity

IOT

Sensor Data

Credit Data

Logistics

Sales and

Service Mgmt.

ODS Data

Warehouse

Fulfillment Process Transaction Handling Underwriting Fraud/Risk Management

Authenticate and Authorize Party

Create/Update Account

Retrieve Account Detail

Add/Retrieve Documents

Research & Analysis

Get Account Status

Place Order / Get Status

Regulatory Processing Underwriting Asset

Management

Credit Reporting Money Movement Portfolio Management Fulfillment Service

Management

Campaign Management

Knowledge Dissemination Journey Management Case Mgmt.

Offer Management Self Service Compliant Handling Retention Mgmt.

Customer Master

ODS / Data Warehouse

Legal /

Compliance

Risk Mgmt.

Data

Other TBD

Other TBD

Leads & Referrals Management

House holding / Relationship Groups Needs & Goals Mgmt. Lead Generation

On-boarding Customer Profile Mgmt. Default Management Opportunity

Management

Internal

External

fabrics and trends: IoT

batch & NRT view creation: filter + store

Event capture: ingest

1st mile functions: capture + transmit

view “materialization”: enrich

app / access layer: react, predict

device

provisioning, authorization,

etc.

sensor

SYSTEMS OF RECORD / AGGREGATION SYSTEMS OF INTEGRATION / EVENTS SYSTEMS OF ENGAGEMENT / INTELLIGENCE

event queues

endpoints (REST)

view 1

time-based batch views

view 1 view 1

view 1

combined views

view 1 view 1

Operational

datastore

view 1

transient NRT views

view 1 view 1

NRT transient

datastore

Immutable datastore

end user apps

analytics

sales

service

employee-facing aps

mobile / wearable

marketing

Working

datastore

SYSTEMS OF RECORD SYSTEMS OF AGGREGATION

SYSTEMS OF INTEGRATION API MANAGEMENT

SYSTEMS OF EVENTS: ORCHESTRATION EVENT PROCESSING

SYSTEMS OF ENGAGEMENT

SOCIAL FEED

SYSTEMS OF INTELLIGENCE: WEB | MOBILE | WEARABLES

integration fabric

data fabric

SAP: Transact

ERP

Contentful:

Publish Across Platforms

Vault: Securely

Publish

Box: Share

Content

IoT: Ingest

Device Data

ODS:

Consolidate DW Data

Sales/Svc Cloud: Optimize Sales &

Service

Journey Builder: Create Marketing

Journeys

CA API GW: Manage API

Access

Force.com Workflow:

Automate Proc

Customer Partner / Employee

Communities

ENFORCE ENTITLEMENTS / ACCESS CONTROL

IoT: Filter / Orchestrate Event Data

Other

SF Identity Ping

JBoss Fuse

Informatica

Janrain SailPoint IIQ

Wave: Gain Self-Service

Insights

Other: Gain Self-Service

Insights

Heroku: Custom

Communities

Other

Other

BUILD COMPELLING COMNMUNITIES

ENABLE DATA DISCOVERY

Force.com:

Build Custom Apps

Heroku: Build Custom Apps

Cloud Foundry: Build Custom Apps

S1 Mobile:

Access OOTB Bus. Data

Heroku / SF Mobile SDK:

Build Custom Mobile Apps

SF Wear:

Surface IoT Data

Other: Surface

IoT Data

intelligence fabric

fabrics and verbs: pharma

Chatter: Share/Alert in Context

Heroku:

Expose Event-based Apps

Other: Build

Custom Mobile Apps

Heroku Connect:

Automatically Sync Data

Other

Marketing:

Design / Manage Campaigns

events + composability à next-gen “apps”

governance

devops

portfolio

modern architectures

enterprise architecture is being rebooted

modern architectures: trends + reality

•  ivory tower = kaput •  business won’t wait for

diagrams (or data) to be perfect

•  outcomes and verbs rule

•  hybrid •  true agile •  metadata, model-driven,

elastic •  pull-focused à event-

driven

we are here to help your architecture journey

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•  architect academy

•  trailhead for architects

df + 90 days

•  keynotes, networking

•  modern architectures track

•  architect bar

and expo

dreamforce week

•  diy: trailhead

•  account exec: ignite, spark, salesforce ea

•  customer success: pgm architect, accelerators

post-df monday a.m.

customer success

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Modern Architectures: Keynote - Using Fabrics to Weave Success in the Cloud

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