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Dealer Operator / General Manager
Sales - New Motorcycles
Sales - Used Motorcycles
Business Manager (F&I)
Service Parts & Accessories
Administration
Date: 01/20/2014 Bulletin #: M01-14
Source: Motorcycle Marketing Department Name: Sergio Carvajal
Title: Product Manager Phone #: 201-307-3552
BMW Motorrad USA Product Information Bulletin Model Year 2014
New Models: Pricing and Equipment
1. Announcement – Model Year 2014 Latest Introductions
BMW Motorrad USA is pleased to announce pricing for the five
latest Model Year 2014 new models that will launch late winter /
early spring of 2014. These five models complete our entire model
lineup for 2014 (now up to 20 models).
Models Included in this Communication
R nineT R 1200 GS Adventure S 1000 R
R 1200 RT K 1600 GTL Exclusive
2. Aggressive Value Improvement
New BMW models continue to set the benchmark in their segments.
They offer unsurpassed riding dynamics, a highly attractive design,
“world’s first” features and the most comprehensive level of
equipment and options, which is unmatched by competitors. But the
best part is that the strong product offensive comes with an
aggressive value improvement for our customers. The latest models
offer new technologies and more content, in certain cases at the
same price as their predecessors, for value improvements upwards of
$1,000. Details for the value improvement can be found on the
following pages, helping you build strong positive sales
arguments.
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3. Wholesale Plan (Preliminary):
The preliminary wholesale plan (first warehouse release) for the
coming models is the following:
R 1200 GS Adventure Last week of January, 2014
R 1200 RT Last week of January, 2014
R nine T Last week of February, 2014
K 1600 GTL Exclusive Last week of February, 2014
S 1000 R Last week of February, 2014
The Sales Department will provide additional details as the
release date nears.
4. WHAT YOU NEED TO DO:
Read the information in this bulletin to learn about pricing for
packages and new options (marked NEW), and – most importantly – to
familiarize yourself with the tremendous value improvement offered
by the new models.
Before the new models arrive in your stores, it is recommended
that your sales team reviews the product details communicated in
the Product, Training and Aftersales bulletins:
Product Bulletins
M09_13_Announcement_All_New_R_1200_GS_Adventure
M10_13_Announcement_All_New_R_nineT
M11_13_Announcement_All_New_S_1000_R
M12_13_Announcement_All_New_R_1200_RT
M13_13_Announcement_All_New_K_1600_GTL_Exclusive
Training Bulletins
TIB23_2013_New_S_1000_R
TIB24_2013_New_R_Nine_T
TIB25_2013_New_R_1200_RT
(TIB for the R 1200 GS Adventure and K 1600 GTL Exclusive will
post soon)
Aftersales (Accessories) Bulletins
71-21-2013 (036) Model Year 2014, R 1200 GS Adventure (K51)
Accessory Overview
71-23-2013 (039) Model Year 2014, R 1200 RT (K52) Accessory
Overview
71-24-2013 (040) Model Year 2014, S 1000 R (K47) Accessory
Overview
71-22-2013 (037) Model Year 2014, R nineT (K21) Accessory
Overview
Make sure everyone in your store that has any customer contact
is up to date with the product details, pricing and
availability.
Take a snapshot of your model year 2013 inventory and put
together an action plan to optimize inventory levels by the time
new models arrive to your store. Take advantage of the sales
programs and relocation support currently available to move
remaining MY13 inventory.
Review your pipeline and modify orders as necessary according to
your specific needs. Important:
The Order Bank function has been activated in DCSnet for all new
2014 models.
Wholesale flooring terms will be announced at the time of
invoicing (prior to model release).
Please note BMW Motorrad USA reserves the right to change
pricing, terms, packages, options and colors without
notification.
