Philadelphia office: 215-561-2200 • Delray Beach office: 561-638-9210 e-mail: [email protected] • website: grouptwo.com ADVERTISING Real Estate Marketing Solutions January 12, 2006 Moderator/Speaker: Bobbi Helms, V.P./Creative Director, Group Two Advertising Bobbi has been Creative Director at Group Two since 1982. In the 23 years she has been at the agency, her work has been seen, recognized and, interestingly enough, copied from coast to coast. Her attention- getting print and broadcast advertising has received local, regional and national recognition from such prestigious sources as Builder Magazine, Multi-Housing News, The National Association of Home Builders, The Real Estate Sales & Marketing Councils of Washington, D.C., South Jersey, North Jersey, Virginia, Florida, Connecticut, Boston, Nashville, Chicago, Detroit, New York, Philadelphia and Montreal, among others. She holds a BS in Communications from Temple University. Robert is a 1989 graduate of the University of Illinois with a Bachelor’s degree in Architecture. After working as an architect for several years, he founded RM Design Studio in 1994. Since then, RM Design Studio has grown into a nationally recognized leader in the computer-generated rendering and virtual reality industry with offices in Atlanta, Chicago, Charlotte and Tempe. Rita Shell Weiss, R.PH., Esq., is Corporate Counsel at Weiss Homes, Inc., South Bend, Indiana. Mrs. Weiss obtained her Juris Doctor from Valparaiso University Law School, after becoming a homebuilder’s wife. She works side by side with her husband. CREATING & PERFECTING YOUR SALES SPACE THE SALES OFFICE Speaker: Robert Masulis, RM Design Studio, Ltd. Speaker: Rita Weiss, Weiss Homes
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Bobbi Helms, V.P./Creative Director, Group Two AdvertisingBobbi has been Creative Director at Group Two since 1982. In the 23 years she has been at the agency,her work has been seen, recognized and, interestingly enough, copied from coast to coast. Her attention-getting print and broadcast advertising has received local, regional and national recognition from suchprestigious sources as Builder Magazine, Multi-Housing News, The National Association of Home Builders,The Real Estate Sales & Marketing Councils of Washington, D.C., South Jersey, North Jersey, Virginia, Florida,Connecticut, Boston, Nashville, Chicago, Detroit, New York, Philadelphia and Montreal, among others.She holds a BS in Communications from Temple University.
Robert is a 1989 graduate of the University of Illinois with a Bachelor’s degree in Architecture. Afterworking as an architect for several years, he founded RM Design Studio in 1994. Since then, RM DesignStudio has grown into a nationally recognized leader in the computer-generated rendering and virtualreality industry with offices in Atlanta, Chicago, Charlotte and Tempe.
Rita Shell Weiss, R.PH., Esq., is Corporate Counsel at Weiss Homes, Inc., South Bend, Indiana. Mrs. Weissobtained her Juris Doctor from Valparaiso University Law School, after becoming a homebuilder’s wife.She works side by side with her husband.
Your sales office is your first chance to make a real impression on potential homebuyers. You go to greatlengths to make your homes and your communities stand out from the competition – your sales office needsto be just as distinctive.
Explore, Adapt and Stand Out
• Make it inviting – so your visitors feel at-ease and comfortable
• Make it memorable – so it stands out from your competition
• Being creative doesn’t always mean spending more money
• Take a cue from retailers – see what they do to attract and retain customers