The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali
Mo.De. Motivational Design: Social Usability
Jan 27, 2015
How can we evaluate the basics necessary to build a social network? With the Social Usability!
Welcome to Social Usability and the methodology, Motivational Design (Mo.De.).
Authors: G. Giacoma, D. Casali
Welcome to Social Usability and the methodology, Motivational Design (Mo.De.).
Authors: G. Giacoma, D. Casali
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Transcript
The unstoppable comingof Social Usability
Gianandrea Giacoma & Davide ‘Folletto’ Casali
unstoppable?!?
...ok, we have exaggerated, but...
Everything is social.
...even if you don’t think about it
...even if you don’t think about it
...even if you don’t want it
...even if you don’t think about it
...even if you don’t want it
...even if it doesn’t seem
The walkmanDesigned to isolate oneself,
used to connect people.
A personal toolused to create text... to be shared.
Word
Designed to divide,it’s a meeting point for teenagers.
The wall
Positive
I want social dynamics
Negative
I want to avoid social dynamics
how does it happen?
Learnability
Efficiency
Memorability
Errors
Satisfaction
USABILITY
USABILITYSOCIALUSABILITYInterpersonal Relations
Identity
Communication
Group Emergence
Learnability
Efficiency
Memorability
Errors
Satisfaction
Interpersonal Relations
Identity
Communication
Group Emergence
How easy is it to find other people?How easy is it to connect to other people?How easy is it to keep those connections active?How relevant are those connections?
SOCIALUSABILITY
SOCIALUSABILITY
How rich is one’s personal identity expression?How much are interests and passions expressed?How much are personal distinctive traits shown?How much is privacy management detailed?
Interpersonal Relations
Identity
Communication
Group Emergence
SOCIALUSABILITY
How fast can a message reach the other person?How many messages can one handle efficiently?How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?
Interpersonal Relations
Identity
Communication
Group Emergence
SOCIALUSABILITY
How easy is it to create groups?How active are groups once estabilished?How long do they last?How much is it important to be part of a group?
Interpersonal Relations
Identity
Communication
Group Emergence
How can I analyze it?How can I evaluate it?
User tests(you would have never guessed it, uh?)
let’s see it in action!
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
MySpace Facebook
?
PROFILE PAGE PROFILE PAGE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
MySpace Facebook
MySpace
PROFILE PAGE PROFILE PAGE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
MySpace Facebook
?
WHOLE SITE WHOLE SITE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
MySpace Facebook
WHOLE SITE WHOLE SITE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
FriendFeed Facebook
?
HOME HOME
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
FriendFeed Facebook
FriendFeed
HOME HOME
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
LinkedIn Google Wave
?
WHOLE SITE WHOLE SITE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
LinkedIn Google Wave
Google Wave
WHOLE SITE WHOLE SITE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
Flickr DeviantArt
?
WHOLE SITE WHOLE SITE
WHOLE SITE WHOLE SITE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
Flickr DeviantArt
DeviantArt
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
Twitter Jaiku
?
PROFILE PAGE PROFILE PAGE
Who does it better?
1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence
Twitter Jaiku
PROFILE PAGE PROFILE PAGE
interestingly enough...
an avatar isn’t just an avatar
World of Warcraft Second Life
same digital artifact
different psychosocial impact
is something missing?
Person
Socially-enabled system
Social Usability
Person
Socially-enabled system
Social Usability connects the person to a system with social dynamics.
Social Usability
?
Person
Socially-enabled system
Alone, it isn’t enough: people socialize, but why?
Social Usability
Relational Motivations
Person
Socially-enabled system
We need the people’s motivation.
Social Usability
Relational Motivations
Person
Socially-enabled system
Functional Needs
Circadian Activity
Flow
Motivational Design
what do you think?
Gianandrea Giacoma
Davide Casali
[email protected]@gmail.com
intenseminimalism.com@[email protected]
World Usability DayMilan, 13 novembre 2009worldusabilityday.org
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