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MSRP Summary
Base MSRP Standard Package Premium Package
R nineT MY14 $14,900 $14,900 none
(14R9)
NEW FOR MODEL YEAR 2014
R 1200 GS MY14 $18,200 none $21,550
Adventure MY13 $18,350 none $20,495
(14RA) Change -$150
Value improvement of $1,000
(added ASC, 2 ride modes, steering damper, adjustable
passenger seat, stepless adjustable windshield, removable
passenger foot pegs, MSRP decrease)
- +1,055
Value improvement of $1,325
including package price increase
(added “dynamic” ESA, on board computer “pro”, GPS preparation,
cruise control, LED headlight, ride modes pro, tire pressure
monitor,
steering damper, adjustable passenger seat, stepless
adjustable windshield, removable passenger foot pegs, higher
Premium Package price)
R 1200 RT MY14 $17,650 $18,250 $20,850
(14RT) MY13 $17,350 $18,350 $20,850
Change
+$300
Value improvement of $1,100
including base MSRP increase
(added heated grips, ASC, two ride modes, steering damper,
on
board computer pro, multi controller, LED white turn
signals,
MSRP increase)
-$100
Value improvement of $1,055
(added GPS preparation, two ride modes, steering damper,
on board computer “pro”, multi controller, LED white turn
signals,
lower Standard Package price)
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Value improvement of $1,110
(added “dynamic” ESA, GPS preparation, hill start control,
headlight pro, ride modes pro, tire pressure monitor,
steering
damper, on board computer “pro”, LED white turn signals)
K 1600 GTL MY14 $29,950 none $29,950
Exclusive
(14GE) NEW FOR MODEL YEAR 2014
Added value vs. K 1600 GTL w/ Premium Package of $1,060
including base MSRP increase
(added keyless ride, heated back rest, Exclusive saddle seat,
Exclusive Exhaust, armrests, engine protection bars, inner bags
(3), top box rear light, ground lighting, Exclusive surface
finish)
S 1000 R MY14 $13,150 $13,995 $14,950
(D12)
NEW FOR MODEL YEAR 2014
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MY 2014 R nineT
ALL NEW MODEL
Top Five Key Selling Points
The R nineT is all about pure riding pleasure in the most
classic way.
Blends classic design with cutting edge technology; for example,
the front suspension and radial monoblock front brakes are derived
from the S 1000 RR.
Exudes high quality and a high level of craftsmanship with an
all-aluminum fuel tank.
Wide range of customization opportunities.
A homage celebrating 90 years of BMW Motorrad.
Base Model MSRP $14,900
Standard Package MSRP $14,900
Base model with Standard Equipment
Premium Package
None
Standard Equipment
List of Standard Equipment
Integral ABS Modular frame concept with removable rear
foot peg frame and rear frame 3 mounting points on rear axle
housing (for
customization) Adjustable rear spring preload
Adjustable rear shock rebound damping Radial front brakes
Aluminum fuel tank On Board Computer White turn signal lenses LED
rear light
Colors
Code Description MSRP
ND2 Black Storm Metallic $0
Special Packages
None
Options
Code Description MSRP
603 Anti Theft Alarm $395
Rules
None
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Photography
ND2 Black Storm Metallic
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MY 2014 R 1200 GS Adventure
Top Five Key Selling Points
More power with added smoothness and cruise control New
air/water-cooled boxer (125 hp, 91 lb/ft) with added smoothness and
tractable power thanks to a new engine crankshaft and vibration
damper. Ride-by-wire throttle with optional cruise control.
5 bikes in 1 Five available ride modes adapt the Adventure to
any riding situation – rain, road, dynamic, enduro, enduro pro.
Intelligent suspension Optional Dynamic ESA semi-active
suspension continuously adjusts damping in milliseconds,
compensating for road conditions and rider input. The rider can
also adjust settings (spring preload and damping) according to
motorcycle load or firmness preference.
Light and nimble New aluminum gas tank saves weight and keeps
the bike narrow in the rider’s seat and knee areas: The new
Adventure is 7 lbs lighter (wet weight) than its predecessor.
Adjustable wind protection New, larger Adventure windscreen can
be adjusted via a handwheel.
