Mod1- Online video statistics… · Online Video Statistics. Online Video In General ... •Using video on landing pages increases conversion rates by 80% (EyeView Digital) Online

OnlineVideoStatistics

OnlineVideoInGeneral• Internetvideotrafficwillbe 69%ofallglobalconsumerInternettraffic in2017.(Cisco)• Videopromotionisover6timesmoreeffectivethanprintandonline(b2bmarketing.net)• Aminuteofvideoisworth1.8millionwords(ForresterResearch)• Overhalf of25-54yearolds sharevideoonline(eMarketer)

OnlineVideoForWebsites• 73%ofconsumersaremorelikelytomakeapurchaseafterwatchingavideo(ReelSEO)• 96%ofconsumersfindvideoshelpfulformakingonlinepurchasedecisions(ReelSEO)• ThechancesofgettingapageonelistingonGoogleincrease53timeswithvideo (ForresterResearch)• Videosinuniversalsearchresultshavea41%higherclick-throughratethanplain-textresults(Econsultancy)• Usingvideoonlandingpagesincreasesconversionratesby80%(EyeView Digital)

OnlineVideoonSocialMedia• Ofthetop50most-sharedpiecesofcontent,48%werevideo,and24%wereimage-based(Moz)• YouTubereceivesover1billionuniquevisitorseachmonth(YouTube)• Over6billionhoursofvideoarewatchedeachmonthonYouTube– that’s50%morethanlastyearandequatestoalmostanhourforeverypersonontheEarth(YouTube)• YouTubereachesmoreadultsaged18-34thananyTVnetwork(Nielsen)• YouTubeisnow28%ofallGooglesearches(Google)

WhatDoesThisMean?•Videoisnotgoinganywherebutup.•Tomarketonlineyoumustbedoingvideomarketing•Videoisthe#1waytocommunicateyourmessageonline•Noothermediumcommunicatesyourmessageorbuildsrapportlikevideocananddoes

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