Base Model MSRP $18,200
Value improvement over predecessor model $1,000
Added equipment (over predecessor model)
$400 ASC (Automatic Stability Control) $100 2 riding modes
(rain, road) $100 steering damper $50 longitudinally adjustable
passenger seat $150 stepless adjustable windshield via hand knob
$50 removable passenger foot pegs $150 lower base MSRP (-$150)
$1,000
Standard Package
None
Premium Package MSRP $21,550
Premium Package equipment Code Description Code Description
233 Touring Package (191, 221, 272, 538, 562, 680)
ZTL Technology Package (192, 224, 519, 530)
Value improvement over predecessor model $1,325
Added equipment (over predecessor model)
$150 “Dynamic” ESA (Electronic Suspension Adjustment) $55 On
Board Computer “Pro” $205 GPS Preparation $350 Cruise Control $820
LED Headlight $200 Ride Modes Pro $250 Tire Pressure Monitor $350
additional standard equipment: Steering damper, adjustable
passenger seat, stepless
adjustable windshield, removable passenger foot pegs $-1,055
Premium Package price increase over predecessor
$1,325
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Standard Equipment
List of Standard Equipment
Integral ABS (disengageable) ASC (Automatic Stability Control)
NEW: 2 ride modes (rain, road) NEW: Steering damper NEW: Stepless
adjustable windshield Height adjustable rider seat NEW:
Longitudinally adjustable passenger
seat
NEW: Bolt on/off pillion rider foot pegs Hand Protection On
Board Computer Aluminum engine guard Accessory socket LED rear
light White turn signal lenses Center stand
Colors
Code Description MSRP
751 NC2 NC3
Alpine White (with Black / Olive Grey seat) Olive Green Metallic
Matt (with Black / Olive Grey seat) Racing Blue Metallic Matt (with
Black / Blue seat)
$0 $0 $0
Special Packages
The “Special Packages” group popular options, offering them at a
discounted price. These special packages and the options described
below are used to configure the typical “Standard” and “Premium”
packages used to place production/orders in the pipeline.
Code Description MSRP
230 Comfort Package: Includes 350 (Chrome Exhaust), 519 (Heated
Grips) and 530 (TPM – Tire Pressure Monitor)
$500
233 Touring Package: Includes 191 (Dynamic ESA), 221 (On Board
Computer Pro), 272 (GPS Preparation), 538 (Cruise Control), 562
(LED Auxiliary Lights), 680 (Saddle Bag Mounts)
$1,925
ZTL Technology Package: Includes 192 (LED Headlight), 224 (Ride
Modes Pro), 519 (Heated Grips), 530 (TPM – Tire Pressure
Monitor)
$1,425
Options
Code Description MSRP Code Description MSRP
191 192 221 224 272 350
NEW: Dynamic ESA NEW: LED Headlight NEW: On Board Computer Pro
(only w/ 233 Touring Package) NEW: Ride Modes Pro NEW: GPS
Preparation Chrome Exhaust
$950 $820 Package $300 $205 $150
519 530 538 562 603 633 680
Heated Grips TPM (Tire Pressure Monitor) NEW: Cruise Control LED
Auxiliary Lights Anti Theft Alarm Off Road Tires Saddle Bag
Mounts
$250 $250 $350 $450 $395 $0 $350
Rules
ZTL (Technology Package) not with package 230 (Comfort
Package)
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Photography Alpine White
Olive Green Metallic Matt
Racing Blue Metallic Matt
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MY 2014 R 1200 RT
Top Five Key Selling Points
More power with added smoothness and cruise control New
air/water-cooled generation boxer with added smoothness thanks to a
new engine crankshaft and vibration damper. Longer final drive
ratio for effortless cruising at high speeds.
Shift Assist Pro Clutchless upshifts and, for the first time,
also clutchless downshifts. The new RT blips the throttle, matching
rpm for smooth, perfectly matched downshifting.
Intelligent suspension Optional Dynamic ESA semi-active
suspension continuously adjusts damping in milliseconds,
compensating for road conditions and rider input. The rider can
also adjust settings (spring preload and damping) according to
motorcycle load or firmness preference.
The world’s first Hill Start Control Operates the rear brake
when starting from a standstill at a slope, allowing the rider to
keep both feet firmly planted on the ground and concentrating only
on coordinating clutch and throttle action.
Improved riding dynamics, same low weight Lower center of
gravity and lower seat height with improved riding dynamics. The
weight is kept at the same level of its predecessor’s.
Base Model MSRP $17,650
Value improvement over predecessor model $1,100
Added equipment (over predecessor model)
$250 Heated Grips $400 ASC (Automatic Stability Control) $100 2
riding modes (rain, road) $100 steering damper $350 On Board
Computer Pro $100 Multi Controller $100 LED white turn signals
-$300 base MSRP increase (+$300)
$1,100
Standard Package MSRP $18,250
Standard Package equipment Code Description
ZSP Standard Package (272, 538, 764)
Value improvement over predecessor model $1,055
Added equipment (over predecessor model)
$205 GPS Preparation $750 additional standard equipment: 2
riding modes (rain, road), steering damper, On
Board Computer Pro, Multi Controller, LED white turn signals
$100 Standard Package lower price vs. predecessor (-$100)
$1,055
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Premium Package MSRP $20,850
Premium Package equipment Code Description Code Description
233 238
Touring Package (191, 272, 518, 538) Dynamic Package (204, 219,
224)
ZTT Technology Package (143, 270, 350, 376, 530, 764)
Value improvement over predecessor model $1,110
Added equipment (over predecessor model)
$50 “Dynamic” ESA (Electronic Suspension Adjustment) $205 GPS
Preparation $150 Hill Start Control $100 Headlight Pro $100 Ride
Modes Pro (adds dynamic) $250 TPM (Tire Pressure Monitor) $255
additional standard equipment: Steering damper, “Pro” for On Board
Computer, LED
white turn signals
$1,110
IMPORTANT: Dealer First Supply Ordering MSRP $21,700
The “Dealer First Supply (DFS)” orders have been loaded with all
available options, adding three additional options above the
“Premium Package” RT equipment level:
Shift Assist Pro
Central Locking
Anti Theft Alarm
To order a fully loaded model while taking advantage of the
available discounted packages, the DFS orders have been configured
as follows:
Dealer First Supply equipment Code Description Code
Description
230 233
Comfort Package (350, 417, 530, 603, 764). Touring Package (191,
272, 518, 538)
238 ZLT
Dynamic Package (204, 219, 224) Luxury Package (143, 222, 270,
376)
Standard Equipment
List of Standard Equipment
Integral ABS (disengageable) Heated Grips ASC (Automatic
Stability Control) NEW: 2 ride modes (rain, road) NEW: Steering
damper Stepless adjustable power windshield Height adjustable rider
seat Two-section seat
NEW: On Board Computer Pro Multi Controller NEW: LED white turn
signals LED taillight Side cases in body color Lockable storage
compartment Adjustable shift lever
Colors
Code Description MSRP
NC7 NC8 NC9
Quartz Blue Metallic Callisto Grey Metallic Matt Ebony
Metallic
$0 $0 $0
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Special Packages
The “Special Packages” group popular options, offering them at a
discounted price. These special packages and the options described
below are used to configure the typical “Standard” and “Premium”
packages used to place production/orders in the pipeline.
Code Description MSRP
230 Comfort Package: Includes 350 (Chrome Exhaust), 417 (Central
Locking), 530 (TPM – Tire Pressure Monitor), 603 (Anti Theft
Alarm), 764 (Dual Accessory Socket)
$850
233 Touring Package: Includes 191 (Dynamic ESA), 272 (GPS
Preparation), 518 (Heated Seats), 538 (Cruise Control)
$1,400
238 Dynamic Package: Includes 204 (Hill Start Control), 219
(Headlight Pro), 224 (Ride Modes Pro)
$275
ZSP Standard Package: Includes 272 (GPS Preparation), 538
(Cruise Control), 764 (Dual Accessory Socket)
$600
ZTT Technology Package: Includes 143 (Bluetooth), 270 (Audio
System), 350 (Chrome Exhaust), 376 (Radio Software), 530 (TPM –
Tire Pressure Monitor), 764 (Dual Accessory Socket)
$1,525
ZLT Luxury Package: Includes 143 (Bluetooth), 222 (Gear Shift
Assistant Pro), 270 (Audio System), 376 (Radio Software)
$1,525
Options
Code Description MSRP Code Description MSRP
143 191 204 219 222 224 270
Bluetooth Interface Control (required w/ 270 Audio System) NEW:
Dynamic ESA NEW: Hill Start Control (only w/ 238 Dynamic Package)
NEW: Headlight Pro NEW: Gear Shift Assistant Pro NEW: Ride Modes
Pro (only w/ 238 Dynamic Package) Audio System (only w/ 143
Bluetooth and 376 Radio Software)
$0 $950 Package $250 $475 Package $1,300
272 350 376 417 518 530 538 603 610 764 776
NEW: GPS Preparation Chrome Exhaust Radio Software (required w/
270 Audio System) Central Locking (only w/ 603 Anti Theft Alarm)
Heated Seats TPM (Tire Pressure Monitor) NEW: Cruise Control Anti
Theft Alarm (only w/ 417 Central Locking) High Seat Dual Accessory
Socket Low Seat
$205 $150 $0 $400 $300 $250 $350 $395 $0 $50 $0
Rules
ZSP (Standard Package) not with 230 (Comfort Package), 233
(Touring Package), ZTT (Technology Package) or ZLT (Luxury
Package)
ZTT (Technology Package) not with 230 (Comfort Package), ZSP
(Standard Package) or ZLT (Luxury Package)
Options 204 (Hill Start Control) and 224 (Ride Modes Pro) can
only be ordered in combination with each other
Option 270 (Audio System) requires options 143 (Bluetooth
Interface Control) and 376 (Radio Software)
Options 417 (Central Locking) and 603 (Anti Theft Alarm) can
only be ordered in combination with each other
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Photography Quartz Blue Metallic
Ebony Metallic
Callisto Grey Metallic Matt
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MY 2014 K 1600 GTL Exclusive
Top Five Key Selling Points
The luxury touring benchmark Based on the undisputed luxury
touring segment leader, the Exclusive elevates the bar even higher
with new equipment, technology and a unique finish.
The world’s first Hill Start Control Operates the rear brake
when starting from a standstill at a slope, allowing the rider to
keep both feet firmly planted on the ground and concentrating only
on coordinating clutch and throttle action.
Keyless Ride by BMW Leave the key in your pocket or bag and
operate the ignition, central locking, anti-theft alarm system and
even the fuel filler cap.
Heated backrest Rear padded backrest is now heated (top section)
and has added a new padded section for the lower section.
New, more comfortable seat Longer, more comfortable seat with
softer cover, finished in premium Magnesium Silver.
Base Model MSRP $29,950
The K 1600 GTL Exclusive starts by including the “K 1600 GTL
Premium Package” equipment as standard and then adds a series of
new features and a very unique, exclusive finish.
Added value vs. K 1600 GTL $1,060
Added equipment (over K 1600 GTL with Premium Package)
$375 Keyless Ride $300 heated back rest $300 Exclusive saddle
seat $500 Exclusive exhaust $535 armrests $350 engine protection
bars $455 inner bags (3) $235 top box rear light $110 Ground
Lighting $1,200 surface finish / exclusivity (e.g. brushed aluminum
tank cover, special color, chrome
accents, new indirectly lit instrument cluster) -$3,300 price
delta vs. K 1600 GTL Premium Package (+$3,300)
$1,060
Standard Package
None
Premium Package MSRP $29,950
The K 1600 GTL Exclusive base model comes fully loaded with all
options. There is no need to further specify any additional
options. All that needs to be considered is the following:
When ordering, consider the available seats according to
customer or inventory needs: low seat (standard), high seat (option
code 778) or extra high seat (option code 220).
The GTL Exclusive is not factory-specified with the BMW
Navigator; make sure you have BMW Navigator V inventory in your
store for your Exclusive customers.
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Standard Equipment
List of Standard Equipment
Adaptive Headlight (option code 134) LED Auxiliary Lights (138)
DTC – Dynamic Traction Control (182) NEW: Keyless Ride (193) NEW:
Hill Start Control (204) NEW: Extra High Seat (220) ESA II (416)
Central Locking System (417) TPM – Tire Pressure Monitor (530) Anti
Theft Alarm (603) High Seat (778) Heated seats NEW: Heated comfort
backrest Heated grips NEW: Inner bags for top case & side
cases
NEW: Factory installed rear seat arm rests NEW: Factory
installed ground lighting NEW: Factory installed LED rear light
NEW: Indirect lighting for instrument cluster 3 ride modes (rain,
road, dynamic) Audio system (AM/FM tuner, satellite radio,
iPod/USB integration, AUX input) Bluetooth GPS preparation
Integral ABS Xenon adaptive headlight with dynamic leveling Cruise
control Stepless power adjustable windshield Multi function display
w/ on board computer
Colors
Code Description MSRP
ND1 Mineral White Metallic High Gloss with Magnesium Silver Seat
$0
Special Packages
None
Options
Code Description MSRP Code Description MSRP
220 NEW: Extra High Seat $0 778 High Seat $0
Rules
None
Photography Mineral White Metallic High Gloss with Magnesium
Silver Seat
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MY 2014 S 1000 R
Top Five Key Selling Points
More pull than the S 1000 RR in the critical low and mid-rpm
range 7 lb/ft more torque in the low to mid rpm range (up to 8,000
rpm).
Optimized for street use Higher-mounted handlebars and revised
foot peg positioning for street conquering ergonomics.
Refined geometry Added stability thanks to a longer swingarm and
revised chassis geometry.
Widest range of standard equipment ASC, 2 ride modes, steering
damper.
Widest range of options DDC, cruise control, DTC, shift assist,
heated grips, engine spoiler.
Base Model MSRP $13,150
Standard Package MSRP $13,995
Standard Package equipment Code Description Code Description
224 Ride Modes Pro 227 Sport Package (177, 182, 538)
Premium Package MSRP $14,950
Premium Package equipment Code Description Code Description
224 227
Ride Modes Pro Sport Package (177, 182, 538)
238 Dynamic Package (223, 519, 580)
Standard Equipment
List of Standard Equipment
Integral Race ABS (disengageable) ASC – Automatic Stability
Control
(disengageable) 2 Ride Modes (rain, road) Anti-hopping
clutch
LED rear light Drop sensor 46 mm upside down telescopic
fork,
compression and rebound damping adjustable Adjustable rear
rebound damping
Colors
Code Description MSRP
NA5 NB5 ND3
Racing Red Light White Frozen Dark Blue Metallic
$0 $0 $0
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Special Packages
The “Special Packages” group popular options, offering them at a
discounted price. These special packages and the options described
below are used to configure the typical “Standard” and “Premium”
packages used to place production/orders in the pipeline.
Code Description MSRP
227 Sport Package: Includes 177 (Gear Shift Assistant), 182
(Dynamic Traction Control), 538 (Cruise Control)
$845
238 Dynamic Package: Includes 223 (Dynamic Damping Control), 519
(Heated Grips), 580 (Engine Spoiler)
$955
Options
Code Description MSRP Code Description MSRP
177 182 223 224
Gear Shift Assist DTC – Dynamic Traction Control (4 ride modes)
(only w/ 224 Ride Modes Pro) NEW: DDC – Dynamic Damping Control
Ride Modes Pro (adds dynamic, dynamic pro) (only w/ 182 DTC or 227
Sport Package)
$450 $495 $750 $0
519 538 580 603
Heated Grips NEW: Cruise Control NEW: Engine Spoiler (only w/
238 Dynamic Package) Anti Theft Alarm
$250 $350 Package $395
Rules
182 (DTC) and 224 (Ride Modes Pro) can only be ordered in
combination with each other
580 (Engine Spoiler) can only be ordered with 238 (Dynamic
Package)
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Photography Racing Red
Light White
Frozen Dark Blue Metallic